Website and marketplaces department one of the departments in your AI company
OTTO Market integration connects your otto.de shop through your own app in OTTO Partner Connect: products, orders and returns come into Elbuz, and new products, prices, stock and tracking numbers go back to OTTO.
Selling on otto.de otherwise means keeping products, prices, stock, shipping and returns up to date by hand in OTTO Partner Connect. Elbuz takes over these six jobs.
Your OTTO products come into the catalog with stock and brand names: name, description, brand, variation SKU, EAN, price, stock, OTTO category and photos. From then on product data is kept once in the product catalog (PIM) and goes to every channel.
OTTO does not let you attach an offer to another seller’s product page: every seller describes the product. So Elbuz sends a new product in full — with the mapped OTTO category, a brand from your OTTO brand list, an EAN of at least 8 digits, up to 20 photos and the category’s required attributes, taken from your attributes by exact name. If something is missing, the log names the field; Elbuz never makes up values the product does not have.
The export template takes its own price or calculates it by formula — for example your base price plus a markup that covers the OTTO commission. The price goes out in euros including VAT; the catalog and your website keep their own prices. Markup rules.
OTTO accepts stock immediately, and prices and new products as a task it processes on its side: Elbuz waits about a minute for the result and picks up the rest at the next run. The log shows what was accepted and rejected, and the status of each product on OTTO — for example when OTTO blocks a product and gives a reason.
The first run fetches the last 30 days of orders, every next run the changed ones. OTTO lists every single item as its own position; Elbuz merges identical items at the same price into one line, with discounted prices and shipping as a separate amount. From there you process the order like any other — see order management.
Your status in Elbuz reports the shipment to OTTO with the tracking number and carrier; for parcels also the return tracking number for DHL, GLS or Hermes. Another status cancels the order. Returns come back as their own document linked to the order, and your decision — accepted, or rejected with a reason — goes to OTTO by status too.
OTTO gives sellers the OTTO Market API with separate interfaces for products, orders, stock, shipments and returns. Your own connection needs a developer; in Elbuz it is ready, you only enter the keys of your app.
For developers: OTTO documents its API at api.otto.market. For sellers the Elbuz template is enough — see How to connect OTTO Market.
OTTO does not need a separate product database: it takes products from the catalog you already keep.
The same catalog also feeds your website, Kaufland, eBay and product feeds for Google Shopping, Meta and TikTok.
The same windows run every marketplace: the product card, the export templates and the order list.
Elbuz works with your own app in OTTO Partner Connect, with no middleman.
No coding is needed. Support moves your data from another program or website free of charge. All marketplaces — marketplace integrations.
OTTO Market accepts companies from five EU countries. What it asks for before your first product goes live, and what it costs.
Requirements and fees are set by OTTO and change over time. Checked against the official pages on 2 November 2026: OTTO Market — requirements and basic fee · OTTO Market — product ranges and commissions (both in German).
The marketplace on otto.de where partner sellers sell their own products next to OTTO’s range. Sellers manage it in OTTO Partner Connect, and Elbuz connects there through the OTTO Market API.
Yes, if your company is based in the Netherlands, Poland, Austria or France and has one of the legal forms OTTO lists for that country. You also need customer service in German, shipping from a warehouse in Germany or the EU and the EU OSS VAT scheme.
Create an app in OTTO Partner Connect under API-Zugriff, copy its Client ID and Client Secret into an OTTO template in Elbuz and click “Check connection”. The steps are under How to connect OTTO Market.
According to OTTO, €99.90 a month plus a commission of 7% to 22% by product range that includes a 2.7% payment fee. Details under requirements and fees; the Elbuz plan is on the pricing page.
No, OTTO does not allow it: every seller describes the product. Elbuz sends a full product with the OTTO category, brand, EAN, photos, required attributes and GPSR details.
Titles and descriptions go in the language you pick in the export template, so keep a German translation in the catalog. Required attributes must match OTTO’s attribute names exactly, usually German.
14 days free
The website and marketplaces department joins your AI company along with every other department. €50 on your balance after sign-up and 14 days to test the integration on your own products.
