How to open your first online store
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Svetlana Sibiryak
Copywriter Elbuz
The question of how to open an online store is of interest to more and more people. Modern entrepreneurs understand that trading on the Internet brings tangible profits and it is reckless to neglect this. You will not be able to create an online store from scratch without investments. If you are serious about business, then remember that competent financial investments will certainly bear fruit. Let's take a step-by-step look at all the steps to create an online store from scratch.
Choosing a niche for the future online store
If you already have a business and want to present it online, then you can skip this step. For the rest, the choice of a niche is a very important point, because your profit and the payback of the entire project will depend on it. We will not give specific examples, but consider the main recommendations:
- In the chosen niche, there should be supply and demand. After all, if you take a product or service that no one is looking for, then you will not earn money. Use the statistics service of any search engine (Yandex, Google, etc. ). See how many people are looking for what you're selling and see if you can compete with the existing offerings. It will not be superfluous to place an advertisement for the sale of the selected product on any major classifieds site. This way you can visually assess the demand for this product.
- In the chosen niche, there should be enough suppliers from which you will purchase products. If there are only a few suppliers in the chosen niche, then it is better to refuse such a choice. Otherwise, you will be tied to their pricing and production policies. If one of them reduces volumes or leaves the market, it will be extremely difficult to make up for the losses.
Create an online store from scratch - you just need to try
By analogy, the answer to the question “how to open an online store?” is similar to the answer to opening a regular store. When opening a regular store, you need to choose a name, decide on the premises, make repairs to suit your needs and place products in it. The same goes for opening an online store. You will need hosting, a domain, an engine for the store, a unique design, a logo, etc. If most of these words are unfamiliar to you, then it is better to contact specialists. This will be the most correct and reasonable decision. A competent performer will help to correctly draw up a technical task and rationally think over the budget.
To date, there are many services for free creation of an online store from scratch. For a general understanding of the essence of the work, you can create your own store using their services. However, this approach is not suitable for serious work. After all, if such a service stops its work or user support, then your business will come to an end.
How to open an online store and how much does it cost
Prices for creating online stores vary depending on the complexity and scope of work, the specific contractor, region, etc. In general, at the initial stage, it is worth adhering to a conservative approach and not spending money on beautiful, but not so important, things. To create an online store from scratch you do not need to invest a lot of money in design, various applications and services for your online store. It is better to spend money later on advertising and promotion of the store than to invest it in an exclusive design. For starters, the simplest but nicest store design will suit you. Install only basic catalog browsing and checkout features. Over time, when your store starts to generate income, you can spend part of what you earn on upgrading and improving it.
On average, the price of an online store from scratch varies between 25-60 tr. This money includes domain name registration, hosting payment, logo and design creation, store filling, content writing, search engine optimization, installation of various additional modules.
Of course, you can always do everything yourself, but if you are completely unfamiliar with web design and programming, then it is better to trust the experts.
How to open an online store "Vkontakte"
With the development of social networks, trading in them has reached a new level. Any news feed is replete with messages about the sale of various products and services. The so-called "Vkontakte Stores" have densely occupied their niche and bring profit to the owners. How to open an online store "Vkontakte" - yes, it's very simple! You need to create a group or a public page, give it a name, fill it with a product and that's it - your store is ready. Now you can advertise in other groups or through the "Contact" advertising network.
This option can be considered as an initial start for a small home business, which, over time, will expand and require a separate online store with the necessary functionality.
Now you have learned how to open an online store and you can safely start acting!
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Svetlana Sibiryak
Copywriter ElbuzThe magic of words in the symphony of online store automation. Join my guiding text course into the world of effective online business!
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