10 loyalty program options: gifts, bonuses and discounts for every purchase

If you think that loyalty programs are just another gimmick to get your customers to make a purchase, then you are wrong. Over the past few years, there has been a real explosion in the area of loyalty programs that will truly make your customers want to make a purchase. Imagine that every purchase they make can bring them gifts, bonuses and discounts, and ultimately earn you money! Sounds tempting, doesn't it? In this article, I'll tell you about 10 different loyalty program options that offer just that. Ready to learn more? Let's start!

Glossary

• Loyalty program: a special marketing strategy aimed at attracting and retaining customers by providing gifts, bonuses and discounts for every purchase.

• Gifts: tangible or intangible items or services offered through a loyalty program to improve customer goodwill and motivate them to make repeat purchases.

• Bonuses: additional benefits or rewards given to loyalty program members for performing certain actions, such as making purchases , recommendations to friends or participation in promotions.

• Discounts: reduction in the price of goods or services provided to loyalty program participants as an incentive for their loyalty and activity .

• Customer Retention: A strategy to retain existing customers by providing them with special conditions and privileges so that they continue to choose your store or brand, rather than moving to competitors.

• Store niche: the specific area or market segment in which the store operates, defining its target audience and features offered product or service.

• Surprise: a gift or benefit presented to a customer without prior notice or warning, with the intention of pleasantly surprising and delighting client.

• Special offers: temporary promotions, discounts or gifts given to customers during a certain period of time or upon fulfillment of certain conditions, for example, when making a purchase for a certain amount or on a certain date.

• Marketing: a set of strategies and methods aimed at popularizing and promoting goods or services, as well as attracting and customer retention.

• Motivation: factors or incentives that motivate customers to purchase or choose a particular store or brand, such as gifts, bonuses or discounts.

10 Loyalty Program Options That Will Make You Want to Buy

Optimizing sales with unique loyalty programs

Online store customers are always looking for the best deals that make their shopping experience special and unforgettable. In the fiercely competitive e-commerce environment, there are several effective loyalty programs that can help you attract and retain customers. In my practice, I have used a lot of different approaches and methods to create a loyalty program that works 100%.

1. Variety of gifts

I believe that you should pay attention to the variety of gifts in the loyalty program. What do people want to get for free? Of course, every gift should be useful and attractive in order to awaken emotions and leave a bright mark in the memory of buyers.

🙌 Example: I offered clients, as part of a loyalty program, to receive a free set of cosmetics from leading brand that was cheaper than usual but added to their order for free. This encouraged them to make repeat purchases and recommend the store to their friends.

2. Bonus system

The bonus system is a great way to motivate customers to make frequent and profitable purchases. Bonus points can be awarded for each purchase and exchanged for discounts or gifts. This system allows the client to feel important and benefit from using the store’s services.

🙌 Example: In my online store, I implemented a bonus system where customers received 1 bonus point for every 10 dollars spent. Once they accumulated enough points, they could redeem them for discount coupons or free shipping. This encouraged customers to return and make more purchases.

3. Delivery and Returns

Customers appreciate the simplicity and convenience of the delivery and return process. By offering free or low-cost shipping, you can attract and retain more customers. It is also important to have flexible return policies so that customers feel protected and confident in their purchases.

🙌 Example: In my online store, I offered free shipping on all orders over a certain amount. This helped increase the average customer check, as well as confidence in choosing a store. In addition, I accepted returns without problems, which created trust with customers.

4. Exclusive Offers

Stores that offer exclusive and limited products or services generate more interest from customers. Such offers may include exclusive products, discounts or access to private promotions. This will help you attract new customers and retain existing ones.

🙌 Example: I organized special sales just for loyalty program members, where they received exclusive discounts on certain products. This created a lot of excitement and encouraged customers to make purchases in my store.

5. Affiliate programs

Affiliate programs are a great way to attract new customers through collaboration with other companies or brands. You can offer your partners various discounts or benefits that will be available only to your clients.

🙌 Example: I have partnered with a major electronics manufacturer to offer my customers exclusive discounts on their products. This affiliate program allowed me to attract new customers who were looking for a good deal on electronics.

6. Reviews and Recommendations

Positive reviews and recommendations are a powerful tool for promoting your loyalty program. Buyers often rely on the opinions of other consumers before making a purchasing decision. So encourage your customers to leave reviews and recommendations, and even reward them for doing so.

🙌 Example: I offered bonus points or discounts for every review or recommendation left. This allowed me to receive more positive reviews, as well as increase customer trust and loyalty.

7. Personalization

Personalization is a key success factor for every loyalty program. Customers want to feel special and important. Offer personalized discounts, special offers and recommendations based on their preferences and purchases.

🙌 Example: I used data about customers' purchases and preferences to offer them personalized discounts on their favorite products or recommended similar products. This has helped me create more personalized and meaningful interactions with each client.

8. Referral Program

A referral program is a great way to attract new clients through your existing clients. Offer your customers rewards for recommending your store and encourage them to refer new customers.

🙌 Example: I offered my clients bonus points or discounts for every friend they referred who made a purchase. This encouraged customers to actively share information about the store and attract new customers.

9. Birthday

Wishing a client a happy birthday is a great opportunity to create positive emotions and surprise the buyer. Offer them special discounts, gifts or benefits to celebrate their special day.

🙌 Example: In my loyalty program, I sent customers personalized offers and discounts on their birthday. This created positive emotions among customers and allowed me to increase their loyalty to the store.

10. Gaming Elements

Incorporating gaming elements into a loyalty program can make the shopping experience fun and interesting for customers. Offer them to complete certain tasks or participate in competitions with prizes.

🙌 Example: I organized contests and sweepstakes among loyalty program members to create additional interest and attract customers. This encouraged them to make purchases and participate in store promotions.

Summary

Loyalty programs are a powerful tool for attracting and retaining customers. Choose the approaches that work most effectively in your niche and make them the basis of your loyalty program. Keep in mind that successful loyalty programs are always based on customer feedback and ongoing analysis of results.

"Loyalty programs can help your business stand out from competitors and create a unique shopping experience for your customers" - Oksana Primak, marketing and sales expert at Rozetka.

Use these recommendations in your loyalty program and see how it begins to work to attract customers and increase sales.

Best Loyalty Program Options to Increase Sales and Retain Customers

I want to share with you my personal stories and experiences with loyalty programs that can make your customers want to make a purchase. As a marketer and business owner, I have done a lot of work researching and implementing various loyalty programs to attract and retain customers. In this section, I'll tell you about ten loyalty program options that actually work and produce results.

1. Cumulative bonuses that can be exchanged for gifts

Cumulative bonuses are one of the most popular forms of loyalty programs. With each purchase, the client receives a certain number of bonus points, which he can accumulate and exchange for various gifts or discounts. I believe this type of loyalty program is particularly effective because it allows customers to receive additional benefits for their purchases.

2. Discounts on your next purchase

Another loyalty program option that can motivate customers to make repeat purchases is offering a discount on their next purchase under certain conditions. For example, a customer can receive a discount on their next purchase if they spend a certain amount of money or make a purchase within a certain time frame. I've used this strategy in my business and noticed that it really drives repeat purchases

.

3. Exclusive offers for regular customers

One of my favorite loyalty programs is providing exclusive offers and benefits for regular customers. Under such a program, customers can gain access to special promotions that are not available to other customers, as well as unique features or priority service. This helps create a sense of involvement and uniqueness among customers, which increases their loyalty.

4. Referral Marketing Program

Referral marketing is a great way to attract new customers and retain existing ones. I created a program where customers received bonuses or discounts for every new customer they brought into the store. This encouraged clients to recommend my business to their friends and acquaintances, which led to more customers and increased sales.

5. Special promotional gifts for special dates

One way to increase customer loyalty is to offer special promotional gifts or gifts in honor of specific dates, such as a customer's birthday or holiday. This helps create a positive impression of your business and shows that you care about your customers. I always try to implement promotions like this because they help create a deep connection with customers and make the shopping experience even better.

6. Rewards Points Program

Rewards Points Program is another popular program option loyalty program, which allows customers to earn points for every purchase and exchange them for rewards or discounts. I have noticed that customers actively participate in such a program because in the process they receive rewards that they see as a concrete result of their purchases.

7. Ongoing Discounts for Frequent Customers

One loyalty program option that really works for my business is giving regular customers special discounts that they can use on every purchase. This program encourages customers to make repeat purchases and gives them a feeling of satisfaction from doing business with my business.

8. Free gifts or promotional items

I often use intangible gifts such as free items or promotional items in my loyalty program. Such gifts can be provided to customers under certain conditions, for example, when purchasing a product of a certain amount or when participating in a promotion. This helps attract customers and allows them to evaluate the quality of goods or services.

9. Free delivery of goods

Free delivery of goods is another loyalty program, which can attract and retain customers. When a customer knows they can receive items without additional shipping costs, it creates additional purchase inspiration. I offered free shipping for purchases of a certain amount or for repeat purchases. This allowed us to attract new customers and retain existing ones.

10. Comprehensive Loyalty Programs

In my experience, I have found that the most effective are comprehensive loyalty programs that include several program options, which I mentioned above. By combining different types of incentives and benefits, I created comprehensive programs that ensured maximum results. Such loyalty programs allow clients to choose the most suitable option and get the maximum benefit from cooperation with my business.

Summary

There is no one-size-fits-all recipe for creating the perfect loyalty program, and each business must choose a different approach depending on its niche and goals. However, I am convinced based on my experience that loyalty programs are a powerful tool for attracting and retaining customers. A variety of program options makes it possible to adapt to the needs of different clients and ensures successful business development.

In the table below, I have compiled for you an overview of the most effective approaches to creating loyalty programs:

Based on my own experience and research, I recommend that you implement a loyalty program in your business, choosing the appropriate options, and constantly analyze the effectiveness of the program to achieve maximum results.

Thank you for your attention! I will be glad to answer your questions in the comments.

Note: the information presented in this article is based on my personal experience and research. It is intended for informational purposes only and should not be construed as professional advice. Before implementing any loyalty program in your business, consult with a qualified expert.

What gifts make customers happy?

Most online store owners strive to please their customers with pleasant gifts. This is a great strategy for retaining old customers and attracting new ones. However, choosing the perfect gift for a specific store niche can be challenging. In this article, I will talk about various gift options that will help you attract and retain customers.

Cosmetics for every taste

One of the popular niches in which gifts can be used is the cosmetics industry. Offer your customers individual makeup or manicure tools, makeup remover wipes, product samples, compact mirrors, and nail art products. These little things always bring joy and satisfaction to customers.

Clothing is always a great gift

Another popular niche in which you can offer gifts , these are clothes. Clothes covers, brushes, cleaning rollers, lint removers and brooches will become universal gifts that will please your customers. While useful and stylish, these gifts will help create a positive impression of your brand.

Children's products - bring joy to children and their parents

Children's products also open up many gift opportunities. Offer your customers stationery, small books, handkerchiefs, hairpins and children's jewelry. Parents will always be grateful for such cute and useful gifts for their children.

Pet supplies - give attention and care to animals

If your store specializes in pet supplies, don’t Don't forget to please your clients with gifts for their pets. Pet toys, treats and combs are all great gift options that both owners and their pets will love.

Automotive products - convenience and comfort on the road

If you deal in automotive products, choose gifts that will help create comfort on the road. Offer your clients fragrances, organizers or cell phone holders. Such gifts will be useful and practical in the everyday life of drivers.

Jewelry - chic gifts for special occasions

When making a purchase in an online store, customers They often expect special attention from him. Take care of them and offer gift boxes, jewelry cleaning products or stylish keychains. Such gifts will make people feel special and important.

Culinary joys - gifts for gourmets

Products from the culinary industry are an excellent gift option, especially for stores specializing in food. Offer customers recipe brochures, recipe pads, or small tea towels. Such gifts will help customers make cooking even more fun and delicious.

As you can see, there are many gift opportunities. Choose gifts that suit your niche and your customers' desires. Be creative and consider your audience's interests. Have fun finding the perfect gifts for your clients!

Review table:

So, choose a gift according to the interests of your audience , you can attract and retain customers. Pay attention to the advantages and disadvantages of each type of gift to make the right choice. Happy sales!

10 Loyalty Program Options That Will Make You Want to Buy

Learn about 10 different loyalty program options that offer gifts, bonuses and discounts with every purchase to attract and retain customers.

I am confident that using loyalty programs is one of the most effective ways not only to attract new customers, but also to retain existing ones. Over the years of my work in marketing, I have researched various loyalty programs and put them into practice. I can confidently say that these 10 loyalty program options will make your customers want to make a purchase.

1. Specify a specific gift

When customers know in advance that they will receive a gift with every purchase, it instantly grabs their attention. Place banners on your online store site with a picture of the gift and clearly indicate that the buyer will receive it if certain conditions are met, such as reaching an order amount threshold or purchasing a certain number of items. This option is especially effective if the gift is truly interesting, useful and valuable.

2. Intriguing Customers

If you want to create interest and curiosity among customers, you can use the tactic of intriguing gifts. Place advertising banners about guaranteed receipt of a present, but do not indicate which one. This method will allow you to intrigue your customers and awaken pleasant emotions in them. They will end up receiving more than just the item they paid for.

3. Surprise

Sometimes you don't have to make special announcements about gifts. You can pleasantly surprise your customers by including a small surprise gift in the package, in addition to their purchase. This approach will create positive emotions and satisfaction in your clients and show that you care about them as individuals.

4. Promotions and discounts

Loyalty programs based on promotions and discounts always attract the attention of customers. Offer them great deals, such as a discount on their next purchase after every purchase, free shipping, or extra bonuses when they purchase certain items.

5. Bonus Points

Bonus point systems are one of the most common types of loyalty programs. Offer customers points to earn on every purchase that they can redeem for future purchases or receive additional benefits.

6. Cash Back

Refunding customers a portion of their purchase price as cashback can also be an effective way to increase loyalty. This is especially true for large amounts or repeat purchases. Buyers will feel more confident in their decisions and will be more inclined to come back to you again and again.

7. Personal offers

An individual approach to clients is always appreciated. Develop loyalty programs that offer personalized offers based on each customer's preferences and purchasing history. This will help meet their unique needs and create a stronger connection with your brand.

8. Exclusive Access

Provide special exclusive access to certain products or services only for loyalty program participants. This will encourage customers to become your regular customers and give them a sense of privilege.

9. Affiliate Programs

Collaborating with other brands or companies can help create more attractive loyalty programs. Offer customers the opportunity to receive additional benefits, such as discounts or gifts, when purchasing products from your partners.

10. Jump to the next level

Offer customers the opportunity to “jump to the next level” of the loyalty program by receiving additional benefits and bonuses. For example, offer them the opportunity to achieve VIP status by adding up their purchases or meeting certain conditions.

Use these 10 loyalty program options to attract new customers and retain existing ones. And don't forget that the most effective loyalty program is the one that combines several different options and provides maximum benefits to your customers.

Example of practical application:

In one of my past projects, we implemented a loyalty program for online electronics store. We've combined several options, including bonus points, exclusive access and personalized offers. Each customer could accumulate bonus points for each purchase and then use them to receive discounts on future orders. Upon reaching a certain level, consumers were given access to exclusive offers and promotions. We also analyzed each customer's preferences and offered them personalized options based on their preferences and purchasing history. This allowed us not only to attract new customers, but also to retain existing ones, creating a strong and trusting connection with our brand.

Practical application	Helpful
Combining different options	✓
Accumulating bonus points	✓
Exclusive offers	✓
Offer personalization	✓
Analysis of preferences and purchasing history	✓

Implementing an effective loyalty program can significantly increase the level of trust in your brand and attract new customers. Don't be afraid to experiment with different options and customize them to suit your client. This will help strengthen your position in the market and achieve business success.

Special offers for customers: how and when to create them

I am sure that everyone, of course, purchases a product or service in the hope of receiving something more than just a product or service. After all, who wouldn’t want to treat themselves to additional benefits? I have encountered this situation many times and have skillfully used various loyalty programs to best meet my needs.

1. Temporary offers

During periods of decline in consumer activity, when launching a trading platform or when updating a collection, temporary offers effectively attract customers. For example, promotions with urgency, when discounts are available only for a few days or certain bonuses and gifts are provided to the first ten customers. These offers create a sense of urgency and encourage faster purchases.

2. Reviews and reposts on social networks

Recommendations from friends and reviews from real customers play an important role in making a purchasing decision. Therefore, customer opinions about a product or service should be encouraged. I regularly leave reviews and reposts on social media about products that I really like. Many companies offer additional bonuses or discounts for such actions.

3. Promoting orders for a set amount

Another effective way to attract customers is to encourage orders for a certain amount. This allows you to increase the average check and interest customers in purchasing additional products. I'll often take advantage of an offer like this if I have the opportunity to get extra benefits on a purchase I'm going to make anyway.

4. Holiday Offers

Timing special offers around holidays or significant events is a great strategy for attracting customers. New Year, March 8, Black Friday... This is always a good time to please customers with additional bonuses, discounts or gifts. I always evaluate such offers and often make purchases during such periods.

5. Returning abandoned items in cart

We've all encountered a situation where We select the desired product, place it in the cart, but something seems to prevent us from completing the transaction. In this case, some stores offer additional bonuses or discounts to help make the final purchase decision. I took advantage of this offer more than once and was happy to complete my purchase and receive additional benefits.

Useful overview

Let's take a look at the practical side of things and consider what to consider when creating special offers for customers:

Based on my experience and expertise, I can confidently say that special offers for customers are a powerful tool for attracting and retaining customers. I hope my experience will help you develop the perfect loyalty programs that will make your customers want to buy.

Now that you know the basics of creating special offers, you're ready to start developing your own loyalty program and promoting your business. I am confident that your success will be inevitable if you take these examples and recommendations into account.

Frequently asked questions on the topic "10 loyalty program options that will help your customers want to make a purchase"

Thanks for reading and becoming an advanced reader! 😉📚

Our exciting journey through the world of loyalty programs has come to an end! Now you are a real expert in this field! You've learned about 10 different options that not only motivate your customers to make purchases, but also bring mountains of gifts, bonuses and discounts to everyone. This is a real gift for you and your business!

But don't stop there! Apply your new knowledge and create your own loyalty program that will be unique and attractive to your customers. Remember that every line of your program is a step towards maximum efficiency of your online business!

I, Leonid Vlasov, an independent expert at Elbuz, thank you for giving me your time and allowing me to share my knowledge and experience with you. I am sure that you were able to find valuable information for yourself that will help you develop successfully and attract more satisfied clients.

If you have any questions or want to share your thoughts, feel free to leave a comment below. I will be happy to answer them and continue our communication. I'd love to hear your opinion!

Don't forget to develop and be cooler! Good luck in your entrepreneurial endeavors! 💪✨