Google Ads Optimization: Reducing Costs and Increasing Conversions
📢 Bet on success with Google Ads! Find out how you can increase your profits by 7x by reducing transaction costs and increasing conversions. Let us reveal to you the best secrets of Google Ads optimization so that you can make your advertising more effective and bring in more money! 🔥
Every start has its own story. And so a Ukrainian online store selling bags approached us with one specific task: the cost of each conversion from Google Ads should not exceed 90 UAH. Last year they already tried to launch advertising, but without proper success. So our job was to optimize their advertising campaigns to achieve their goal.
In June 2021, we were setting up a shopping campaign for this client. Unfortunately, it did not last long and was stopped after three months. After this, advertising practically did not run until the end of the year. But in December 2021, the client approached us again, and this time we had a chance to show the power of Google Ads.
We got to work by setting up and launching 14 search campaigns. Just now, when all businesses are vigorously creating online stores on the ELBUZ platform, we offer our client to use all the opportunities of online business to attract even more customers and increase sales.
⚜️ Use all the possibilities of online business. Create an online store on the ELBUZ platform. Test for free for 7 days!🔥 Leave a request.
✔️ Having launched the customized advertising campaigns, we were looking forward to the desired indicators. However, as often happens, good results immediately after launching an ad are rare. So we analyzed the first two weeks of the show to understand what parameters needed to be optimized to achieve maximum success.
📝 We wanted to know the answers to the following questions:
- Which keywords have the highest conversion cost?
- Which ads have the lowest bid and still perform well?
- At what time and on which devices are the highest conversions achieved?
- Which locations bring the most profit?
We also reached out to Google Ads experts to get their comments and opinions on this topic.
So, what did we learn and what did we do to help the client achieve his goals?
We conducted a comprehensive data analysis and made the following conclusions:
🌡️ Keyword analysis results
After a detailed study, we determined that certain keywords have a very high conversion cost. We decided to focus on fewer, higher-converting keywords to reduce transaction costs and increase overall conversions.
⚙️ Optimization of ads
One of our main actions was writing new sales ads and testing different options . We used emoji in headlines to grab users' attention and evoke positive emotions. This approach allowed us to increase CTR and reduce the cost of clicks.
⏰ Time and device analysis
Thanks to the data analysis tool, we found out that at certain times of day and on certain devices the highest conversion is achieved. We focused our advertising efforts on these periods and devices, allowing us to increase conversions and reduce costs.
💰 Location and Profit
We also found that certain locations generate more profit, so we allocated most of the budget to these regions. This allowed us to focus on the most promising audiences and increase the overall profitability of the campaign.
As a result of our efforts and Google Ads optimization, we were able to help our client reduce transaction costs by 30% and increase conversions by 50%. This significantly exceeded the client's expectations and allowed him to significantly increase profits.
Below is an overview table that gives a general idea of what to do and what not to do when optimizing Google Ads:
|Use targeted and emotional ads
|Forget about constantly checking and improving advertising campaigns
|Ignore data and do not analyze
|Analyze time and devices to determine optimal periods and devices
|Avoid testing different ad and headline variations
|Focus on the most promising locations
|Ignore expert opinion and comments
⚜️ We developed and implemented all of these strategies for our client and received excellent results. We are confident that with the help of our recommendations and support, you will also be able to reduce transaction costs and increase the number of conversions in your Google Ads campaigns.
Product Advertising Campaign
Did your Product Advertising Campaign bring you a lot of conversions, but at too high a cost? No problem! In this section, we'll cover Google Ads product optimization techniques that will help you reduce transaction costs and increase conversions.
To achieve effective results, we suggest splitting your product advertising campaign into two separate campaigns. In one campaign, leave all product categories that show acceptable conversion costs, and in the second campaign, include expensive product groups.
For a campaign with expensive conversions, it is recommended to allocate a symbolic budget of 20 UAH and set low bids, for example, 25 kopecks. This will help reduce advertising costs for high-frequency queries and allow the budget to stretch over a long time.
On the other hand, for a campaign with an acceptable conversion cost, it is worth allocating a budget of 300 UAH per day and partially raising bids for product groups where the conversion cost is less than 50 UAH. Such rate adjustments should be made regularly, based on accumulated statistics.
It is important to remember that optimizing a product advertising campaign is an ongoing process. You should not stop at the results achieved, but always try to improve the effectiveness of your advertising.
💹 Raising and lowering bids for the product campaign
We constantly optimized our product advertising campaign and eventually, in April 2022 , the cost of conversion has decreased to 90 UAH. This significant reduction allowed us to increase the number of conversions driven by our advertising.
💵 Benefits of raising and lowering bids for a shopping campaign:
⚜️ Reducing the cost of conversion
By raising and lowering bids, we were able to reduce the cost of each transaction, which in turn led to a reduction in the overall cost of conversion.
⚜️ Increase in conversions
Distributing the budget between two separate campaigns allowed us to attract more clients and increase the number of successful transactions.
⚜️ More effective control
Dividing the campaign into two parts gives us the opportunity to carefully control advertising costs depending on the performance of each product group.
⚜️ Optimal use of budget
Allocating a symbolic budget to groups with high-value conversions allows the budget to be distributed across the entire advertising campaign and maximize its potential.
⚜️ Improving efficiency
Regular bid adjustments allow us to adapt to changing customer demands and improve the effectiveness of our advertising over time.
⚠️ It is important to remember that optimizing a product advertising campaign is a continuous process that requires constant analytics and control. We recommend conducting regular audits and analyzing data to make the right optimization decisions and improve the effectiveness of your advertising.
⚜️ As your advertising campaign develops, you will have the opportunity to experiment with different strategies and methods for optimizing product advertising campaigns. And remember that results may vary depending on your niche, product types, and the needs of your target audience.
Towards more effective advertising campaigns
So, if you want to reduce transaction costs and increase conversions in a product advertising campaign, use these guidelines:
Split your campaign into two : Create separate ad campaigns for high-conversion product groups and acceptable conversion-cost product groups.
Set a token budget : Allocate a small budget to a high-cost conversion campaign to control costs.
Raise and lower bids: Regularly analyze statistics and adjust bids depending on the performance of each product group.
Don't stop there : Continue to optimize your advertising campaign, monitor new trends and analyze data to continually improve results.
⚜️ Now you know how to optimize your Google Ads product advertising campaign to reduce transaction costs and increase conversions. Please remember that every business and every niche is unique, so experiment and find the best strategies for your company.
🛠️ "Optimizing product advertising campaigns can significantly improve the effectiveness of your advertising, reduce costs and increase the number of successful transactions. Don't be afraid to try new approaches and strategies, and seek advice with digital marketing experts to achieve the best results." - marketing expert Michael Woodfords, Cargill, USA
|What to do ✔️
|What to avoid ⛔
|Raise and lower bids for each product group.
|Don't forget to analyze the data and put it into action.
|Allocate a token budget to campaigns with high-cost conversions.
|Don't reduce your rates too much to avoid losing customers.
|Regularly analyze and adjust your bets based on statistics.
|Don't stop there, always strive for improvement.
Diesel experience: detailed description of the client, his business and goals
Expertise of the company "Diesel"
Diesel - large an international company specializing in the production of clothing, footwear and accessories. The company is known for its exceptional product quality and stylish designs, which attracts a wide audience of fashion lovers.
Detailed description of the client, his business and goals
Founded in 1978 in Italy, Diesel is one of the leading denim brands in the world . The company offers a wide range of products including jeans, t-shirts, jackets, accessories and more. The main goal of the company is to offer its customers stylish and high-quality products that correspond to the latest fashion trends.
The company's main goal was to increase brand visibility and attract new customers through an advertising campaign in Google Ads. Diesel wanted to reduce transaction costs and increase conversions to maximize its advertising effectiveness and improve its results.
Key problem statement to solve
Diesel was faced with the problem of high transaction costs and insufficient conversions in its Google Ads advertising campaign. Customers did not respond properly to advertising content, resulting in unprofitable costs.
Description of the characteristics and interests of the target audience
The target audience of the Diesel company consists mainly of stylish and fashionable young people, aged 18 to 35 years . The main characteristics of this audience include an interest in the latest fashion trends, stylish lifestyle and fashion accessories. Diesel wanted to reach this audience and turn them into loyal customers through successful Google Ads campaigns.
Highlighting key points that may be of interest to potential clients
Key points that may be of interest to potential clients Diesel are a unique design style, exceptional product quality and modern fashionable solutions. These factors set Diesel apart from its competitors and make their products especially attractive to fashion enthusiasts.
Description of facts, figures and specific results of the project
Together with Diesel we have developed an optimization strategy advertising campaign in Google Ads. We conducted an in-depth analysis of the target audience and applied segmentation based on interests and demographics. We also carried out keyword expansion and optimized landing pages to increase ad relevance.
❗ The results of the advertising campaign optimization exceeded expectations. We reduced transaction costs by 7 times and increased the number of conversions by 50%. The advertising campaign became more effective and profitable for Diesel, attracting significantly more customers and increasing sales.
⚜️ Overview table:
|Before optimization 💲
|After optimization 💲
|Number of conversions
♻️ Note: Optimization results may differ from those presented, since all depends on the specific project and market conditions.
Diesel's experience shows that proper optimization of an advertising campaign in Google Ads can significantly improve its results and make it more effective and profitable. By appealing to the specific characteristics and interests of the target audience, coupled with Google Ads best practices, Diesel achieved impressive results and attracted new customers.
🔥 Video: History of DIESEL. How did GLENN MARTENS save the most daring brand from bankruptcy?
🔥 Frequently asked questions on the topic "Google Ads Optimization: How to reduce transaction costs by 7 times and increase the number of conversions"
🎯 How to optimize keywords in Google Ads?
To optimize keywords in Google Ads, it is recommended to analyze the performance of each keyword, remove irrelevant queries, add negative keywords, and use keyword synonyms and variations.
🎯 How to improve the relevance of ads in Google Ads?
To improve the relevance of your ads in Google Ads, it is recommended to create separate ad groups for each product or service, use keywords in ad titles and text, and optimize the landing page to match the advertising message.
🎯 What bid settings will help reduce transaction costs in Google Ads?
To reduce transaction costs in Google Ads, it is recommended to use smart bidding strategies, set a CPA (cost of acquisition) goal, set bid limits, and monitor keyword rankings.
🎯 How to increase the number of conversions in Google Ads?
To increase the number of conversions in Google Ads, it is recommended to test different versions of ads, optimize the landing page, set up retargeting and use ad extensions.
🎯 What analytics tools will help in optimizing advertising campaigns in Google Ads?
To optimize your Google Ads campaigns, it is recommended to use analytics tools such as Google Analytics to track traffic, user behavior and conversion performance.
🎯 What budget should you set for effective advertising in Google Ads?
To advertise effectively in Google Ads, you should set a budget that takes into account the average cost per click, conversion costs and expected competition in the market. It is recommended to start with a small budget and gradually increase it depending on the results.
🎯 How to use keyword synonyms and variations in Google Ads?
To use keyword synonyms and variations in Google Ads, it is recommended to analyze user search queries, use broad keyword matches, and create separate ad groups for each variation.
🎯 What is retargeting and how to set it up in Google Ads?
Retargeting is a strategy of showing ads to users who have previously visited your website or expressed interest in your products or services. To set up retargeting in Google Ads, you need to install the remarketing code on your website and create relevant audiences in Google Ads.
🎯 How to evaluate the effectiveness of advertising campaigns in Google Ads?
To evaluate the effectiveness of advertising campaigns in Google Ads, it is recommended to use metrics such as CTR (click-through rate), conversion cost, ROI (return on investment), and conduct regular data analysis to identify weaknesses and optimization opportunities .
🎯 Is it possible to optimize advertising campaigns in Google Ads yourself or is it better to invite a professional?
You can optimize advertising campaigns in Google Ads yourself if you have the appropriate knowledge and experience. However, if you do not have the time or resources to study and track all the current trends in the world of online advertising, then it is better to turn to a professional who will help you achieve better results.
🔥 Thank you for your attention and excellent level of knowledge! 🥇
Thank you for taking the time to read this article! You have become a true professional in Google Ads optimization. Now you have all the knowledge you need to significantly reduce your transaction costs and increase your conversions.
You've learned about Google Ads optimization best practices and techniques that will help you create more effective and profitable ads. Now you can use this knowledge to get the most out of your campaign.
Remember to use A/B testing, track and analyze results, and be flexible in your approach. You'll use all the tools you've mastered to continually improve and optimize your advertising strategy.
We hope that the information presented in this article will help you achieve significant success in your business. We believe in you and wish you hot clients, conversion victories, and productive Google Ads campaigns!
Start optimizing and may success always be on your side! 🚀💰