How to open an online store
Shopping lying at home on the couch or sunbathing on the beach? With the advent of the Internet era, this became possible. Going to an online store saves time, money and effort. Therefore, there are more and more fans of online shopping. If you also want to make a profit using modern technologies, you will have to work hard.
The first step should be to study potential competitors - already existing stores. You should see how convenient they are for the buyer. Another important aspect is the method and time of delivery. Sending purchases by mail is reliable, but takes a long time. All kinds of transport companies operate much faster, but their services are more expensive, which will affect the final price of the goods. Before making a purchase, the client is likely to visit more than one market, choosing the most suitable one.
Basic principles when choosing an online store:
- Convenient order form. The ability to put an item in the basket in order to buy it a little later is very welcome;
- Simple and calm design;
- The ability to search for the desired product without scrolling through the entire catalog, dividing by headings;
- Possibility to contact the administration in case of problems;
- Fast shipping;
- All kinds of discounts and promotions;
- Detailed product description and high-quality photos.
Armed with this knowledge, you can proceed to the next step - creating a website. There are many templates and video tutorials on the Internet for writing your own pages. This method is the cheapest. But writing a website is not an easy task. Therefore, if you do not have sufficient skills and knowledge, it is better to turn to professionals. Such services are provided by both specialized firms and freelance programmers working alone.
The obvious advantage of firms is a large staff. The design will be developed by a professional web designer, the site will be written by a programmer. The disadvantages include the high cost of work. In addition, firms take several orders at the same time, which may affect the quality of the product.
When choosing a direct contractor, you should look at the portfolio of applicants, study reviews on the Internet, visit the sites written by them. Only then can a contract be concluded. The contract must specify the final cost of the work, the time required for their implementation, the possibility of making changes to the project after the start of work. It is also necessary to discuss the subsequent maintenance of the site. It is very important for the seller to be able to independently make changes to the catalogs, because this will have to be done often.
It's time to write the terms of reference (TOR). It should be as detailed as possible so as not to raise doubts about the interpretation of certain points.
The most important component of a website is its design. Poisonous neon colors are strictly prohibited. The buyer will not look closely to read the inscription in soft green letters on an orange background, he will simply go to another site. Obviously a losing option is a dark background and inscriptions in light italics. This combination will ripple in the eyes and cause an attack of nausea. The background should be light and calm, all the inscriptions should be even. The color of the inscriptions should be contrastingly dark, the font should not be too small.
The final stage should be the launch of the site in the work. Many agencies and firms offer services to promote sites in the top lines of search engine results. The service is not cheap, but very effective. But regardless of the position in the search, the popularity of the store will depend on the quality of service and the products sold. Only time will tell how successful the idea was to open your online store.
We open our own business. Online store. Advantages and disadvantages.
In contrast to the era of developed socialism that was never built, in our time it is not only not forbidden, but the organization of one's own business is encouraged. Outwardly, it seems that this brings only advantages. Independence from the employer, free work schedule, the opportunity to do what you like. But if we consider the issue in more detail, then everything is somewhat more complicated.
Obviously, when starting a business, you need to have a good business idea. Ideally, a new business should be interesting not only to itself, but also meet the needs of society. Be competitive. For example, a barbershop opened next to others will not bring profit, since the previously opened ones already have their own clients and reputation, and no one knows yours yet.
But a good business idea and a business plan based on it is not all that is needed to start your own business. It is important to understand that there are certain difficulties. And, above all, they relate to human qualities. Having opened your own business, you can forget about the eight-hour working day. You will have to work hard and hard to achieve your goals. If you are not ready for this, you can forget about the new business and continue to work as before, for someone, and not for yourself.
No need to think that a bag of money will immediately fall on you. At first, there will be only problems and expenses. And in order not to become bankrupt in the first days of existence, you need to work hard and hard, make a lot of different decisions.
If you're up for it, let's look at some common questions that come up when starting a business. The first issue is staff. There are many pitfalls. As already mentioned, there are big expenses ahead. And the staff is not only the cost of wages, but also taxes, contributions to off-budget funds. Maybe we should postpone hiring people for the near future? Or to involve one of the relatives for work. But this is also not an option, since relatives require a different attitude towards themselves, and in business this can become an obstacle.
The second issue is the work space. It is unlikely that a novice entrepreneur has his own real estate, which can be adapted as a business premises. Most of the working space is leased. And these are all new and new expenses.
But there are options when you can open a new business without premises and staff. The ideal option is an online store. The same trade, but as trading floors - the pages of the site, and as customers - its visitors. In addition, there are many other business options on the Internet. You can do without a room if you work from home or in your own garage. But all of the above options, most likely, will not bring much income.
There is another problem that arises when starting a business. Lack of business experience and necessary knowledge. Often beginners make a lot of standard mistakes. It is not necessary, for example, to pay attention to skeptical statements addressed to you, so as not to succumb to the same skeptical mood. It is worth considering such an expense item as unforeseen circumstances. Even a well-thought-out plan can have its own Achilles' heel. It is very important to keep an eye on the actions of your closest competitors. And, most importantly, learn not from your own mistakes, but from others.
But in general, if you do your own business, it becomes possible to satisfy your own ambitions. If you are the master of your own life, self-esteem rises, there is an incentive for further growth. Breaking out of this monotonous circle "home - work - home", life is filled with new colors and emotions. A successful business also brings financial independence.
So, are you ready? Then we open a new business!
Pros and cons of creating an online store
Every day the expanses of the Internet are expanding, and the number of users of the World Wide Web is growing endlessly. An increasing number of users use the services of online stores. In this article, you will learn the pros and cons of online shopping. And also, is it worth creating this Internet resource or not.
There are a lot of advantages of creating an online store, we will analyze some of them.
One of the first is that by creating an online store you are automatically freed from a large number of costs, such as rent, purchase of equipment, hiring staff. Some owners of such resources still rent premises for the storage of large consignments of goods, but this cost is usually paid off by them.
Further, of course, the coverage area is not limited to your city or region. You capture a large trading area of the whole country, which accordingly entails a greater number of buyers, the constant development of the client base.
Also, you have more time to think about any plans or tasks of the store, create a logo and motto, and most importantly, you can work practically without leaving your home space.
But, like any business, an online store has its downsides.
Online trading takes away from the client the opportunity to observe the products personally, evaluate the quality, consider it, which, of course, scares a large part of the buyers and they refuse to buy.
You have sold and sent the goods, but the quality of delivery is never predictable. Therefore, a client may receive, for example, a mug with a chipped handle, and you lose the client.
Exclusive product on the Internet? This almost never happens. If having your store in the city, you can offer an exclusive that no one has ever sold, then in an online store, unfortunately, it is very difficult to offer an exclusive product, because on the World Wide Web, as the motto of one of the largest search engines Yandex says: “ Everything will be found. "
In conclusion of this article, I can say that the creation of an online store is not bad at all.
To create this type of business, you need to evaluate all the pros and cons, as well as your abilities. If you are ready to compete with a large number of other Internet resources, you have a lot of free time, of course, try, as they say, "trying not to torture. "