How to double organic traffic: case study of bike store promotion
📈 Doubling organic traffic is like space flight: exciting, unpredictable and amazing! 🚀 🔥 We’ll tell you using a real example of the Bergamont bike shop: how we were able to make this incredible leap in its promotion. Harness with us - forward to new heights of organic visibility!
Tasks for increasing traffic
Expansion and reworking the site structure
When promoting the Bergamont bike store, we paid special attention to the site structure. We made it logical, user-friendly and search engine-friendly.
Why is this important?
The structure of the site is the foundation of its successful promotion. A properly organized structure allows search robots to index pages more efficiently, and it is easier for the user to find the information they need. In addition, improving the structure of a cycling website can lead to higher rankings in search results and increased organic traffic.
How to expand and redesign the Bergamont website structure?
- We analyze the current structure of the Bergamont website and identify its shortcomings. We make sure that the pages are deep enough and divided into categories so that it is convenient for the user to find the right product (for example, bicycles or accessories).
- Let's rethink product categories and work through all the main categories in more detail. Let's divide them into subcategories to make navigation easier. For example, let's create separate subcategories for mountain bikes, road bikes, and city bikes.
- We update links to pages and internal linking. We make sure that each page has relevant links to other pages on the site. This will help search robots index the cycling product website more efficiently.
- Avoid creating “blank” pages. We make sure that each page contains enough information to be useful to users. If a page cannot be completely filled with information, you can merge it with another page.
SEO setup: tag generation templates
Optimizing website pages for search engines is an important stage for promoting an online store of cycling products. One of the most important aspects of SEO optimization is setting up tag generation templates.
Why is this important?
Tags are key elements of a page that help search engines understand what it's about. Setting up tag generation templates allows you to automatically create unique and optimized tags for each page of the site. This makes it easier to work with a large number of pages and increases their SEO potential.
How to configure tag generation templates?
- Let's define the main keywords for each page of the Bergamont website. These may include product names, specifications, geographic locations, and other pieces of information that may be useful to users.
- We create tag generation templates using special tools or plugins for our CMS. Templates should be unique for each page and include key keywords.
- We check that the generated tags comply with SEO recommendations. They must be informative, meaningful and meaningful.
- We regularly update tag generation templates, especially when adding new pages. This will help keep all pages of the Bergamont website optimized and increase their visibility in search engines.
Development of the main product categories
One of the important aspects of promoting a bike shop Bergamont is working on the main product categories. Categories should be as user-friendly as possible and meet their needs.
Why is this important?
Well-designed product categories help users easily find the product they need, improving the shopping experience and increasing conversions. In addition, the correct naming of categories is important for search engines and helps improve the site’s ranking in search results.
How to work through the main product categories?
- We analyze the demand and behavior of the target audience. We study which product categories are most in demand and how users search for them.
- We create a hierarchy of categories that will logically divide the entire assortment of the Bergamont online store. Break your products into subcategories to make searching and navigation easier.
- Let's come up with intuitive and informative names for each category and subcategory. They must be clear to buyers and match their search engine queries.
- We optimize meta tags for each category. We will write unique, meaningful descriptions that will attract the attention of users and can be used for display in search results.
Example of successful development of product categories
Let's say we sell Bergamont bicycles of various types. Poorly developed categories could be: "Bicycles", "Men's Bicycles", "Women's Bicycles". This is not informative enough and does not take into account the needs of users.
Instead, we can create the following category structure:
- Mountain Bikes
- Men's mountain bikes
- Women's mountain bikes
- Children's mountain bikes
- Road Bikes
- Men's Road Bikes
- Women's Road Bikes
- Children's road bikes
- City bikes
- Men's city bikes
- Women's city bikes
- Children's city bikes
This structure will help users quickly find the type of Bergamont bicycle they need, and will also allow search engines to index pages more accurately.
⚡️💡 Expert tip: "Remember to update product categories whenever new models are added or inventory changes. This will help keep your online cycling store fresh and focused." - Patrick Bishaw, Kenwood Limited, England
🔥 What did we do right?
✔️ Conducted an analysis of the current site structure and identified shortcomings
✔️ Updated links to pages and internal linking
✔️ Identified the main keywords for each page and created unique templates for generating tags
✔️ We worked out the main product categories taking into account the needs of users and search engines
✔️ We optimized meta tags for each product category
⚠️ We do not recommend doing this!
- Work with the site without analyzing and optimizing the structure
- Leave outdated and broken links
- Use one and the same template for all pages
- Create a lot of unnecessary and empty categories
- Leave meta tags empty or fill them with meaningless information
Attentive attention to the site structure, proper setup of SEO templates for generating tags and elaboration of the main product categories are important tasks for increasing organic traffic and the competitiveness of your bike shop. Follow the recommendations and they will help you achieve the desired results!
Redesigning the site structure
How to double your organic traffic? One of the important aspects of promoting the Bergamont bike shop in search engines is the redesign of the site structure. In this section, we will take a closer look at effective methods and strategies for redesigning the structure of the Bergamont website to increase its traffic and increase sales.
So, before you begin to modify the structure of the Bergamont site, it is necessary to analyze its current state and identify problem areas. One of the most common problems is an overcrowded website menu that does not correspond to future product expansion. Bicycle parts and accessories have not been separated, making navigation difficult and inconvenient for visitors.
An important step in redesigning the site structure is the separation of accessories and bicycle parts. Creating separate sections for each category allows you to simplify navigation and make it easier for customers to find the products they need. Some sections of the menu that can create confusion can be moved to filters. This way, customers can easily find the products they need using filters based on their preferred parameters.
It is also important to pay attention to SEO optimization of each section and filter page. A unique description for each page and the use of appropriate keywords improve the positioning of a web resource in search engines. This is an ongoing process, and continuous improvement of descriptions and content is an integral part of promoting the Bergamont online cycling store.
⚠️ Considering the importance and need to optimize the site structure, we will consider the possibility of using an SEO platform such as ELBUZ for more effective promotion of the Bergamont online bicycle store. This platform provides many tools and functionality to optimize websites and increase their visibility in search engines.
So, redesigning the structure of the Bergamont bicycle goods website can significantly increase its traffic, increase sales and make the bicycle store even more competitive in the market. Don't forget: this is just one of many steps you need to take to successfully market your business!
Practical Applications of Redesigning Your Site Structure
Let's look at some important practical steps you can take when reworking the structure of the Bergamont cycling website to improve its visibility and increase organic traffic.
Analysis of the existing site structure
We are conducting an audit of our web resource to identify weaknesses in the structure and navigation of the Bergamont site. We use an analytics tool such as Google Analytics to obtain useful information about user behavior on our cycling website.
Separation of accessories and spare parts
We create separate sections for accessories and bicycle spare parts. This will allow visitors to more easily find the product they are looking for and make a successful purchase.
Moving some sections to filters
Let's consider the possibility of moving some menu sections to filters. This simplifies navigation and points users in the direction of the cycling products they need.
SEO optimization of each page
Let's prepare a unique description for each page of your bicycle goods website. We use keywords that are most relevant to the relevant product category. This will help improve the positioning of our online store of Bergamont cycling products in search engines.
Using an SEO platform
Let's consider using an SEO platform such as ELBUZ: to more effectively optimize our web resource. This will allow us to monitor the performance of the Bergamont site and use tools to increase its visibility in search engines.
Practical example and "lifehack"
Bergamont successfully used website structure redesign for its online store of bicycle goods. The company was faced with a crowded and confusing menu that made it difficult for customers to navigate and find the products they wanted. After redesigning Bergamont's website structure and separating accessories and bike parts, the bike shop saw a significant increase in organic traffic and increased conversions.
The company also applied our SEO optimization to each section page by creating unique meta tags and descriptions using keywords. This helped them improve their search engine positioning and attracted more organic traffic.
🔍 Checking your website structure
It is important to note that each cycling store is unique and may have its own specific needs. Redesigning the Bergamont website structure is a step in the right direction! Our own analytics and testing helped us select the most effective solutions for the development of this bicycle goods business.
🏆 T table with an overview of the redesign of the site structure:
|What's useful ✅
|What not to do ⚠️
|✅ Separating accessories and spare parts into separate sections
|❌ Leaving overcrowded menus
|✅ Using filters for easier navigation
|❌ Do not add unique descriptions for section pages and filters
|✅ SEO optimization of each section page
|❌ Ignore the capabilities of SEO platforms
|✅ Analytics analysis to control results
Don't forget that making changes to the structure of your site is an integral part of successful promotion organic traffic and improved sales of cycling products!
Compiling a semantic core
An important step promotion of the Bergamont bicycle store was the compilation of a semantic core. The semantic core is a list of keywords and phrases that most accurately reflect the topic of a web resource and user requests.
Why do you need to create a semantic core?
Compiling a semantic core allows you to optimize the Bergamont cycling products website for user requests, increase its visibility in search engines and attract more organic traffic. With a properly composed semantic core, we can accurately determine which keywords and phrases to use on our site, in meta tags, titles, descriptions and content to attract the target audience.
How do we create a semantic core?
The semantic core can be composed in various ways. One effective method is to use the Key Collector program, which collects data from Google AdWords Planner, Yandex Wordstat and Serpstat. These tools will help us determine popular user queries, search traffic volume, and market competition.
We recommend analyzing user queries using auto-completion in search engines and studying competitors' websites. This will allow us to identify additional keywords related to the cycling products niche.
It is also important to consider the contextuality of queries. Users can search for products or information in different contexts. For example, “a bicycle for the city”, “a bicycle for training”, “a bicycle for children”. Our composition of the semantic core, taking into account the context, will improve the organic traffic of the Bergamont website.
Working with product descriptions and technical characteristics
After compiling the semantic core, we pay attention to the product descriptions of the Bergamont bicycle store. Previously, product descriptions were missing or limited in content. However, this is a big mistake, as well-designed product descriptions will help us significantly improve our SEO effectiveness.
Technical specifications, photographs and detailed descriptions will help attract the attention of users, improve the position of the Bergamont cycling products website in search engines and increase conversion. We need to talk about the advantages and features of each product, consider possible questions from users and offer them comments from experts in this category of cycling products.
Best practices for compiling a semantic core:
- Using Key Collector programs and other tools for collecting data about keywords and phrases.
- We analyze user requests, check auto-completion in search engines and study competitors.
- We take into account the contextuality of queries and create a semantic core that takes into account various areas of application of products.
- We are updating product descriptions in our Bergamont online cycling store, adding detailed technical specifications and benefits of each cycling product or accessory.
- We use comments from experts and provide additional information to convince visitors to make purchases.
- We regularly update and expand the semantic core of the site in order to be in trend and attract new fans of cycling products.
⚠️ It is important to remember: compiling a semantic core is a lengthy process , a labor-intensive and ongoing process. Follow best practices, update the content on your site, and analyze the results. This is the only way you can achieve significant growth in organic traffic, increase sales and become competitive in the cycling products market!
✅ "Creating a semantic core is the foundation for the successful promotion of any bike store. It allows you to accurately determine those keywords that will help attract the right audience. In combination with informative product descriptions, the semantic core creates a powerful tool for increasing organic traffic and increasing sales." - Zhanna Glushko, SEO advertising expert at MIDA, Ukraine
As a result of using a properly composed semantic core and optimizing product descriptions, we were able to achieve the following results:
- Increase in organic traffic to our Bergamont web resource.
- Increasing the visibility of a bicycle products website in search engines.
- Improving positions in search results.
- Increase the number of conversions and sales.
- Interacting with the target audience and increasing the level of competitiveness of the Bergamont bike shop.
Compiling a semantic core and updating product descriptions are very important steps for successfully promoting your online bicycle store. Use best practices, analyze the results and don't forget to update the content on your cycling website! This is the only way you can achieve a significant increase in organic traffic, increase sales and become a sought-after player in the market for sales of bicycles and accessories.
Only permanent links were posted
When promoting the Bergamont bike store One of the most important components for us was the creation of high-quality link mass. Link building is the collection of all external links that point to your site. The more and better these links, the more likely it is that your cycling website will rank higher in search engines and attract more organic traffic.
One of the strategies we used to promote the Bergamont bike store was to post only everlasting links. Perpetual links are links that continue to work and attract traffic even after the end of an advertising campaign or other marketing activities. We carefully selected resources to ensure that our links remained active and relevant for a long time.
Working on satellites
Another important element of working on the link mass was the development of satellite sites. Satellites are additional web resources that are created to attract links and increase the visibility of the main site. We actively worked on creating and optimizing satellites so that they would attract traffic and transfer it to the main Bergamont bike store website.
Getting links from social media users and running an advertising campaign
One of the interesting and effective methods of getting links was to attract real users from social networks. We developed an advertising campaign focused on receiving reviews with links to our Bergamont website. This allowed not only to receive valuable links, but also to attract the attention of a wide audience, which later turns into potential clients.
Useful techniques and our best practices
When working on link mass, we paid attention to many factors to achieve maximum effect. Here are some useful techniques and best practices that have helped us double our organic traffic:
- Selecting quality linking resources.
- Optimizing anchor text for variety and a more natural appearance of the link mass.
- Focus on long-term link performance using perpetual links.
- Creating satellites to attract additional traffic.
- Conducting an advertising campaign to receive links from real users and increase the visibility of the Bergamont cycling website on social networks.
|Not recommended ⚠️
|Main focus on eternal links
|Perpetual links continue to work for us and attract traffic for a long time.
|Temporary links may become ineffective after the end of the advertising campaign.
|Active creation of satellites
|Satellite sites increase the visibility of our main site cycling products and attract more traffic.
|Weak activity in creating and optimizing satellites.
|Getting links from social media users
|Links from real social media users increase trust in us and attract traffic.
|Ignoring social networks when receiving links.
Example with pictures
Imagine the following situation: you, the owner of a bike shop, are looking at your analytics results and discover that the organic traffic on your website leaves much to be desired. Having decided to figure out the reasons, you discover that your cycling website is not ranking in the top search results and is not attracting enough visitors. What to do? How to double your organic traffic and become competitive in the market?
One of the key factors for the success of an online bicycle business is link mass. That is, the totality of all links, which in this case point to our Bergamont bicycle goods website. Creating a high-quality link mass will help us increase the visibility of the web resource and increase its organic traffic.
Our team of SEO specialists has extensive experience in promoting online cycling stores. One of the important components of our strategy is the use of perpetual links. Everlasting links are links that continue to attract traffic even after marketing campaigns have ended. We rely on such links to increase their long-term effectiveness.
In addition, we have created satellite sites that complement the main Bergamont bike store site. Satellites are separate web resources that direct traffic to the main site and increase its visibility. We paid special attention to optimizing these satellites and creating useful content to attract the maximum number of users.
But that's not all. We conducted an advertising campaign for the Bergamont brand, focused on receiving links from real users of social networks. This not only helped increase the link mass, but also increased trust in the advertised brand.
7 useful tricks from us to double your organic traffic:
- Select quality resources for posting links.
- Optimize your anchor text to create rich, natural-looking links.
- Use everlasting links so they continue to attract traffic for a long time.
- Create satellite sites to increase the visibility of the main cycling product site.
- Don't forget about social networks - actively receive links from real users and increase trust in your cycling brand.
- Use advertising campaigns to attract attention to your cycling website and earn additional links.
- Constantly monitor the performance of your link mass and make adjustments if necessary.
As you can see, link mass is one of the most important factors influencing organic traffic and promotion of a bike store. Successful use of link mass will help you become competitive in the cycling market and attract more customers. Apply our tips and strategies to improve the performance of your online business!
⚠️ Note: Using quality links takes time and effort, but the results are worth it. Be patient and consistent and you will see improved organic traffic and success for your cycling website!
Based on March 2023 results, we saw a significant increase in organic traffic to our Bergamont bike store. Comparing with May 2022 data, we noticed a 55% increase in traffic. This suggests that our promotion and SEO efforts have begun to bear significant fruit.
Another interesting fact is that organic traffic growth from December 2022 to March 2023 has also increased significantly. The data shows that all of our traffic is organic and we see a constant increase in sales of Bergamont cycling products and an increase in traffic to our web resource.
Working on the site structure, working with content and link mass yielded positive results! We continue to optimize our Bergamont website and explore new opportunities to improve its visibility in search engines.
Current site positions by keywords
A study was conducted of the positions of our bicycle goods site by main keywords. And the results were very encouraging! All of our branded queries are in the top 10 search results, and 15 queries are already in the top 3. This is direct confirmation that our Bergamont bicycle store continues to grow rapidly and strengthen its position in the bicycle goods market.
It is interesting to note that we are seeing a change in the number of phrases in organic results according to the Serpstat service. This positive change indicates that our cycling website is becoming more visible to potential customers, which is an excellent indicator.
Support and responsiveness
An important factor that we cannot fail to note is support and the efficiency of our team. We carefully monitor the work of the Bergamont bike shop and promptly respond to any problems that arise. This allows us to confidently develop and implement new SEO methods and strategies.
Promoting a bike shop is not an easy task that requires constant attention and perseverance. We are proud of our achievements and are ready to share our experience with you to help your business grow and attract more clients.
Best Practices: How to Increase Organic Traffic
Below is a table that summarizes our best recommendations and practices for increasing organic traffic to your bike shop:
|What's useful ✅
|What not to do ⚠️
|Optimizing the site structure
|Ignore analytics and SEO tools
|Creating quality content
|Using low-quality links
|Constantly working on increasing the link mass
|Using Black Hat SEO Techniques
|Optimizing Pages for Key Keywords
|Loading the site with unnecessary content and images
|Dealing with user reviews
|Poor customer service
These recommendations are based on our experience and expertise in SEO and bike store promotion. We recommend learning these practices and applying them to your business for better results.
We believe that the right approach to SEO and promotion can help your bike shop double its organic traffic, increase sales and become more competitive in the market. Work on the site structure, content and link mass, monitor changes in the site’s position in search engines and apply our recommendations. Good luck in developing your cycling business!
🔥 "Success is not a single act, but a state of constant thinking." — John Maxwell, a American activist, writer, motivator and speaker. He is the author of more than 60 books on achieving successful results.
Examples of our successful results in promotion of companies:
✅ Sell on the rosette - find out how to start selling on the popular trading platform Rozetka.ua using ELBUZ
Bergamont expertise and results
More about the company
Bergamont is a German brand company specializing in the production and sale of premium bicycles and accessories. Since its founding, Bergamont has strived to offer customers only the best products that combine high quality, style and comfort. With an international reputation, the company is looking for ways to increase its organic traffic in order to attract more potential customers.
The Bergamont brand's objective was to double its organic traffic and increase its presence in the sports cycling market, attracting new visitors and strengthening its position as one of the leaders in bicycle manufacturing industry. To achieve these goals, we have developed an integrated approach, including the use of effective SEO methods and ELBUZ strategies.
The main audience of the Bergamont bike shop are people involved in sports and fitness, as well as lovers of an active lifestyle who value quality and style in cycling products and their accessories. The key needs and interests of the target audience are:
- High quality and innovative materials;
- Ergonomic design and comfort;
- Variety of sports types, options and styles;
- Prestige and status.
The main goal of our project was to attract the attention of potential customers and their interest in premium sports cycling products from Bergamont.
Using our competent approach to optimizing a web resource and its pages, the Bergamont website has achieved significant results. The total number of visitors to the Bergamont cycling website increased by 150% during the reporting period, resulting in a 120% increase in sales. Thanks to our strategic improvements in SEO and user experience, Bergamont's online cycling store has become more competitive in the sporting goods market and has increased its customer base.
Our results, results
Main results of the project:
- Increase organic traffic by 200%;
- Sales growth by 120%;
- Strengthening our position in the sporting goods market in the Bergamont bicycle goods niche.
🔥 Video review: Bergamont Revox 3 silver bicycle (2021)
🔥 Frequently asked questions on the topic: "How to double your organic traffic? Promotion case bike shop."
1. What tasks should be solved to increase organic traffic to a bike store?
To increase organic traffic to a bike store, you need to solve the following tasks:
- Reworking the site structure
- Compiling a semantic core
- Increasing the link mass
2. How can redesigning your site structure help increase organic traffic?
Redesigning your site structure, including optimizing navigation, improving internal linking, and creating informative meta tags, will help increase organic traffic to your cycling website.
3. What is a semantic core and how does it help increase organic traffic?
The semantic core is a list of keywords and phrases relevant for an online store of bicycle goods. Correct compilation of the semantic core will allow you to optimize website pages and increase their visibility in search engines, resulting in an increase in organic traffic.
4. How to improve the link mass of a bike shop?
To improve the link mass of a bike shop, work should be done to attract natural links from high-quality and relevant sites. This can be achieved by creating interesting and useful content, participating in communities and blogs, as well as active PR activities.
5. What results can be achieved after doubling organic traffic?
After doubling organic traffic, a cycling website can expect the following results:
- Increased website traffic
- Increased likelihood of sales
- Increased competitiveness in the market
6. How long can it take to increase organic traffic?
The process of increasing organic traffic to a bike store depends on many factors and can take varying amounts of time. It usually takes several months to a year to achieve significant results.
7. What SEO techniques and strategies help increase organic traffic to a bike shop?
To increase organic traffic to a bike store, you should use the following SEO methods and strategies:
- Content optimization
- Building high-quality external link mass
- Optimizing meta tags and titles
8. By what percentage can organic traffic increase after optimizing a bike store?
The increase in organic traffic after optimizing a bike store can reach different values depending on the current state of the bike products website and the work done. An optimistic forecast shows the possibility of an increase to 100% or more.
9. Is it possible to increase organic traffic to a bike shop on your own without the help of an expert?
Yes, you can increase organic traffic to an online bicycle store yourself, but this requires deep knowledge and experience in SEO. It is recommended to seek professional help to achieve maximum results.
10. What specialized tools are there for analyzing and optimizing organic traffic?
There are a number of specialized tools for analyzing and optimizing organic traffic to a bike store, including SEMrush, Ahrefs, Google Analytics and Google Search Console. These tools can help with keyword research, competitor monitoring, and tracking traffic metrics.
🚴♀️Final word: your organic traffic is on the rise! 🏆🔥
First of all, thank you so much, dear reader, for taking the time to read this article! To become a real expert in promoting a website or a bike store, you spent your precious time. But now, you have all the tools to double the organic traffic to your website! You can achieve incredible growth in your business by selling bicycles and accessories.
We have covered many effective SEO techniques and strategies that will make your bike shop competitive in the market and attract more of your target audience. From content optimization and keyword usage to technical optimization of your web property, you now know how to make a noticeable improvement in your organic traffic.
Now it's up to you! Apply all the knowledge and recommendations that you learned from us in this article, and forward to the path to success! Find your unique place in the world of cycling trade, because now you have everything you need: passion, knowledge and now effective tools for promotion.
⚠️ Remember: this path can be a challenge. But each stage you overcome will only bring you more experience and confidence! Feel free to experiment, measure results, and make adjustments to your SEO strategies. Don't forget that even the best cyclists started with "the first pedaling." 😊🚴♂️💨
So we wish you success on this interesting path of increasing organic traffic and growing your bike shop! Let your business bloom like bright spring foliage, attracting more and more thirsty cyclists to you! 🤠
Until new cycling achievements! 🔥🌟🚲