10 signs of unprofessional work of an SMM specialist

You have always trusted your SMM specialist. You watched him publish posts, launch advertising campaigns, and interact with the audience. But everything has changed. Something went wrong. What's happened?

Glossary

• SMM - social media marketing
• subscribers - users who have chosen to follow an account or group on social networks
• groups - communities created on social networks for communication and exchange of information
• content - information posted on social networks, including texts, images and videos
• feedback - comments, reviews and user reactions to posted content content
• engagement - user activity in the form of likes, comments and reposts
• negative - negative comments and user reviews
• traffic - the number of visitors going to the site through links in social networks
• end-to-end analytics - analysis of site traffic and user actions on it

Main features unprofessional work of an SMM specialist

Sign 1 - rapid growth in the number of subscribers several times

If you notice that the number of subscribers on social networks has increased sharply in a short period of time, this may be a sign of ineffective work of an SMM specialist. Rapid explosive subscriber growth often indicates unrealistic numbers that can be achieved by purchasing subscribers or using prohibited methods. But such subscriber growth does not lead to improved engagement and attracting a real target audience.

Sign 2 - suspicious activity in groups

If you notice strange and unnatural activity in groups managed by an SMM specialist, this may be a sign of dishonest activity. For example, comments that appear too quickly or likes that do not make sense and are out of context may indicate manipulation or the use of bots. Such actions only distort the actual activity of users and can damage the reputation and trust in groups.

Sign 3 - useless content

If content is published on social networks that does not bring any benefit or contains low-quality information, this may indicate ineffective SMM work. specialist For example, if the content does not match the interests and needs of the target audience or does not attract their attention, this can lead to churn and decreased engagement.

Sign 4 - I will do everything myself

If an SMM specialist refuses to delegate tasks to others team members or does not use automation capabilities, this may indicate ineffective work. Working on social media requires effective planning, monitoring and analysis, and it is impossible to handle everything on your own. Failure to cooperate and use modern tools may be a sign of inadequate performance and limitations in achieving goals.

Sign 5 - Nobody Gives Feedback

If users rarely or never leave comments, reviews, or reactions to content posted, this could be a sign of lack of engagement and interest in the content. Not receiving feedback and not knowing the opinion of the target audience can lead to the loss of real opportunities to improve content and increase user engagement.

Sign 6 - no involvement, no call to action

If the content posted on social networks does not cause any reaction from users and does not in any way stimulate them to action , then this may be a sign of ineffective work of an SMM specialist. For example, lack of calls to action, uninteresting or irrelevant offers can lead to low levels of engagement and, as a result, poor results on social networks.

Sign 7 - negativity is not processed

If an SMM specialist ignores negative comments or user reviews and does not take action to eliminate or resolve them, this may be a sign ineffective work. Lack of conflict and negativity management skills can damage the reputation of a company or brand, as well as worsen relationships with the target audience.

Sign 8 - traffic from social networks is flowing, but in vain

If social network traffic does not lead to achieving your goals, such as increasing sales or increasing conversions, this is may be a sign of ineffective work of an SMM specialist. It is necessary not only to attract traffic, but also to be able to monetize it and turn it into real results.

Sign 9 - the SMM manager does not ask for the results of end-to-end analytics. And he doesn’t analyze anything himself

If an SMM specialist is not interested in and does not request the results of end-to-end analytics, and also does not independently analyze the results of his work, this may be a sign of his inadequate work. Without analyzing and evaluating the effectiveness of your actions, it is impossible to improve your strategy and achieve better results on social networks.

Sign 10 - poor design of groups on social networks

If groups of an SMM specialist on social networks have poor design that does not correspond to the corporate style or does not attract attention, this is may be a sign of its ineffective operation. The design of groups should be professional and attractive to attract members and present the company or brand in the best light.

Sign 1: Why buying followers is bad for your business: 5 reasons

New morning, new day, and You resolutely open your Facebook page. Confidence in the success of an SMM specialist goes through the roof when you see the number of subscribers that has grown exponentially just overnight. Bravo, an instant feeling of a crowd of interested people! But let's understand this situation, because life is not always so simple.

Reason 1: Deceptive beauty

It is not true that the resulting growth allows a person to consider it real beauty. Your followers purchased through these so-called "beggar rich" schemes do make your page populated, but what may be hidden from prying eyes is the cost of such exposure. Subscribers who were simply scammed have nothing to do with your target audience, and this further distorts the real state of affairs.

Reason 2: No use

Purchased subscribers, unfortunately, do not bring any benefit to your business. They won't click through to your site and they certainly won't buy anything from you. This happens for a simple reason: purchased subscribers only retain relationships with the companies they were paid for. Simply put, they are just doing their job and do not bring any benefit to your business.

Reason 3: Risks of blocking

Facebook actively combats such schemes for boosting subscribers and monitors the heterogeneity of activity in your community. Possible consequences? Disappointing. Blocking your community and your company can cause serious harm to your online reputation. Think about the risks before aiming only for numbers and ignoring quality.

Reason 4: Verification is given to everyone

Anyone with at least a little experience in SMM can check the number of inflated subscribers using special services and tools. One click is enough for the true picture to reveal itself. You don't want to look undignified, right?

Reason 5: Disappointing results

Gaining subscribers is only a short-term ploy. Instantly boosting your follower count does not increase your sales or engagement levels. As a result, the expected success will not be achieved, and you may be disappointed by its lack.

Results

However, not everything is so sad. There are other, more effective methods of reaching your target audience that will drive real growth for your business. It's the subscribers who are interested in your products or services that will provide you with real value. Remember, quality is more important than quantity.

“It’s better to have 100 real subscribers than 10,000 who are completely new to your business,” says SMM expert Samantha Wheeler.

It's time to make the right decision - fire an SMM specialist who is not adding value to your business. Here's how you'll benefit from listening to our recommendations:

Take these recommendations into account, and your business will continue to grow and succeed in the online world. Spare no effort to attract a truly interested audience and remember that quality is always more important than quantity.

Sign 2: Unnatural activity in communities

Virtual communities, be they groups on social networks or forums, are An excellent tool for attracting an audience and strengthening connections with customers. However, their effectiveness depends on the natural activity and interaction of real users. If you notice suspicious signs that indicate a possible purchase of activity, then this may be a serious signal about the ineffective work of your SMM specialist.

Getting likes, comments and shares from outside sources can make your page or group appear popular and attractive to new visitors. However, when this activity does not correspond to the normal behavior of real users, suspicions arise about its naturalness.

How to recognize unnatural activity?

1. Same type of emotional reaction. Look at user reactions to posts. If all comments and likes are identical, that is, only positive or only negative, this may indicate that the activity was purchased. Real people have different opinions and emotional reactions.

2. Uninformative comments. Check the content of the comments. If they don't relate to the post's content or sound meaningless, they're probably fake comments from bots. Real users usually engage in dialogue, expressing opinions or asking questions.

3. Strange profiles and avatars. Visit the profiles of users who left comments or likes. If you find profiles with impersonal or inappropriate photos, few friends, and no detailed information about yourself, these are most likely fake accounts created to buy activity in bulk.

4. Dual accounts. It happens that bots or their operators use the same account for different tasks. If activity in a group from the same accounts is repeated over a short period of time, this is a reason to think about the unnaturalness of this activity.

Check if your SMM specialist works according to the rules of the game

Don't forget that buying an activity can have negative consequences for your company. Users who find themselves among fake accounts may lose trust in your brand and refuse to cooperate. Therefore, it is important to correctly evaluate the work of your SMM specialist and take action if his actions are ineffective.

Best Practices:

• Natural activity in communities has diversity and emotional intensity.
• Interaction with real users is based on the exchange of opinions and information.
• Encourage organic activity by creating interesting and useful content for your audience.

Remember that activity in communities should be natural and reflect the real opinions and interests of your customers. Remember to check the activity of your groups and be vigilant for signs of buying activity. This will help you make an informed choice regarding the work of your SMM specialist.

🔴Sign 3: Untalented Content

Content is the main tool in SMM work specialist The results of attracting traffic, attracting new subscribers and creating audience loyalty depend on its quality and regularity. However, there are situations when the content that your social media specialist creates clearly does not meet expectations. In this case, it makes sense to think about the possible dismissal of a specialist. In this article, we'll look at 10 signs of ineffective content that will help you determine when it's time to make the decision to fire an SMM specialist.

📝 Content that doesn’t solve audience problems

One of the main signs of bad content in that it doesn't solve the problems that your target audience cares about. For example: a specialist creating content for your online auto parts store must know exactly what problems drivers and car enthusiasts have and offer specific answers to their questions. It is necessary to take into account popular questions, problems of buyers and publish information that will help them solve these problems.

🌐 Reposts and lack of engagement

Another sign of bad content is the lack of reposts and low audience engagement. If the content of an SMM specialist does not arouse interest among the audience and does not attract attention, then most likely the problem lies in its quality. Find out which posts get the most reactions, comments, and shares - this will help you determine what you should pay special attention to when creating content.

💡 Lack of useful information

As mentioned, content should be useful to the audience. If the SMM specialist of your online auto parts store does not provide valuable knowledge and useful advice, then his work will not bring the expected results. Try to offer your subscribers information that they won't find anywhere else - this will help build your authority and earn customer trust.

📷 Not enough photos and visual content

Visual content is one of the powerful tools in SMM. If an SMM specialist does not use enough photos and other visual elements in his publications, this may cause poor performance of his work. Get your specialist excited and ask for more auto parts photos, reviews, or repair examples to make the content more engaging and informative.

❗ Attracting a non-specific audience

Another common mistake of SMM specialists is attracting a non-specific audience. It is important that the content meets the interests and needs of a specific target audience. If you don't pay attention to targeting, you could be wasting time and resources attracting the wrong people—those who will never buy your products or use your services.

💤 Spending resources without visible results

When your resources are wasted on creating content that does not bring the expected result, this can be another sign of poor SMM performance. specialist If you don't see an increase in traffic, attracting new customers, or increasing audience loyalty, then it's worth thinking about where exactly your resources are going and how to redistribute them to achieve better results.

🤷♀️ Ignorance and misunderstanding of the problems of your business

The content that is created by an SMM specialist should reflect the features of your business and solve its problems. If your specialist does not show sufficient interest in the work of an online auto parts store and does not delve into the issues, then the quality of his work suffers. Provide the necessary information and explanation to the specialist so that he can create content that will truly benefit your business.

🚦 Inconsistency of content with the topic of publics

If your target audience is participants in automobile publics on social media networks, then the content created by an SMM specialist must be appropriate. If the content does not address the field of cars, spare parts and car service, then your community may lose interest in publications and stop responding to them. It is important to adapt to a specific audience and its interests.

📉 Lack of a long-term strategy

Without understanding the long-term goals of your business, an SMM specialist will not be able to create an effective content marketing strategy. If your specialist gets lost in daily tasks and does not see the big picture, then his work may not be effective. Discuss long-term goals with him and aim to create content that will help achieve those goals.

🚪 Lack of constant acquisition of new followers

Interest in your business and products should constantly grow, however, if the number of followers on social networks does not increase over time, then It's worth thinking about the reasons. Perhaps your social media specialist isn't running effective, engaging campaigns or creating content that gets users to sign up for your account. Discuss this issue with your specialist and develop an action plan to attract new subscribers.

📊 Review

Let me summarize the main points that are important to consider when assessing the effectiveness of SMM -specialist. Bad content creates a number of problems such as:

• Does not solve audience problems;
• Does not generate reposts or engagement;
• Doesn't provide useful information;
• Lack of photos and visual content;
• Attracting a non-specific audience;
• Wasting resources without visible results;
• Ignorance and misunderstanding of the problems of your business;
• Content inconsistency with the subject of the public;
• Lack of long-term strategy;
• Lack of constant attraction of new subscribers.

Be attentive to the above factors to evaluate the performance of your social media specialist and determine when it is time to make the decision to leave.

"Content that fails to solve problems and target audiences is not worth watching!"

🔗 Links to other articles:

• How an online store can manage and develop a page or group on social networks

Sign 4: A specialist who wants to do everything himself

One of the serious signs that your SMM specialist is ineffective and it’s time to think about firing him is his uncontrollable desire to do everything on his own. Instead of being in constant interaction with other specialists, consulting and sharing experiences, this specialist prefers to work in isolation, without asking any questions and without tracking the latest trends in the field of promotion on social networks.

A good social media specialist understands that effective social media marketing requires a broad outlook and the ability to interact with a variety of people and professionals. He actively communicates with fellow marketers, SEO specialists and analysts, collects information, discusses new ideas and promotion methods.

Any field of activity requires constant self-improvement, and this is impossible without communication and exchange of experience with other professionals. If your SMM specialist does not initiate discussions, does not ask questions and does not build interaction with a community of other specialists, it means that he is not interested in upgrading his skills and, accordingly, in the quality promotion of your business on social networks.

A content plan, which is developed by a competent specialist, must take into account many factors - the interests and needs of the target audience, time frames, features of the platforms on which the content will be posted. Such a plan helps to optimally allocate company resources and promote your business with the greatest efficiency.

If your SMM specialist ignores the need to develop a content plan, does not analyze the target audience and does not monitor its changes, then his work will be inconsistent and ineffective. He will create content "at random" and hope that something will "like" your subscribers. However, this approach does not guarantee attracting and retaining the target audience.

✨ Stages of work of a competent SMM specialist

A good social media promotion specialist works in several stages:

1. Collecting information and studying the target audience. A competent specialist will ask many questions about your business, its features, goals and target audience. He strives to obtain as much information as possible in order to customize his work to achieve his goals.

2. Thinking through an SMM strategy. Based on the collected information and analysis of competitors, a good specialist develops a promotion strategy on social networks. It highlights the main areas of work, defines goals and KPIs (key performance indicators).

3. Development of a content plan. A competent specialist creates a content plan for a certain period of time. He plans what types of content will be published, what topics will be covered, what formats will be used.

4. Creating and publishing posts. After developing a content plan, the specialist begins creating and publishing content in accordance with the planned dates. He pays attention to the quality and design of the content, using emoji, graphics and other elements to attract the attention of the audience.

5. Analysis of the behavior of subscribers. A competent specialist uses analytical tools to track audience reactions to publications. It studies which posts get more likes, comments, and shares, and uses this data to adjust the content plan.

A competent social media marketing specialist works smart and takes his responsibilities seriously. He understands that promotion on social networks is a complex and time-consuming process that requires constant updating of knowledge and skills.

🔎 Improve your SMM results

For your SMM specialist to work effectively, it is recommended:

• Encourage specialists to learn and self-develop. Provide him with access to quality educational materials and social media marketing activities. This will help him stay up to date with the latest trends and promotion techniques.

• Organize team interaction. Encourage the specialist to communicate and collaborate with fellow marketers, SEO specialists and analysts. Regular meetings and discussions will help develop new ideas and approaches to promotion.

• Evaluate the work of a specialist based on a set of indicators. In addition to the number of subscribers, evaluate other metrics such as audience engagement, conversion growth and brand awareness. This will help to get a more complete picture of the specialist’s performance.

🌟 Results

An SMM specialist completing all tasks independently may be a sign of his ineffective work. A competent professional is goal-oriented, collaborates with other professionals, and constantly develops his or her skills.

Follow the professional growth of your SMM specialist and discuss work results and new ideas with him. This is the only way you can build an effective social media promotion strategy and achieve the success of your business.

📝 Sign 5: Unprofessional - no one gives feedback

Working in the SMM field requires constant interaction with clients through social networks. An SMM specialist must not only create content and publish it, but also actively participate in discussions, answer comments and questions from subscribers. The lack of feedback from clients is not only a signal of the specialist’s lack of professionalism, but also the risk of losing the interest of the audience.

🚩 Causes and consequences

Lack of attention to clients

If an SMM specialist ignores questions and comments from subscribers, he is not only gives up the opportunity to interact with the audience, but also creates a negative impression of the company. Followers feel that their opinions are not important or taken into account, which can lead to decreased trust in the brand.

The emergence of negative discussions

If users leave reviews, complaints or negative comments, and the SMM specialist does not respond to them, this can lead to the growth of negative discussions around companies. Ignoring such issues and problems can significantly damage a brand's reputation and cause customer churn.

Missing Opportunities

Along with feedback and comments from subscribers come valuable opportunities. A professional SMM specialist must be able to recognize potential issues, customer requests, and audience desires and use them to his advantage. Lack of engagement with subscribers can result in the loss of valuable contacts and customer relationships.

🎯 How to solve the problem?

Responsibility and attention

An SMM specialist must realize that his main responsibility is to support communication and interaction with clients. He must monitor comments and respond to them as soon as possible. This will create trust and loyalty in relations with the audience.

Involvement of the team

If the amount of work on feedback and commenting becomes too large, it is necessary to consider the option of involving employees to solve this task. Distributing responsibilities among the team will allow you to take into account all issues and pay attention to every comment, preventing it from being ignored.

Using Tools

There are many tools available to effectively manage your customer interactions. They help automate answers to repetitive questions, promptly process comments and complaints, and track and analyze feedback.

📈 Best practices

Good specialist for promotion is always aware of comments and requests from subscribers, constantly maintains a dialogue with the audience and solves their problems. It not only actively answers questions, but also engages users in discussions and draws their attention to the company's products or services.

🗂 Review

Sign #6: Lack of engagement and call to action

You put your heart and soul into creating sales posts, develop smart and creative promotion strategies, but somehow fail to attract the attention of the audience? Perhaps your SMM specialist is not coping with his responsibilities.

Complete lack of engagement

Check out your social media group. Is there activity there in the form of reviews, comments or discussions? If your SMM specialist successfully interacts with the audience, then everything is in order. However, if there is no activity or all comments are written by paid bots (see sign No. 2), this is a clear signal of insufficient efficiency of the specialist.

The task of an SMM specialist: to engage, inspire, act

When a subscriber enters a community, he wants to see live human communication. If such activity is present, he will willingly join the discussion or even start it on his own. However, if your wall is empty and there is no communication there, then it will be difficult for a person to act as a pioneer and leave a comment.

In this case, the SMM specialist should take responsibility and start leaving comments on his own, and also ask his colleagues to do the same. At the beginning of the group's development, there may be little activity. However, you can create the illusion of movement by actively commenting on posts yourself and starting polls. They will help attract the attention of the audience. After all, sometimes it’s easier to click on the answer selection button than to write something yourself.

Use the ability to post polls. This is a great way to engage your audience. As with polls, be sure to provide an alternative answer in the comments to add variety to the discussion.

Upgrade your SMM specialist

Best practices:

• Advise the SMM specialist to actively comment on posts and intensify the discussion.
• Invite your colleagues to leave comments and join in the discussion.
• Launch polls and polls to engage your audience.
• Provide the opportunity to comment and leave your answers.

What not to do:

• Don't allow a blank wall without comments and discussions.
• Don't limit yourself to just paid comments from bots.
• Don't forget to add an answer option in the comments when voting.

"Audience engagement is the main task of an SMM specialist. Without it, it is impossible to create an active and successful community..."

- Maxim Rudnitsky, expert on SMM strategies at Foxtrot.

Engage your audience, motivate them to take action, and create an atmosphere of activity in your community. This will help your business grow and attract new customers.

Useful article for developing the skills of an SMM specialist:

SMM strategy in social networks to promote your brand

So, we looked at sign No. 6, which indicates a lack of involvement and call to action in the work of an SMM specialist. By identifying this sign, you can determine whether you need to make a decision to fire a specialist and look for someone more effective. Comments, discussions and feedback are key to success on social media. Remember to implement best practices to achieve the best results.

Sign No. 7: Reaction to negative reviews and comments

Reaction to criticism: key to success or failure?

A competent SMM specialist is always in touch with his audience and is ready to answer any questions and comments. He understands that negative reviews are not a reason to panic, but an opportunity to improve the company's performance and satisfy customers.

But what if your social media groups are just full of negative reviews that no one responds to? This is one of the clear signs that your SMM specialist is not fulfilling his duties. Perhaps he is not interested in the problems and questions of the audience, or he does not have the necessary tools to work with negative content.

Loyalty as the main goal

As a competent SMM specialist, you should strive to create a strong connection with your target audience and maintaining its loyalty. And negative reviews are not a reason to panic, but an opportunity to show your professionalism and ensure comfortable communication with clients. Don't be afraid to address negative feedback and offer solutions to turn frustration into a positive experience.

Apologize or delete? How to do the right thing

If you find that an SMM specialist is deleting negative comments and posts on social networks, this is a clear signal that he does not know how to properly handle negative feedback . Deleting comments is unprofessional and may cause further customer dissatisfaction.

In fact, one of the most effective approaches is to admit the mistake and apologize to your clients. A competent SMM specialist knows that this approach allows you to establish understanding and maintain the trust of the audience. He also understands that keeping followers loyal is more important than suppressing negative comments.

How to benefit from negativity

It is also worth noting that a masterful SMM specialist is able to transform a negative review into a positive one experience for the company. This requires customer service skills, the ability to listen and respond to specific customer concerns, and provide solutions that meet their needs.

Do's and don'ts

To successfully manage negative feedback and use it to your advantage, you need to be a competent SMM specialist who has not only communication skills, but also a solid understanding of the company's goals and mission.

⭐️ Learn more about the types of toxic followers and how to deal with them ⭐️

"Don't Fear the negative - know how to take advantage of every situation." - Nikita Litvin, SMM expert at Rozetka.

In this section, we looked at the importance of reacting to negative reviews and comments. A competent SMM specialist must be prepared for any problems and have the skills to manage negative feedback. Don't forget that admitting a mistake and offering solutions can turn a negative experience into a positive experience for your customers and help you achieve greater audience loyalty.

Later in the article we will look at the following sign, which will allow you to understand even more deeply when the time has come to fire an SMM specialist.

Sign 8: Useless traffic from social networks

Every day more and more users come to your site from social networks, and this is good, because an SMM specialist should increase traffic, right? However, when you analyze the end-to-end analytics, it becomes clear that this traffic is completely useless.

Your Telegram, Facebook and Instagram pages may attract a lot of users, but they don't stay on the site for long. They simply enter for a few seconds and then immediately leave without a trace. Or they even add items to their cart but then don’t complete the purchase.

This is a clear sign that your SMM specialist is using purchased bots in their work. It creates the illusion of traffic growth, but in reality these are empty indicators. Traffic from social networks should grow gradually and naturally, in proportion to the growth in the number of subscribers in your groups. If such noticeable growth occurs in a matter of days, it is probably due to the purchased bots.

Statistics can lie, and your SMM specialist may seem to be bringing success to your company, but in reality he is only deceiving you. Don't take this as a sign of a bad site or bad management. The problem lies precisely in the unprofessional activities of your SMM specialist.

What to do in such a situation? The answer is simple: it’s time to fire a specialist who resorts to such unscrupulous methods of promotion. Your company deserves the best specialist who will deliver real and high-quality traffic from social networks.

Methods and techniques to determine the authenticity of traffic

How do you know where your traffic is going? traffic and how real is it? Let's look at a few methods:

1. Analyze analytics tips: Take a close look at the data in your end-to-end analytics, especially website visitor statistics. Pay attention to indicators that fluctuate from post to post or increase abruptly in a very short period of time.

2. Gradual growth: The natural growth of traffic from social networks occurs smoothly and consistently along with an increase in the number of subscribers. Useless traffic coming from purchased bots will most likely have unrealistic jumps in dynamics.

3. User behavior analysis: Study the time spent by users on the site, bounces and conversions. If users visit your site for just a few seconds and leave in droves, this is a clear signal that something is wrong with your social media traffic.

4. Site activity: If your pages on social networks show a lot of activity in the form of likes, comments and reposts, but few users get to the site; most likely, the fact is that the SMM specialist attracts artificial traffic.

Taking the wrong route on social media can cause serious problems. Don't let unprofessionals manage your SMM. It is important to have an expert on board who can attract quality traffic and adjust its conversion to increase the profits of your business.

"Do not evaluate your specialists by the amount of traffic, but by its quality and real results." - Evgeniy Derkach, expert in the field of SMM at ALLO company.

Important to know! 💡

Directly purchased bots will not be included in the system for capturing your reviews. If you have such a need, we recommend that you read our article “How to collect and work with reviews for an online store,” where you will find useful tips and tools for solving this problem.

To summarize:

✅ For an SMM specialist to work effectively, it is important to attract quality traffic from social networks.

✅ Useless artificial traffic caused by purchased bots can harm your business.

✅ Analyze end-to-end analytics data, pay attention to the gradual increase in traffic along with an increase in the number of subscribers.

✅ Make sure that the SMM specialist implements real and effective methods of promotion on social networks.

To achieve success in the SMM field, it is important to monitor the quality of traffic and get real results. Be careful, contact only professionals and don’t be afraid of changes; if your SMM specialist does not meet the requirements, it’s time to make adjustments in the team and find a new expert.

Sign 9: The social media specialist does not conduct end-to-end analysis and does not demonstrate his analytics

You called your social media manager specialist and asked him to report on the work done. You wanted to know how many subscribers came, how successfully the content plan was being implemented, and how effective were the paid campaigns - targeted advertising, etc. However, if your social media manager does not ask such questions on his own, then you are most likely dealing with a hack. A professional SMM specialist will always be constantly running to you with analytics. He will not only show his results, but will also be interested in your analytics. After all, it is important for him to constantly be aware of what is happening, and without taking into account analytical data it is impossible to assess the effectiveness of the measures taken.

A professional SMM specialist actively analyzes the results of his work. It tracks metrics as it runs targeted ads and publishes a series of posts. Analytics helps him understand how successful his actions were and how the results can be improved. Constant analysis helps the SMM specialist adapt his strategy to the needs of your business and achieve better performance indicators.

Failure to respond to an analytics request may be a sign of not only incompetence, but also a lack of responsibility on the part of the SMM specialist. Constant data monitoring allows you to identify problem areas and respond to them in a timely manner. If your social media manager does not analyze his actions and does not take measures to improve them, this may negatively affect the growth of your business.

So, if your SMM specialist does not ask for the results of end-to-end analytics and does not conduct the analysis himself, then it’s time to think about firing him . A professional SMM specialist will always run to you with his analytics to keep abreast of all the changes taking place in your business.

“Analytics helps us understand what works and what needs adjustments. Without constant analysis, we will not be able to achieve maximum efficiency in our work,” comments Tamara Fesenko, an expert on SMM company Rozetka.

We recommend that you contact a professional SMM specialist who will actively conduct end-to-end analysis and help your business reach new heights in social media.

Sign 10: Unprofessional design of communities on social networks

Virtual space has become an integral part of our lives. Many companies use social media as a means of promoting and connecting with audiences. And SMM specialists play one of the key roles in this process. They are responsible for the design and development of the company’s communities on platforms such as Facebook, Instagram, Telegram and others.

One of the important signs of ineffective work of an SMM specialist is the unprofessional design of communities on social networks. There are several key aspects that must be taken into account when creating an attractive community:

1. Corporate Identity

All communities should be designed in a corporate style, in compliance with corporate design solutions. This includes the use of logos, corporate colors and trademarks. When a user enters a company’s page, they must immediately understand where they are.

2. Quality content

One-dimensional communities with a small number of photos and videos, not formalized by discussions and links to other resources are not what your company needs. An SMM specialist must create interesting and informative content that will attract the attention of the audience and promote their engagement.

3. Activity and interaction

A good SMM specialist not only creates content, but also actively interacts with the audience. This could be by responding to user comments, running contests or surveys, answering questions and offering solutions to problems. It is important that the community lives its own life and interacts with users as much as possible.

4. Constant monitoring and updating

An SMM specialist must constantly monitor the status and development communities. This includes analyzing statistics, studying audience preferences, assessing the effectiveness of content and user interaction.

He must be attentive to changes in the external environment and promptly introduce new ideas or technologies that will help the development and promotion of the company.

5. Sense of style and taste

A professional in the field of SMM understands that there are certain rules and nuances that need to be taken into account when creating and designing a community. Such a specialist has creative skills and a sense of style that matches the preferences of the audience.

So, poor design of communities on social networks is one of the main signs of ineffective work of an SMM specialist. If you notice at least one of the above signs, this may be a signal to think about changing your specialist.

To assess whether you really need to fire your SMM specialist, take an interest in the life of your communities and constantly monitor the picture. You can see for yourself how professional your social media pages are.

But don't rush to conclusions! SMM is a powerful marketing tool. If your specialist does not meet your expectations, then it makes sense to look for a new one who can effectively promote your company on social networks. It makes sense to use “end-to-end analytics” to more accurately analyze the effectiveness of promotion on platforms.

"The effectiveness of an SMM specialist increases when using end-to-end analytics to follow results and adjust strategy"

It's important to remember: well-designed social media pages are the best way to attract users' attention and create a positive impression of your company.

Table for evaluating the design of communities on social networks:

Fill your social media communities with positivity and share your best practices.

Frequently asked questions on the topic “10 signs that it’s time to fire an SMM specialist”

Thanks for becoming more experienced!

It was a pleasure to walk with you all the way through this article about 10 signs that it’s time to fire an SMM specialist. Hopefully you've gained a lot of valuable knowledge that will help you know when it's time to make a big decision.

Now you are a real pro in this field. You have learned to evaluate the quality of your SMM specialist’s work and determine when his professional skills no longer meet your expectations.

So don't hesitate and take action because you deserve the most effective SMM strategies. May your business prosper and your SMM specialists always be at their best!

👏🎉🚀