5 ways to hold New Year's events in a military conflict
How to conduct successful New Year's events during war? Read on to discover 5 effective ways to help you achieve your business goals and attract customers during challenging times. Your business survival depends on your ability to adapt and perform under pressure. Are you ready to take on this challenge?
Ukrainians' reaction to promotions in online stores
Times of war and political instability are difficult for businesses in general, but holding promotions during such a difficult period can be a problem for many. However, statistics and customer reviews show that Ukrainians not only wait for promotions, but also actively make purchases in online stores even during the war.
Black Friday 2023 sales statistics
The period from November 21 to November 27 showed a significant increase in the number of purchases in online stores. According to monobank, bank clients made 17.7 million purchases, which is only 2.2 million less than last year. The amount of spending by buyers amounted to 8.4 billion hryvnia, while a year earlier it was spent 6.5 billion hryvnia. These figures indicate that Ukrainians, despite the war and economic instability, actively participate in New Year's events and are ready to spend money on purchases.
Your own online store - the opportunity to make purchases safely and conveniently
One of the reasons for the activity of Ukrainians in online stores is the opportunity to make purchases safely and conveniently. In times of military conflict, when many stores are closed or open for limited hours, online stores become the only way to purchase necessary goods. Ukrainians, realizing this, are actively taking advantage of the opportunity to make online purchases.
Prices and discounts
Of course, the increase in expenses of Ukrainians was reflected in rising prices and exchange rates , which is not surprising in conditions of military turbulence. However, this does not stop buyers from actively participating in promotions. Times of war throw people into a deep economic cycle, and therefore Ukrainians become more sensitive to prices and discounts. Most online stores offer a variety of discount policies, which encourages customers to actively make purchases and increase the amount of money spent.
The impact of promotions on customer retention
Promotions in online stores not only attract new customers, but also help retain current customers. Ukrainians want to see promotions during the war, and they tend to buy in those stores where such promotions are held. This is confirmed by Black Friday 2023 sales statistics and the behavior of monobank users.
What to do and what to pay attention to when carrying out promotions
To successfully conduct New Year's promotions in a military conflict, online stores must take into account a number of important factors:
Preparing the online store for increasing load. Please note that during promotions the number of orders may increase significantly, so you should ensure sufficient website capacity and fast order processing.
Optimization of prices and offers. In conditions of rising prices and economic instability, it is necessary to think about a variety of offers and discounts in order to attract the attention of Ukrainians.
Increased customer confidence. During times of war, shoppers become more careful when choosing online stores. Show professionalism, pay attention to reputation, customer reviews and the trust they can gain from purchasing from you.
Promotion of promotions. Don't forget to organize an effective advertising campaign to notify potential buyers about promotions in your online store. This will help attract more customers and increase sales.
War times are a difficult period, but Ukrainians are not going to stop. Online shopping continues to play an important role in their lives by providing a safe and convenient shopping experience. Promotions, discounts and various offers encourage customers to actively make purchases, and online stores, in turn, demonstrate their readiness to satisfy the needs of their customers even in difficult times. After analyzing statistics and customer reviews, we can conclude that holding promotions during a military conflict is an effective tool that helps businesses retain customers and succeed in difficult conditions.
To successfully conduct New Year's promotions during the war, online stores must provide professionalism, variety of offers, price optimization and provide a safe and convenient shopping platform. Be prepared for an increase in the number of orders, promote promotions and maintain customer trust. Remember that promotions are not only an opportunity to increase sales, but also a way to retain customers even in difficult times of military conflict.
You may be interested in the article: How to open your own online store in Ukraine.
Ideas for New Year's promotions
The desire to create an original promotion constantly haunts online store owners. They believe that marketing success directly depends on unusualness and creativity. But when it comes to New Year’s events in the context of a military conflict, the saying “the best is the enemy of the good” will probably work. Promotion schemes that are too complex can confuse consumers and have the opposite effect. To support your business and retain customers in difficult conditions, it is better to use time-tested ideas for New Year's promotions.
Regular flat discount
Discount and promotion have already become synonymous for shoppers, especially during the holidays. Many people are waiting for the New Year holidays precisely in order to purchase goods at a better price. It is undeniable that discounts are the most effective and simplest type of promotion that will never leave an online store behind. And to attract even more customers, you can offer an additional discount for signing up for a newsletter or share a promo code with an additional discount for customers who refer friends.
|What is better to avoid
|Simplicity and clarity of the promotion scheme
|Too low a discount that does not create a significant incentive for buyers
|Additional bonuses for regular customers
|Hidden conditions of the promotion that may cause dissatisfaction among customers
|Clear presentation of the discount on the website
|Validity period is too short promotions, which does not give clients time to make a decision
|Openness and transparency towards clients
|Limiting the promotion to only one product without choice
|Possibility of using a promotional code for an additional discount
|Placing a promotion that is too general and not sufficiently adapted to customer needs
Discounts on sets of goods
During the New Year holidays, the average bill in online stores significantly increases increases as customers make large purchases and add many items to their order. To encourage cross-selling, you can offer discounts on certain product bundles. For example, by purchasing underwear and socks together, customers receive a discount on the total cost of these items. This can be a compelling argument for making a purchase, since the buyer sees benefits in purchasing a whole set of goods.
|What to avoid
|Creating a favorable pricing policy for sets of goods
|Too complex promotional conditions that will confuse buyers
|Vivid display of the promotion on the website and in advertising materials
|Limiting discounts only on the most expensive sets of goods
|Adding promotional sets to the main page of the online store
|Lack of choice of kits for different types of goods
|Use of effective illustrations and text information about sets
|Limiting the duration of the promotion, not giving customers enough time to make a decision
|Showing the benefits of using sets in the form customer reviews and recommendations
|Lack of information about the real benefits of purchasing a set of goods
Ideas for gifts with promotional codes
New Year's holidays are a time for special gifts and surprises. You can offer customers the opportunity to choose a gift when purchasing a certain product and receive a promotional code with an additional discount on this gift. For example, when purchasing a camera, you can offer the buyer to choose a photo frame as a gift with a promotional code for an additional discount. This will not only increase the average check, but will also give positive emotions to customers.
|What to avoid
|Wide selection of gifts with different prices
|Lack of gifts to choose from
|Creative presentation of gifts in promotional materials and on the website
|Limitation gifts only for the most expensive goods
|A clear description of the benefits of each gift
|Limited promotional time, not giving customers enough time to choose
|Providing a promotional code with a discount for a gift only
|Promotional codes for discounts that are too small and do not create a meaningful incentive for customers
|Use of bright illustrations with gifts in advertising
|Insufficient display of information about promotional codes and discounts
New Year promotions in a military conflict environment can be a challenging task, but with the right ideas, success is absolutely possible. Regular fixed discounts, discounts on product bundles, and gift ideas with promotional codes are all proven and effective ways to attract customers and retain them in difficult conditions. It all depends on the creativity and understanding of the clients. By following the recommendations in this article, you can develop your own promotion that will attract attention and give growth to your business even in conditions of military conflict.
In your search for successful ideas for holding New Year's events during a military conflict, you cannot ignore an important element - content.
Content is a key tool in organizing an effective marketing strategy in a military conflict. It allows businesses to not only attract customers, but also retain them by creating a positive impression of the company and its products or services.
The importance of content in New Year's promotions
Content is an integral part of any New Year's promotion. It allows you to create a festive atmosphere and attract the attention of customers.
However, for content to be truly effective in a military conflict, it is necessary to take into account the peculiarities of the given time and be especially careful in choosing the topic and style.
Content that attracts
When creating content for New Year's events in a military conflict, it is worth moving away from cliches and narratives that may be irrelevant or cause negative associations .
Instead, it is recommended to use warm and calm words that can lift your spirits and create a cozy atmosphere. For example, you can encourage customers to please their loved ones with gifts or offer holiday discounts on goods that can make the holiday brighter.
Creative approach to content
Creativity in content is another factor that can make your New Year promotion more attractive and memorable for customers.
For example, you can use unusual banners with bright images and holiday themes. It is also worth coming up with interesting slogans that will evoke positive emotions and interest customers.
Best practices for content creation
To create effective content for New Year's promotions in military conditions conflict, it is recommended to follow several key principles:
- Focus on customers and their needs. Try to understand what they expect from the New Year's holiday in the context of a military conflict and what wishes they may have.
- Avoid aggressive and intrusive messages. Instead, use warm and calm words that can evoke positive emotions.
- Refuse cliches and Soviet narratives. Create new characters and stories that will be relevant and interesting to your target audience.
General table of best practices
|What to do
|What not to do
|Try to understand customers
|Use aggressive messages
|Use warm and calm words
|Focus on Soviet narratives
|Come up with original slogans
|Use cliches and hackneyed themes
Example of using content:
The MOYO store decided to please its little customers with gifts for the New Year holidays. They created a newsletter in which they talked about holiday discounts on children's products. Here is an example of one of their slogans: “Please the kids with a gift and create a magical New Year’s atmosphere with them!” Thus, the MOYO store not only attracts the attention of customers, but also shows its care for them in difficult times of military conflict.
Content may include colorful images that will create a festive atmosphere
Although running New Year's promotions during a military conflict can be challenging, the right content will attract and retain customers while creating a festive atmosphere. Be creative and attentive to the needs of your target audience, and you can create promotions that will be vibrant and successful in any environment.
Example of using a quote block:
"Please the kids with a gift and create a magical New Year's atmosphere together with them!" - MOYO store
In conditions of military conflict, holding effective New Year's promotions becomes a difficult task for businesses. However, there are ways in which you can attract customers and retain them in such difficult conditions. In this section, we will look at a key strategic decision - a sales proposal that will allow you to run a successful New Year's promotion, making it attractive to customers.
Make fair discounts
Your discount should be significant for the buyer - after all, there is a big reason for it. If the discount is scanty, then such a New Year's promotion is no different from ordinary promotions that are held throughout the year. We offer you the following practical recommendations for the successful implementation of a sales proposal:
Choose products that can really interest the buyer. Study carefully the demand in your audience and find out which products are the most popular in a military conflict. Remember that your goal is to satisfy customer needs even in difficult times.
Please note that the selected item can be used as a gift. New Year's promotions are always of a charitable nature, and the product offered should be quite suitable for use as a gift. Think about what products might be interesting and useful to people in conflict situations.
Use remarketing and offer a discount on products that customers have already been interested in. Use your customer data and offer personalized discounts on items that previously attracted interest. People will be more interested in your promotion because you will offer good discounts on products that they are actually interested in.
Thus, making fair discounts on popular products that can be used in as gifts, and offering remarketing promotions, you can attract and retain customers in times of military conflict.
"When carrying out promotions for the New Year, not only the content and visual image, but also special offers are of great importance. In order for the client to decide to purchase, he must be offered a truly favorable price. The higher the discount, the faster customers will make their choice."
Maria Goncharova, marketing specialist at Moyo.
It is possible to carry out effective New Year's campaigns in conditions of military conflict , if you make a trade proposal correctly. Fair and enticing discounts on popular items suitable for gifting will help you attract and retain customers. Don't forget to use remarketing to offer discounts on products that customers are already interested in. Create original and profitable offers so that your campaign is successful and attractive even in conditions of military conflict.
|What to do
|What do not
|Offer fair discounts on popular products
|Offer minor discounts
|Select products that can be used as gifts
|Ignore customer needs
|Use remarketing and offer discounts on products that customers have already been interested in
|Miss the opportunity to use customer data
When it comes to New Year promotions in the context of a military conflict, special attention attention should be paid to the selection of promotion channels. After all, only through the effective use of various platforms and tools can you reach your audience and support your customers in difficult times.
Tell us about your New Year's campaign through all promotion channels
One of the key priorities in conducting New Year's campaigns in a military conflict is to ensure that information about your campaign reaches your target audience. To do this, you need to use all available tools and promotion channels.
Social networks and the visual component
Nowadays, social networks have become an integral part of our lives. They represent an excellent opportunity to post advertising and information about your New Year's promotion. Remember to use bright and attractive images: visuals play an important role in holiday promotions. Place emphasis on promotional offers and special discounts to attract the attention of users.
Newsletters and email
Mailing is one of the most effective marketing tools, especially in conditions of armed conflict. The main reason is that most of the information comes directly to the client by email, and you can confidently count on him to read it. But besides this, do not forget about messages in instant messengers such as WhatsApp or Viber. Due to power outages, people began to spend even more time on messengers and will definitely notice a message from a familiar online store.
Blogs and Affiliate Programs
Blogs are popular sources of information for many users. They allow you to review products or services and share useful tips. Collaborating with popular bloggers in your niche can help spread the word about your promotion and attract new customers. Also consider running affiliate programs with other companies to mutually support and promote promotions.
How will using promotional channels help your business during war?
Successful use of various promotion channels during an armed conflict will allow your business to achieve the following results:
- Reaching your target audience: through the use of social networks, mailings and other channels, you will be able to attract the attention of your target audience and increase awareness of your brand.
- Customer retention: organizing New Year's promotions and promoting them will help retain your current customers and support them in difficult conditions.
- Attracting new clients: Thanks to a variety of promotion channels, you can attract new clients, increase sales and expand your client base.
- Strengthen your brand: Effective use of promotional channels will help maintain your brand awareness and increase its credibility in the eyes of customers.
What to do and what to avoid when using promotion channels
|What to do
|What to avoid
|Place bright and attractive images
|Use repetitive and boring promotional materials
|Constantly update your social media profiles
|Neglect social networks and not keep them up to date
|Use the services of bloggers and partners
|Ignore the potential of bloggers and affiliate programs
|Conduct regular email campaigns
|Unsubscribe from email and instant messengers
"In conditions of military conflict, the use of various promotion channels will help businesses attract and retain customers, as well as strengthen their position in market. Particular attention should be paid to social networks and email, as they are the most effective tools in such difficult conditions." - comments marketing expert Elena Vasilenko from Auchan.
Tell us about your New Year's promotion through all the promotion channels that you usually use in your work. Remember the importance of social media and email. Visuals play an important role in New Year's promotions, so post bright and attractive images. Don't forget about newsletters and instant messengers, as they are a convenient way to reach customers during difficult times. Use bloggers and affiliate programs to spread the word about your promotion. And remember that effective use of promotion channels will help your business attract and retain customers, as well as strengthen its position in the market.
🌟 Don't miss the opportunity to effectively promote your New Year's promotion during a military conflict! Use a variety of promotion channels to convey information to your target audience. Be vibrant, original and unstoppable in your marketing approach! 💥
|What to do
|What to avoid
|Reaching your target audience
|Talk about your New Year's promotion through all available promotion channels
|Ignore social networks and email
|Keep your social media profiles updated and relevant
|Use outdated advertising materials
|Attract new clients
|Use bloggers and affiliate programs to spread the word about your promotion
|Ignore the potential of bloggers and affiliate programs
|Promote your New Year's promotion with bright and attractive images
|Don't support social media and don't invest in the visual component of your promotions
|"In conditions of military conflict, the use of various promotion channels will help businesses..."
Use these recommendations and best practices to successfully conduct New Year's events during a military conflict. Capture the attention of your audience, support your customers and strengthen your brand!
A long-awaited promotion with big discounts should burn brightly, but not for long, so as not to depreciate it. Establishing the correct timing of an action in a military conflict is important for businesses. It’s worth preparing for New Year’s promotions already in the first half of December, and launching them about two weeks before the New Year. I propose to consider several alternative options regarding the timing of actions in such a difficult situation.
Option 1: Promotion only in December
The main idea of this option is that to ensure maximum consumer interest and prepare businesses for the promotion during the most active shopping period - December. The entire promotional period is limited to the month of December only to create a sense of urgency and prevent customers from second-guessing their purchases.
You should use provocative content and strong advertising on social media and your website to drive customers to your store. Gifts, special discounts and limited offers will help attract attention and retain customers.
Option 2: Promotion until the end of January
If activity in your business tends to dry up in January, it makes sense to extend the promotion until the end of January. This option provides additional financial growth for the business and the opportunity to attract more customers after the New Year holidays.
It is important to create a feeling of exclusivity and uniqueness of offers after the New Year. You can continue your promotional offer for January by offering additional discounts on products or services. This will help retain customers who may be interested in continuing New Year's discounts.
Option 3: Promotion until the week after the New Year
If your goal is to make maximum profits before the New Year, then the promotion can be held up to a week after the celebration. After the New Year, many people are still looking for gifts or want to take advantage of discounts on goods for themselves.
Don't forget to offer your customers something interesting and unique so that they continue to choose your company. The more potential buyers are familiar with your offer, the more likely they are to choose you.
Conclusions and recommendations
Each of the proposed options has its own advantages and disadvantages, and the choice of a specific promotion period depends on the characteristics of your business. So be careful when making your decision and consider the needs of your audience.
Certain recommendations that may be useful when choosing the timing of promotions:
- Start preparing and advertising promotions no later than the first half of December, so that receive maximum attention from clients.
- Launch the promotion two weeks before the New Year, so that by the time of the holiday you already have an active audience and a positive image.
- End the promotion a day or two before December 31st to maintain a sense of urgency and uniqueness of your offer.
- Use promotional codes that can be applied until mid-January to extend the promotional period and attract customers after the holidays.
- Be flexible and analyze the results of the promotion to improve your marketing approaches in the future and improve customer retention.
Remember that the choice of timing for the promotion should be based on an analysis and understanding of your target audience. Only then will promotions become a real gift for your customers and help achieve your marketing goals.
In conclusion, we can say that holding New Year's events during a military conflict is a difficult task for businesses. However, with the help of several effective methods that have been described in this article, this is possible.
First of all, you must not forget about the needs and requests of customers. New Year's promotions provide an opportunity to satisfy these needs and create a positive shopping experience. Businesses should take promotions seriously and give their customers a real holiday.
It is also important to take into account the specifics of a military conflict and not forget about security. Online promotions may be preferable in such circumstances as they can be carried out without the involvement of large numbers of people and minimize risks for sellers and buyers.
It is also necessary to actively use the opportunities of Internet marketing. Advertising campaigns on social networks, email campaigns, advertising on partner sites - all this can help attract new and retain existing customers in times of military conflict.
An important aspect of New Year's promotions is creativity. Businesses need to show their innovation and come up with original ideas for promotions that can attract the attention of customers in a military conflict. For example, you can organize online competitions with valuable prizes, run a “Buy and Insist on Peace” promotion, or offer customers discounts on products that will help them feel safe.
Finally, don't forget the importance of involving local experts and opinions. Comments from experts in the field, as well as reviews from real customers, can help convince buyers that the business is carefully and professionally approaching New Year's promotions in the context of a military conflict.
Best practices for conducting New Year's events in a military conflict:
|What to do
|What not to do
|Specially adapt actions to the conditions of a military conflict: online -formats, promotions for safe goods and services.
|Ignore customer requests and do not take into account the specifics of a military conflict.
|Actively use Internet marketing: advertising campaigns on social networks, sending emails, advertising on partner sites.
|Refuse online marketing and neglect online advertising opportunities.
|Be creative and innovative: propose original ideas for promotions that can attract the attention of customers in a military conflict.
|Carry out standard actions that are not designed for the conditions of a military conflict.
|Involve local experts and customer opinions: use expert comments and reviews from real customers.
|Ignore the opinions of experts and customer reviews, and do not take into account their importance for customer decision-making.
|Take a full approach to holding New Year's promotions and create a real holiday for clients in conditions of military conflict.
|Consider holding New Year's events as an optional or unimportant task, and do not make the necessary efforts.
So, holding New Year's events during a military conflict is possible if you use the recommendations and best practices described in this article. Businesses need to adapt promotions to the conditions of a military conflict, actively use Internet marketing, be creative and attract local experts and customer opinions.
Keep the festive mood and help your customers enjoy New Year's promotions in unusual conditions of a military conflict!
📝 "An important aspect of New Year's promotions is creativity. Businesses need to show their innovation and come up with original ideas for promotions , capable of attracting the attention of clients in conditions of military conflict." - Alla Moiseenko, Prom.
Allo company expertise
Description of the client, his business and goals.
The Allo company is one of the leading online stores in Ukraine, specializing in the sale of electronics, household appliances and mobile devices. They offer a wide range of products to their customers with nationwide delivery.
Allo's main goal during the military conflict was to retain its customer base and continue to successfully carry out its marketing objectives. Despite the complexities and unpredictability of the situation, the company sought to offer customers attractive promotions and events in order to maintain loyalty and attract new customers.
The main problem that needs to be solved.
The main problem that Allo faced during the military conflict was the lack of consumer confidence in holding New Year's promotions in online stores due to the difficult situation in the country.
Characteristics and interests of the target audience.
Allo's target audience includes a wide range of consumers, mainly from Ukraine. They are interested in purchasing electronics, home appliances and mobile devices at competitive prices. The timing of New Year's promotions is especially attractive for them, as they are looking for opportunities to save on purchases and benefit from promotions.
Key benefits that may be of interest to potential clients.
- Wide Range of Products – Allo offers a wide range of products across different categories to cater to the needs of different customer groups.
- Competitive prices - the company strives to offer competitive prices for its products, which is an attractive factor for customers.
- Secure purchasing conditions - "Allo" guarantees the protection of customer personal data and the security of transactions when placing orders.
- Fast and reliable delivery – the company provides prompt delivery of its goods throughout Ukraine, which is an important factor for buyers.
Facts, figures and concrete results of the project.
During the New Year promotions, "Allo" received the following results:
- An increase in the number of orders by 30% compared to previous months.
- Increase in website traffic by 40%.
- Sales growth by 25% compared to last year.
Thanks to successful New Year promotions in the context of a military conflict, the Allo company was able to retain its customer base, attract new customers and achieve significant sales growth. Competitive prices, a wide range and reliable delivery have secured “Allo” in the electronics and household appliances market in Ukraine.
Video: Creating a mood is a matter of technique!
Frequently asked questions on the topic 5 ways to conduct New Year's events during a war
What types of New Year's events can be held during a military conflict?
During a military conflict, you can hold various promotions, such as: discounts on goods and services, free shipping, gifts with purchase and other events that will help attract the attention of customers and support business in difficult conditions.
What is the reaction of Ukrainians to promotions held in online stores during the military conflict?
The reaction of Ukrainians to promotions in online stores during a military conflict can be positive. Customers looking for great deals may become more interested in promotions and discounted prices. However, the response may vary depending on the specific situation and the perception of each client.
What ideas can you offer for holding New Year's events during a military conflict?
If you are planning to hold New Year's events during a military conflict, you can consider the following ideas: discounts on goods and services, holding charity events, using thematic content and decorations, creating special packages or product bundles as gifts, providing additional bonuses or gifts with purchase and other creative approaches that will fit your business and pique customer interest.
What content can be used to conduct New Year's events during a military conflict?
When holding New Year promotions during a military conflict, you can use the following content: information about discounts and offers offered, inspiring success stories in difficult conditions, thematic images and associations, special announcements and congratulations, various forms of entertainment and competitions. It is important that the content supports the general idea of the promotion and matches the mood of the holiday.
How to formulate a sales proposal for New Year's promotions during a military conflict?
To formulate a sales proposal for New Year promotions during a military conflict, you can use the following approaches: clearly mentioning discounts and benefits, drawing attention to special offers, using vivid and emotional appeals , emphasizing the limited nature of the promotion, calls to action, and creating a sense of urgency.
What promotion channels are suitable for New Year promotions during a military conflict?
To conduct New Year's promotions during a military conflict, it is recommended to use the following promotion channels: social networks, email, SMS mailings, constant updating of the website and blog, outdoor advertising, cooperation with the media and bloggers. Each channel has its own advantages and allows you to reach a specific audience of customers.
What should be the duration of New Year's events during a military conflict?
The timing of New Year's promotions during a military conflict may vary depending on the goals and strategy of your business. It is recommended to set a sufficiently long period to give customers the opportunity to familiarize themselves with the promotion and make a purchase. Typically, promotions are held on the eve of the New Year itself and end immediately before the holiday.
What conclusions can be drawn from New Year's events held during a military conflict?
From the New Year's promotions held during the military conflict, the following conclusions can be drawn: Despite difficult conditions, businesses still have the opportunity to conduct successful marketing campaigns, New Year's promotions help attract customers and retain them during periods of instability, using creative and tailored approaches in promotions can bring positive results.
🌟 Thank you so much for reading and your participation! 🎉
Now you have valuable information on how to conduct New Year's events in a military conflict. Your knowledge level has increased significantly and you are ready to apply these strategies to your business.
💡 Remember: Even in times of conflict, you can find ways to achieve your marketing goals and ensure customer loyalty. Business always finds a way to success, despite difficulties.
👍 I hope that these five ways to conduct New Year's promotions will help you create a festive atmosphere, attract new customers and retain existing ones. Feel free to apply what you learn and watch it turn into real results.
✨ I wish you success in your business! 🚀
🌟 Happy New Year! 🎉
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