Internet shop. Questions to consider in the early stages
Development of an online store is a very popular service. For most entrepreneurs, the benefits of e-commerce are an undeniable fact. Agree, why keep a bloated staff of sellers, managers, storekeepers, pay for the rent of retail space? Today, all the functions of selling products can be taken over by a "virtual" assistant!
However, creating an online store that will be popular and effective is not as easy as it might seem at first glance.
Often, the creation process begins directly with writing program codes, installing the engine, and other technical nuances. Of course, the technical part of the issue is extremely important, and its implementation should be trusted exclusively to professionals.
Nevertheless, one should not forget about a number of organizational issues that need to be worked out.
- Which companies will be the suppliers?
- Where will the products be stored?
- How will delivery take place?
- How will payment be made?
It is good when your company already has an established sales business, and the creation of an online store should only expand its sales market, providing customers with more comfortable ways to interact with the seller. In this case, most of the preliminary questions are automatically removed.
If the development of the store is the beginning of your business, then you should pay more attention to organizational issues. You can always find options that reduce your costs! For example, it is not necessary to rent a warehouse. You can work "after the fact" - receiving the customer's order, contact the supplier and purchase the goods. Sometimes the supplier may even take over the delivery function. In this case, you act as a partner of the supplier, receiving a certain commission.
Creation of an online store. What is meant?
In this question, of course, there are many individual moments, but in general the algorithm is as follows:
- development of individual design;
- template layout;
- installation of CMS system (content management system);
- installation of scripts for electronic payments;
- connection of the necessary payment systems;
- content filling (commodity items and descriptions, image and video galleries, payment and delivery information, contact information, etc. ).
The development of the online store does not end there. In order for your online business to begin to bear fruit, the store must go through the stage of promotion and promotion.
We recommend ordering the creation and promotion of online stores only to professional developers and specialists. Usually they are united under the roof of a web development studio, which will provide you with a turnkey online store - a fully configured and ready-to-use online commerce tool!