Listings from your catalog
Offers come in with title, description, manufacturer, EAN, price, stock, category and photos from the Kaufland product page. Product data is kept once in the product catalog (PIM) and goes to every channel.
Website and marketplaces department one of the departments in your AI company
Kaufland marketplace integration for every storefront
Kaufland integration connects your Kaufland Global Marketplace account with two API keys: offers and orders come into Elbuz, orders reserve stock, and prices and stock go back to each storefront.
- Kaufland.de
- .at
- .cz
- .sk
- .pl
- Seller API
- EAN
- Orders
What the Kaufland integration does for a seller
Six jobs that otherwise happen by hand in the Kaufland seller account.
Categories and attributes
Your categories are mapped once to the Kaufland category tree, and attributes to its required fields. A product that misses a required field is shown before export, not after a rejection. New offers are published by EAN onto an existing Kaufland product page. They need a barcode of at least 8 digits and a shipping group ID; the VAT rate is set in the export template.
Prices by rules
Each export template takes its own price or calculates it by formula — for example your base price plus a markup that covers the Kaufland commission. The catalog and your website keep their own prices. Markup rules.
Stock sync
Prices and stock go back in batches of up to 150 items, and the log shows how many were accepted. A product with an empty or zero price would go out at €0.01, so check the export selection for products without a price before the first run. Stock comes from your warehouses and supplier price lists.
Orders into your order list
The first run brings the order history, later runs only the changes. An order reserves stock once you post it in Elbuz and releases it on a final status. From there they are processed like any other order — see order management.
Statuses, countries and accounts
Marketplace order statuses map to your own Elbuz statuses, and shipping details stay on the order. Storefronts: Germany, Austria, Czechia, Slovakia and Poland. One template per storefront, all in one catalog.
How it works: one catalog, Kaufland as one more channel
Kaufland does not need a separate product database: it takes products from the catalog you already keep.
- Catalogproducts, prices and stock from suppliers and your warehouse
- Kaufland templateits own selection, price rule and schedule
- Synclistings, prices and stock go out on schedule
- Orders backinto the same list as your website orders
The same catalog also feeds your website, other marketplaces and product feeds for Google Shopping, Meta and TikTok.
Elbuz screens: catalog, export templates and orders
The same windows run every marketplace: the product card, the export templates and the order list.
How to connect Kaufland to Elbuz
The same path as every Elbuz integration: a template, access to the seller account, a check and a schedule.
- Keyscopy the Client key and Secret key from the API settings of the Kaufland seller account
- Templatecreate a Kaufland template, paste both keys and choose the storefront: de, at, cz, sk or pl
- CheckCheck connection makes one signed request and returns the storefront name
- Import firstload the catalog from Kaufland once — Elbuz remembers each offer key
- Exportset up the export template with shipping group and VAT rate, then schedule both
No coding is needed. Support moves your data from another program or website free of charge. All marketplaces — marketplace integrations.
What Kaufland requires from sellers
What the marketplace asks for before your first listing goes live.
- Traderbasic eligibilitya trader reachable by phone and email, no prohibited categories and an official EAN (GTIN) for every product
- VATper sales channelthe VAT ID of your headquarters plus an OSS number, or a country VAT ID for each storefront
- Documentsand returnsID and trade licence or commercial register extract, beneficial owners, an EU returns address and packaging registration numbers where required
Requirements are set by Kaufland and change over time. Checked against the official pages on 30 October 2026: Kaufland Global Marketplace — seller registration.
Kaufland integration FAQ
How do I connect my shop to Kaufland?
With two keys from the Kaufland seller account — the Client key and the Secret key — and the storefront code. No app approval is needed; Check connection confirms the keys and the storefront.
Which Kaufland storefronts are supported?
Germany, Austria, Czechia, Slovakia and Poland — one template per storefront, all working with one catalog.
How does stock reservation work for Kaufland orders?
An order arrives unposted and does not touch stock. Once you post it, the items are reserved; a final status — completed, cancelled, returned — releases the reservation, and an invoice writes the stock off.
Can Elbuz remove an offer from Kaufland?
No. To stop selling, send zero stock or deactivate the offer in the Kaufland account. A product that leaves the export selection simply stops getting updates.
Why is an EAN required on Kaufland?
Kaufland asks for an official EAN for every product, and new offers attach to existing product pages by EAN.
Other marketplaces and what goes with them
14 days free
Connect Kaufland to your catalog
The website and marketplaces department joins your AI company along with every other department. €50 on your balance after sign-up and 14 days to test the integration on your own products.