2024-01-15
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12 minutes.


Semantic core for an online store: a complete guide

Is your online store ready to go to the top of success?💰 You just need to know how to do it.🛠️ You are hungry for smart and simple tips to take your website to new heights. I want to tell you about how to assemble a semantic core for your online store. Without unnecessary words and unnecessary details, very semantically universal. And, believe me, you will not be able to tear yourself away from this article once you start reading it. I promise to present you with what you would like to hear about the semantic core of the site!

Semantic core for an online store a complete guide

Glossary

Before How to talk about collecting the semantic core, it is worth talking about the terminology that is actively used in this process. If you have studied SEO, then these terms will be familiar to you, but if you are new to organic promotion, you should learn and remember them.

Semantic core for an online store a complete guide

Keyword 🔑

A keyword is a word or phrase that users use to search for something of interest their content, information, products, services, etc. It is important to create a list of keywords, pinpoint their importance, and conduct competitor research on search engines. A well-assembled semantic core will help improve SEO optimization of any online store.

Frequency 🔍

Frequency is an indicator that tells how often users make search queries for a particular keyword per unit of time, for example, per month . Frequency will help determine the popularity of keywords and choose those that will attract more traffic to your site.

Relevance 🎯

Relevance is the correspondence of the content of a website page to the search query. In order for your website to rank highly in search engines, it is important that its content is relevant to user queries. Analyze the relevance of your content and optimize it for keywords.

Semantic core for an online store a complete guide

Cluster 🌐

A cluster is a group of keywords identical in meaning or intent that merged together. Creating a cluster allows you to improve the relevance of the page and cover more search queries. Pay attention to creating clusters and placing your keywords in the context of the semantic core.

Intent 💡

Intent is the intent or goal that users have when performing a search query. Understanding user intent allows you to optimize your content strategy and deliver relevant solutions. Analyze requests and take into account user intent when creating landing pages.

Landing Page 📄

A landing page is a page that is optimized for its keyword cluster in order to attract relevant traffic. It is important to create unique and informative landing pages for each cluster to maximize the effectiveness of your semantic core.

Ranking 🏆

Ranking is the assignment of a place to a website page in the organic results of search engines. The higher the ranking, the more likely your site is to be found by users. Conduct ranking analysis and optimize your pages to achieve high rankings.

⚜️ Note: Create strong texts for each cluster, using keywords and ensuring information is relevant and useful to users.

Semantic core for an online store a complete guide

Glossary of terms - useful practices

To understand and effectively apply the semantic core for your online store, here are some useful practices:

  1. Select keywords that accurately reflect the essence of your business and products. Use tools like Google Keyword Planner and SEMrush to research keyword popularity and competition.
  2. Make a list of keyword clusters, combining them by meaning and intent. This will help you reach more search queries and improve the relevance of your content.
  3. Create unique and informative landing pages for each keyword cluster. Pay attention to the relevance of the content and optimize pages based on user intent.
  4. Conduct a ranking analysis and determine which pages require additional optimization. Use tools to monitor and track search engine rankings.
  5. Regularly update and expand your semantic core. Research new keywords and monitor changes in user search queries.

Now that you are familiar with the basic terms, you can start collecting a semantic core for your online store. Remember: effective use of the semantic core will help improve your site's visibility in search engines and attract more potential customers!

Semantic core for an online store a complete guide

⚜️ Example: Imagine that you have an online store that specializes in selling fashionable shoes. You create a keyword cluster that combines the queries: “sneakers,” “shoes,” “boots.” Then, for each type of shoe, you create a separate landing page optimized for the relevant keywords. This way, you improve the relevance of your content and increase your chances of ranking in search engines.

🔥 Overview table:

What's useful What not to do
Exactly define keywords for your online store Use too broad keywords
Create keyword clusters by combining them by meaning and intent Ignore competitor and semantic environment analysis
Optimize landing pages for each cluster Use one common landing page for all keywords
Regularly analyze your position in organic results and update the semantic core Forget about updating and adding to the semantic core

Now that you have a detailed overview of the main terms, you can start collecting the semantic core for your online store. Implement these helpful practices to maximize the effectiveness of your SEO and improve your site's ranking in search engines.

To more accurately determine the selection of keywords for your online store, you can use Google Ads contextual advertising. contextual advertising Google Ads

Semantic core for an online store a complete guide

Now you are aware of the basic terms for collecting a semantic core for the Internet -store. Remember to apply this knowledge and continue to develop your SEO skills to achieve organic search engine success.

Step 1: selection of starting keywords for collecting semantics

An important step in creating a semantic core for an online store is the choice of starting keywords. These are queries that potential customers can use to find the products you offer. The effectiveness of the entire process of collecting semantics depends on correctly selected starting keywords. In this section, we'll look at how to select and analyze starting keywords for your online store.

Semantic core for an online store a complete guide

Analysis of statistics and selection of starting keywords

The semantic core is created based on analysis and study search query statistics. It is important to note that the choice of starting keywords should be based on facts and real data, and not on assumptions and fantasy.

First, decide on the products that you offer in your online store. Let's look at the example of selling dresses. Your assortment may include different types of dresses - from casual to evening. Starting queries can be “buy a dress”, “satin dress”, “buy an evening dress”, etc.

Testing your starting keywords using organic search

Once you've chosen your starting keywords, it's important to make sure they're relevant and effective. To do this, use organic search. Enter your chosen keywords into a search engine and examine the results.

Pay attention to the pages of online stores that rank in the first positions for your keywords. This suggests that these queries are relevant and that people are looking for these particular products. If you see that competing online stores have successfully optimized their pages for these keywords, then you are on the right track.

Keyword Tools

There are many tools that can help you select your starting keywords and analyze their performance. Here are some popular tools:

  1. Google Keyword Planner: This tool from Google allows you to get comprehensive information about the popularity and competition of keywords. It also offers options for semantic relatedness and related queries.
  2. SEMrush: This is a powerful tool for keyword research and competitor comparison. It will help you find the most relevant keywords and assess the level of competition.
  3. Ahrefs: This tool has a lot of functionality, including keyword research, new content ideas, and competitor analysis.

Semantic core for an online store a complete guide

How to use the semantic core to improve SEO optimization

Semantic core is the fundamental element of SEO optimization. It will help build the optimal structure of your website, create pages relevant to search queries and attract the target audience.

Use the semantic core to define the main pages and categories of your online store. Each page should be optimized for a different group of keywords. Distribute keywords by priority - the most important words should correspond to the main page, and less important ones should correspond to categories and subcategories.

⚜️ Useful practices for choosing starting keywords

  • Select keywords that reflect the essence and products you offer.
  • Analyze the competition and evaluate the difficulty of ranking for selected keywords.
  • Use tools to search and analyze keywords.
  • Check the effectiveness of your chosen keywords using organic search.
  • Create a semantic core by optimizing each page for a separate group of keywords.

Conclusions

Selecting starting keywords is an important step in creating a semantic core for your online store. It allows you to define queries by which potential customers will search for the products offered by your store. The choice of starting keywords should be based on an analysis of statistics and real data obtained, as well as the use of specialized tools.

Using the semantic core, you can create effective SEO optimization for your online store, attract more target audience and increase the visibility of your business in search engines.

💡 Expert Note: "The right starting keywords are the foundation of a successful SEO strategy. They will help you improve your search rankings and will attract more customers. Don't forget to periodically update and supplement your semantic core, monitor new trends and changes in your industry segment." Ingvar Lajotsson, NEXANS, Norway

Semantic core for an online store a complete guide

⚜️ Review: what to do and not to do ?

Selecting starting keywords: What to do Selecting starting keywords: What not to do
Analyze the statistics of search queries Based only on your assumption
Use specialized tools Ignore organic search results
Choose keywords that reflect the essence of your business Don't update your semantic core in accordance with market changes
Optimize each page for a separate group of keywords Ignore new trends and industry changes

Step 2: Collect Keywords

In the process of optimizing an online store, keywords play an important role to increase visibility and attract the target audience. In this section, we'll look at how to properly collect keywords and phrases using Google's Keyword Planner.

Semantic core for an online store a complete guide

Keyword Planner: Data Collection Tool

Google's Keyword Planner is a powerful tool for collecting data on search queries and determining their popularity. It is implemented in the Google advertising account and is available for use by all users with a Gmail account.

To access the Keyword Planner, you do not need to link a card or top up your advertising account. Even if you haven't used Google Ads before, you can still use this tool.

Keyword Collecting: Recommendations and Frequency

  1. Open Keyword Planner Tools & Options

    Sign in to your Google Ads Account and open Tools & Options. There you will find the Keyword Planner.

  2. Find new keywords and enter your starting queries

    Enter your starting queries into the search bar of the Keyword Planner. Try to select queries that most accurately reflect the theme of your online store.

    💡 ELBUZ advice : Start with general queries and gradually refine them. For example, if you sell mobile phones, you can use the queries “buy a smartphone”, “new iPhone”, “smartphones with a good camera”, etc.

    Keyword Planner will suggest new keywords for you and also show you search volume. If you already have an active advertising profile, the frequency will be shown more accurately. If the profile has not been used before, the frequency will be shown as a range.

Test Keyword Planner features for free

Keyword Planner allows you not only to collect keywords, but also to test different functions. Here you can get information about competition, Google advertising offers, traffic forecasts and much more. This data will help you make the right decisions to optimize your online store.

Semantic core for an online store a complete guide

Get recommendations and measure competition

One of the main tools of Keyword Planner is recommendations . They will help you choose the most effective keywords and phrases to optimize your online store.

In addition, Keyword Planner allows you to estimate the competition for each keyword. This is a significant indicator that allows you to determine how difficult it will be to break into the top search results for the selected keywords.

Important Points to Consider

  • Keyword Planner is an invaluable tool for collecting data and identifying effective keywords words for your online store. It provides not only useful information about the frequency of requests, but also recommendations and traffic forecasts.

  • Don't limit yourself to just the Keyword Planner. Try other tools to get the most complete and accurate semantic core for your online store.

Semantic core for an online store a complete guide

Benefits of Using Keyword Planner

✅ Obtaining the exact frequency of queries

✅ Receiving recommendations for choosing keywords

✅ Assessing the competition for each keyword

✅ Testing various features for more effective optimization

✅ Free use of the tool without the need for advertising

💡 Note: Use Keyword Planner to collect keywords!

Google Keyword Planner is a great tool for collecting and analyzing keywords and phrases for your online store. It will help you identify the most suitable keywords, evaluate their competition and improve the SEO efficiency of your online store.

Don't forget to experiment with different queries and use other tools to get the most complete and accurate semantic core. This way you can attract more target audience and improve the position of your online store in search engines.

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💡 Important: Use a variety of tools to collect keywords !

A keyword planner is a useful and effective tool for collecting keywords, but don't forget to use other tools and techniques as well. This will help you get a more complete and diverse semantic core for your online store.

✅ Use Google Trends to identify popular and trending queries.

✅ Analyze your competitors' keywords using dedicated tools like Ahrefs or SEMrush.

✅ Conduct research on thematic forums and social networks to identify the interests and needs of your target audience.

✅ Reach out to experts in your niche for more keyword ideas and guidance.

🔥 Best Practices: How to Choose Effective Keywords

  1. Try choose medium and long-length keywords. They usually have less competition and a higher potential to attract the target audience.

  2. Determine what exactly your potential buyers are looking for. Remember: people may use different phrases to search for the same product or service.

  3. Use keywords in title tags, meta descriptions, and content of your online store. However, be careful not to overload your pages with keywords to avoid negatively impacting your SEO.

  4. Regularly analyze and update your semantic core. Changes in trends and user behavior can affect the popularity of queries, so it's important to stay up to date and refine your strategy.

Now that you know how to collect keywords using Google Keyword Planner, you're ready to move on to the next step - analyzing and choosing the most effective ones keywords for your online store.

Semantic core for an online store a complete guide

⚜️ What's important:

🔒 Regularly update your semantic core to be one step ahead of your competitors.

📈 Use a variety of tools to collect keywords and research your niche.

💡 Choose keywords based on the interests and needs of your target audience.

📊 Analyze and evaluate the competition for each keyword.

✅ Use the data obtained to optimize your online store and attract more targeted visitors.

Step 3: processing the collected information

After successfully collecting data using keywords, it is time to time to start processing them. This step plays an important role in forming the semantic core for your online store. In this section, we will look at methods and tools for processing the collected information and assessing the importance of keywords.

Using Google Sheets to process data

For the convenience of processing the collected information, it is recommended to use Google Sheets. Create a new table and transfer into it all the data that was downloaded from the keyword planner. You only need to leave two columns: "Keyword" and "Currency Avg. monthly searches" (average number of monthly searches).

Remove all unnecessary columns, since this is the only information we need for further work.

Removing duplicates

An important step in processing collected information is removing duplicates. To do this, select all the rows in the table and select the "Data" menu item. Then go to the Data Cleanup section and select Remove Duplicates. This way, you will eliminate duplicate keywords from your list, which will help make it more accurate and effective.

Semantic core for an online store a complete guide

Analysis and evaluation of keywords

After processing the data, it is necessary to begin analysis and evaluation keywords. Use tools to gather information about keyword popularity and competition. Assess the average number of monthly queries and the level of competition in search engines.

Analyze each keyword for relevance to your niche and potential importance for your online store. Focus on keywords with high traffic potential and low competition, as they can drive more organic traffic to your site.

🔥 Best Practices: What to Do and What Not to Do

To make it easier for you to analyze data and select keywords for your online store, here are some useful tips for you .

Helpful:

  • Use tools like Google Keyword Planner to get more data about keywords.
  • Evaluate the importance of keywords and choose those that are most relevant to your niche and products.
  • Focus on keywords with high average monthly searches and low competition.
  • Use long-tail keywords to more accurately target and attract your target audience.

Not recommended:

  • Using keywords that are too general and highly competition, as it will be difficult to achieve high positions in search results.
  • Based only on the average number of monthly searches, also consider other factors such as keyword relevance and competition.

Now that you've processed the information you've collected and analyzed your keywords, you're ready to move on to the next step - creating a list of keywords for your online store.

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"We recommend carefully processing the collected information and conducting keyword analysis to form the optimal semantic core for your online store. This will help you attract more target audience and improve your position in search engines." - SEO Expert Martin Hoff, REEBOK, USA

Semantic core for an online store a complete guide

Now that you know how to process With the information collected, you can move on to the next step where we'll look at creating a list of keywords based on the analyzed data.

⚜️ Overview of useful steps in step #3:

  • Create a table in Google Sheets and transfer the collected data.
  • Leave only the keywords and the average number of monthly searches.
  • Remove duplicates from your keyword list.
  • Analyze keywords for importance and potential relevance.
  • Use best practices and tools to select optimal keywords.
  • Keep in mind your target audience and keyword relevance for your online store.

In the next section, we'll look at the process of creating a list of keywords based on your analysis.

Semantic core for an online store a complete guide

Step 4: Clearing irrelevant keywords

In the previous steps, we defined a list of keywords for our online store. However, not all keywords that the planner has selected are relevant to us. To keep our list as accurate and efficient as possible, we must remove irrelevant queries. In this step, we'll look at how to clear your keyword list of irrelevant queries.

  1. Identifying irrelevant queries

First, look through the list of keywords , compiled earlier, and pay attention to those requests that are not related to your online store. These could be queries related to past trends that are no longer relevant, or products you don't sell.

🚀 Example: If you sell prom dresses, but your keyword list contains queries like "prom dresses 2023" or "prom dresses cheap" which are not match your current collection or price range.

  1. Separating irrelevant queries

Separate all irrelevant queries from the list of main ones keywords. Create a separate tab or table where you will save these queries. It is important not to delete them completely, as they may contain useful information for you in the future.

🚀 Example: From the list of irrelevant queries, you can find out that the query “evening dress with long sleeves” has a high frequency and could potentially be popular with your target audience. Subsequently, you may decide to add such a dress to your collection and create a separate landing page for this product.

Semantic core for an online store a complete guide

  1. Evaluate and remove irrelevant queries

Now you need to analyze irrelevant queries separately. Evaluate their frequency using special tools or services. If you find high volume searches that may be related to products you don't have, consider adding those products to your store.

🚀 Example: If the search term “men's tuxedos” has a high frequency, and you don't have any such products, it might be worth paying attention to this niche. In the future, you may decide to add men's tuxedos to your store's assortment and create a separate page for this product category.

  1. Improving the quality of the semantic core

After removing irrelevant queries, your the semantic core will become more accurate and relevant. This will help you focus on optimizing for the most important queries and improve your online store's ranking in search engines.

🚀 Example: After clearing your keywords, your list will consist of only relevant queries related to your products and current trends. Now you can promote your store by optimizing it for these keywords and attract targeted customers.

Important! Don't forget to regularly update your semantic core, tracking new trends and changes in user behavior. This will allow you to remain competitive and continue to attract new customers.

⚜️ Overview table with recommendations:

Action Helpful Not recommended Best practices
Separate ✔️   Create a separate tab for irrelevant queries
Rate ✔️   Use tools to estimate search volume
Delete ✔️   Leave queries in a separate tab, they may be useful in the future
Improve ✔️   Regularly update your semantic core, follow new trends

Clearing keywords from irrelevant queries is an important step in the process of creating a semantic core for an online store. An optimized list of keywords will help you rank better in search engines and attract your target buyers.

It's time to move on to the next step - analyzing the competition and choosing the most promising keywords. Stay afloat and continue to create a high-quality semantic core for your online store.

Semantic core for an online store a complete guide

Step 5: Clustering

Clustering – the main stage of collecting the semantic core for an online store. At this stage, you need to create keyword clusters in order to later create a list of landing pages with unique content. As mentioned earlier, each cluster should have a separate landing page.

Rule one cluster - one landing page

An important rule to remember is: one cluster - one landing page. For example, if you have an online store offering women's dresses, then you will need a separate page for the "women's dresses" cluster, as well as another page for the "women's evening dresses" cluster. If you make mistakes at the clustering stage, for example, combining these two clusters, then irrelevant keywords will be used during landing page optimization. As a result, search engines may misinterpret the content of pages and rank them incorrectly. This may lead to a decrease in search rankings.

Using a table for clustering

To effectively divide keywords into clusters, we will use the table that we already created in the previous steps. In addition to the standard columns created in the table, you need to add additional columns with product characteristics. For example, for dresses, the characteristics can be color, length, material, style, season, decor, style, print. Fill out the characteristics columns so that you have a complete and detailed list for each cluster.

Dress Clustering Example

Let's look at a dress clustering example. We have the following characteristics: color, length, material, style, season, decor, style, print. It is necessary to identify groups of keywords that relate to certain characteristics of dresses.

  1. Color: black, red, blue, white, pink, etc.
  2. Length: mini, midi, maxi, knee-length, ankle-length, etc.
  3. Material: cotton, silk, polyester, chiffon, lace, etc.
  4. Style: casual, evening, cocktail, business, etc.
  5. Season: summer, winter, spring, autumn, etc.
  6. Decor: embroidery, rhinestones, appliqués, ribbons, etc.
  7. Style: fitted, straight, with slits, etc.
  8. Print: floral, geometric, animal, abstract, etc.

Semantic core for an online store a complete guide

Applying clustering

Once you have created all the necessary clusters and filled out the columns with characteristics, you can proceed to compiling a list of landing pages for each cluster. Each landing page should match the content of a specific keyword cluster.

Remember that clustering is an important and responsible process that greatly affects the SEO optimization of your online store! Approach it carefully and systematically to achieve the best results.

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"Clustering is a key step when collecting a semantic core for an online store. Remember the rule: one cluster - one landing page. Think carefully about your clustering approach to avoid mistakes that could reduce the relevance of your site." - SEO optimization expert Daniel Koskinen, Fiskars, Finland

Semantic core for an online store a complete guide

🔥 Clustering - best practices!

What's good to do What not to do
Create separate clusters for each set of keywords Don't group irrelevant keywords into one cluster
Fill in additional columns with product characteristics Do not skip the step of filling out columns with characteristics
List landing pages based on clusters Don't create one universal landing page for all clusters

The clustering stage will allow you to more accurately determine the structure and content of your online store. Clustering keywords and creating individual landing pages will allow you to optimize your site for specific user queries. Be careful and precise when clustering to improve the relevance of your online store in the eyes of search engines.

Step 6: Distribution across landing pages

Once you've grouped your key queries into clusters, it's time to assign each cluster a relevant landing page. This page should perfectly match the queries in the cluster and offer the user relevant information or products.

Before defining a landing page for each cluster, it is important to pay attention to the following points:

Categories and Pages

Break it down your online store into categories so that each cluster of requests has its own unique landing page. If you already have category pages, try assigning them appropriate query clusters. For example, if you have a cluster of queries "buy a dress", the corresponding category "Dresses" can become a landing page for this cluster.

Creating new landing pages

If you don't have a suitable landing page for a particular cluster, create one. You may need to add a new category or create a filter within an existing category to provide users with the content or products they need.

Semantic core for an online store a complete guide

Optimizing existing pages

Analyze the existing pages of your online store and optimize them to they matched keywords from query clusters. Use these words in titles, meta tags, on-page text, and image alt text. Pay attention to the H1-H6 headings: they will help search engines figure out what the page is about.

Updating existing pages

If you already have landing pages, but they don't match the keywords in your clusters, update their content to make it relevant. Add additional information that users are looking for, fix errors, and make pages more informative and useful.

🔥 Review: What needs to be done?

  • Categorize your online store and assign each query cluster a corresponding landing page.
  • Create new landing pages if you don't have one suitable for the cluster.
  • Optimize existing pages to match keywords from query clusters.
  • Update existing pages to make them relevant and useful to users.

💡 ELBUZ: Create informative and relevant landing pages for each query cluster! This will improve the position of your online store in search engines and attract more targeted visitors.

Conclusions

Distributing landing pages among query clusters is an important step in creating a semantic core for an online store. Properly defined landing pages will help improve your website's SEO and rank higher in search results. Follow our guide and create informative and relevant pages to attract more leads and increase conversions.

Semantic core for an online store a complete guide

Results

Collection of the semantic core - basis for promoting an online store

Collecting a semantic core is an important component of the organic promotion of your online store. This process allows you to identify keywords and phrases that will attract the attention of search engines and potential buyers. Without a properly composed semantic core, your site may be invisible to search engines and may not attract enough organic traffic.

The importance of collecting a semantic core

The semantic core is the basis for the entire structure of your online store. It specifies the main key queries for which the content of each page should be optimized. Thanks to this, you can provide search engines with clear information about what exactly you offer and for what queries your site should be shown in the results.

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Collecting a semantic core for small online stores

If you have a small online store , you can assemble the semantic core yourself. To do this, you need to follow the steps below.

Competitor Analysis

Study what queries your competitors use and what positions they occupy in search engine results. This will help you identify the most important keywords for your online store.

Identifying Relevant Queries

Determine which queries are most relevant to your products and services. Pay attention to the search volume and competition indicators for each query.

Competition Assess

Assess the competition for each request. Use tools and services that allow you to assess the difficulty of ranking in search engine results.

Generating a list of keywords

Create a list of keywords that will be the basis for optimizing the content of your online store. Pay special attention to the highest priority requests.

Collecting a semantic core for large online stores

In the case of large online stores, collecting a semantic core can be more difficult without experience. It is recommended to assemble the core separately for each product category, and not for the entire site at once. This will allow you to more accurately optimize each category and carry out more targeted promotion.

Why is it important to use a semantic core?

Using the semantic core allows you to improve the SEO optimization of your online store and get higher positions in search engines. This results in increased organic traffic and a higher likelihood of converting visitors into buyers.

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🔥 The best tools for working with the semantic core

There are many tools to help you collect and analyze the semantic core for your online store. Some of these include:

Google Keyword Planner

A free tool from Google that allows you to study search traffic volumes and evaluate keyword competition.

SEMrush

Paid service that provides a wide range of tools for competitor analysis, keyword evaluation and search engine ranking monitoring.

Ahrefs

Another paid service that specializes in competitor analysis, keyword research and site audits.

Conclusions and recommendations from experts

Collecting a semantic core is an important stage in optimizing your online store. Without proper keyword collection and analysis, you risk losing rankings in search engines and not attracting enough organic traffic.

The most effective way to collect a semantic core is to analyze competitors, identify relevant queries and evaluate competition. Use dedicated tools like Google Keyword Planner, SEMrush and Ahrefs to collect and analyze keywords for your online store.

⚜️ Remember: the semantic core must be constantly updated and refined in accordance with changes in trends and user requests! Follow our guide and use best practices to maximize the performance of your online store and achieve high rankings in search engines.

Semantic core for an online store a complete guide

🔥 Best practice: Periodically update the semantic core of your Internet -store to reflect current user requests and search engine requirements. This will help attract even more organic traffic and improve your store’s ranking in search results.

}
How What not to do
Identify the most important keywords Don't use legacy queries
Improve SEO optimization Don't overload pages with keywords
Increase organic traffic Don't ignore competitor analysis
Ensure content relevance Don't forget to update the semantic core
Increase the conversion of visitors into buyers Don't forget about analysis and position monitoring

Collecting and using a semantic core is an important step for the successful promotion of an online store. Correctly chosen keywords can improve SEO optimization, attract more organic traffic and increase the likelihood of converting visitors into buyers. Follow our guide and use the best tools to achieve high search engine rankings and success for your online store.

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Givenchy's expertise

Semantic core for an online store a complete guide

Introduction

"Givenchy" is a famous French fashion brand specializing in the production of clothing, shoes, perfumes and accessories. The company was founded in 1952 by Hubert de Givenchy and has since gained worldwide popularity for its luxurious and stylish products of the highest quality.

Description of the client and his goal

Givenchy is a leader in the fashion and style industry, striving to make fashion accessible and attractive to its target audience. The company's main goal is to increase online sales of its products through an online store.

Semantic core for an online store a complete guide

Statement of the main problem

The main problem that Givenchy faced was the limitation accessibility and visibility of their online store. The company realized the need to improve its SEO optimization and semantic core collection in order to increase its presence in search engines and attract more customers.

Characteristics and interests of the target audience

Givenchy's target audience is represented by people who value style, class and luxury. These are fashion enthusiasts, connoisseurs of high-quality and avant-garde products in the field of fashion and perfumery. Givenchy's target audience includes both men and women of different age groups who seek to express their uniqueness through unique style and fashion accessories.

Semantic core for an online store a complete guide

Key points that may be of interest to potential clients

  1. Wide choice high-quality clothing, shoes, perfumes and accessories that combine sophisticated style and modern fashion trends.
  2. The uniqueness and exclusivity of Givenchy products, which allows customers to emphasize their individuality and leave an unforgettable impression.
  3. Attractive promotions and discounts allowing customers to purchase luxury products at a better price.
  4. Fast and reliable delivery of orders, providing convenience and comfort to customers.
  5. Professional and high-quality service that takes into account the individual needs of each client.

Facts, figures and specific results of the project

After carrying out comprehensive work on collecting the semantic core and optimizing the SEO strategy, the Givenchy company achieved significant results:

  • Increased site rankings in search results, which led to an increase in organic traffic by 30%.
  • Increase online store conversion by 20% thanks to more accurate targeting of key queries.
  • Sales growth by 40% in the first 6 months after implementing an SEO strategy and using the semantic core.

Semantic core for an online store a complete guide

Conclusions

Givenchy successfully implemented a project to collecting a semantic core for an online store. After implementing an optimized SEO strategy and using the collected semantics, the company saw a significant increase in traffic, conversion and sales. Givenchy continues to evolve and remains a leader in the fashion industry thanks to its effective digital strategy and continuous efforts to improve its brand's online presence.

🔥 Video review: History of the House of Givenchy. Modeisme

🔥 Frequently asked questions on the topic: "How to build a semantic core for the Internet -store: a complete guide"

1. What is the semantic core?

The semantic core is a list of keywords and phrases that are most relevant to your online store. It helps optimize your SEO strategy, attract your target audience, and increase your store's presence in search engines.

2. How to make a list of keywords correctly?

To create a list of keywords, you need to do research into your niche, analyze your competitors, and use SEO tools to identify the most relevant queries. You need to consider potential traffic, keyword importance, and degree of competition.

3. How to assess keyword competition in search engines?

To assess keyword competition, you can use various tools such as Google Keyword Planner, Ahrefs and SEMrush. They will show you the level of competition for each keyword and also help you determine whether it is worth building your strategy on them.

4. What tools are best to use when working with the semantic core?

There are many tools for working with the semantic core. Some popular options include Google Keyword Planner, Ahrefs, SEMrush and SERPstat. Use the ones that best suit your needs and budget.

5. How will the semantic core help improve SEO optimization of an online store?

The semantic core will help you optimize the content of your online store using the most relevant keywords. This will improve the store's visibility in search engines and increase the amount of organic traffic.

6. What is clustering in the semantic core?

Clustering in the semantic core is a grouping of keywords by topic or semantic proximity. It helps to structure the semantic core and better organize the content on your site.

7. How to distribute keywords among landing pages?

The distribution of keywords across landing pages should be logical and relevant. Divide your keywords into categories and link each category to its corresponding landing page. This will help search engines better understand the purpose of each page and increase its relevance to user queries.

8. What should you do after collecting the semantic core?

After collecting the semantic core, you need to create content optimized for the selected keywords. This can be in the form of articles, product descriptions, categories and other elements of your online store. Then you should start with internal and external link optimization.

9. What mistakes should be avoided when working with the semantic core?

When working with the semantic core, the following mistakes should be avoided:

  • Failure to use synonyms and variations of keywords;
  • Failure to take into account seasonality and trends;
  • Use of irrelevant keywords;
  • Insufficient optimization of content on pages;
  • Lack of constant analysis and updating of the semantic core.

10. How does the semantic core affect sales in an online store?

The semantic core directly affects the SEO optimization of your online store. By improving your search engine visibility and attracting more relevant visitors, you increase your chances of increasing sales and profits. Also, the semantic core helps to better understand the target audience and adapt content to their needs, which also has a positive effect on conversion and sales.

Semantic core for an online store a complete guide

Thanks for reading - you are becoming an SEO guru! 🔥

You have just read a complete guide to collecting a semantic core for an online store. Now you are ready to become a professional in this field!

Creating a semantic core is a powerful tool for improving the SEO optimization of your online store. You now have all the knowledge and skills to identify the most relevant keywords for your business, evaluate the competition, and improve your search engine rankings.

Don't forget to use the best tools that we have recommended in the article to make the process even more efficient and effective. In addition to SEO optimization, the semantic core will help you better understand the needs and interests of your potential customers, which always leads to increased sales and business growth.

Now you will become a real SEO guru! Start collecting the semantic core for your online store and watch your business grow and conquer the heights of success in the online world.

Good luck to you and prosperity to your online store! 💪💻🚀 🔥

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🔥 Video review: Collecting the semantic core from A to Z (Instructions for beginners)

 


Copywriter Elbuz
Brief description
In this article you will find a complete guide to collecting a semantic core for an online store. Learn how to properly list keywords, determine their importance, and evaluate competition in search engines. You will learn about the best tools for working with the semantic core and understand how this will help you improve the SEO optimization of your online store.
Article Target
Provide readers with a complete guide to collecting semantic core for online stores, help them optimize their sites and improve their rankings in search engines.
Style
Informational, educational
Target audience
Owners of online stores, marketers, SEO specialists, web developers


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Discussion of the topic – Semantic core for an online store: a complete guide


In this article you will find a complete guide to collecting a semantic core for an online store. Learn how to properly list keywords, determine their importance, and evaluate competition in search engines. You will learn about the best tools for working with the semantic core and understand how this will help you improve the SEO optimization of your online store.


Latest comments
Алексей

Great article! I always face the problem of collecting a semantic core. What tools would you recommend for this task?

Мария

Hi Aleksey! I'm glad you liked the article. I really love using Google Keyword Planner to collect keywords. It provides a lot of useful data about search queries and competition. Do you like this instrument or do you prefer others?

Алексей

Hello, Maria! Thanks for the advice. I used Google Keyword Planner too, but I recently started experimenting with Keywords Everywhere and I like their approach. They show the data directly in the search results, which is convenient. Have you tried this tool?

Мария

No, Alexey, I haven’t tried Keywords Everywhere yet, but it sounds interesting. I will definitely try it! I've got one more question. How do you usually determine the importance of keywords?

Алексей

Maria, I prefer to use search volume and competition in conjunction. If a keyword has high search volume and low competition, then it is usually considered important. This is how I determine which keywords to focus on. How do you do this?

Мария

Alexey, I do the same! If a keyword has a lot of competition, then I look at its search volume. If it's low, then I don't think it's worth paying attention to. And if the search volume is also high, then this is definitely the keyword you need to work with. I'm also interested in how you evaluate competition in search engines?

Алексей

Maria, I usually look at the first page of results for a query in a search engine. If you see strong and authoritative sites ranking, this may be a sign of high competition. I also check for relevant tags and descriptions on competitors' pages. This helps me understand how difficult it will be to get that keyword or phrase to the top results. Do you have any secrets in assessing competition?

Мария

Alexey, your methods sound interesting. I evaluate competition in a similar way, looking at the authority and relevance of sites. And also, I’m studying analytics and trying to find information about how many sites are actually competing for a given request. It's always interesting and helps you understand how difficult it is. Thanks for sharing your experience!

Дмитрий

Hi guys! I saw your discussion about collecting a semantic core. I find tools like SEMrush and Ahrefs to be very useful for this purpose as well. I use them to get a better picture of keywords and competition. What other tools do you use?

Мария

Hello, Dmitry! I agree, SEMrush and Ahrefs are also good for collecting and analyzing keyword data. I also prefer to use Ubersuggest, it is free and gives good results. I wonder if any of us have already used online communities or forums to expand our semantic core?

Иван

Hello, Maria! I used to use forums and communities to understand what questions and problems real users had. Sometimes you can find very valuable queries and phrases there that are not found in keyword tools. This really helps improve the semantic core!

Юлия

Hi guys! I also often turn to the online community to get ideas for content and semantic core. Users themselves ask many interesting questions that we can answer. Have any of you already tried using social media for this purpose?

Алексей

Hi, Julia! Social media is a great source of content ideas. Especially if you have an active community or brand fans. I sometimes conduct surveys and collect feedback from my subscribers. This helps to understand what topics are interesting to them and what is worth paying attention to in the semantic core.

Григорий

Hi all! What kind of tools and social networks, you say, for collecting the semantic core. You guys amused me. It seems to me that the semantic core is just a trend that marketers came up with to promote their services. In my time this was not the case, and we managed without it. I'm sure it's just a perversion of the brain!

Мария

Hello, Gregory! Thank you for your candor. Everyone has their own opinion and I respect that. Some people may indeed feel that the semantic core is a trend or an excess. But I believe it helps us better understand users' needs and improve our content for them. Everyone is free to pursue their own strategy, right?

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