2022-04-24
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Recommendations for creating a hierarchy of product categories on the site

You already have an online store or you are just planning to open it, then this material will be useful to you.

We strongly do not recommend creating a category hierarchy that will be divided into subcategories of brands and subcategories of product specifications.

Not a single modern store currently uses brand subcategories and subcategories that are broken down by technical characteristics.

An example of an erroneous structure with subcategories of brands:

An example of an erroneous structure with subcategories of brands:

Structure example with technical characteristics:

An example of an erroneous structure of categories with technical characteristics

1) Not all suppliers in their price lists are broken down by such parameters, therefore
in order for the right product to fall into your category, you need to create an import rule for each product individually, which is not right and not at all convenient.
2) According to the technical characteristics, you need to filter on the site through filters, this is more correct and more convenient, both for you and for the end buyer in your store.
3) According to the technical characteristics, you can split the categories indefinitely.
By technical characteristics, you can split the categories to infinity
As a result, there is a large nesting of categories and it is not possible to correctly break down products by characteristics. What is not the right approach when creating a hierarchy of categories on your site. Yes, and it makes no sense. Such a hierarchy of categories was acceptable when there were no filters on sites, in the 2000s.
Now it's all developed and very easy to do. Moreover, if you have the E-Trade Content Creator program, this is even easier to implement, it will help you implement the filtering functionality on your site in "one click".

An example of the implementation of filtering products on the site by characteristics using the E-Trade Content Creator content creation program:


Parsing competitor prices


 

Copywriter ElbuzGroup


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