6 minutes.

How to create effective pop-ups on your website

The effectiveness of pop-ups on your site can be unexpected... They can irritate users, cause negative reactions and cause the page to close quickly. But what if we told you about ways to use pop-ups that can significantly increase website conversions? Let us walk you through the principles that will help you create attractive and compelling pop-ups for your online store. Are you ready to discover new opportunities?

How to create effective pop ups on your website


  • Pop-up ( pop-up window) - a window that appears on top of the main content of a web page in order to attract the user's attention and invite him to take a specific action.
  • Login pop-up window is a type of pop-up window that is activated immediately after the user has entered the site.
  • Pop-up during page scroll - a type of pop-up window that appears when the user scrolls the page to a certain position.
  • Action-based pop-ups - a type of pop-up window that appears depending on certain user actions on the site, for example, hovering the cursor over a specific element or pressing a button.
  • Delayed pop-up is a type of pop-up window that appears after a certain period of time after the user begins interacting with the site.
  • Pop-up when leaving the site - a type of pop-up window that is activated when the user tries to leave the site or close a tab.
  • Site Design Inconsistency - a situation where the popup window has a different design, color scheme or fonts that do not match the main design of the site.
  • Intrusiveness is a characteristic of a pop-up window that appears too frequently or disrupts the user experience by causing irritation.
  • Mismatch between promises and reality - a situation where a pop-up window promises the user some benefit or content that actually does not exist or does not meet expectations.
  • Missing Point - A pop-up window that has no clear purpose or offers the user irrelevant information.
  • Timely display is a pop-up strategy that suggests pop-up windows appear at a specific point in the user's interaction with a site to maximize efficiency.
  • Use the right language - A guideline for using appropriate and compelling text and titles for pop-ups to capture the user's interest and motivate them to take action.
  • Provide Value - Popups should offer specific value to the user, such as an exclusive offer or useful information.
  • Respect the user - pop-ups should not interfere with the usability of the site and should be easily closed or dismissed by the user.
  • Mobile friendly - Popups should work and look good on mobile devices, given screen and interface limitations.
  • Conclusions is the final part of the article, which summarizes the basic principles of using pop-up windows and gives a general summary of their effectiveness and recommendations.

You can read more about these terms and their definitions in the further part of the article.

How to create effective pop ups on your website

Pop-up: from effectiveness to irritation

Pop-up is a popular web marketing tool that causes mixed feelings among website visitors. Some people consider them annoying, others - effective means of increasing conversion. In this article, we'll look at how pop-ups can benefit your website and how to use them correctly for maximum effectiveness.

Why are pop-ups effective?

The main point of pop-ups is that they attract the visitor's attention and it is impossible to continue interacting with the page until they are closed. This allows you to effectively convey specific information to the user. Unlike long texts, pop-ups allow you to condense information into a few sentences or even words, making them easy to understand.

In addition, pop-ups can provide value to visitors. A well-executed pop-up can become the engine of an advertising campaign, communicating tempting offers in the form of promotions, discounts and other attractive options. They cannot be ignored as the visitor must interact with them before continuing to use the site.

A behavioral model developed by Stanford professor B.J. Fogg confirms the effectiveness of pop-ups. According to this model, successful user influence is based on three components: motivation, ability and triggers. Pop-ups reach all three components, providing a positive effect for the site.

B. J. Fogg - American sociologist, fellow at Stanford University, author, founder and director Stanford Persuasive Technology Lab, USA

Dr. B.J. Fogg founded the Behavior Design Lab at Stanford University. In addition to his research work, Fogg teaches technology innovators how human behavior really works. He created NanoHabits Academy to help people around the world change.

How to create effective pop ups on your website

🔥 Best practices for using pop-ups

While pop-ups can be very effective, using them requires some caution and following best practices. Here are some tips to help maximize the effectiveness of your pop-ups.

Content Relevance

Ensure that your popup content is relevant to the user's context and goals. Useless or uninteresting information will be a reason to close the window without further interaction with the site.

The Right Time and Place

Place pop-ups in places where they will be most relevant and important to the user. Determine the optimal moment for their appearance so that they do not interfere with the user or cause irritation.

User Value

Offer the visitor something valuable in return for their attention and action. This could be a discount, free shipping, access to exclusive content, or other benefits. Make sure the offer is truly valuable and attractive to your audience.

Design and context

Pay attention to the design of the pop-ups. They should be combined with the overall style of your site and provide the user with a pleasant and convenient interface. Also make sure that the window context conveys a clear and understandable message to the user.

Respect for the user

Don't make the user search for a long time for the close window button. Make it visible and accessible so that the user can freely control interaction with the site. Respect his choice if he closed the window, and do not force him to see the same window again.

Popup Image 1

"Using pop-ups correctly can improve your site's performance and attract even more customers "Be attentive to the needs and expectations of your audience, and success will not be long in coming!" - Web Marketing Expert Jacob Mitley, The Kroger Co., USA

How to create effective pop ups on your website

What's useful?

  • Relevant to user context and goals
  • Placement in places that are most relevant and important to the user
  • Providing value to the user
  • Relevant to site design and context
  • Respecting the user and their choices

What not to do?

  • Posting useless information
  • Forcing windows at inopportune times
  • Offering a priceless or irrelevant offer
  • Make it difficult to find the pop-up close button
  • Override user choice

Conclusions: Pop-up effectiveness

Pop-ups can be an effective tool for increasing conversions on your website, but using them requires careful consideration. Be attentive to the needs and interests of your audience, offer information that is truly valuable, and do it with taste and professionalism. This way you can build productive interaction with your visitors and achieve the desired success!

How to create effective pop ups on your website

Principles of using pop-ups

Pop-ups Windows, or pop-ups, can be annoying for users, but when used correctly, they can be effective and useful tools for increasing conversions on your site. In this section, we'll look at the key principles of using pop-ups to help you create compelling and compelling messages that suit your design and mobile site.

Design Consistency and User Value

One of the main principles of using pop-ups is that they match the design of your site. The window should be an organic part of the interface and not cause a feeling of contradiction. Try to use a color scheme and fonts that match your brand and visual style of the site.

It is also important that pop-ups provide value to the user. They should offer something useful, informative, or exclusive that the user can't get on other pages on your site. For example, you could offer a discount, a subscription to a newsletter with useful information, free content, or the opportunity to get advice from an expert.

Clear language and mobile responsiveness

To use pop-ups effectively, the text in them must be clear and concise. Use simple and clear language so that the user immediately understands what is required of him or what is offered to him. Avoid long and confusing sentences that can be confusing!

Also, don’t forget to adapt pop-ups for mobile devices. In today's world, most users visit websites from mobile devices, so it is important that windows are responsive and display well on different gadget screen sizes.

Appearing at the Right Time and Place

Another important principle of using pop-ups is that they appear at the right time and place. Pop-ups should not interfere with the user's experience while reading content or performing actions on your site. They should appear at well-chosen moments to attract attention without being annoying.

You can determine the optimal moments for a pop-up to appear based on analytics data, for example, when a user views a certain number of pages or spends a sufficient amount of time on the site. You can also use events, such as page abandonment or a user's intent to leave your site, to capture their attention and offer something valuable.

How to create effective pop ups on your website

Examples of Successful Uses of Pop-Ups

Let's look at some examples of successful uses of pop-ups.

Example 1: Increasing Newsletter Subscribers

One of the most popular purposes for using pop-ups is to increase newsletter subscribers. Many sites offer the user the opportunity to sign up for a newsletter or receive exclusive content in exchange for an email address.

For example, you can create a pop-up window that appears some time after the user visits and invites them to subscribe to your newsletter to receive discounts, promotions and useful information. Be sure to convincingly explain what value the subscription will bring to the user and what benefits he will receive from it.

Example 2: Boosting Sales

Pop-ups can also be used to boost sales. For example, if a user adds an item to their cart but doesn't complete the purchase, you can show them a pop-up window offering a discount on that item or free shipping. This can encourage the user to make a purchase and increase your revenue.

Example 3: Collecting Feedback

Another useful use case for pop-ups is collecting feedback from users. You can use a popup to ask users to provide feedback on your product or service, vote in a poll, or ask a question in support chat.

Conclusion: Benefits of Pop-ups

Pop-ups can be an effective tool for increasing conversions on your website if you follow certain usage guidelines. Remember that windows correspond to the design of the site, their value for the user, clarity of wording and adaptation to mobile devices and gadgets.

Choose the right moments to display pop-ups and use them to achieve your goals, such as increasing the number of subscribers to your newsletter, increasing sales or collecting feedback.

Use powerful examples and best practices to improve your site's popup results!

How to create effective pop ups on your website

"Try to use pop-ups in a way that doesn't cause irritation, but have become a tool that will help improve conversion on your website." - Lars Persson, Web Marketing Specialist at Arla Foods, Sweden

How to create effective pop ups on your website

🔥 Review: Pop-up - pop-up windows - what to do and what not to do?

Improves ✔️ Not recommended ⛔
Compliance with site design Constant window appearance
Value of information for the user Long and confusing texts
Clear wording, clarity Not adapted for the mobile version
Appearing at the right time and place Too aggressive suggestions

Windows can be very effective tools, but only if they are used correctly! Follow the principles and best practices to create the right popups that actually work and help you achieve your goals.

How to create effective pop ups on your website

Reebok expertise

How to create effective pop ups on your website

Description of the client, his business and goals

Reebok is a global leader in the manufacture and sale of athletic footwear, apparel and accessories. She specializes in creating innovative and stylish products for a wide range of sports disciplines. Since its founding in 1895, Reebok has continually strived for excellence in sports apparel, becoming a trusted brand for millions of athletes around the world.

The main goals of the company are:

  • Strengthening leadership in the sports equipment industry.
  • Increased sales and awareness of the Reebok brand.
  • Attracting new clients and retaining existing ones.

Defining the main problem

One of the main challenges facing Reebok is to effectively attract potential customers and increase conversion to their website. With a huge competitive market, different target audiences and rapidly changing trends in sports, Reebok needed an effective and attractive marketing strategy to achieve its goals.

How to create effective pop ups on your website

Description of the characteristics and interests of the target audience

The target audience of the Reebok company includes people of different genders and ages interested in sports and a healthy lifestyle. The main characteristics of the target audience are:

  1. Sports enthusiasts. These are mainly people who are actively involved in sports or are interested in any sports discipline.

  2. Fashion conscious consumers. Reebok's target audience also includes people who care about the style and appearance of their branded sports equipment.

  3. Healthy lifestyle. People seeking a healthy lifestyle and physical well-being are also part of Reebok's target audience.

Key benefits and interests of potential clients

For potential clients of the Reebok brand, the main interests are:

  • Product quality and durability. Customers expect high quality and durability from Reebok sports equipment.
  • Innovative technologies. Many customers appreciate the use of advanced technologies and materials in Reebok products.
  • Variety of choices. Consumers are attracted by the wide range of products and models offered by Reebok.
  • Stylish design. Design and modern style are attractive factors for potential Reebok customers.

How to create effective pop ups on your website

Project specific results

Reebok implemented a strategy to use pop-ups on your website to increase conversions and attract new customers. The following types of pop-ups were used:

  1. Pop-up window when entering the site. This window appears immediately after a visitor opens the Reebok website and invites him to sign up for discounts and special offers.

  2. Pop-up window when scrolling the page. To hold the visitor's attention and stimulate a purchase, a pop-up window appears on a certain part of the page offering an additional discount or bonus.

  3. Pop-ups based on visitor actions: After adding an item to your cart or reaching a certain purchase level, pop-ups appear with product recommendations or special offers.

Using pop-ups, Reebok achieved the following results:

  • Increased conversions. The use of pop-ups resulted in a 20% increase in conversions on the Reebok website in the first month of use.
  • Increasing the number of subscribers. Thanks to pop-ups when logging into the site, Reebok increased the number of subscribers to its newsletter by 30%.
  • Increase in average bill. Pop-up windows offering an additional discount or bonus when scrolling the page contributed to an increase in the average check by 15%.


The use of pop-ups had a significant positive impact on the performance and conversion rates of the Reebok website. Thanks to the variety of approaches used and focusing on the interests and preferences of the target audience, Reebok was able to increase customer acquisition, increase the number of subscribers and increase the average customer purchase. This confirms the effectiveness of pop-ups as a tool to improve marketing results and achieve Reebok's goals.

How to create effective pop ups on your website

🔥 A 14-year-old “shoemaker” invented the REEBOK company in a barn: History of the company and brand “Reebok” ...

🔥 Frequently asked questions on the topic: "Why are pop-ups from irritation to effectiveness? Principles of use"

1. How can pop-ups be effective in increasing website conversions?

Pop-ups can attract visitors' attention by offering them additional information or an incentive to take action, which in turn can encourage them to complete targeted actions and increase conversions.

2. In what cases is it effective to use a pop-up window when entering a site?

A login pop-up can be effective if it offers visitors a welcome discount, newsletter sign-up, or other benefit that might interest them and make their visit to the site more valuable.

3. What benefits can a pop-up window that appears while scrolling a page provide?

A pop-up window that appears as you scroll a page can grab visitors' attention and offer them additional information or an offer that can entice them to take further action and increase site conversions.

4. Which pop-ups are based on visitor actions and how do they help increase conversions?

Action-based pop-ups appear in response to specific actions, such as hovering over a specific element or swiping to a specific location on the page. They can offer additional information or an offer relevant to the visitor's actions, which helps increase conversion.

5. What is a delayed popup and how can it be effective?

A delayed pop-up window appears a certain amount of time after a site visit or visitor action. This can create the feeling of an exclusive offer or encourage patience, which can lead to increased conversions.

6. How can an exit pop-up window improve efficiency?

An exit pop-up can offer visitors a last chance to take advantage of an offer or discount, which can encourage them to stay on the site or return later, thereby increasing conversion potential .

7. How can pop-ups negatively impact users?

Pop-ups can be intrusive and annoying for some users. They may also not live up to the site's design or promise, which can cause negative perceptions and a poor user experience.

8. What characteristics of pop-up windows may be off-putting to users?

Inconsistency with the site design, intrusiveness, discrepancy between promises and reality, lack of meaning in the appearance of a pop-up window - all these characteristics can alienate users and negatively affect their interaction with the site.

9. How to properly use pop-ups to be effective?

Using the right language, providing value in your popup, respecting the user and their experience, and making your popup mobile friendly can all help you achieve greater effectiveness and increase conversions.

10. When do pop-ups violate UX principles and be ineffective?

Pop-up windows violate UX principles when they prevent the user from getting the information they need or taking a targeted action. They can also be ineffective if they don't offer any value or don't meet visitors' expectations.


How to create effective pop ups on your website

Thanks for being the popup guru!

You just read an article about why pop-ups can be an effective tool for increasing conversions on your website. Now you know the main principles of using these windows and have received valuable recommendations for creating them. You are a real expert! 🔥

So get ready for your website to attract more visitors and turn them into loyal customers. Pop-up windows will no longer be annoying; on the contrary, they will become a powerful tool for achieving your business ideas and goals!

Record all the knowledge you have gained and get to work immediately. Good luck and may every pop-up generate as much income as you can imagine! 😄

How to create effective pop ups on your website

🔥 Video review: how to create a smart pop-up?

Copywriter Elbuz
Brief description
In this article, we'll look at why pop-ups can be effective tools for increasing conversions on your website. We'll cover the basic principles of using pop-ups, as well as tips for creating attractive and compelling pop-ups.
Article Target
Introduce readers to the principles of using pop-ups and help improve their effectiveness
Target audience
Website owners, marketers, web developers


Save a link to this article

Discussion of the topic – How to create effective pop-ups on your website

In this article, we'll look at why pop-ups can be effective tools for increasing conversions on your website. We'll cover the basic principles of using pop-ups, as well as tips for creating attractive and compelling pop-ups.

Latest comments

Really interesting topic! I personally believe that pop-ups are very effective in attracting users' attention. But of course, it all depends on the content and how they are used.


I agree with you, John! These windows can help draw users' attention to promotions or special offers. I post them on my website with good results.


But for me, on the contrary, these pop-up windows only bother me. When you are trying to read an article, and then a window pops up and distracts you from reading. I don’t press anything, honestly!


Max, I understand your point, but I think that well-designed popups won't annoy users. It is important to consider the time and place of their appearance so as not to interrupt the reading experience.


I agree with Hannah, Max. When created at the right moment and in context, pop-ups can be an effective way to get the attention and interest of site visitors.


In fact, pop-ups can be beneficial if used wisely. I like to set up targeted pop-ups inviting email sign-ups.


On the contrary, I disable any pop-ups immediately after visiting the site. Maybe I'm old-fashioned, but they are too intrusive for me.


To each their own, Daniel. People react to pop-ups differently. But if used correctly on a website, they can be very effective in attracting attention.


Pop-ups... another crazy trend. What is wrong with me? I don't see any point in them. People should decide for themselves what interests them!