Website and marketplaces department one of the departments in your AI company
Walmart Marketplace integration connects your Walmart seller account to one Elbuz catalog: items by GTIN, prices calculated with Walmart fees in mind, inventory that follows your warehouse and Walmart orders in your order list.
Six jobs that otherwise happen by hand in the Walmart seller account.
Items are built from your catalog cards — GTIN or UPC, title, description, photos, attributes, price and inventory — with categories mapped to Walmart item types. Product data is kept once in the product catalog (PIM) and goes to every channel.
Your categories are mapped once to the Walmart category tree, and attributes to its required fields. A product that misses a required field is shown before export, not after a rejection. Walmart identifies items by GTIN/UPC, so products need GS1 codes; private-label and handmade items can request a GTIN exemption from Walmart.
Each export template takes its own price or calculates it by formula — for example your base price plus a markup that covers the Walmart commission. The catalog and your website keep their own prices. Markup rules.
Inventory and prices go out on the export schedule, so an item that sold out on another channel stops selling on Walmart. Stock comes from your warehouses and supplier price lists.
Walmart orders come into the same list as website orders and reserve stock there. From there they are processed like any other order — see order management.
Marketplace order statuses map to your own Elbuz statuses, and shipping details stay on the order. Walmart Marketplace is a US marketplace: prices go in US dollars, and Elbuz converts them from your catalog currency at the current rate.
Walmart does not need a separate product database: it takes products from the catalog you already keep.
The same catalog also feeds your website, other marketplaces and product feeds for Google Shopping, Meta and TikTok.
The same windows run every marketplace: the product card, the export templates and the order list.
The same path as every Elbuz integration: a template, access to the seller account, a check and a schedule.
No coding is needed. Support moves your data from another program or website free of charge. All marketplaces — marketplace integrations.
What the marketplace asks for before your first listing goes live.
Requirements are set by Walmart and change over time. Checked against the official pages on 30 October 2026: Walmart Marketplace — seller registration guide.
A business tax ID that matches IRS records, documents that confirm the business, a track record in ecommerce, GTIN/UPC codes for your products and fulfillment from a US warehouse with returns — your own or Walmart Fulfillment Services.
Inventory lives in one Elbuz catalog. The Walmart export sends it on schedule, so a sale on your website, Amazon or eBay lowers the quantity on Walmart at the next run.
Walmart has programs for some countries, but it still requires a US return address and a payment processor. Check the Walmart Marketplace registration guide for your country.
The export template converts the price at the current exchange rate and can add a markup for Walmart fees. Your catalog price stays as it is.
Yes, a GTIN or UPC from GS1. Private-label and handmade items can request an exemption from Walmart.
14 days free
The website and marketplaces department joins your AI company along with every other department. €50 on your balance after sign-up and 14 days to test the integration on your own products.
