Website and marketplaces department one of the departments in your AI company
Amazon integration connects your Seller Central account to Elbuz: listings come from your catalog, prices and inventory sync by SKU, and Amazon orders land in the same list as your website orders.
Six jobs that otherwise happen by hand in the Amazon seller account.
Listings come into Elbuz cards with title, description, price, quantity, status, brand, category, photos and the variation family — and new products go out from your catalog. Product data is kept once in the product catalog (PIM) and goes to every channel.
Your categories are mapped once to the Amazon category tree, and attributes to its required fields. A product that misses a required field is shown before export, not after a rejection. A product with an EAN or UPC is offered on the existing Amazon product page; a product without one is created as a new listing, and then its category must be mapped to an Amazon product type.
Each export template takes its own price or calculates it by formula — for example your base price plus a markup that covers the Amazon commission. The catalog and your website keep their own prices. Markup rules.
Price and quantity go back to Amazon for every linked SKU on the export schedule, so a product that sold out at your supplier stops selling on Amazon. Quantity applies to offers you fulfil yourself (FBM); FBA stock is counted by Amazon in its warehouses. Stock comes from your warehouses and supplier price lists.
Amazon orders are imported on a schedule as customer orders in Elbuz, next to your website orders, with buyer details as far as Amazon shares them. From there they are processed like any other order — see order management.
Marketplace order statuses map to your own Elbuz statuses, and shipping details stay on the order. Each Amazon marketplace has its own Marketplace ID — for example Germany, Poland or the US. One template per marketplace, and all of them feed one catalog; Elbuz picks the right regional Amazon server (Europe or North America) from the ID.
Amazon does not need a separate product database: it takes products from the catalog you already keep.
The same catalog also feeds your website, other marketplaces and product feeds for Google Shopping, Meta and TikTok.
The same windows run every marketplace: the product card, the export templates and the order list.
The same path as every Elbuz integration: a template, access to the seller account, a check and a schedule.
No coding is needed. Support moves your data from another program or website free of charge. All marketplaces — marketplace integrations.
What the marketplace asks for before your first listing goes live.
Requirements are set by Amazon and change over time. Checked against the official pages on 30 October 2026: Amazon — how to sell on Amazon.
Amazon integration is a connection between Seller Central and your own system through the Selling Partner API: listings, prices, inventory and orders move automatically instead of being typed in by hand. In Elbuz it is one template per Amazon marketplace that reads listings and orders, plus an export template that sends prices and stock back.
Map the category to an Amazon product type, turn on publishing of new products in the Amazon export template and run it. Products with an EAN or UPC become offers on existing Amazon product pages; products without a barcode are created as new listings. The run log tells you how many were published and what was missing.
The export template sends price and quantity for every SKU linked to an Amazon listing on its schedule, one request per SKU within Amazon limits. Stock comes from your warehouses and supplier price lists, so the quantity on Amazon follows what you can actually ship.
Yes. Each marketplace — Germany, France, Poland, the US and so on — gets its own template with its own Marketplace ID, and all of them work with one Elbuz catalog. Prices can differ per marketplace because each export template calculates its own price.
Amazon charges a referral fee that depends on the category. In Elbuz the export template can calculate the Amazon price by formula — for example your base price plus a markup that covers the fee — without changing the price on your website. See markup and pricing rules.
Listings, prices and orders work the same way. Quantity updates apply to offers you fulfil yourself (FBM); stock in Amazon warehouses (FBA) is managed by Amazon.
14 days free
The website and marketplaces department joins your AI company along with every other department. €50 on your balance after sign-up and 14 days to test the integration on your own products.
