Sales and customers department one of the departments in your AI company

CRM for ecommerce: every customer and order in one place

An ecommerce CRM is one database of customers and orders from your website, marketplaces, messengers and phone. In Elbuz it works right next to your products and stock.

  • Amazon
  • eBay
  • Allegro
  • WhatsApp
  • Instagram
  • Email
  • VoIP
  • AI
The Elbuz sales and customers department in cross-section: requests from the website, phone and messengers go into the customer record and onto the deal board, a robot answers in chat, and the customer comes back for another purchase

What an ecommerce CRM does in Elbuz

Six everyday jobs an ecommerce CRM takes over: orders, customers, shipping, messages, calls and products — in one system.

Orders from your website, Amazon, eBay and Allegro in one list

Elbuz pulls orders from Amazon, eBay, Allegro, Etsy, Kaufland and other marketplaces and puts them in one list with your website orders. They are processed the same way, wherever they came from. Details — order management.

Customer record: purchase history, emails and calls

Your whole customer base in one directory: one person or company — one record, and the history builds up in it by itself. The customer stage — lead, regular, dormant — is calculated from purchases, and the deal stages of your sales pipeline are run by the manager.

Shipping: labels and parcel status without retyping

The shipping label is created right from the order card, and the tracking number lands in the order. Elbuz follows the parcel status and can notify the customer. Built in: InPost, DHL Parcel and GLS for Poland.

WhatsApp, Instagram, Messenger and email next to the customer

Messages from WhatsApp, Instagram, Messenger, Telegram and Viber arrive in one window next to your website chat, and emails sit next to the customer record. You reply from the same window, in the same channel.

Calls: who is calling and what they ordered

A manager calls with one click from the customer record and sees who is calling. Every call goes to the call log and the customer history, and AI writes a short summary. VoIP: RingCentral, Aircall, Sipgate, Zadarma, 3CX and Asterisk.

Products, prices and stock in the same system

An order sees the current supplier price and stock, and Elbuz builds supplier orders from the customer orders you mark. Selling from your own warehouse? Turn on inventory, and a confirmed order reserves the items.

Ecommerce CRM in Elbuz: orders from the website and marketplaces with payments and shipping labels
Website and marketplace orders in one list.
Shipping label in the order: tracking number and parcel status
Shipping label and parcel status in the order card.
Ecommerce CRM in Elbuz: deals on a kanban board by pipeline stage — amount, customer and probability
Deals on a kanban board: stages, amounts, probability.
Customer record in the CRM: chats from messengers and the website, emails and requests
Customer record: the whole history — chats, emails, requests.

Sales analytics: what sells and who buys

Online store sales analytics in the same system as your customers and orders.

Revenue, profit and margin

By day, week or month, from confirmed orders; the cost comes from the order warehouse or the product record.

Filters and sources

Filter by category, warehouse and order source: you see how much your website and each marketplace bring, plus top products and categories.

ABC analysis

Products are split into groups by their share of profit, so you see what really earns money.

Dead stock and low stock

Products with no sales for more than 30 days and items with critically low stock — in separate blocks.

Who buys again and who has gone dormant — you see it in the CRM customer stages, and the same base, filtered by purchases, goes straight into a newsletter — see email and SMS marketing.

AI agents in the CRM: what gets done without a manager

AI reads customer emails, chats and calls, finds what was missed and carries out your instructions. Every change comes as a suggestion with an explanation — the final word is yours.

“Pulse”: suggestions instead of routine

  • Prepares a deal, a follow-up, a contact or a reply to the customer from emails, calls and processes.
  • You accept a suggestion with one click.
  • Everything AI did can be reviewed and undone.

Customer profile and segment

  • Segment, 1–5 rating and average order value are calculated from purchases.
  • AI adds interests and pain points from the conversation.
  • You see who buys often and who has gone quiet.

Replies to customer requests

  • AI handles typical questions such as “where is my order?” on its own.
  • Only within your store rules: the limits are checked by the system.
  • Every decision can be checked and undone.
your-store.elbuz.com
“Pulse” with AI suggestions, the “What AI did” tab, the chat window with the AI assistant’s replies to a customer.
“Pulse” in the CRM: AI suggestions with an explanation and confidence
“Pulse”: what AI suggests and why.
Customer profile in the CRM: stage, rating, recent purchases and AI summary
Customer profile: stage, rating, purchases, AI summary.
“My day” window: AI agent suggestions and customer chats waiting for a reply
My day: AI suggestions and unanswered chats.

Who uses the CRM in Elbuz

Five typical cases: from a store with one website to selling on several marketplaces.

  • Online storesCRM for an online store: website and marketplace orders, customers and shipping in one window.Order management
  • Product businessesPrices and stock come from supplier price lists, orders from every channel.Supplier feeds
  • DropshippingNo warehouse of your own: supplier orders build themselves, and AI flags an order that has no tracking number.Dropshipping automation
  • Marketplace sellersAmazon, eBay and Allegro orders in one queue, and the same products go out to Google Shopping, Meta and TikTok.Product feeds
  • Small businessA CRM for a small business with no separate fee — for a fashion store as much as for electronics.Pricing

How to choose a CRM for ecommerce

Five questions to ask any CRM before you move your sales into it.

  1. Sales channelsdoes it collect orders from your website, marketplaces, messengers and phone
  2. Order volumehow much routine the software takes over and how much stays with the manager
  3. Shippingdoes it create labels and follow parcel status
  4. Integrationswhat connects out of the box and what you have to wire up yourself
  5. Pricing modelper user, per order or per product

A standalone CRM or a CRM together with products and stock

What we compareCRM in ElbuzStandalone CRM + integrations
Products, supplier prices and stockIn the same system: an order sees the current price and stockIn other apps connected by integrations
Supplier ordersBuilt from customer orders automaticallyIn a separate purchasing app
Website and marketplacesThe same products are published everywhereThrough a separate service or plugin
AIWorks with customers, orders and products at onceDepends on the service

Compared by way of working, without naming services: what lives where and what you have to connect yourself.

Sales pipeline in the CRM: win rate, average deal and conversion by stage with a forecast
Pipeline by stage: how many deals moved on, and the forecast.

How much the CRM in Elbuz costs

There is no separate fee for the CRM: it is part of one Elbuz plan, together with your whole AI company.

  • From €87a month, one planthe CRM has no separate fee; the price depends on the number of products and users, one user is in the base plan
  • 14 daysfreefrom registration, with a positive balance
  • €50on your balance after sign-upto test the CRM on your own orders

What it costs for your catalog — see pricing.

Switching from another CRM

Elbuz support moves your data from another system or website for free, and you can upload customers yourself.

  1. Elbuz supportmoves customers, orders, products and stock for free and connects your integrations
  2. Customersfrom an Excel or CSV file; a repeated upload does not create duplicates
  3. Ordersfrom OpenCart through the Elbuz Tunnel module, from other sites through the API
  4. Integrationssupport connects your email, telephony and messengers

What it looks like in the app

Real Elbuz windows on demo data. The CRM runs in the browser — nothing to install.

your-store.elbuz.com
Order list → order card with customer and items → shipping label and parcel status → customer record with history.
your-store.elbuz.com
Deal kanban — several deals, the pipeline dashboard with conversion, the chart of closed deals by month.
“Chats” window: conversations from different channels, a customer chatting with the AI assistant, and order details
Customer conversation: AI replies, the manager takes over.
Customers by stage: lead, customer, regular — with manager, revenue and AI summary
Customers by stage: lead → customer → regular.

Ecommerce CRM FAQ

What is CRM for ecommerce?

An ecommerce CRM is a database of customers and orders from every sales channel: your website, marketplaces, messengers and phone. The customer record shows what the person bought, what they wrote and when they called, and every order moves from checkout to shipment in one window. In Elbuz the CRM works together with products, supplier prices and stock.

What is the best CRM for ecommerce?

The one that collects orders from all your channels, creates shipping labels, takes messages and calls, and does not need separate software for products and stock. In Elbuz all of this is one system, and AI works with all that data at once.

Do you really need a CRM in 2026?

If orders come from more than one channel or more than one person answers customers — yes. Without a CRM, orders and conversations scatter across seller accounts, inboxes and chats, and repeat customers go unnoticed.

How much does an ecommerce CRM cost?

There is no separate fee for the CRM: it is part of one Elbuz plan with the catalog, supplier price lists and feeds. Plans start at €87 a month; the price depends on the number of products and users, one user is in the base plan. The first 14 days are free. See pricing.

Is there a free CRM for online stores?

Elbuz has no free-forever plan. You get 14 days free from registration with a positive balance, and €50 is added to your balance when you sign up.

What is the difference between CRM and ERP?

A CRM runs customers and sales: contacts, orders, conversations, calls. An ERP runs business resources: products, purchasing, stock, documents and money. An online store usually needs both, and in Elbuz they are one system: a confirmed order reserves stock (with inventory turned on), and supplier orders are built from customer orders.

Do orders from Amazon, eBay and my website go into the CRM?

Yes. Elbuz pulls orders from the marketplaces and puts them in one list together with your website orders. More — order management.

Can I reply to customers on WhatsApp, Instagram and email from the CRM?

Yes. Messages from messengers arrive in one window, emails sit next to the customer record, and your reply goes out through the same channel.

Will CRM be replaced by AI?

Not replaced — AI works inside it. In Elbuz AI agents read emails, chats and calls, find what was missed and bring changes as suggestions in “Pulse”; anything done can be undone, and the final word is yours.

Is CRM hard to learn?

The basic setup is done by the system: you pick your business type — online store, wholesale or services — and Elbuz sets customer stages and order statuses. A new account is guided by a setup wizard and a personal plan from the AI assistant. Elbuz runs in the browser, there is nothing to install.

Does it suit dropshipping and product businesses?

Yes: for dropshipping you need no warehouse, and if you sell from your own stock you turn on inventory. More — dropshipping automation.

How do I switch from another CRM, and what can be moved?

Elbuz support moves your data from another system or website for free. You can also upload customers yourself from an Excel or CSV file.

Can I connect the CRM to my own website if it is not on Elbuz CMS?

Yes, you do not have to move to Elbuz CMS. An OpenCart store connects through the Elbuz Tunnel module, and its orders flow into the CRM. Any other site — WooCommerce, PrestaShop or a custom build — sends orders through the Elbuz API v2: new ones become customer orders, existing ones are updated.

Can several managers work in the CRM and see only their own customers?

Yes. Every employee has their own login, and rights are given to a department: which modules are open and whether the person sees all customers or only their own. One login works in one session at a time.

How is the CRM in Elbuz different from a standalone CRM?

A standalone CRM keeps customers and orders, while products, prices and stock live in other apps. In Elbuz it is one system, and AI works with all of this data at once.

14 days free

Connect your sales channels today

The sales and customers department joins your AI company along with every other department. €50 on your balance after sign-up and 14 days to test the CRM on your own orders.

Try Elbuz free