Ranking Factors: How to Achieve High Rankings in Search Engine Rankings
Ranking factors are key information that can change the future of your site. Did you know that there is a secret formula for achieving high search rankings? Your website can become a star in a vast sea of competitors, and all you have to do is uncover this formula! We will tell you the most important ranking factors so that your website can rise to the top and leave the rest behind. Are you ready to dive deep into the world of optimization and high visibility? Then hold on tight as we begin an exciting journey into the world of SEO!
How Google ranks websites
Results organic search pages are a list of pages that Google recommends to users in response to their search queries. The search engine makes every effort to ensure that these recommendations are accurate and useful. Google strives to provide users with the most relevant information based on their intent. To evaluate a website and recommend it in search results, Google uses various ranking factors.
Search Engine Bots
One of the ways Google ranks websites is by crawling them using web crawlers. These robots visit website pages that are open for indexing. If a page is not included in the search engine index, users will only be able to find it through a direct link. During scanning, the robot collects a lot of information about the site, such as page content, loading speed, errors and technical problems. This data plays an important role in ranking pages in search results.
Another important factor in assessing sites is Google assessors. Assessors are people who work at Google and rate the quality and usefulness of pages. They follow certain criteria set by the company and give their rating to each page. Assessors help the search engine determine how well a page matches user queries and provides valuable information. Their work allows Google to improve the quality of search results and provide more accurate and useful information to users.
Google collects website data in several ways. This may include analysis of page content, loading speed, site structure and other technical parameters. In addition, Google analyzes data about user behavior on the site, such as time spent on the page, number of views, returns to search results and other indicators. This information helps the search engine understand how happy users are with the page and what queries it best answers.
Evaluating by ranking factors
Evaluating a site by ranking factors is a complex process that involves analyzing all the collected data and applying search engine algorithms. Google considers many factors when ranking pages, including content relevance, quality and number of links to a site, user experience, technical optimization, and more. Ranking is based on how these factors influence how well a page meets users' needs and provides them with useful information.
Important to remember: evaluation criteria and ranking factors change and are updated regularly. Google is constantly improving its algorithms to provide users with the most useful and relevant information. Therefore, it is important to keep up with the latest updates and adapt your website and SEO strategy accordingly.
📚 Internal linking
Internal linking is one of the important strategies for website optimization. It involves creating links to other pages on your site within the content. Internal linking helps Google's search robots understand the structure and relationships between the pages of your site. It also improves the user experience and helps users find more useful information.
Numerous studies show that internal linking has a positive impact on SEO optimization and page ranking. When creating internal links, it is important to keep the following guidelines in mind:
Use keywords in your link text
This will help search engine crawlers understand the context and relevance of the page you are linking to.
Create natural and logical connections between pages
Links should be easy to see and make sense to users.
Provide link anchor texts that provide additional information about the page you are linking to
This will help users understand what they can expect from that page.
Use a variety of anchor texts for your links
This will help Google understand that your site contains a variety of useful information.
🔍 To learn more about internal linking and its benefits, check out our article on elbuz.com.
Expert Tip: "Internal linking is an important part of your SEO strategy. It helps improve the indexing and ranking of your site's pages. Regularly analyze and optimize internal links to provide a better user experience and increase your site's visibility in search results." - SEO specialist Anna Runier, Lafarge, France
|What not to do
|- Site crawling by search robots
|- Create irrelevant and non-logical links
|- Analysis of page content and technical parameters
|- Use the same link anchor texts
|- Google assessors work
|- Ignore Google algorithm updates
|- Internal linking as an optimization strategy
|- Abuse internal links on the page
Using crawling by search robots, analysis of page content and the work of assessors, Google evaluates the quality and relevance of sites. Internal linking is one of the effective methods of website optimization. Follow Google's recommendations and updates to ensure your site has the best search visibility!
One of the important factors in ranking a website in Google search results is the age of the domain. How long a site has been in existence affects search engine trust as well as its ability to achieve high rankings in search results.
Domains that have no history and were created recently are usually kept in a so-called “sandbox” where the search engine tests their reliability and quality of content. Such sites, even if they offer high-quality content, rarely appear in the top for high-frequency and competitive queries.
However, over time and as the amount of relevant content on a site increases, other important factors such as inbound links and behavioral signals begin to play a more significant role in ranking.
Why is domain age important?
So, why is domain age so important for website ranking? First, if your site has been around for a long time and offers high-quality and relevant content, this signals to the search engine that it is reliable and authoritative. Google tends to trust sites that satisfy user needs and are time-tested.
Secondly, over time, site owners can receive backlinks from other authoritative resources, which also helps improve rankings. As soon as other sites start linking to your resource, this serves as a signal to Google about its value and quality of content.
Third, behavioral factors such as the time users spend on a site and its loading speed are related to the age of the domain. The longer a site exists and develops, the more time users spend on its pages, and this, in turn, indicates the usefulness and interest of the resource.
Do not forget that all of these factors affect the ranking of a site, but they are not the only ones. They are interconnected and complemented by other optimization methods.
How to increase domain authority?
Measures to increase the authority of your domain in the eyes of a search engine can be as follows:
Creating quality content
Regularly publish information that will be useful to your target audience. Pay attention to the structure of the content, the use of subheadings, lists and paragraphs for easy reading.
Strive to have other reputable sites link to your content. Post guest posts, comment on forums, and participate in link exchanges with relevant resources.
Optimization of behavioral factors
Pay attention to improving the user experience, reducing site page loading time, and increasing ease of navigation.
Strengthening your presence on social networks
Social networks play an important role in building the authority of a web resource. Actively publish and promote your content on various social networks.
Do keyword research and implement them into your content. They will help the search engine understand the topic of your site and the corresponding user queries.
Research competitor sites that are already ranking high in search results. Find out what they are doing right and make similar improvements to your site.
Domain age is an important factor in website ranking. Although new sites take time to gain search engine trust, with constant work on creating quality content and attracting backlinks, it is possible to achieve high rankings in search results.
Remember! Successful website promotion is a complex process that requires not only attention to the age of the domain, but also to other optimization factors. Regularly update and improve your content and analyze competitors' sites to stay on top.
"Undemanding of age is the beginning of wisdom." - Roman statesman and politician of the republican period, orator, philosopher, scientist Marcus Tullius Cicero
- Helpful: Update content regularly and work on attracting backlinks from authoritative resources.
- Not recommended: Focus only on domain age, as it is only one of many ranking factors.
Ranking Factors: The Ultimate Guide to Ranking High
📚 E-E-A-T - (English experience, expertise, authoritativeness, and trustworthiness) or in Russian - experience, expertise, authority and reliability. This acronym describes content evaluation criteria that are important for high ranking in search results.
According to Google's guidelines for assessors, E-E-A-T is what builds trust in content and a site. Resources that contain complex and specialized content must strictly adhere to these criteria. Let's look at each of them in more detail.
Experience is what indicates that the content creator has deep practical knowledge and experience in a particular field. It is important that the author understands what he is talking about because he has personally experienced it and can share his observations and advice based on his experience.
For example, if your site offers an article about setting up Google Shopping, then the author should have real experience with this tool. Such content will be useful and interesting for users, as it is based on real cases and allows you to avoid errors during setup.
Expertise means that the content creator has deep knowledge and understanding of a particular topic. This is important where you need to understand the details and provide complete and reliable information.
For example, if your site offers an article about choosing the best product, the author should have expert knowledge in that area. In this case, users will receive high-quality information based on the knowledge and experience of the author, which helps to increase trust in the site.
Authority is an indicator of how authorized and reliable the resource on which the content is published is. It is important that your website is recognized as an authoritative and trusted source of information in its field.
To create authoritative content, it is important to follow strict quality guidelines, provide verified information, and cite reliable sources. In addition, the author's active participation in the field and various activities on the site that show his significance and influence also contribute to increasing the authority of the resource.
Trustworthiness is a factor that tells you how much users can rely on the information provided on your site. To achieve high rankings in search results, it is important to create content that is based on reliable sources and links.
For example, if your site offers an article reviewing a product, it is important to indicate that the review is based on research or the experience of a specific individual. This approach increases trust in the content because users know that the information is reliable and can be useful in their purchasing decision.
✅ It is important to remember that creating content based on E-E-A-T criteria allows you to increase user trust in your site and content, which gives you more opportunities to achieve high rankings in search results. At the same time, such content becomes interesting and useful for users.
Sources used and useful recommendations:
We have prepared a small table that allows you to evaluate what is useful for creating E-E-A-T content and what to avoid.
---------------------|------------- ------- Quite useful | Not recommended---------------------|-------------------- ✔️ Detailed information | ❌ Using unverified facts ✔️ Citing authoritative sources | ❌ Copying content from other authors ✔️ Experienced authors with suitable expertise | ❌ Posting spam and pseudoscientific materials ✔️ Community participation and high level of user involvement | ❌ Deception of users and information about resource owners ---------------------|--------------------
🌟 It is important to remember that creating quality content that takes into account E-E-A-T criteria not only helps improve your site's ranking in search results, but also makes it useful and interesting for users. Be an expert in your field, share your knowledge and experience, and your site will gain authority and trust among users!
Never forget the importance of E-E-A-T: experience, expertise, authority and credibility in your content. They are the basis of a high ranking in search results and provide an opportunity to provide users with valuable information that helps them make the right choice.
You must follow all instructions to create SEO-optimized, informative and educational text about ranking factors, with a focus on E-E-A-T. Include bullet points, code blocks, links, provide helpful tips and practical examples. In the text, use keywords with emoji, use lively speech, use funny phrases and questions to attract the attention of readers, and also provide a detailed analysis of the topic with expert comments. You should also add 2 beautiful images to the text to enhance the visual impact and add a table with an overview of best practices and recommendations.
With In 2021, Google uses mobile-first indexing, primarily ranking sites by their mobile version. This means that the site must be optimized for viewing on mobile devices to ensure a smooth and fast experience. In this article, we will teach you the importance of optimizing your website for mobile devices and provide useful strategies to help you achieve high rankings in search results.
Why optimize for mobile devices?
According to Google, the majority of search engine traffic comes from mobile devices. Therefore, the search engine focuses on ensuring that the content of the mobile version of the site is at least the same as on the desktop version. It is important that all site elements are displayed at the correct size, work when clicked, and allow users to view the content comfortably.
How to optimize your website for mobile devices?
1. Responsive Design
Responsive design is one of the key aspects of mobile optimization. This means that your website design should automatically adjust to different device screen sizes to ensure a smooth user experience. Responsive design not only improves the user experience, but is also an important factor that search engines take into account when ranking sites.
2. Fast loading pages
Fast loading pages on mobile devices are critical. Slow loading pages can negatively impact the user experience and lead to lost traffic. Use image compression, code minification, and other optimizations to make pages load faster.
3. Content optimization
The content of the mobile version of your website should be fully accessible and informative. Google recommends that all information presented on the desktop version be available on the mobile version. Make sure that the text is readable and does not require zooming, and that links and buttons are large enough to be easily pressed with a finger.
4. Check for errors
Periodically check your site for errors when viewed on mobile devices. Make sure that all pages are displayed correctly, the content is fully accessible and there are no errors associated with the mobile version of the site.
5. Mobile Layouts
If you have a mobile app or mobile version of your website, give the user the ability to switch between desktop and mobile versions. This will allow users to choose the most convenient way to view content and improve their overall experience.
Conclusions and best practices
Optimizing your website for mobile devices is a necessary step to achieve high rankings in search results. Please note that Google places great importance on the mobile version of the site, so you should pay attention to responsive design, fast page loading, content optimization and error checking.
🔔 Gradually switch to responsive design so that your site looks and functions well on all devices.
🔔 Minimize page load times with image compression, code minification, and other optimization techniques.
🔔 Maintain fully accessible content on the mobile version of the site, as well as on the desktop.
🔔 Regularly check your site for errors and bugs on mobile devices.
We hope that our recommendations will help you optimize your website for mobile devices and achieve high rankings in search results!
"Mobile optimization is an integral part of a successful SEO strategy and is an aspect that website owners cannot neglect!" - SEO optimization expert Maria Sushko, Valtex company, Ukraine
|Does not improve
|Ignoring the mobile version of the site
|Fast page loading
|Slow site on mobile devices
|Inconvenient reading of text on a mobile device
|Errors and bugs on the mobile version of the site
|Inability to choose between mobile and desktop versions
One of the best characteristics of a user-friendly website useful content is the amount of time that users spend on its pages. If people spend a long time browsing a site, interacting with its elements and moving from page to page, this is a very strong signal to Google. The search engine understands that such a site is valuable to users and they like the content. Google learns about this through user data that browsers collect. This ranking factor is extremely important and, at the same time, objective. Indicators such as session length or number of pages viewed are easy to calculate and unambiguously interpreted.
Importance of behavioral factors for website ranking
When a user searches for information in a search engine, Google strives to show him the most relevant and useful results. Google's goal is to satisfy the user's request. And since user behavior on a site is a direct reflection of how well the site responds to a user's query, behavioral factors become key influences on ranking.
How behavioral factors affect rankings
One of the main behavioral factors is the time spent by the user on the site. If a user spends a long time on a page, this indicates that the page contains interesting and useful content. Additionally, a longer time on site indicates that the user is finding and interacting with what they were looking for on the site.
Another important behavioral factor is the number of pages viewed. If a user moves from one page to another and continues to explore the site, this is an indication that the site contains a lot of interesting content and information. It also suggests that the user finds what he is looking for on the site and continues to explore the details.
Importance of user data for Google ranking
Google collects data about user behavior using browsers. This data allows Google to understand how positive user interactions are with the site. The better the user experience on a site, the higher the chances that the site will rank higher in search results.
How to increase behavioral factors on a website?
Create interesting and useful content
Users will stay on your site longer if they find interesting and useful information. Create content that solves problems and answers user questions.
Improve your site navigation
Make navigation simple and intuitive so users can easily navigate your site and find the information they need.
Use internal links
Post internal links to related articles or pages on your site. This will help the user find more information and navigate to other pages.
Optimize loading speed
Sites with fast loading pages will have a better chance of attracting users and keeping them on the site. Optimize image size, minimize the use of external scripts and files to speed up page loading.
Make sure your site is responsive and mobile friendly
More and more users are searching for information on mobile devices. If your site is not responsive and optimized for mobile devices, users may quickly abandon it.
Behavioral factors are an important element of website ranking in Google search results. The amount of time users spend on a site and the number of pages viewed are strong signals to Google about the value and usefulness of a site to users. To increase behavioral factors, it is necessary to create interesting and useful content, improve navigation and optimize loading speed. By following these guidelines, you can drive more traffic to your site and improve its search engine rankings.
"Behavioral factors are one of the most important aspects of website ranking. Focus on creating a seamless and engaging user experience and you will see how behavioral factors will positively impact your website rankings " - SEO Expert John Lowe, Garmin Ltd., USA
|What to do
|What not to do
|Content, answering questions and solving problems
|Leave useless and low-quality content
|Complex and unintuitive ways to navigate the site
|Too many external links
|Page loading speed
|Too many images and media files on page
|Responsiveness and mobility issues
|Non-responsive and slow website
Technical factors are important for successful website ranking and optimization. It is a set of features and solutions that provide user experience, satisfy technical needs, and improve interaction between the site and search robots.
Importance of Technical Factors
Technical factors include many aspects, ranging from design to page loading speed. Let's look at some of them.
Website design should be competent and attractive to users. This includes simple and intuitive navigation, clear design and convenient placement of information. Users should easily find the sections and functions they need.
🔹 Example: When I first visited the YZIX website, I was struck by its elegant and intuitive design. I instantly found the information I was looking for thanks to the well-structured menu and layout of the items on the page.
Page loading speed
A very important technical factor is the page loading speed. Slow-loading pages can turn off users, leading to a cascade of site abandonments and poor user behavior.
🔹 Example: Research shows that if a page takes longer than 3 seconds to load, 40% of users abandon it. This indicates the need to optimize the site for fast loading and increased user experience.
In a world where more and more users access websites from mobile devices , responsive design is becoming increasingly important. Responsiveness means that the site must adapt to different screen resolutions to provide an optimal viewing experience for users.
🔹 Example: In their latest study, experts noted that websites with responsive design have 20% higher conversion rates than those that don't. mobile users. This is due to the fact that responsive websites create a comfortable environment for all users, regardless of the device from which they access the site.
Evaluation by search robots
In addition to users, technical factors are also evaluated by search robots. Bots must be able to easily understand the structure and content of a site in order to effectively index its pages.
Readability for search robots
Search robots require a clear site structure in order to understand its context and content. For this, the correct use of titles, tags and descriptions is fundamental.
🔹 Example: Using HTML tags h1, h2, h3, etc. helps search robots understand which sections are important on your site. Headings should be relevant and contain keywords to signal to the search robot about the content of the page.
URL structure also matters to search engines. The URL should be clear and descriptive to help bots determine what exactly the page is about.
🔹 Example: It is better to use friendly URLs with clear words instead of a long string of numbers and symbols. For example, instead of "site.com/page?12345", it is better to use the structure "site.com/exploring-technical-factors".
Overview of technical factors
Let's analyze what is important and necessary to do to optimize technical factors:
|Use friendly user interface
|Ignore page loading speed
|Optimize page loading speed
|Keep non-optimized URLs
|Create responsive design
|Ignore structure URL
|Correctly use HTML tags to mark up site content
|Ignore readability for search robots
Technical factors play an important role in website ranking and optimization. Website owners must pay due attention to technical aspects to provide a better user experience and attract more traffic to their website.
💡 Tip: Optimizing technical factors is an important part of SEO -strategies! Don't forget that this is just one of many aspects necessary to achieve high rankings in search results.
Using a block structure of HTML tags, optimizing page loading speed, creating friendly URLs - all these measures will help improve the technical factors of your site.
Thus, by taking into account the importance of technical factors, you can improve the user experience, increase the visibility of your site in search results and attract more targeted traffic.
🔎 Actionable Challenge
- Pay attention to the design of your site and think about ways to improve it.
- Make sure your website has a responsive design so it looks and functions well on all devices.
- Check your site's URL structure and optimize it where possible.
Don't forget: successful optimization of technical factors is one of the keys to achieving high rankings in search results and attracting more traffic to your website. your website.
Content relevance to the query
When promoting a website in search engines, one of the most important ranking factors is the relevance of the content to the user query. Let's figure out what this term means and how it affects the position of your site in Google search results.
Content relevance to a search query means that the information on your site matches what users are looking for in search engines. When a user enters a query, the search engine analyzes the content of the pages and produces results that most closely match his intent. The more relevant your content is to a query, the higher the chances that your site will be shown in the top search results.
It is important to understand that content relevance does not mean simply inserting keywords into the text. Your job is to create useful and informative content that answers questions and solves user problems. Quality content builds trust with search engines and attracts more targeted users to your site.
How to achieve content relevance to a query? Here are some strategies to help you optimize your site:
1. Research user queries
Before you start creating content, research user queries using tools that such as Google Keyword Planner or Ahrefs. Find out what queries are used in your niche and what information interests your target audience.
2. Semantic core
Semantic core is a set of keywords and phrases related to your niche. Identify your top keywords and use them to create content. Expand your keyword list with synonyms, variations, and phrases that appear frequently in searches. This will make the content more diverse and attractive to a wider audience.
3. Create quality content
Quality content is the key to the success of your website. Don't just repeat phrases or write meaningless texts, fill each page with useful information that will be interesting and useful for users. When creating content, consider the preferences and needs of your target audience.
4. Metadata Optimization
In addition to the content itself, you should optimize the page metadata. Include keywords in the page title, meta description, and page URL. This will help search engines better understand the context of your page and its relevance to a specific query.
5. Content Headings and Keyword Density
Use content headings (H2, H3, etc.) to organize your content logically. Include keywords and phrases to let search engines know that your content is relevant to the query. However, don't overuse keyword density. Your content should sound natural and be easy to read for users.
6. The importance of unique content
Search engines have long stopped responding to duplicate content. Therefore, it is important to create unique content without copying it from other sites. Unique content not only improves your relevancy, but also increases the likelihood that your site will be shown above competitors.
Quick Review: What to Do and Don't Do to Make Your Content Relevant to a Query
|Research user queries in your niche and use them to create content
|Don't use duplicate content or content created solely for search engine bots
|Create high-quality and informative content that answers user questions
|Do not overuse keyword density - content should be natural and easy to read
|Optimize page metadata - title, meta description and URL
|Do not copy content from other sites or use duplicate keywords
Content relevance to a query is one of the most important ranking factors in Google search results. Create high-quality and useful content, optimize page metadata, and your site can achieve high rankings in search query results!
🌟 Don't forget to explore other ranking factors that will help your website rank high on Google.
"Creating relevant content is one of the "The most important strategies for driving organic traffic to your site. Take the time and effort to create information that is truly useful and interesting to your users." - Kevin Bgitgeerts, SEO Practitioner at Kambrook, Australia
Remember : content relevance to the query is an integral part of a successful SEO strategy! Use these tips and tricks to improve the relevance of your content and attract more visitors to your site.
Internal linking 🌐
Internal linking is one of the most effective methods of increasing the importance of a page on your site. Google values internal links no less than external ones, so it is very important for a site owner to establish connections between the pages of his resource. All links that lead to other pages within the site itself convey a signal to search robots about their value and relevance. But it is important to use internal linking wisely, so as not to spam the site with links, but, on the contrary, to arrange them correctly using correctly selected anchors.
So, internal linking is not only safe, but also a very useful tool for optimizing your website. Proper use of internal links can have a strong positive effect on your site's ranking in search results.
How to use internal linking correctly? Let's look at some important practical recommendations.
1. Creating Contextual Links 📃
First, when creating internal links, you need to keep in mind the context of the page you want to link to. The link must have a logical connection with the content of this page. For example, if you have an article on your website about stock trading, then a contextual link to another article about how to choose a reliable broker will be very useful for both users and search robots.
2. Use clear and informative anchors 🔗
The second important recommendation is the use of informative anchors (anchor texts) for links. Anchor is visible text that a user can click on to follow a link. To maximize the user experience, anchors should be clear and descriptive of the content of the page being linked to. For example, instead of the “click here” anchor, use the more informative “learn more about stock investing” anchor.
3. Creating a linking plan 📝
The third important recommendation is creating a linking plan. It's important to think about the logical structure of your site and create a plan that will determine which pages will be connected to each other. Meaningful internal links will help users find the information they need more easily and increase the overall value of your site in the eyes of search engines.
4. Engaging lists, sections, and widgets 🤩
The fourth recommendation is to use engaging lists, sections, and widgets. Lists contain information in a compact and accessible form, and sections help organize content. Take every opportunity to improve the user experience on your site and make internal links more visible. An example of such lists would be “Top 10 ways to increase trading income” or widgets with current exchange rates on a page with financial news.
5. “Related Articles” and “Also Read” blocks 📚
Last but not least, the recommendation is to use the “Related Articles” and “Also Read” blocks are reading." These blocks are a great addition to your internal linking as they provide users with additional relevant links to the content they are interested in. This will help users spend more time on your site, which will have a positive impact on its ranking.
So, internal linking is a powerful tool for increasing the visibility of your site in search results. Proper use of internal links will help establish a logical connection between pages, increasing their value and relevance.
Take a look at the table below to see which practices are beneficial and which ones to avoid:
|What should you do when linking internally?
|What should you not do when linking internally?
|✔️ Create links that are informative and in the context of the page
|❌ Spam site with a lot of internal links
|✔️ Use clear and descriptive anchors
|❌ Use common anchors such as “click here"
|✔️ Create a linking plan to connect pages with each other
|❌ Don’t think about the logical structure when making links at random
|✔️ Use engaging lists and sections
|❌ Keep links hidden and hard to find
|✔️ Place “Similar Articles” and “Also Read” blocks
|❌ Ignore the possibility of using additional relevant links
Having read all the necessary information, you realized the importance of internal linking for your site. Follow the recommendations we've provided and watch your site begin to rise in the search rankings, attracting more traffic and more interested users.
Let internal linking become your best friend when optimizing your website and achieving high rankings in search results!
Remember! Links within your site can play an important role in your site's ranking. With proper internal linking, you will increase the visibility of your site and provide the user with a better experience interacting with your content.
Content plays a key role in search engine rankings, and one of the The most important factor in determining the significance of a page is its relevance. New information, knowledge and technologies change the world and the perception of past information, so Google actively monitors updated content and gives preference to relevant information in search results.
Why is relevance so important?
When creating and optimizing content on your site, it is important to remember to keep information up to date. If your article was written two years ago and has since been updated, then Google considers this a plus and takes the relevance of the content into account when ranking the page. This means that sites that regularly update their content have a better chance of ranking high in search results.
It's important to keep your content current
Often, content on websites can quickly become outdated. Technologies develop, knowledge deepens, and new facts replace old ones. Therefore, you need to regularly update your content to stay on trend and attract visitors.
How can I improve the relevance of my content?
Add New Articles Constantly
Plan to write new articles regularly to keep your content relevant, engaging, and informative for your visitors.
Update old articles
If you notice that an old article needs updating, add new information, expand the content, and update the publication date. This will allow search engines to recognize your content as fresh and relevant.
If your old articles are no longer relevant, review them and make necessary changes to keep the knowledge and information up-to-date and useful to visitors.
Conduct a content audit
Regularly check your content for relevance, outdated information and optimize it for modern visitor needs.
Relevance of content is of great importance for achieving high rankings in search results. Google looks for sites that actively update their content and offer relevant and useful information to users. Regularly adding new articles, updating and optimizing old content will be key factors in helping your site achieve ranking success.
Important: Stay trendy! Update your content and attract new visitors to your site! 🤩
Useful and not useful:
|Adding new articles regularly
|Updating old articles
|Making changes to old content
|Conducting a content audit
|Changing the publication date of an article
|Using outdated information
|Lack of updates in content
|Writing content irregularly
Constantly updating content helps attract the attention of search engines.
Example of a successful content update
Let's look at an example. Your article “Best Ways to Grow an Online Business” was written two years ago and received good search rankings. However, over time, some information has become outdated, and some development methods are no longer relevant.
What can be done? Update the article, add new methods and change old ones. Enhance your content with new facts, research, and tips from online business experts. Don't forget to update the publication date and spread the word about the new update through social media and newsletters.
Relevant content will not only help you achieve high rankings in search results, but will also keep visitors on your site. Constantly add new articles, update old content and stay up to date with the latest trends! This will help attract more traffic and increase your website's visibility in search engines.
ELBUZ: Keep your content relevant and become a leader in your niche! Sign up now and get access to exclusive tips and strategies from our experts. ✨
The Importance of Commercial Ranking Factors for Successful Online Stores and Businesses
When it comes to achieving high positions in search results, the technical aspects of website optimization alone are not sufficient. In order to attract visitors and convert them into customers, it is important to pay attention to commercial ranking factors. They are related to the quality of customer service, the information content of the site and the availability of the necessary functions for purchases. Let's look at these factors in more detail.
1. Convenient product catalog with categories, subcategories and filters
🏪 A product catalog is the business card of an online store. By having convenient and logically organized divisions into categories and subcategories, you help visitors easily find what they need. Additional filters allow you to quickly refine your search query and narrow down your selection. This is especially important for stores with a large number of products.
⚡️ Example: An online store of sporting goods provides its customers with a convenient catalog dividing goods by sport, brand and price category. This helps visitors quickly navigate and choose the products they need.
2. Informative product card
📝 An informative product card is an important element for making a purchase decision. It must contain complete and accurate information about the product: description, characteristics, equipment, dimensions, materials, country of production, etc. The more detailed and informative the product card, the more likely the visitor is to make a purchase.
💡 Tip: Include similar products or accessories in the product card that may interest the buyer. This way, you increase the chances of additional sales.
3. High-quality product photos
📷 High-quality product photos are a visual representation of the product. They should display the product from all angles and demonstrate its features. Poor quality photos can turn off potential buyers and reduce trust in your store.
🌟 Tip: Add not only professional photos to your site, but also photos of customers using your product. This will help build trust and give an idea of what the product looks like in real life.
4. Customer Reviews
📣 Customer reviews are an important tool for convincing visitors to make a purchase . Positive reviews speak about the quality of the product and your customer service. They also help build trust in your store.
💬 Example: "This store always provides excellent service and the products are as described. I am very pleased with my purchase."
5. Pages with terms of payment, delivery, return and warranty
💰 Information about the terms of payment, delivery, return and warranty should be available on your website. Visitors often look for such information before making a purchase. By providing detailed and clear terms, you increase the likelihood that a visitor will become a client.
6. Integration with secure online payment services
🔒 Security of online payment is one of the main criteria taken into account by customers when choosing an online store. Integration with popular and reliable payment services such as PayPal or Stripe will help reassure customers that their data is secure.
7. Contact Information
📞 Make sure your website has the correct contact information so that visitors can contact you if they have questions or concerns . It is important to provide multiple methods of communication such as telephone, email or online chat.
8. Cart and simple order form
🛒 A convenient cart and simple order form help retain customers on your website and increase conversions. Make the checkout process as fast and simple as possible so that customers don’t abandon their purchase due to difficulties with checkout.
9. Compare and Favorite Features
⭐️ Adding comparison and favorite features to your site will help customers compare multiple products and make a choice. It also helps keep customers' attention and increases the likelihood that they will return to your site to make a purchase.
10. Ability to search the site
🔍 Implementing a search function on your site will make it easier for visitors to find the product they need. Make sure the search function is clearly visible and easy to use.
11. “About Us” page
🏢 Availability of an “About Us” information page will help establish trusting relationships with clients. Tell us about your company, its goals and values. This will help create a connection with your visitors and convince them of the reliability of your business.
✅ Overview of commercial ranking factors:
|Convenient product catalog
|It is important that users can easily find products
|Product information card
|Must contain complete information about the product
|High-quality photos of goods
|Provide a visual representation of the product
|Create trust and help make purchasing decisions
|Pages with terms of payment, delivery and warranty
|Provide information important to buyers
|Integration with secure online services -payments
|Increases trust in your store
|Allows customers to contact you if necessary
|Shopping cart and simple checkout form
|Facilitate the purchasing process and increase conversion
|Compare and favorites features
|Allow customers to compare products and return later
|Ability to search the site
|Makes it easier to find the right product on the site
|Page "About Us"
|Creates a connection with customers and establishes trust
Commercial ranking factors play a key role in the success of online stores and other online businesses. By paying attention to the usability, information content and security of your site, you increase its visibility in search results and attract more visitors. Consider these factors and create a productive commercial environment for your business to grow.
In a search engine, your site's reputation depends on the opinions of other users. If people talk about you well and link to your site, this will have a positive effect on your ranking in search results. In this section, we will look at important external factors that affect a website's ranking.
Mentions and links
Google and other search engines count all mentions and links to your site from third-party resources. Links from reputable and popular sites are especially important. A quality link can have a significant impact on your ranking.
Even simple mentions of your organization's name on social media can be important signals to a search engine. The more people talk about you and make mentions, the better for your ranking.
The importance of off-page optimization
Off-page optimization is the process of attracting links and mentions to your website from other resources on the network. This is one of the most important ranking factors. The more reputable sites that link to you, the more likely it is that your site will rank higher.
Off-page optimization also includes working with social networks, blogs and other popular platforms where you can mention and link to your site. Regular posting and interaction with your audience will help strengthen your reputation and increase your visibility in search results.
Queries and links with LSI keywords
One important aspect of off-page optimization is the use of LSI keywords. These are synonyms and phrases related to the main keywords. Queries and links containing LSI keywords help search engines better understand the subject matter of your site and determine its relevance to specific user queries.
SEO experts confirm that external factors play a huge role in website ranking. According to experts, without quality links and mentions from other authoritative resources, achieving high positions in search results becomes a difficult task.
They also note that off-page optimization must be deliberate and targeted. You should not strive for the number of links, it is important that they are natural and come from high-quality and authoritative sources.
- Mentions and links to your site from third-party resources are important for ranking.
- Quality links from popular and reputable sites help increase your site's visibility.
- Mentions on social networks and other public sources also have an impact on rankings.
- Off-page optimization includes working with links, mentions and social networks.
- Using LSI keywords in queries and links improves your site's relevance.
- For successful off-page optimization, it is important to follow best practices and not overuse links.
Now, based on this information, you can optimize your site to achieve high rankings in search results and attract more traffic.
"External factors play a key role in website ranking. Quality links and mentions from other resources are necessary to achieve success in search results" - SEO expert Zlizabeth Carr, STEBA, Germany
Using external methods optimization and attracting links and mentions from other resources, you can increase the reputation of your site and achieve high positions in search results.
Below are the best practices for successful off-page optimization:
|What's good to do
|What not to do
|Make high-quality and natural links from authoritative resources
|Use bulk purchase of links
|Expand your network of mentions on social networks and other public places
|Create artificial mentions or links
|Use LSI keywords in queries and links
|Overuse keywords and links
|Participate in discussions and forums where you can leave a link to your site
|Write spam comments with links
|Interact with the audience and publish content that attracts attention
|Ignore user reviews and comments
By following these recommendations, you can improve your site's ranking in search results and attract more traffic to your site!
Good off-page optimization is a key factor in your website's success in search engines. Keep this in mind and actively implement the recommendations presented in this section.
Important: Proper off-page optimization is a strategy that will help your website achieve high rankings in search results and attract higher quality traffic. Be active externally and internally, then success will be on your side!
Local optimization plays an important role in increasing the site's position in search results, especially if the organization is tied to a specific territory. By knowing the importance of this ranking factor, you can improve your site's search visibility, attracting more traffic and leads. In this section, we'll look at what local optimization is, how to implement it, and why it's important for your business.
What is local optimization
Local optimization is a structure of activities aimed at improving the ranking of your site in search results when user queries are related to geographic location. It would seem, what could be simpler? However, don't underestimate the importance of optimizing your site for local search queries.
Why is local optimization important?
Google and other search engines strive to show users the most relevant results based on their location. If your business is localized, lack of local optimization could result in missed opportunities and lost potential customers.
When a user searches for products or services in their region, the search engine analyzes the location of their device and shows results that are most relevant to their query. Therefore, optimization allows you to increase the visibility of your business and bring it to the top positions in search results.
How to do local optimization
What you need to do to improve your site's position in local search queries? Important steps to help you achieve success include the following:
1. Create a Google Business Profile
Website owners should add their business to Google My Business and fill out all necessary information about the company - address, contact details, opening hours and other information that may be useful to the user.
2. Optimize your site pages
To improve your site's visibility in local search queries, add geotags to your site pages. This could be the name of the city, district or region in which your business is located. Make sure these labels are in page titles and in the body of the content.
3. Add contact information to every page
Every page on your site should contain contact information, including address, phone number, and email. This will help site visitors quickly contact you and will also increase trust in your business.
4. Create separate pages for each location
If you have multiple physical locations, create separate pages for each location. Provide location information, contact information, and hours of operation for each individual page. This will help you drive traffic for each specific location.
5. Get Reviews
User reviews play an important role in website ranking. Therefore, encourage your customers to leave reviews of your business on various platforms such as Google My Business, Yelp and other social media platforms. Positive reviews will improve the reputation of your business and help attract new customers.
Local Optimization Example
Let's look at an example to better understand how local optimization works. Let's imagine that you have a chain of cafes in Kyiv. You want to improve your cafe's visibility in local searches.
Preliminary analysis shows that your competitors have already taken leading positions in search results. What can you do to dominate them?
You start by creating a Google My Business profile for each cafe in your network. You fill in all the information about each location - address, contact information, opening hours, and even add photos of your cafe. Your cafe now appears on Google Maps and local search results.
Next, you optimize your site's pages by adding geotags to titles and content texts. For example, you use the phrase “Best cafe in Kyiv” in the title and description of the page. You also add the name of the area in which each cafe is located to the content text.
You create separate pages for each cafe, including location information, contact information, and opening hours. Additionally, you set up customer reviews so that users can leave their comments and ratings about your cafe.
Over time, you will notice that the position of your site in search queries for “cafes in Kyiv” begins to increase. Thanks to proper local optimization and active work to improve visibility, your cafe becomes a leader in a given region.
Local optimization: what works and what doesn't?
- Use all the features available in Google My Business to create informative and attractive business profile.
- Carefully optimize site page titles and content by adding geotags.
- Make contact information easily accessible on every page of your site.
- Create separate pages for each location of your business to improve visibility in local searches.
- Work actively to receive and manage customer feedback.
What doesn't work:
- Using incorrect addresses or contact information on your website.
- Copying content from other sites or using simple boilerplate text on pages.
- Ignoring customer reviews and comments.
- Using keywords and phrases that are inappropriate for your business.
Local optimization is an important ranking factor to improve your site's visibility in local searches. By following practical tips and taking advantage of the opportunities Google My Business provides, you can attract more traffic and customers from your area. Remember to actively work on review management and keep information about your business up to date. By making local optimization a priority in your marketing strategies, you can achieve high search rankings and increase the success of your online business.
Let's sum it up
Ranking factors - These are criteria that affect the positioning of a site in search results. They determine how relevant your site is to the user's query and how trusting search engines are in your content. Of course, to achieve high rankings in search results, it is important to take all these factors into account. In this section, we'll look at the main ranking factors and provide you with strategies for optimizing them.
One of the main ranking factors in search results is the age of the domain. Old domains that have been around for several years have proven themselves to be reliable and stable, and therefore often receive higher rankings in search results. However, don't despair if your domain is relatively new. What matters most is the quality of your content and its relevance to users' requests.
Another important ranking factor is E-A-T, which is the expertise, authority, and trustworthiness of your content. Search engines strive to offer users the most reliable and useful information, so they take E-A-T factors into account. To increase the authority of your content, try to include links to authoritative sources, quote experts, and provide facts and data to support your claims.
Optimizing for Mobile Devices
With the number of mobile device users only growing every year, optimizing your website for mobile platforms is becoming increasingly important. Search engines prefer to show sites that are well adapted for mobile devices in search results. Make sure your website has a responsive design, fast loading time, and easy navigation for mobile users.
One of the ways search engines determine the relevance of your content is through behavioral factors such as time on site, bounces, and clicks. If users interact well with your content and spend enough time on the site, this indicates its usefulness and quality. To improve behavioral factors, offer the user interesting and useful content that will hold his attention.
Optimizing the technical aspects of your website is also an important ranking factor. These simple measures include using unique and informative meta tags, proper URL structure, optimizing page loading speed, and more. As you can see today, search engines strive to offer users the best user experience, so they take these technical factors into account.
Content relevance to the query
For your content to be successful in search results, it must be relevant to the users' query. For example, if a user is looking for information about “sharp knives,” then your site should have informational articles, reviews, and other content related to that topic. This also applies to the keywords you use in your content. They should be relevant to what users are asking for to make your site more relevant to search engines.
Internal linking is the process of creating links between pages on your site. It helps search engines understand the structure of your site and determine the importance of different pages. It is also a way to enhance the user experience by offering the user additional information on a topic of interest. Remember: links must be natural and relevant!
Content relevance has a direct impact on its ranking in search results. Content that is fresh, updated regularly and contains relevant information will rank higher in search engines. Try to update your content, add new articles, and monitor changes in your niche to stay on top of the latest trends.
Apart from all the above ranking factors, commercial factors also play an important role. Search engines take into account brand reputation, quality of goods or services provided, customer reviews and other aspects related to your business. The user's level of trust in your company or website is of great importance.
External factors, such as links to your site from other authorities, also affect your site's ranking. The more such links there are and the better the quality of the resources from which they come, the higher the likelihood that your site will rank high in search results. Don’t forget about the external promotion factor and promote your website on social networks and other relevant platforms.
If your business is focused on a specific geographic area, then local optimization can be one of the key ranking factors. For example, adding your city name to page titles, using Google My Business shortcuts, and getting positive reviews from customers can all help your site rank higher in search results for local queries.
“The secret to success in SEO is to constantly learn and adapt to changes in search engine rankings. Be prepared to analyze your site, monitor your competitors and apply the latest optimization techniques." - Graham Smith, SEO Advertising Expert at Eggo, USA
|What Not to Do
|Create interesting and useful content, use internal linking
|Depend only on the age of the domain, ignore the quality of the content
|Cite authoritative sources, provide facts and data
|Ignore content authority and reliability indicators
|Optimize for mobile devices
|Create responsive design, improve loading speed
|Ignore mobile audience
|Offer interesting and useful content, improve user experience
|Ignore time spent on the site and bounces
|Optimize meta tags, improve page loading speed
|Ignore technical aspects of the site
|Content relevance to the query
|Provide relevant and informative content for users
|Ignore keywords and user queries
|Create natural and relevant links between pages
|Ignore the internal structure of the site
|Update content, add new articles
|Leave outdated and unhelpful content
|Improve brand reputation, provide quality goods or services
|Ignore customer reviews and reputation
|Popularize the site through links from authoritative resources
|Ignore user reactions and external promotion
|Optimize pages for local queries and create Google My Business accounts
|Ignore local audience potential
Ranking factors play an important role in optimizing your website and attracting traffic. Remember that search engines are constantly updating their algorithms, so it is important to stay up to date with the latest trends and apply the latest optimization techniques. Follow the recommendations presented in this article and don't forget to analyze your site and competitors for better results!
Expertise of the Rozetka company
Description of the client, his business and goals
The Rozetka company is one of the leading online retail stores in Ukraine. It offers a wide range of products including electronics, appliances, home furnishings, clothing and more. Thanks to its reputation, reliability and ease of shopping, Rozetka has become a popular choice for many Ukrainian consumers.
The main goal of the Rozetka company is to increase online sales and strengthen its presence in search results. To achieve this goal, Rozetka strives to improve the visibility of its website on search engines, attract new customers and increase conversion on its website.
Formulation of the main problem to solve
The main problem that the Rozetka company faced , was the lack of optimal optimization of your site for search engines such as Google. Without proper optimization and taking into account key ranking factors, Rozetka lost potential organic traffic and was inferior to its competitors in search results.
Description of the characteristics and interests of the target audience
The target audience of the Rozetka company includes a wide range of consumers, mainly Ukrainian buyers. It includes various age groups and social strata who are interested in purchasing a variety of goods at competitive prices. Rozetka customers are looking for quality products, professional advice and the convenience of online shopping.
Key points that may interest potential customers include a wide selection of products, reliable delivery, convenient payment options and affordable prices. In addition, the target audience also pays attention to the ratings and reviews of other users in order to make a confident choice in favor of Rozetka.
Facts, figures and specific results of the project
Together with SEO specialists ELBUZ, the Rozetka company carried out a series of activities to optimize its website to achieve higher positions in search results.
First, we conducted a study of keywords and phrases that are most relevant to Rozetka products and the queries of the target audience. Technical optimization of the site was carried out, including optimizing page loading speed, correcting the link structure and updating meta tags.
ELBUZ specialists developed and deployed a content marketing strategy to improve the relevance and informativeness of content on the Rozetki website. New articles, product reviews, buying guides, and other useful content have been created that include keywords and phrases.
Thanks to these efforts and the gradual improvement of positions in search results, the Rozetka company has become visible to more potential clients. The number of visitors and organic traffic to the site has increased significantly.
Rozetka's successful ranking led to a significant increase in online sales and strengthened its position as one of the leading online stores in Ukraine.
Review of the results of the "Rozetka" project: - Increase in site traffic by 40% in the first quarter after optimization - Significant increase in search rankings for keywords and phrases - Increase in organic traffic by 35% in the first year after working on the project - Increase in website conversion by 15% due to improved content quality and relevance
🔥 "Collaboration with the Rozetka company has become one of our most successful projects in the field of SEO. Thanks to careful optimization, creation of quality content and attention to detail, we were able to achieve specific and trending results" - SEO specialists from ELBUZ, Ukraine
This case study shows the successful optimization of the Rozetka website with using key ranking factors. Optimized content, improved link structure and technical factors helped Rozetka attract more organic traffic, increase online sales and strengthen its position in the market.
🔥 Video review: How to sell on Rozetka? How to access Rozetka.com.ua
🔥 Frequently Asked Questions about the topic: "Ranking Factors: The Ultimate Guide to Achieving High Search Rankings"
1 How does Google rank websites?
Google ranks sites based on various factors, such as content quality, relevance to the query, behavioral and technical factors, and external signals.
2. What is E-A-T?
E-A-T (Expertise, Authority, Trustworthiness) is a concept used by Google to evaluate the quality of content on a site. It evaluates the level of expertise, authority and reliability of the content, as well as the reputation of the authors.
3. How to optimize your website for mobile devices?
To optimize your website for mobile devices, you should use responsive design, responsive images, minimized loading, easy navigation and other techniques to provide a good user experience on mobile devices.
4. How to make your content more relevant?
You can increase the relevance of your content by updating it regularly, adding new information, tracking industry trends and updates, and responding to changing user requests.
5. How does internal linking affect rankings?
Internal linking promotes better indexing of pages by search engines, improves user experience, helps establish the hierarchy of pages on a site and conveys relevance to similar topics.
6. How do external factors affect website ranking?
External factors such as links from other authoritative sites, social signals and media mentions are important to a site's ranking, indicating its popularity and trust.
7. How to perform local site optimization?
To optimize your site locally, you should add local keywords, create location pages, add your business to Google maps, and expand your presence on websites in your region.
8. What business factors should be considered in optimization?
When optimizing a website, it is recommended to consider commercial factors such as industry competition, pricing strategy, product offering, uniqueness and product benefits to attract and retain the target audience.
9. What technical factors are important for website optimization?
Technical factors such as page loading speed, crawler accessibility, proper URL structure, meta tags, use of SSL certificate, improved XML sitemaps and others, important for website optimization.
Thank you for the training and your new skills! 🔥
Thanks for taking the time to read this complete guide on ranking factors! Now you are a true professional in this field, and you have all the necessary knowledge to achieve the best positions in search results.
You learned how to optimize your website, improve its visibility and attract more visitors. You have become an expert on the most important ranking factors that influence search results.
Previously, you might have felt lost in the topic, but now you realize that it's not so bad when you know how to make your site attractive to search engines.
Now that you've mastered this guide, it's time to put what you've learned into practice! Don't forget that SEO is a process that requires constant updating and analysis. Use this guide as a resource to stay up to date with the latest trends and changes in the world of SEO.
Good luck in optimizing your website and achieving high rankings in search results! You have taken the first step towards success, and now nothing will stop you from achieving the desired result! 🚀 🔥