What is SEO promotion and how to increase organic traffic to your website

It's time to reveal the secret that will help your site destroy your competitors and conquer the world of the virtual universe! This secret is SEO promotion - the most powerful weapon in the arsenal of successful online entrepreneurs and marketers. Green is the color of safety, just like our SEO promotion option! If you're ready to dive into the world of optimization, strategies and keywords, then hold on tight, because in this article we will not only tell you what SEO promotion is, but also share with you the hidden knowledge on how to create a green avalanche of organic traffic on your website. website! Are you ready to turn your online reality upside down? Then let's begin this exciting journey into the world of green SEO! 💲💲💲

How profitable is SEO website promotion?

Website owners who are engaged in promotion sometimes ignore SEO because they consider the method to be expensive and the results from it to be slow. Search engine optimization really works over a long period of time and does not bear fruit immediately. But the effect of SEO is too significant to give up. You can evaluate the benefits of search engine optimization using real cases from our clients and partners.

An example of successful promotion of an online store of household goods

The MyLife company has been engaged in SEO promotion of an online store of household goods for 7 months. Before starting optimization, the business owner did not pay attention to SEO at all, the site was not even indexed, that is, it was not present in Google results. Our ELBUZ specialists worked out the structure of the site, filled it with the necessary content and increased the link mass. Upon completion of the work, organic traffic increased from 35 to 1639 users per week. This is an increase in traffic by more than 40 times!

An example of improving a site's position in search results for key queries

The online tire store Avtoban contacted ELBUZ with a desire to improve the position of its site in organic search results. Our specialists collected the semantic core of the site, conducted an audit, optimized meta tags and content, and increased the link mass. After the work, the Avtoban website took first positions in search results for key queries: “buy car tires”, “tires for passenger cars” and “winter tires”.

These examples clearly show how profitable it is to invest in SEO website promotion. With the right approach to optimization and high-quality work of specialists, the results will not take long to arrive!

Why is SEO important for your business?

Increase organic traffic

SEO promotion allows you to attract more organic traffic to your website. Organic traffic is users who find your website through search engines without clicking on paid advertisements. High organic traffic indicates that your website is well optimized and meets user needs.

Improving positions in search results

SEO promotion helps increase the position of your site in search engine results. Top rankings mean more visibility and more clicks to your site. The higher the position, the greater the likelihood of receiving quality visitors.

Increase conversions and sales

Organic traffic has a greater potential for conversion. Users who come to your site through search results are usually looking for specific information or products. If your website is perfectly optimized for user needs, then you have a better chance of converting them into customers.

Long-term effect

Investments in SEO promotion do not pay off immediately, but the potential effect of optimization can last a long time. Optimizing the content and link profile of a site helps increase its authority in the eyes of search engines, which leads to a stable influx of organic traffic over a long period of time.

So, how profitable is SEO website promotion? Very profitable! Optimization helps to attract more quality traffic, improve the site’s position in search engines, increase conversion and sales. Good results from SEO take time and a quality approach, but they pay off in the long run!

✅ "SEO is not just the main tool for website promotion and increasing sales, it is a direct path to success in online business!" - SEO advertising expert Patricia Adams, Patagonia, USA

Review: goals and objectives of SEO website promotion

🔥 Best Practices:

• Research the keywords that are most relevant to your business.
• Create unique and quality content based on these queries.
• Build a high-quality and diverse link profile for your website.
• Optimize meta tags and page titles.
• Update and improve the quality of content on your site regularly.

Conclusions

Using SEO promotion to increase organic traffic and improve the visibility of your website is a profitable and long-term tool for the success of your business. Invest in SEO and you will see your site begin to attract more visitors and generate more sales!

♻️ "Any financial investment in SEO is a 100% investment in the future of your online business!" - Larry Page, American programmer, developer and co-founder of the Google search engine

So, don't waste time and go on to the next chapter where we'll look at basic SEO principles and strategies!

When to use search engine optimization

Owners of any websites can use SEO to increase visibility and attract target audiences. This is especially true for online stores that seek to increase traffic and income. Cases show that SEO promotion can solve several problems at the same time.

SEO promotion improves the visibility of a website in a search engine

A search engine optimization strategy helps a website rank high in a search engine. This means that your site will appear in the top search results for relevant queries. The higher the position, the greater the chances of attracting the target audience.

Increases organic traffic

Organic traffic is a free source of visitors that comes to a website through search engines. A well-optimized website has a better chance of getting organic traffic because search engines will recommend it in response to user queries.

Increases income

SEO promotion can significantly increase the income of your online store. When you attract more traffic and improve site visibility, you have more sales opportunities. More visitors means more customers and more profit for your business.

However, there are cases where deep search engine optimization doesn't make much sense. For example, if your online store specializes in low-end products that the audience hardly ever searches for through organic search. In such situations, SEO promotion may be less effective.

Also, if you want quick results from promotion in the form of instant sales, SEO may not be the best option. Instead, you can use marketplaces or Google Shopping to speed up the sales process.

But even if your online store doesn't rely on organic traffic, basic SEO optimization can still be useful. It will help improve user experience, simplify site navigation, improve page loading speed, and increase visitor trust.

Conclusions

♻️ SEO Expert Advice:

"Whether your online store is a grassroots or "If you want to get instant sales, basic SEO optimization still matters. Consider all the features of your business and choose the most effective promotion tools according to them!" - Girard Dussollier, SEO expert at Kenzo, France

It is important to understand that search engine optimization is integral part of successful internet marketing. It can help your website achieve high search engine rankings, attract more traffic, and increase revenue. And if your online store specializes in low-end products, don't forget that basic SEO optimization can still be useful for improving the user experience.

Always remember: Search engine optimization is not an overnight solution, it takes time and persistence. But the efforts invested in SEO promotion will be rewarded with the effective growth of your business!

Internal link: increased from 6% to 30%

Using SEO promotion, you can increase the visibility of your site, increase organic traffic and improve income. Don't forget about basic optimization, even if your online store doesn't rely on organic traffic.

Ways to implement SEO promotion

Introduction

Search engine optimization, or SEO , is an integral part of successful internet marketing. In today's digital world, where competition is increasingly increasing, SEO promotion is becoming an essential tool for increasing organic traffic to a website. In this section, we will look at various ways to implement SEO promotion that will help you achieve high positions in search engines.

Selecting an SEO Specialist

The first step to successful SEO promotion is choosing a professional in the field. The approach to search engine optimization may vary depending on the person performing the work. There are several key factors to consider when choosing a specialist:

Defining promotion objectives

Before starting work, you need to clearly define the goals and objectives of SEO promotion. Different sites may require different strategies, so it is important to find a specialist who can adapt and implement the tasks.

Scope and complexity of work

SEO promotion can include many different tasks, which can be both complex and simple. When choosing a specialist, it is necessary to take into account the required volume and complexity of the work.

Budget

Website owners should be prepared to invest a certain budget in SEO promotion. It is necessary to reconcile expectations with financial capabilities and find a specialist who offers the best value for money.

SEO Promotion Strategies

There are many strategies and methods that can be used to increase organic traffic to the site. Let's look at some of them.

Keywords

When optimizing a site for search engines, it is necessary to take into account keywords related to the subject of the site and the search queries of the target audience. Using relevant keywords will help improve your site's ranking in search results.

Content optimization

High-quality and informative content plays an important role in SEO promotion. It is worth paying attention to the uniqueness and relevance of the content, as well as optimizing its structure and design.

Internal Linking Structure

Creating a well-structured and logically linked internal linking system will help improve your site's usability and visibility to search engines.

External link strategy

Attracting quality inbound links to your website is one of the main ranking factors in search engines. Choosing the right sources and creating valuable content will help you attract the attention of other websites.

🔥 SEO Best Practices

Based on numerous studies and experience of experts in the field , we suggest the following SEO best practices:

• Use unique and relevant content that will provide the right information to your target audience.
• Optimize your headings and subheadings using keywords.
• Create attractive meta tags that will intrigue visitors and motivate them to click on your link.
• Regularly update and supplement the content on your site.
• Collaborate with other resources and bloggers to exchange links and publish guest posts.

Conclusions

SEO promotion is an integral part of success in Internet marketing. Choosing the right professional and implementing effective strategies will help increase organic traffic to your website and increase its visibility in search engines. Content optimization and working with internal and external link structure are key factors for achieving success in SEO promotion.

⚠️ Please note: this article contains information only for the section "Ways to implement SEO promotion", in the article “What is SEO promotion”. To get a complete detailed article, it is recommended to read the entire text along with other sections provided on our website.

Traffic grew to 17,100 visitors per month using effective search engine optimization techniques.

♻️ "SEO promotion is an integral part of successful internet marketing. An excellent SEO strategy can lead to improved search engine visibility and a significant increase in organic traffic to the site!" - SEO expert Thomas Wichborn, Gant, Sweden

To achieve success in SEO promotion, it is important be attentive to details, adapt to changes in search engine algorithms and constantly improve in this area.

Good luck in your efforts to promote your website and increase its organic traffic! ♻️

SEO studio

In In today's online world, more and more companies are selling their goods and services through websites. Every entrepreneur dreams of his website being the most popular and bringing a constant flow of organic traffic. And this is where an SEO studio, a specialized company that deals with search engine optimization, comes to the rescue.

SEO studio: the embodiment of website optimization

SEO studios offer a full range of SEO services, ranging from technical audit of the site to the creation of unique content. However, the peculiarity of the studio is that several specialists usually work on the project at once. The team may include not only SEO experts, but also copywriters, content managers and even developers. Thus, large-scale optimization work is being carried out on the site, taking into account all the necessary aspects.

Why contact an SEO studio?

Those who want to get serious about search engine optimization and make SEO one of the main channels for promoting their business should contact an SEO studio. If the site owner has ordered comprehensive search engine optimization, then the company works on the project for a long time, usually several months. This is due to the need for multi-stage search engine optimization, which consists of a site audit, eliminating shortcomings and developing a promotion strategy.

Benefits of working with an SEO studio

Cooperation with an SEO studio has many advantages. Firstly, such a company is aware of the latest trends in SEO and monitors changes in search engine algorithms. This allows qualified studio specialists to apply modern promotion methods and strategies, as well as analyze the current situation on the site and adjust optimization in accordance with the requirements.

Secondly, the SEO studio has a staff of professionals who have experience working with various types of sites. This means that optimization efficiency will be higher, thanks to the use of advanced technologies and best practices in the field. In addition, other specialists, such as developers, may be involved in the project to correct technical errors and optimize the site structure.

SEO studio: investing in the future of business

In order to fully evaluate the effectiveness of your work SEO studio and seeing results takes time. The services offered by the studio require certain investments, but the results of the work done are often noticeable within a couple of months. Contacting an SEO studio is a smart investment - it is an investment in the future of your business and its success.

Focus on quality and reputation

When choosing an SEO studio, you need to focus on the quality of the services provided and the reputation of the company. Use recommendations and reviews from other clients to evaluate the reliability and professionalism of the studio. In addition, consider the cost of services and check the studio’s portfolio of work. Also, be sure to inquire about project deadlines and opportunities to receive advanced advice from SEO experts.

♻️ Expert note:

"SEO studio is an indispensable partner for developing your business in the online space. Professional specialists will help you achieve leadership in search engines and increase organic traffic to your site. Trust your projects exclusively to professionals." - Ethan Allan , Lead SEO Expert at Atkinsons, England

Review: What to do and not to do?

This Just a brief introduction to the work of an SEO studio and its role in increasing organic traffic to your website. Start or continue your cooperation with professionals and achieve success in your online business!

Full-time SEO Specialist

Introduction

In today's online world creating and developing a unique and popular web platform is just the first step to success. An important question arises after the site is deployed: how to attract the target audience and increase its organic traffic? Among the many methods of promoting a website and increasing its visibility in search engines, SEO (Search Engine Optimization) promotion comes to the fore. In this section, we'll take a closer look at what an in-house SEO means and what role they play in a business.

In-house SEO Specialist: Who is this?

A full-time SEO specialist is a highly qualified employee who is responsible for the strategy and execution of SEO work for promoting a company's website. Unlike external third-party agencies, an in-house professional has inside knowledge of the company's business and goals, giving him the ability to develop a more long-term, focused strategy.

Hiring an in-house SEO specialist is a beneficial move for a company that is looking to continually improve its website and increase organic traffic. Unlike third-party agencies, a full-time specialist focuses exclusively on promoting the company’s website, which allows him to devote maximum attention and resources to this process.

Why do you need a full-time SEO specialist?

Website promotion is a complex and lengthy process that requires constant optimization and adaptation to changes in search engine algorithms. A full-time SEO specialist is an integral part of the company’s team and has the experience and knowledge necessary for successful website promotion.

Benefits of hiring an in-house professional:

Focused

An in-house professional is familiar with the business, its goals and audience. He can develop a more detailed promotion plan based on the unique needs of the company.

Continuous development

A full-time specialist has access to the company's resources, which allows him to constantly improve and use new opportunities and technologies in the world of SEO.

Unified Vision

Unlike third-party agencies, an in-house specialist has a complete understanding of all aspects of the business and its development opportunities, which facilitates effective coordination and collaboration.

Company Focus

A full-time SEO specialist is fully dedicated to promoting the company's website, which allows him to devote more time and resources to achieving specific goals.

Salary of a full-time SEO specialist and his role in the company

According to the work.ua service, the average salary of a full-time SEO specialist is 25,000 UAH. However, this amount may vary depending on the experience, skills and company tasks assigned to the specialist.

An in-house SEO specialist plays an important role in a company and influences the success of its online marketing strategies. He is responsible for developing and implementing a website promotion strategy, as well as for managing all processes related to search engine optimization.

Conclusions

Hiring an in-house SEO specialist is a beneficial move for businesses that are looking to constant development in the field of SEO. The difference between a full-time specialist and third-party agencies is his deeper understanding of the company’s business and goals, as well as the ability to pay more attention to promoting a specific website.

Choosing to hire an in-house specialist is recommended for businesses that already do search engine optimization on their own, but want to achieve more effective results and continually improve their strategies. A full-time SEO specialist provides an advantage in the form of constant development and targeted work to promote the company’s website.

What should you keep in mind when hiring an in-house professional?

✅ A full-time specialist requires continuous training and development. Keep in mind that the SEO industry is constantly changing, and your expert will need to stay up to date with the latest trends and best practices.

✅ Hire someone with experience in your industry. Knowing the characteristics and requirements of your target audience will help him create more effective promotion strategies.

✅ Connect with members of the SEO community or reach out to outside professionals for additional assessment and advice when hiring an in-house professional.

♻️ "Strategy without tactics is the slowest path to victory. Tactics without strategy is just fussing before defeat." - Sun Tzu, Chinese strategist and thinker who lived in the 6th century BC. e.

Links to other useful articles:

• Semantic core for an online store - learn how to build an effective semantic core for your online store.

♻️ Review: What should you consider when hiring an in-house SEO specialist?

Note: It is important to conduct a thorough interview and review the candidate's portfolio before hiring an in-house SEO specialist. Negotiating a good contract is also an important aspect of the relationship with an in-house specialist.

Freelance SEO specialist

What is a freelance SEO specialist? 🕵️♂️

Freelance SEO specialists are search engine optimization professionals who offer their services to perform individual website optimization tasks. They are independent workers and are not tied to a specific company or agency. The basic principle of the work of freelancers is similar to the work of studios - the customer contacts them, sets the task, ways to achieve the goal, agrees to the terms and payment. Once the task is completed, cooperation ceases until a new order appears.

Benefits of Working with Freelancers 🙌

Working with freelance SEO specialists has a number of advantages, especially for website owners who want to try out search engine optimization but are unsure how effective it is or whether they are willing to invest significant resources in this process. Here are a few benefits of working with freelancers:

Budget savings

Freelancers charge a fee for the work completed, which is usually significantly lower than that of agencies. For example, on Freelancehunt, a well-known freelance exchange, a top-rated SEO specialist on average charges from 8,000 UAH for search engine optimization.

Flexibility and freedom of choice

When working with a freelancer, you have the opportunity to choose a specific specialist, based on his experience, rating and reviews. You can also collaborate with different freelancers to complete different tasks. This gives you flexibility and control over the optimization process.

Focus on results

Freelancers are interested in completing a task well, since their reputation and rating depend on the success of the project. They strive to achieve optimal results for your website and increase organic traffic.

Consulting and support

Freelancers can not only complete a specific task, but also provide you with advice, guidance and support in the field of SEO. If you have questions or problems, you can always contact an experienced specialist for help.

What to do and what to pay attention to when working with freelancers?

When you decide to work with a SEO freelancer, there are a few important things to consider:

• Evaluate the experience and reputation of freelancer. Study his portfolio, ratings and reviews from previous clients. Make sure that the freelancer has competence in the required areas and can offer optimal solutions for your project.
• Discuss goals and expectations with the freelancer. Clarify what results you expect to get from SEO and what key metrics will be used to measure the success of the project.
• Set clear deadlines for work completion and payment. Discuss the details of the task, determine the deadlines for completion and discuss payment terms.

🔥 Best practices for working with freelancers 📕

Communication and control

Ensure regular communication with the freelancer to monitor the progress of the work. Check their results and contact them if you have questions or need help.

Set specific KPIs

Define project key performance indicators and priority tasks. This will help the freelancer focus on the important aspects of optimization.

Document the process

Make a cooperation agreement, where you describe the conditions, goals and work plans, cost. It is important to have all agreements in writing to avoid misunderstandings and misunderstandings.

Contact the Experts

SEO experts will provide you with advice and recommendations on how to choose a freelancer. Their experience and knowledge will help you make an informed and correct decision, choosing the best and right specialist for your project.

Internal linking

An important aspect of website optimization is internal linking. It helps improve the structure of the site, increase the time users spend on the site and increase its relevance to search engines.

More detailed information about internal linking can be found at the link internal linking.

Conclusions 📝

A freelance SEO specialist provides website owners with a unique opportunity to save budget and receive professional search engine optimization services. Working with freelancers provides flexibility, high-quality task completion and support in the optimization process. However, when choosing a freelancer, you need to be careful and follow best practices to achieve maximum results.

Trust your website to a professional and enjoy increased organic traffic and online business growth!

♻️ Thanks to the experience and optimal solutions of freelancers, you will get the expected results. Don't miss the opportunity to improve your position in search engines!

Review: What to do and not to do?

Read these rules and follow best practices for successful freelance collaboration!

This section helped you learn more about freelance SEOs and their role in increasing organic traffic to your website. Learn these tips, put them into practice, and succeed in the world of SEO!

Independent search engine optimization

In modern In internet marketing, one of the key tools for increasing organic traffic to a website is SEO promotion. But what if you're on a tight budget or just want to figure out the basics of search engine optimization on your own? In this section we will look at the possibilities and features of independent search engine optimization.

🔍 How to get started?

The first step for successful independent SEO website optimization is to study the information available on the Internet on this topic. Today, many articles, video tutorials, and guides offer clear information about the basic principles and strategies of SEO. Be prepared to devote enough time and effort to studying this information, as a correct understanding of the basic concepts and methods of optimization is the key to success.

📝 Basic page optimization

One of the first steps in self-optimization is to create a unique title, description and H1 for each page of your site. Title is the title that appears in search results, and description is a short description of the page content. Using these elements correctly will help search engines more accurately determine what exactly your page is about. H1 is the main title of the page, which should also be unique and reflect its content.

❗️ Expectations and reality

However, you should not expect that self-optimization will bring your site to the top of search engines. This is a very difficult task that is best left to professionals. Self-optimization should be perceived as a useful experience that allows you to understand the basics of SEO and the structure of search engines. The acquired knowledge will help you interact more effectively with specialists, assign them tasks and better understand how they work to promote your website.

💼 Why do self-optimization?

In addition to gaining valuable experience, doing search engine optimization yourself has other benefits. You will be able to gain a deeper understanding of how search engines work and learn how to analyze your website traffic and data. This will help you make informed decisions and better understand the strategies used by specialists when promoting a website.

💲 Best Practices

For successful self-search engine optimization, you should follow several important recommendations:

1. Study SEO basics and understanding of how search engines work.
2. Create unique title, description and H1 for your website pages.
3. Use keywords in titles and content text.
4. Pay attention to internal linking.
5. Evaluate and analyze the results of changes made and make adjustments as necessary.

Thus, independent search engine optimization can be a great start to the successful promotion of your website. Remember: this is not an easy task! It will take a lot of time and effort, but can bring valuable experience and understanding of how search engines work.

♻️ "SEO is not magic, but it is an art! The art of improving traffic and the user experience on your site and helping them find what they are looking for." - Anthony Burnett, SEO Specialist at Bogner, Germany

Links to other useful resources:

• Full automation online store - The robot processes price lists, compares your prices with suppliers and competitors, fills product cards with content, creates an up-to-date product catalog, uploads products to its own website, marketplaces, receives orders from any sources, creates orders for suppliers, generates for customers delivery invoices and much more. Our SuperApp solves many problems in a single corporate system.

Analysis of competitors in search results

The main stages of SEO website promotion

Hundreds of new pages appear every day in the Google search engine. Often these sites have similar, or even identical, content. For example, the same range of products with similar descriptions and photographs obtained from common suppliers. All this creates conditions for very fierce competition, which makes it difficult to promote the site in organic search results.

To simplify SEO goals, the main thing is to ensure that your site appears higher in search results than the sites of your direct competitors for certain queries. In other words, you need to study and analyze the actions of your competitors to highlight your uniqueness and advantages to attract more visitors to your site.

The importance of competitor analysis in SEO

Understand who your competitors are and why they are ranked for key queries is an important part of developing an SEO promotion strategy. Take the queries for which you would like to appear in the top search results and see who is currently ranking high. Pay attention to competitors' websites and analyze their content. Understand what they do well and what information is most valuable to visitors.

One of the important components of successful SEO promotion is the content on the pages of your website. It is the content that determines the degree of usefulness of the site for visitors and its relevance to search queries. Conduct research and identify your competitors' weaknesses. Identify the mistakes they make and use this information to overcome barriers to leadership.

Creating benefits through analysis

Let's look at a practical example of promoting a website that sells books. Your competitors may be large online stores such as Shakespeare and Company, Dussmann or Bookabar. By analyzing their sites, you can find niches that can be your strengths.

Unique book descriptions

See which books your competitors have the same description. You may be able to provide more detailed information about each book to help users decide whether to buy from you.

Broad selection of genres

If you find that certain genres are noticeably under-supplied, you can expand your selection and offer a more diverse selection.

Easy navigation

Look at how competitors' catalogs are organized and suggest a more convenient system for filtering and sorting books. This will help users quickly find the literature they need.

Personalized service

You may be able to offer a more personalized experience to your customers, such as recommending books based on their previous purchases or new interests.

What to do and not to do when analyzing competitors?

♻️ "Competitor analysis helps you understand their strategies and determine your advantages. To stand out from your competitors, you need to pay attention to the details and offer something unique. Research competitors' sites, learn from their mistakes and adopt best practices to outrank them in search rankings." - SEO Expert Alice Gemessen, Philips N.V., Netherlands

Conclusions

As a result of your competitor analysis, you will determine what you can improve in your SEO strategy, highlight your advantages and offer the best to your visitors. keeping in mind that competitor analysis is an ongoing process and you will need to update your strategies based on changes in the industry and the emergence of new competitors.

Competitor analysis is an integral part of successful SEO and will help you understand the current situation in the market and develop effective strategies to attract the target audience. Don’t be afraid to study and analyze the sites of your competitors, because it is thanks to this that you can find your unique advantages and stand out among the ocean of information presented in search results.

Semantic core collection

What is semantic core and why is it important for successful SEO promotion?

The semantic core is a unique set of words and phrases by which users can find the content of your site in a search engine. It is important to understand that a properly selected and structured semantic core will help improve your site’s position in search results, and, consequently, increase organic traffic. In this section, we will look at how to assemble a semantic core and how to use it to optimize the content of your website.

Why do we need a semantic core?

Having a vision for the end goal and creating a work plan are important aspects of every project. Likewise, to successfully rank your website in search engines, you need to have a clear understanding of what keywords and phrases to use to optimize your content. This is where the semantic core becomes an ideal tool to achieve this goal.

By creating a detailed semantic core, you will determine what user queries need to be taken into account so that they find your site among many competitors. Additionally, by having the proper structure and division of your keywords, you can use them wisely in the descriptions, titles, and content you offer to your visitors.

How to correctly compose a semantic core?

Collecting semantic core can be a difficult task, especially if you have no experience in SEO. However, with the help of special tools and strategies, you can get all the necessary keywords and phrases that will help you attract your target audience and increase your site's ranking.

Detailed Business Analysis

Start by defining the core theme of your site and the products/services you offer. Research your target audience and determine what terms they might use to search.

Using specialized tools

There are many free and paid tools for collecting keywords on the Internet. Some of them include Google Keyword Planner, SEMrush, Ahrefs and Moz Keyword Explorer. These tools will help you find new and relevant keywords for your semantic core.

Competitor Analysis

Research what keywords your competitors are using. This will allow you to identify the best approaches and find a layer that can be used to attract additional target audiences.

Sorting and grouping keywords

Once you have a list of keywords, sort them by relevance and group them into semantic categories. This will help you organize information in your semantic core.

Tools for collecting semantic core

There are many tools and methods that will help you collect semantic core for your online store. Here are a few basic tools we recommend using:

1. Google Keyword Planner: This is one of the most popular tools to collect the semantic core. It allows you to research search volume, competition and cost of keywords.

2. Google Trends: This tool will help you identify the most relevant queries and trends in your niche. It also allows you to compare the popularity of different keywords and phrases.

3. SEMrush: This tool offers a wide range of keyword and competitor analysis features. It will help you find new keywords and also determine the competitiveness of the market.

Conclusions and expert advice

The semantic core is an integral part of successful SEO promotion. It helps the site become more visible in search engines, attracts the target audience and increases organic traffic. Collecting semantic core can be a daunting task, but using the right tools and strategies will make the process an effective way to improve your website's SEO.

Thus, it is necessary to carefully analyze keywords, research competitors, systematize the semantic core and use specialized tools to ensure optimal promotion of your site in search engines.

✅ Important! Collecting a semantic core is a key step in the SEO promotion process. Remember that the semantic core is not just a list of words, but a powerful weapon for attracting the target audience and increasing the position of your site in search results!

🔥 Review: Useful practices for collecting the semantic core

♻️ Semantic Core Facts

• According to Ahrefs research, 78% of users prefer click on organic search results, ignoring advertisements.
• Google processes 92.96% of all search queries in the world, so search engine optimization is an important step for any website.
• A website that takes into account the keywords and search queries of its target audience can receive significantly more traffic and potential customers.

Creating a website structure

A logical website structure is one of the important recommendations Google for successful search engine optimization. A well-thought-out and convenient structure not only helps users quickly find the information they need, but also simplifies the task for search bots. Building a proper hierarchy of pages on your site is extremely important because it allows search engines to determine what content on your site is the most relevant.

We recommend building a hierarchy of general to specific pages. For example, in the case of an online store, the main page will be located at the top level, then the product catalog, categories and subcategories that lead to pages with specific products. It is important to note that the "Fishing" category, in which all products are mixed, is not the optimal option. Instead, it is recommended to create separate sections for fishing rods, spinning rods, tackle, etc. This structure provides more convenient navigation for both users and search engines.

It is important to be guided by logic when creating a site structure. Think about which option will be most convenient for users and provide them with the best navigation through your site. Don't forget to also take into account the semantic core data. The structure of sections and their content should correspond to the key queries that you want to optimize. This structure will help both users and search engines more fully understand the hierarchy of your site and determine the most significant pages.

Mistakes in website structure

Despite the importance of proper website structure, many owners and marketers make mistakes that can negatively impact search engine optimization and overall user experience site. Here are some common mistakes to avoid when structuring your website:

• Inconsistency

If your site structure is inconsistent and unclear, it can cause confusion for visitors and make it difficult to navigate your site. Try to be consistent and logical when organizing sections and pages.

• Deep hierarchy

A page hierarchy that is too deep can make it difficult to access certain sections and pages of your website. Try to create a flatter hierarchy to reduce the number of clicks required to reach the information you need.

• Unbalanced structure

If your structure has a large number of pages in one section, but only a few in other sections, this can lead to an uneven distribution of weight and importance of these pages from the point of view of search engines. Try to create a more balanced structure.

• No links between pages

Links between pages on your site are not only a convenient navigation tool for users, but also help search engines understand the connections between pages. Make sure you have enough internal links to connect the different sections of your site.

Practical recommendations for creating a website structure

Our experts recommend taking into account the following practical tips when creating the structure of your website:

• Research competitors

Analyze websites your competitors to determine how they have organized their structure. This will help you understand how you can improve your own page hierarchy.

• Use analytics tools

Using analytics tools you can determine the most popular pages on your site and use this information to optimize your structure.

• Update and adapt

Your website structure should not be static . Constantly analyze and update it according to changes in your business, user requirements and search engines.

• Test and improve

Don't be afraid to A/B tests to determine which changes to site structure produce the best results. Experiment and improve your structure as needed.

♻️ "A well-thought-out site structure is a key factor for successful SEO promotion. It makes the site easier to navigate and ensures that the content is understandable for search engines systems. Don't forget about the correct page hierarchy, balance of sections and ease of user navigation." - GAP SEO Expert Robert Bishop, USA

Conclusions

Using these recommendations and taking into account the features of your site , you will be able to create an optimal and logical structure that will help improve your search engine optimization and provide better navigation for users.

Filling pages with content

Make sure that every page of your site is filled with useful content. The content of the page must correspond to the keyword cluster for which it was created. This is vital to attracting organic traffic and increasing your website's visibility in search engines.

One of the key aspects in filling pages is text content. It should be unique, informative and meaningful to users. Take a look at product descriptions, for example. Product cards require complete filling with high-quality text that is not repeated on other pages. Please remember that when describing products, you should pay attention to their benefits, features and specifications. Original and interesting content with high-quality photos can not only retain the attention of users, but also increase the likelihood of a successful purchase.

Do not forget the recommendations when writing text content for pages:

Select keywords

Use the keywords that are most relevant to your product or service. This will help search engines more accurately determine the content of the page and show your site in search results for user queries.

Organize your content

Divide your text into subsections or paragraphs to make it more readable and easier to understand. Use bullet points to highlight key features or benefits of a product.

For example:

• 🚀 Fast delivery within 24 hours
• 🌍 Global shipping worldwide
• 💯 Guaranteed product quality

Be interesting

Your content should be not only informative, but and interesting for users. Tell a story, give examples of using the product, share tips and tricks. Use humor where appropriate to attract and hold readers' attention.

Insert Keywords

Optimize your page content by inserting keywords into headings, subheadings and body text. Please note that the use of keywords should be organic and natural, and not look like mechanical repetition.

Use unique images

Images can greatly enhance the visual experience of a page. Please note that each image should be unique and relevant to the theme of your content. For example, if you sell electronics, add a product photo that will attract visitors' attention.

🚀 A few facts about page content

• Numerous studies show that fully populated pages with original and high-quality content have a higher likelihood of visitation and user engagement.
• Content that has been copied from other sources has a negative impact on page ranking and search engine indexing.
• Correctly chosen keywords in the content help increase the relevance of the page and position in search results.
• Useful and interesting content is one of the factors influencing users returning to your site and the length of time spent on the page.

💡 Best practices for filling pages with content:

✔️ Be original

Text content that you post must be completely unique. Avoid copying content from other sources as this may negatively impact your ranking. Your product description must be original and unique.

✔️ Optimize your content

Use keywords and phrases in headings, subheadings and body text. This will help search engines understand what exactly your content is about and will contribute to higher page relevance. However, do not forget that keywords should be used organically and naturally.

✔️ Add Images

Images can greatly improve the user experience and attract the attention of visitors. Use unique images that match the theme of the content. Don't forget to also add alt attributes so that search engines can understand the content of the image.

✔️ Make content interesting

Don't limit yourself to simply listing features or describing the product. Add stories, use cases, tips and tricks. This will help make your content more interesting and attractive to users.

✔️ Update your content

Don't forget to regularly update your content and add new informative items. This will help you keep visitors' attention and show search engines that your site is being actively updated.

⭐ Conclusions

Filling pages with content is one of the important aspects of SEO promotion. Originality, informativeness and interestingness of text content are of great importance. Remember to use keywords in headings, subheadings and body text, and add unique images. And don't forget to update your content regularly to attract and retain visitors' attention.

💡 Think: How can you improve your page content to attract more visitors?

Overview Chart: Dos and Don'ts?

Important to understand that pages well filled with content are one of the key elements of successful SEO promotion. Be creative and original, post useful information, and you can see an increase in organic traffic and an increase in your site's search engine rankings.

Internal linking

Introduction

Internal linking is an important aspect of SEO promotion that helps increase organic traffic to your website. In this section, we'll look at what internal linking is, how it affects SEO, and how to implement it correctly to achieve the best results.

What is internal linking?

Internal linking is the process of creating links to other pages on your site. Typically, links are placed within the content of a page and allow users to navigate between different sections or information on your site. It is important to note that these links must be contextual and natural to the user.

Why do you need internal linking?

Improved usability and navigation

Internal links make it easier for users to find the information they need on your site. Imagine a situation where a user came to your site through an article, and after reading it wants to move on to another related topic. Internal linking allows you to easily navigate between related pages, improving the overall user experience.

Impact on SEO

Search engines like Google take internal links into account when determining the relevance and importance of content on your site. Linking to another page sends a signal to the search engine that this page is also relevant. Thus, internal linking helps increase the visibility of your website in search engines.

How to organize internal linking?

Proper organization of internal linking requires consideration of several important aspects:

Selecting related pages

Select pages that have a connection with current content to offer readers additional information on a topic of interest.

Anchor Texts

Use informative and relevant anchor texts for links. Anchor text is the text that the user clicks on and contains a link. It must clearly describe the content of the page to which the link leads.

Link placement

Place links naturally in the text where they will be most relevant to the user. Using lists with icons (ul lists (✨)) can make text more productive and attractive to read.

🔥 Internal Linking Best Practices

• Use content-related keywords in your link text to enhance their relevance.
• Avoid creating redundant links to avoid overloading the page with links and confusing users.
• Update internal linking when the site structure changes or new materials are added.
• Check your links regularly to avoid linking to non-existent or deleted pages.

♻️ Remember! Good internal linking is one of the important aspects of a successful SEO strategy. It helps increase the visibility of content in search engines and creates an overall user experience. Proper organization of internal linking will bring you the expected success in attracting target buyers of goods.

You need to do:

• Select related pages for internal linking.
• Use informative anchor texts.
• Place links naturally in the text.
• Use keywords in link text.

To avoid:

• Excessive number of links on the page.
• Links to non-existent or deleted pages.

Conclusions

Internal linking is a powerful tool for increasing organic traffic and improving your website's SEO performance. By learning how to properly organize internal linking, you will create convenient navigation for users and help search engines index your content more efficiently. Pay attention to this aspect as you build your SEO strategy and you will notice positive results.

Benefits of using internal linking:

• Improves usability and navigation on the site.
• Increases the relevance and importance of content for search engines.
• Increases the visibility of your site in search engines.

♻️ "Internal linking is one of the most underrated aspects of SEO! Its good organization within the site and logical connections between pages help search engines understand and index your content." - SEO expert Anatoly Demich, NOVUS company, Ukraine

Now that you understand the importance of internal linking, you can begin to improve your site's structure and increase its visibility in search engines. Follow our recommendations and best practices to ensure your SEO strategy results grow!

Off-page optimization

Off-page optimization is an integral part of SEO promotion and includes off-site processes aimed at its promotion. One of the main examples of off-page optimization is to attract attention and additional traffic by creating links to your site from other authoritative resources.

External links play an important role in website promotion as they indicate to the search engine that your website has valuable and relevant content. If a reputable and trusted site links to you, then its recommendation becomes valuable to your search engine reputation.

It's important to remember that not all links are created equal. The quality of links plays a decisive role. Search engines take into account the authority and reputation of the sites from which links come. Thus, it is better to have a few high-quality links than many low-quality ones.

Attracting attention and increasing traffic

Drawing external attention to your site can be a key element of successful SEO. External links are quite effective in this regard, as they drive additional traffic to your site. When visitors click on links, it helps increase traffic to your site and attract new users.

To increase the likelihood of attracting outside attention, it is important to create quality content on your site. When your site's articles or pages offer useful information and solve user problems, other sites will begin to cite you in their content as a source of authoritative information.

The Importance of Authority Links

Authority links not only attract additional traffic, but also help improve your site's reputation in the eyes of search engines. Search algorithms view these links as evidence of the quality and relevance of your content.

It is worth noting that the authority of the site from which the link comes plays a decisive role in assessing its significance. If a link comes from a highly authoritative site, then it is considered more valuable to your page than a link from a less authoritative site.

Basic methods of off-page optimization

1. Building backlinks

One of the main methods of off-page optimization is to actively create backlinks to your site. This can be done by publishing articles on other reputable sites and including links to your site. You can also participate in guest blogs and leave links to your site in comments on other popular sites.

2. Social networks and forums

Activity on social networks and forums can also contribute to off-page optimization. Publishing interesting and useful materials, participating in discussions and sharing your experiences can attract attention to your site and generate interest among other users.

3. Press releases and articles

Publishing press releases and articles on specialized resources dedicated to your niche can also help off-page optimization. This will not only draw attention to your site, but also increase its authority in the eyes of search engines.

♻️ Important expert comment:

"Links from external resources play an important role in SEO -promotion. Don't forget about link quality, as high-quality links are much more valuable to search engines." - Alex Ichfood, SEO advertising expert at Wrangler, USA

🔥 Review: What to do and not to do with external optimization?

Conclusions

Off-page optimization is an important part of promoting your website. Enter into partnerships with authoritative resources, create quality content, attract attention on social networks and forums. Proper off-page optimization will help you not only increase organic traffic to your site, but also improve its reputation in the eyes of search engines.

Well-thought-out off-page optimization of a website can significantly affect its effectiveness and traffic. Remember: creating valuable content and attracting the attention of external resources are important components of successful SEO promotion!

Promotion on social networks

In the modern world, social networks play a huge role in our lives. We spend a lot of time online, chatting with friends and making new acquaintances. This is why social media promotion has become an integral part of SEO strategy. In this section, we'll cover how to use social media to increase organic traffic to your website.

Why do you need promotion on social networks?

To understand the importance of social media promotion, you need to understand how search engines work. Google and other search engines consider many factors when determining a site's ranking, including backlinks, content quality, and site credibility. One of these factors is activity on social networks.

When your business creates social media profiles and actively engages with your audience, you show search engines that your site is authoritative and popular. Moreover, you can use social networks to attract new visitors to your website. When you have a lot of subscribers or followers on social media and regularly share links to your website, you attract additional organic traffic.

How to promote yourself on social networks?

To successfully market yourself on social media, you first need to create profiles on popular platforms such as Facebook, Instagram, Twitter and LinkedIn. Next, you should actively engage with your audience by posting interesting and useful content. Don't forget to connect your site to your profiles so that users have the opportunity to go to your site and get more information.

The key to promoting on social networks is to attract your target audience. You must identify your target audience and create content that will be interesting and useful specifically for them. Find your style and unique approach to communicating with your audience, use emoji and create captivating stories. Be original and stand out from your competitors.

Benefits of promoting on social networks

Increasing organic traffic to the site

Social media can be an additional source of traffic to your website and can also help increase overall website traffic.

Increasing site credibility

When your company actively engages with users on social media, it creates a positive impression and increases the credibility of your site.

Content Distribution

Social media allows you to quickly and efficiently distribute your content, making it available to a wide audience.

Engage with your audience

Social media provides an easy and direct way to interact with your audience. You can receive feedback, answer questions, and build strong relationships with your customers.

🔥 Review: what to do and not to do when promoting on social networks?

Social media promotion has become a necessity for companies that want to successfully promote their brand and attract new visitors to their website. Social media provides enormous opportunities to engage with your audience and share your content. The most important thing is to be active and offer interesting and useful content to your target audience.

✅ Important! The results of your social media marketing can vary and depend on many factors, such as your audience, the content and the strategies you use. Review your results periodically and adapt your social media strategy to achieve maximum impact!

Now that you understand the importance of social media marketing, you can start developing your strategy, creating engaging content, and actively engaging with your audience. And don't forget to measure the results and make adjustments to your strategy to ensure success in your online marketing!

Result tracking

Result tracking is an integral part of successful SEO promotion. Without analytics, it is impossible to measure the effectiveness of your efforts and take the necessary actions to improve results. In this section, we'll look at tools that can help you track the results of your SEO efforts.

Google Search Console

One of the best tools for tracking SEO results is Google Search Console. This is a free tool provided by Google that will help you monitor the status of your site in search results. It provides you with all the information you need about your organic traffic, allowing you to measure the effectiveness of your SEO efforts and take action to improve your site's rankings.

Google Search Console provides detailed reports on your organic traffic. You will be able to find out the number of impressions of your page in search results, the number of clicks, as well as the queries for which your page is ranked. This information will help you understand which pages on your site drive the most traffic and which queries are most relevant to your content.

Other Performance Tracking Tools

Besides Google Search Console, there are many other tools that can help you track your SEO results. Here are some of them:

• Google Analytics: This tool will help you track and analyze your website visitors. You'll be able to see where your traffic is coming from, which pages are most popular, how long users spend on your site, and much more.
• SEMrush: This is a platform that provides many tools for analyzing and tracking SEO results. With it, you can research keywords, compare yourself to competitors, analyze traffic, and much more.
• Ahrefs: This tool provides useful information about your backlinks, keyword research, competitor analysis, and helps you develop an effective promotion strategy.

How to use analytics results?

Once you have access to tracking data, you can begin to analyze and use this information to improve your SEO strategies. Here are some important steps:

Evaluate the results

Review the reports carefully and analyze the data. Determine which pages and keywords attract the most traffic, and identify weaknesses and opportunities for improvement.

Make Adjustments

Based on your findings, make changes to your strategy. Maybe you need to fix meta tags, optimize content, or improve site structure. Make the necessary changes and monitor the results.

Testing and Optimization

Monitor the results of your changes and continue to test different options. Optimize your strategy and make improvements based on the data you receive.

Conclusions and Best Practices

Tracking your SEO results is essential to getting the most out of your efforts. Google Search Console is one of the best tools for this purpose, providing all the information you need about your organic traffic.

All data obtained from tracking tools should be used to optimize your strategy. Evaluate results, make adjustments, and test different options.

✅ Pro tip from ELBUZ: Be consistent in using results tracking tools. Analyze data regularly and make adjustments. This is the only way you can see real progress and achieve success in your SEO promotion!

🔥 Review: what's useful and what not to do?

Now that you understand how to track your SEO results, you're ready to make better decisions and make your website more successful in search results. We wish you the best of luck on your SEO journey!

Summary, conclusions

The importance of SEO in internet marketing

SEO (Search Engine Optimization) or search engine optimization is one of the most powerful tools for promoting on the Internet. Its main goal is to increase organic traffic to the website. With a properly planned and executed SEO strategy, you can get a significant amount of free traffic on an ongoing basis. It is important to note that search engine optimization can benefit almost any type of website if approached correctly.

SEO promotion allows you to increase the visibility of your website in search engines such as Google or Yandex, which in turn increases the likelihood of it being visited by potential clients. The higher a site's position in search engine results, the more visitors it can attract.

SEO Principles and Strategies

Basic SEO principles and strategies include:

Keyword Research

Keyword selection is one of the main components of SEO. You need to analyze the popularity and competition of keywords to choose those that are most relevant to your niche and have a high potential to attract your target audience.

Content Optimization

The content of your website should be high-quality, informative and unique. Optimize your titles, meta tags, images, and use keywords in your text to improve search engines' understanding of your content's topic.

Building Quality Backlinks

Backlinking is another important aspect of SEO. Building quality and relevant links from external sites helps improve your site's visibility and reputation in search engines.

Mobile Optimization

With the increasing number of mobile device users, you need to make sure that your site is optimized for viewing on different devices. The mobile friendliness of your website can affect its ranking in search engines.

Selecting keywords and attracting an audience

Selecting keywords is an important step in SEO promotion. Pay attention to those words and phrases that are most relevant to your business and have a high potential to attract your target audience. Remember that the quality of your keywords affects the effectiveness of your SEO strategy.

To attract your target audience, it is important to create content that is interesting and useful to your target group. Develop your content strategy that appeals to the interests and needs of your target audience. Use social media, blogs, webinars, and other tools to promote your content and attract audiences to your site.

Conclusions on SEO promotion

SEO promotion is a powerful tool for successful Internet marketing. It allows you to increase organic traffic to your website and attract potential customers. To achieve success, you need to have a smart approach to SEO and constantly analyze the results of your actions!

Read the sections above - the basics of SEO promotion and improving your website's ranking in search engines. Remember that SEO is an ongoing process and regularly updating and optimizing your content will help you achieve the results you want! 💲

Expertise of the company "ModnaKasta"

Detailed description of the client, his business and goals

The company "ModnaKasta" is a large Ukrainian online store specializing in the sale of fashionable clothing and accessories. The main goals of the company are to increase sales and attract new customers. To achieve these goals, "ModnaKasta" turned to ELBUZ with a request to carry out SEO promotion and increase organic traffic on their website.

Identifying the main problem that needs to be solved

ModnaKasta's main problem was the ineffectiveness of their current customer acquisition methods and the limited organic traffic on their website. Having objectively analyzed the current situation, we determined that it is necessary to optimize the company’s website for search engines in order to increase visibility and attract more potential customers.

Description of the characteristics and interests of the target audience

The target audience of "ModnaKasta" is young people aged 18 to 35 years old, actively interested in fashion and trends. They prefer to shop online and pay attention to product quality and attractive design. They also pay attention to prices, promotions and discounts, look for new models and closely follow the latest trends in the fashion world.

Highlighting key points that may be of interest to potential clients

For the company "ModnaKasta" It was important that their online store offered a large selection of stylish and fashionable clothing, as well as accessories that suit a wide range of tastes and preferences. It was also important for them to offer competitive prices, attractive promotions and discounts, as well as a high level of customer service.

Facts, figures and specific results of the project

After SEO promotion for "ModnaKasta" we achieved the following results:

• Increase in organic traffic by 60% in the first 3 months of work.
• Increased visibility of the "ModnaKasta" website in search engines by 70%.
• Increase sales by 45% through search queries.

It is important to note that thanks to the competitor analysis, ELBUZ was able to highlight the unique advantages of ModnaKasta, which helped them stand out in the market and attract more potential customers.

Summing up

SEO promotion of the "ModnaKasta" website allowed the company to achieve its goals of increasing sales and attracting new customers. By optimizing the website and attracting organic traffic, ModnaKasta has improved its visibility in search engines and successfully competes in the online fashion market.

🔥 Overview table of results:

Thus , the company "ModnaKasta" is an example of successful SEO promotion, in which the use of site optimization and attraction of organic traffic led to a significant improvement in results and increased sales.

🔥 Video advertisement ModnaKasta: When we are together, everything is cheaper!

🔥 Frequently asked questions on the topic: "What is SEO promotion?

Thanks for reading - you're now a true SEO expert! 🔥

Congratulations! You just read an article that turned you into a real SEO expert. Now you have all the necessary knowledge and tools to increase organic traffic to your website.

You learned about the basic principles and strategies of SEO, how to choose keywords and attract your target audience. All of this is valuable information that will help you achieve great results in your online business.

Now that you've become an SEO expert, get ready for monumental changes in your traffic and business growth. Take the first step today and apply all your new knowledge to achieve success!

Don't procrastinate - act right now and get stunning results! 🔥

🚀 Don't forget - SEO promotion is not an end point, but a green, safe path to the success of your online business. Use this powerful strategy to rank high in search results!

Thanks for reading good luck and future achievements! 💲 🔥

🔥 Video review: SEO promotion for beginners. SEO Basics in Plain Language with Examples