Sales and customers department one of the departments in your AI company

B2B ecommerce platform for wholesale: price lists, deals and shipments

Wholesale in one system: customer-specific prices and dealer price lists, deals from request to shipment in batches, and a dedicated manager for every wholesale customer.

  • Wholesale
  • Dealers
  • Quotes
  • Contracts
  • Batches
  • Price list
  • XLSX
The Elbuz sales and customers department in cross-section: the catalog at the bottom, price tracks for retail, wholesale, dealers and dropshippers, ready price lists sent out to customers, and a dealer sending in an order

Prices and price lists for every wholesale customer

Elbuz is a B2B ecommerce platform built on one product catalog: every customer group gets its own price from the same products.

Customer-specific pricing

Prices for groups of wholesale customers are set by rules in Elbuz, so each group sees its own price. When a new supplier price list arrives, these prices are recalculated automatically and go straight into your dealer price lists.

Dealer price lists

An up-to-date wholesale price list with the customer’s own prices on a schedule: XLSX or CSV by link, to FTP or by email — see price lists for customers and dealers.

How to set customer-specific pricing for wholesale buyers is answered in the FAQ below.

A deal from request to shipment in batches

The “Wholesale (B2B)” business type runs every sale as a deal and sets customer stages for less frequent but larger purchases.

  1. Request“Pulse” suggests a deal with the amount and products taken from the email
  2. Quote and contractthe quote and the contract live in the same deal
  3. Approval and pickingprice and quantity are agreed before picking
  4. Shipment in batchesan order with all its delivery notes counts as one purchase
A wholesale deal in Elbuz: stages from request to shipment in batches
Wholesale deal: request, quote, contract, shipment.

A customer who buys once a quarter becomes “Dormant” only after 120 days without a purchase.

Wholesale storefront and B2B customer portal

A catalog for wholesale buyers — on a website or in a file.

You can launch a wholesale storefront on Elbuz CMS with the same catalog: a wholesale buyer logs into their account and sees their group’s prices, set in the store, along with their order history. You see the customer’s balance due and documents in Elbuz. Dealers who run their own website or software get the catalog as a price list or a feed at a permanent link.

Product page on an Elbuz CMS store before login: the guest price
Guest: regular price.
The same product page after a wholesale buyer from the Pro group logs in: the lower group price
Pro group buyer: group price.
A wholesale buyer’s account on the storefront after login
The wholesale buyer is logged into their account.

Support for wholesale customers

A wholesale customer writes to their own manager and does not wait in the general queue.

A dedicated manager

An email, chat or call from a wholesale customer goes straight to their manager, or to a colleague on shift while the manager is on vacation.

Biggest customers first

Large customers come first in the request queue.

One company

The customer’s buyer, accountant and warehouse clerk are recognized as one company, and next to the email you see its invoices, orders and delivery notes.

A wholesale customer’s request assigned to their manager, with the customer’s documents alongside
Wholesale support: a dedicated manager and documents at hand.

The whole support desk — helpdesk for ecommerce.

B2B ecommerce platform FAQ

What is a B2B ecommerce platform?

A B2B ecommerce platform sells to businesses rather than consumers: every wholesale customer has their own prices and terms, orders are large and ship in parts, and customers need a fresh price list regularly. In Elbuz the wholesale business type runs each sale as a deal, from the request and quote to shipment in batches, and prices for customer groups and dealer price lists are calculated from the same catalog.

How is a B2B platform different from a regular online store?

A regular online store shows one price to every shopper and ships each order at once. A B2B platform shows each customer group its own price, keeps the quote and contract inside the deal, and lets one order ship in several batches, with payment arriving in parts. A customer who buys once a quarter is not marked dormant until 120 days pass without a purchase.

How much does a B2B platform cost?

There is no separate fee for wholesale features: they are part of one Elbuz plan with the catalog, supplier price lists and CRM. Plans start at €87 a month; the price depends on the number of products and users, one user is in the base plan. The first 14 days are free. See pricing.

How do I set customer-specific pricing?

Set a price for a customer group — wholesale, dealers, dropshippers — with a rule in Elbuz: based on the price field you choose, with a markup or discount, for a category, brand or price range. After every new supplier price list these prices are recalculated automatically and go into your dealer price lists. In a store on Elbuz CMS a logged-in wholesale buyer also sees their group's price, but there it is currently set in the store admin.

How do I send a wholesale price list to dealers automatically?

Put a price list template on a schedule: Elbuz builds an XLSX or CSV file from current prices and stock — with the price of that customer group — and publishes it at a permanent link, uploads it to the dealer's FTP or emails it to every recipient. If a file fails to build, the previous one stays at the link. More — price lists for customers and dealers.

What is a B2B customer portal?

It is where a wholesale buyer logs in to see their own prices and orders. In Elbuz this is the customer account in a store on Elbuz CMS: the buyer sees their group's prices in the catalog and in the cart, plus their order history, and you can show prices only to logged-in customers. Group prices in the store are set in its admin, not carried over from Elbuz rules. There is no separate B2B portal with documents and balance due — you see the customer's balance and documents in Elbuz. More — Elbuz CMS.

Can I ship wholesale orders in batches?

Yes. In the wholesale business type an order goes through approval and picking and ships in parts, and payment can come in parts too — as a prepayment or in installments. Each delivery note reduces the reserved quantity by what was shipped, and the order with all its delivery notes counts as one purchase.

Can dealers get the catalog as a feed instead of a website?

Yes. Dealers who run their own website or software get the catalog as a price list or a feed at a permanent link, built from the same products and prices.

Who answers a wholesale customer's emails and calls?

Their own manager: an email, chat or call from a wholesale customer goes straight to that manager, or to a colleague on shift while the manager is on vacation. Large customers come first in the request queue, and the customer's buyer, accountant and warehouse clerk are recognized as one company. More — helpdesk for ecommerce.

Is there a free trial?

Elbuz has no free-forever plan. You get 14 days free from registration with a positive balance, and €50 is added to your balance when you sign up.

14 days free

Move your wholesale into one system

The sales and customers department joins your AI company along with every other department. €50 on your balance after sign-up and 14 days to add your wholesale customers and first deals.

Try Elbuz free