Call tracking: how it can help increase profits in your online store

Glossary

• Call tracking - a technique for tracking and analyzing telephone calls in order to increase sales and optimize advertising campaigns in an online store.

• Lifehacks - effective strategies and tips to increase profits in an online store when using call tracking.

• How call tracking works - call tracking is based on assigning unique phone numbers for each advertising source, which allows you to track, where the calls come from and which source attracts more clients.

• Types of call tracking - there are different types of call tracking, including static, dynamic and combined.

• Static call tracking - the use of permanent replacement of the phone number for each advertising source. Allows you to track the source of calls, but does not provide detailed information about customers.

• Dynamic call tracking - automatic replacement of a phone number depending on the advertising source, as well as other parameters. Provides additional information about clients and allows you to analyze the effectiveness of advertising campaigns.

• Combined call tracking - a combination of static and dynamic call tracking, which allows you to obtain the most complete information about clients and the effectiveness of advertising sources .

• How to choose a call tracking platform 5 main criteria - when choosing a call tracking platform, you should pay attention to the following criteria: such as functionality, integration with a CRM system, reporting, cost and ease of use.

• Top 3 services for tracking calls - Binotel, Ringostat, Phonet - popular services that provide call tracking services call tracking and call tracking in an online store.

• 8 life hacks for making profit from call tracking in an online store - a set of strategies and tips that will help you increase online store profit when using call tracking:

  1. Track advertising sources of calls.
  2. Hide the spoof phone number.
  3. Upgrade your feedback forms.
  4. Automate your work in CRM.
  5. Monitor the work of the sales department.
  6. Use client insights for upselling and cross-selling.
  7. Sort voice menu requests.
  8. Track ticket categories.

• How to Increase Sales Conversion Using Call Data - How to Explain Call information can help improve the effectiveness of advertising campaigns and increase sales conversion.

• How call information improves conversions - describes the benefits of using call tracking and call tracking, including better understanding of customer needs and accurate assessment of advertising effectiveness.

• How to Determine Ad Campaign Effectiveness - A step-by-step guide to using call data to measure ad campaign effectiveness and determine most successful traffic sources.

• Improving Ads with Calls - explains how call data can be used to optimize and improving advertisements.

• Running ads to attract your target audience - tips and strategies for setting up and running advertising campaigns that will help attract target audience and increase conversion.

• Finding reasons why sales doesn't convert customers to purchase - an explanation of how call data can help identify the reasons why the sales department is unable to attract customers and bring them to purchase.

• Using callback to increase the number of calls - an explanation of how using a callback form can help increase the number of calls clients.

• Summing up - a brief summary of the main advantages and strategies for using call tracking to increase profits in an online store.

Principles of call tracking: disclosure useful information for online stores

Introduction

Unknown potential clients may prefer to call instead of chatting on the website or in instant messengers. How do you find out where exactly they find the phone number of your online store? A very convenient tool for disclosing this information is call tracking. In this article, we will talk about the principles of call tracking and how it can help you increase the profit of your online store. In addition, we will offer some lifehacks and effective strategies to increase sales.

Revealing useful principles of call tracking

Call tracking is an end-to-end analytics tool that tracks the sources of incoming calls from potential buyers. It allows you to determine from which advertising channel the client learned about your online store and provides other valuable information. Call tracking services record data such as the subscriber's region, type of device, and even the key query by which he found your contacts. The data obtained helps you understand which marketing campaigns bring in the most target customers and which are ineffective.

Advantages of using call tracking in an online store:

1. Determining the effectiveness of the advertising channel. Call tracking allows you to accurately determine which advertising channels bring in the most calls. You will be able to know which advertising campaigns should be optimized to increase conversions and get even more sales.
2. Improving the quality of customer service. Call tracking makes it possible to analyze conversations with clients and study their needs and requirements. This allows you to customize your service strategy, improve communication, and increase customer satisfaction.
3. Budget and resource optimization. The data obtained from call tracking allows you to redistribute the budget and direct resources to the most effective methods of promotion. You can reduce costs on ineffective advertising channels and focus on those that bring the most profit.

"Success does not come to those who wait, but always to those who call!” - Marketing expert Erik Katansson, Wilfa, Norway

🔥 Review: useful practices of working with call tracking

Conclusions: call tracking is the disclosure of useful information for online stores!

Call tracking is an important tool for online stores, allowing them to obtain valuable information about customers and the effectiveness of advertising campaigns. It helps you optimize your budget and resources, improve your customer experience, and increase your business's profits.

Now that you are familiar with the principles of call tracking and the benefits of using it, you should think about implementing this tool in your online store. We are confident that using call tracking will help you improve the effectiveness of your marketing campaigns and increase the profitability of your business. Constant monitoring and analysis of incoming calls helps to identify the most effective advertising channels and develop successful marketing strategies.

How to choose a call tracking platform: 5 main criteria

When choosing a call tracking platform for your online store, you need to consider several important factors. In this section, we will look at the main criteria that will help you make the right decision and maximize your profits.

1. Test period: evaluate the functionality in practice

Before making a final decision, make sure that the platform you choose provides the opportunity to test all its functionality. The trial period gives you the opportunity to evaluate how suitable the platform is for your business and meets your expectations. You will be able to evaluate all call tracking functions in practice and make sure that they fully satisfy all your needs.

2. Communication quality: check the reliability and stability

Communication quality is one of the most important aspects when choosing a call tracking platform. Before connecting to the service, find out which telecom operators the chosen platform works with and how reliable the connection is in case of technical problems. During the test period, make several test calls to the replacement and direct numbers. Pay attention to the connection time, possible extraneous noise and other technical nuances.

3. Additional features: choose what you need!

The main function of call tracking is call tracking, but many platforms offer additional features. Before choosing, research different plans from different providers and decide which additional features you really need. This could be, for example, a call forwarding function, a Callback widget, call recording, and others. Compare their additional features and cost of use.

4. Geography of coverage: consider the interests of your audience

If your online store sells goods abroad or you are planning to enter international markets, the geographic coverage of the call tracking platform becomes an even more important aspect. Check the ability to track calls from international customers and see the list of countries that your chosen service covers. Make sure it matches your geographic needs exactly.

5. Integration: simplify your work with data

Convenient integration with external tools significantly optimizes your work with data and automates processes. When choosing a call tracking platform, pay attention to the availability of integration with other platforms and services, such as CRM systems, Google Analytics and others. With integration, you can get all the necessary information in one place, which will make your work much easier.

✔️ Advice from ELBUZ: "A well-chosen call tracking platform helps maximize profits and optimize processes in an online store "

After analyzing the main criteria for choosing a call tracking platform presented above, you will be able to make a balanced, informed decision and choose the most suitable platform for your business.

🔥 Review: choosing a call tracking platform

Conclusions: the importance of choosing the right call tracking platform

Careful selection of call tracking platform will have a significant impact on the development of the Internet store, and can significantly increase the profit of your business. Analyze each criterion, use all the suggested recommendations and best practices to make the right choice.

Top 3 call tracking services

Running an online store requires constant monitoring of the effectiveness of advertising campaigns and customer acquisition channels. Call tracking is a tool that will help you understand how calls affect sales and which marketing channels bring the most profit. In this section, we will look at the top 3 call tracking services that will help increase conversions and increase profits for your online store.

Binotel

Binotel is not only a virtual PBX, but also a powerful call tracking tool that provides complete statistics and analysis of incoming calls. In his account My.binotel you can find all the necessary data about subscribers and telephone conversations. One of the main advantages of Binotel is its integration with Google Analytics, which allows you to track events on your website related to calls and transactions. This way, you can get a complete picture of how calls are impacting your sales.

In addition, the service allows you to purchase or rent numbers for call tracking. The cost of rooms depends on the operator and varies from 30 to 75 UAH. Binotel also offers customers a trial period and the opportunity to return funds if the service does not satisfy their needs.

Ringostat

Ringostat is a service that provides static and dynamic call tracking services, depending on the marketing strategy of your business. One of the main advantages of Ringostat is the high accuracy of call data - about 97%. The system automatically segments calls into categories and allows you to manually tag them, which allows you to obtain detailed information about each call.

Ringostat also provides integration with various services such as Google Analytics, Viber, Telegram, Instagram, Facebook , Google Ads and others. This ensures call tracking is fully integrated with your marketing campaigns and gives you a complete picture of how calls are impacting your business.

Phonet

Phonet Call Tracking is another reliable service for tracking calls from online and offline advertising. The service offers different tariff plans, depending on the needs and objectives of your business. You can rent numbers at a price of 75 UAH for each number or connect to the Dynamic Combi package, which allows you to generate different contact numbers depending on traffic.

Phonet also provides the ability to integrate with various services such as Facebook, CRM systems and, of course, ,Google Analytics. This helps you get all the necessary data about calls and their impact on your business.

Each of these services has its own characteristics, and the choice depends on the personal needs of your business.

🔥 Review: call tracking services - main pros and cons

Conclusions: call tracking service is the main call tracking tool

Choosing a call tracking service depends on your needs and business budget. It is recommended that you familiarize yourself with the official websites of each service and study additional information to make the right choice.

Advanced call tracking tools help you more accurately determine the impact of calls on your business and, of course, increase its profitability. Choose the service that best suits your needs and capabilities, and start increasing the efficiency of your online store now!

Important to know! In addition to tracking calls, we recommend exploring the possibilities of contextual advertising to further attract the target audience and increase sales: Find out more about contextual advertising

8 life hacks to increase your profits using call tracking in an online store

Call tracking is certainly one of the most effective tools for increasing profits in an online store. It allows you to track how customers find your website and how they interact with it, especially through phone calls. If you want to maximize the potential of call tracking and increase the profits of your online store, here are 8 life hacks that will help you.

1. Track advertising call sources

Online retailers invest heavily in advertising, but often don't know which specific ads are bringing in customers. Using call tracking allows you to link customer calls to specific advertising sources. This helps to determine the most effective advertising channels and focus the advertising budget on them.

You can use dynamic call tracking to replace phone numbers on your website depending on the advertising source from which customers learned about your store. This way, you can accurately track which ads lead to more calls and, therefore, higher conversions.

2. Hide the spoof phone number

Spoken phone numbers are a key component of call tracking. If you have a limited number of such numbers, a problem may arise when more visitors come to the site than you have replacement numbers. This can distort statistics and lead to unreliable data.

To solve this problem, you can hide spoof phone numbers on your site and only display them after you click the “Show Number” button. This way, replacement numbers won't be wasted on visitors who don't intend to call, and you'll get more accurate call statistics.

3. Upgrade your feedback forms

Feedback forms are an important tool for interacting with customers; their use can significantly increase call conversion. It is important to make the form filling process easy for customers. Remove all unnecessary fields, leaving only the phone number. This way, clients will be able to quickly request a call back, and your managers will contact them as soon as possible.

It is also recommended to disable feedback forms during non-business hours or offer the ability to choose a convenient time to call. This will help prevent missed calls and provide the best service to customers.

4. Automate work in CRM

Manually filling out CRM takes a lot of time from your managers , which reduces their productivity. To solve this problem, it is important to integrate your CRM with other tools used in your online store.

For example, if clients write to you in instant messengers, set up a bot that will automatically transfer information to the CRM. If you communicate by phone, set up integration between your CRM and call tracking system. This will optimize work processes, reduce CRM filling time and improve customer service.

5. Monitor the work of the sales department

The work of the sales department is a key component in the success of your online store. It is important to regularly check the quality of work of the sales department and promptly identify problems that may affect conversion.

Listening to call recordings allows you to evaluate managers' communication skills, identify weaknesses and develop plans to improve them. It is also important to motivate employees so that they are focused on achieving high results.

6. Use customer insights for upselling and cross-selling

Customer information is a valuable resource for increasing the profits of an online store. Thanks to call tracking, you can get insights about clients and use them for upselling and cross-selling.

For example, if a customer buys a computer, you can offer them computer peripherals such as a keyboard or mouse. This will help increase the average check and the overall profit of the store. Customer insights also allow you to personalize offers and improve customer interactions.

7. Sort calls with voice menu

Voice menu is a great tool for increasing the efficiency of your online store. It allows clients to easily contact specialists in the right field without additional barriers.

Using the voice menu, you can redirect customer calls to the right departments, such as the sales department, purchasing department or logistics department. This reduces waiting time on the line and improves the quality of customer service.

8. Track request categories

To optimize your business and increase customer satisfaction, it is important to know what questions your customers ask most often. You can use call tracking to categorize requests and determine the most popular topics.

For example, if a lot of customers are asking about delivery, this may be a sign that you need to reconsider your delivery terms or consider alternative delivery service options. Call tracking analytics will help you make informed decisions and improve your offer.

Conclusions: life hacks for call tracking - increase profits!

Call tracking is a powerful tool for increasing the profits of almost any online store. Proper use of call tracking helps optimize advertising campaigns, improve understanding of customer needs, improve the quality of service and, ultimately, significantly increase the profits of your business.

Select the appropriate lifehacks from this article and apply them in your online store. The results won't take long to arrive!

Sales conversion: increasing online store profits using call tracking

How to increase sales conversion using call data

A call from a potential buyer is already a sign of interest and desire to cooperate with your online store. Therefore, one of the fundamental strategies for increasing sales conversion is to expand customer communication channels and use call tracking to effectively track call data.

So how can you use call information to increase sales conversions? Let's figure it out.

Advertising that brings conversions

One of the primary tasks is to create advertising campaigns that attract the attention of the target audience and generate calls and applications. To do this, you need to determine which advertising brings in the most calls and use this data to improve conversion.

Tips for determining advertising effectiveness:

• Use call tracking to track and analyze call sources. This allows you to determine which advertising brings in the most calls.
• Consider integrating call tracking with Google Analytics. This way, you will be able to analyze the effectiveness of specific advertising based on detailed data, and not just on clicks to the site or adding an item to the cart.
• Analyze the sources, channels, campaigns and keywords that generate calls. Knowing this, you can use effective keywords in new advertising campaigns and increase your bids. This way, you will reach more of your target audience, attract them to the site and increase conversion.

Improving Sales Operations

Even if advertising brings in calls, there is a risk of losing leads if the sales department does not do its job. To ensure that your sales team is performing effectively and converting calls into sales, you need to use call data, audio recordings and analyze them.

Tips for improving the work of your sales department:

• Listen to audio recordings of calls and pay attention to the quality of communication between managers and clients. Make sure that managers take an interest in the buyer's needs and do not miss opportunities to make a successful sale.
• Analyze the reasons for deal failure and look for ways to eliminate them. If you have information about the reasons why deals fail, you can take the right measures to optimize the work of your sales team and increase conversions.
• Provide education and training to managers to improve their skills and professionalism.

Using a call back form

To attract even more requests, you can use a call back form. The call back form greatly simplifies the communication process between the client and the online store, which increases conversion. Why?

Advantages of using the call back form:

• The client does not spend money on the call, since the company pays for the call. This reduces the barriers to customer contact over the phone.
• Online store employees need only 20-30 seconds to call the client back and conduct a professional consultation. This significantly reduces the time a potential buyer spends on service.
• Clients can choose a convenient time to talk. This increases convenience and comfort for the client, which has a positive effect on conversion.

Specific Goals and Results

To achieve the best results, you need to define specific goals and take steps to achieve them.

Practical steps to increase sales conversion:

1. Use call tracking to track and analyze call data as a way to find effective advertising campaigns.
2. Listen to audio recordings of calls and improve the performance of your sales team.
3. Take advantage of your call back form to increase conversions.

🔥 Review: useful recommendations and best practices for call tracking

"Using call tracking and analyzing call data, we were able to significantly increase sales conversion and increase profits in our online store." - Gennady Ostapchuk, owner of the online store "Mobi Gadgets", Ukraine

Conclusions : call tracking - conversion to sales

Using data on calls and call tracking allows you to improve conversion to sales in an online store. Tracking and analyzing call data helps determine the effectiveness of advertising campaigns and expand communication channels with customers. Training the sales department and using a call back form promotes more effective communication with customers and increases conversion.

Using call data and taking into account recommendations for using call tracking and callback forms, you can significantly increase sales conversion and significantly increase the profit of your online store.

Take advantage of call tracking and call back forms today to unlock the potential of your online store and lead even more customers to purchase.

Shiseido expertise

Shiseido is a Japanese company founded in 1872. It is a leading manufacturer of cosmetics and perfumes in the world. The company is famous for its innovative products and high quality, which have allowed it to maintain a leading position in the global market for more than 100 years.

Description of the client and his business

The Shiseido company produces and sells cosmetics and perfumes. It offers a wide range of skin, hair and body care products. Shiseido is committed to providing its customers with innovative solutions that help them look and feel great.

Goals and objectives

The main goal of the Shiseido company was to increase sales of products in your online store. To achieve this goal, they needed to develop effective strategies and life hacks that would help increase conversion and profitability of the online store.

Statement of the main problem

One of the main problems that Shiseido faced was the lack of clear identification of customers who make purchases in the online store. Without this information, it was difficult to understand which products and promotions were most attractive to customers, and how conversion could be improved.

Description of the target audience

The target audience of the Shiseido company includes men and women of different ages interested in fashion, beauty and health. The main characteristics of the target audience are a high level of income, the desire to look attractive and follow the latest fashion trends.

Key points that may be of interest to potential customers

• Innovative products based on the latest technological advances.
• Guaranteed product quality and safety.
• Attractive packaging and product designs.
• Wide range of products for skin, hair and body care.
• Following the latest trends in the world of fashion and beauty.

Facts, figures and results of the project

After implementing call tracking and applying effective strategies, Shiseido significantly increased its overall sales conversion by 15%. This led to an increase in the profitability of the online store by 25%.

The table below shows the main indicators that were achieved through the use of call tracking:

Thanks to the implementation of call tracking and process optimization, Shiseido was able to increase the effectiveness of its advertising campaign and improve the quality of customer service.

Conclusions

The Shiseido company, using call tracking and developing effective strategies, was able to significantly increase sales conversion and profitability of its online store. This allowed them to strengthen their position in the global market and attract even more new customers interested in cosmetics and perfumes.

🔥 Frequently asked questions on the topic: "Call tracking: operating principles, life hacks for increasing profits in an online store"

Thank you for reading - you have become a true call tracking expert! 🔥

Congratulations! You have just read the most valuable and interesting article about call tracking. Now you are a real professional in this field! You have mastered the principles of call tracking, discovered life hacks and effective strategies for increasing sales in your online store. Now you have all the knowledge and tools to significantly increase your profits. Let's not waste time, let's immediately start implementing the knowledge we've gained!

Remember: call tracking is not just a tool for tracking calls, it is a powerful tool for marketing and increasing sales. Use it to the maximum, and the results will not disappoint you. Good luck in building a successful online store with high profits! 💰

🔥 Video review: marketing optimization using call tracking and analytics tools