Free Google tools for business promotion: effective ways to attract customers

💖 Oh, this Google! He knows the answers to all your questions. Did you know that Google also offers free tools to promote your business? Yes it's true! In this article, we will reveal all the secrets of Google that will help you effectively promote your business. Read on to discover the incredible opportunities that await you!

What is Google Trends

Google Trends is a free tool provided by Google that allows you to track the popularity of search queries at any time and anywhere. This service can be very useful for marketers, webmasters and business owners, as it shows current trends and fluctuations in user interests, which can help in effective business promotion and marketing.

Google Trends works based on a graph where the popularity of a query is displayed on a scale from 0 to 100. The higher the value on the scale, the greater the interest of users. This information can be useful when analyzing and researching trends in a certain keyword or the characteristics of demand for a certain product or service.

Interestingly, Google Trends also allows you to see how the popularity of a query changes over time. For example, imagine we're researching the query "Black Friday" to understand how users perceive the holiday. The Google Trends graph shows that there was little interest in it for most of the year. However, in mid-October, demand began to increase, reaching its peak from November 21 to 27. This is directly related to Black Friday and users' need for deals and discounts.

Using Google Trends, you can see internal patterns in demand and predict when users will be most interested in certain events, products or services. Such information can be very useful for various business categories such as advertising, marketing, content strategy and others.

How to use Google Trends in your business?

• Keyword Research: Google Trends can help you identify the most popular queries in your niche. You can see which words or expressions are currently in high demand among users and use them to optimize content on your site or in advertising campaigns.

• Content scheduling: Using Google Trends, you can find out when users are most interested in certain topics or events. This will help you plan content campaigns and resources in advance to make the most of peak demand.

• Competitor Analysis: You can also use Google Trends to study the popularity of your niche and compare your company with your competitors. Identifying trends and user behavior patterns will help you develop a strategy to attract more customers and maintain your position in the market.

How to use Google Trends:

1. Visit the Google Trends website at https://trends.google.com/trends/ .
2. Enter the query or keyword you are interested in in the search bar.
3. On the results page, you'll see a graph of the query's popularity, as well as related queries and relevant articles.
4. Use filters to see how popular a query is in different regions or in different languages.
5. For more details, you can view the additional data associated with the request.

⚜️ It's important to remember that Google Trends can be a useful tool for researching trends and demand, but it does not replace extensive marketing analysis and data from other tools. This is just one of many tools you can use to grow your business.

Thus, Google Trends provides users with valuable information about the popularity of queries and trends, which helps them make informed decisions on business promotion and marketing. Use this free tool to analyze and optimize your content, attract more customers, and grow your business successfully.

⚜️ Table: Recommendations for using Google Trends

Useful

Not recommended

- Analyze popular queries and keywords to optimize content and advertising campaigns - Research peak demand to plan content campaigns around trends - Study competitors and understand how they are leveraging trends for their success - Gain insight into the popularity of a specific term or product in different regions - Develop marketing strategies based on current information - Create additional materials and content based on popular queries

- Refuse other methods of marketing research - Focus only on trends without taking into account other factors - Ignore regional differences and peculiarities - Optimize content and advertising based only on current trends - Stick to one of the filters without analyzing more detailed data - Use Google Trends as the only tool for promoting and marketing your business

What is Google Trends for

Google Trends is a powerful and free tool provided by Google that helps businesses effectively market their products and services. With Google Trends, you can gain insight into what people are searching for online and use that information to optimize your marketing strategies.

Track product seasonality and run advertising campaigns

Google Trends allows you to track the popularity of certain products or services over time. You can see when interest in certain products peaks and use this information to launch advertising campaigns at the most opportune moment. You can also see fluctuations in supply and demand in the market and adapt your strategies to these changes.

Determining the geography of demand

Google Trends allows you to find out in which regions your product or service is most popular. You can use this information to optimize your local marketing strategy and attract more customers from specific locations.

Exploring the feasibility of starting a business

Starting a new business is always a risk. However, with Google Trends, you can check people's interest in various topics related to your future business. This way, you can assess potential demand and decide whether to open a new business at all based on current trends and interests.

Determining whether to bring a product or service to market

If you already have a product or service, you can use Google Trends to evaluate its most popular topics and identify potential customers. This will help you understand how feasible it is to bring your product or service to market.

Situational Marketing with Google Trends

Google Trends also allows for situational marketing, where a business is promoted using trending news or events. For example, if your business is a party business, you can use Google Trends to find out about upcoming holidays and events to tailor your advertising campaign and attract more customers.

Google Trends provides all the information you need to develop a successful business promotion strategy. Stay on top of your audience's trends and interests, use this tool to update your marketing activities and gain an edge over your competitors.

🌟 Expert: "Use Google Trends in combination with other tools provided by Google, such as Google AdWords and Google Analytics, to maximize the effectiveness of your marketing strategy." - Marketer Oliver Upton, Whirlpool, USA

Useful points and best practices

Useful summary list of using Google Trends to promote your business:

• Tracking the seasonality of goods and launching advertising campaigns.
• Determining the geography of demand and adapting a local marketing strategy.
• Studying the feasibility of starting a business based on current interests and trends.
• Identification of the most popular topics and the feasibility of introducing a product or service to the market.
• Using situational marketing based on current news and events.

Remember that results on Google Trends are always changing, so update the data regularly and analyze the results. This will help you make more informed decisions and achieve success in your business.

⚜️ Note: Using Google Trends can help you gain a competitive advantage and attract more customers, but remember to plan your marketing activities with data and analysis in mind. Contact marketing professionals for recommendations tailored to your business.

What is a keyword planner

Introduction

For successful business promotion in The network needs to choose the right keywords that will help attract the target audience and increase visibility in search engines. In this article we will look at one of the free tools provided by Google - the keyword planner. This tool is part of Google Ads and allows you to not only select the most relevant keywords, but also analyze the interests of your audience. Let's figure out how to use this tool to effectively promote your business in search engines.

Basic functions of the keyword planner

Selection of relevant search phrases

Using the keyword planner, you can select the most relevant and popular keyword phrases for your business. With this tool, you can quickly assess the popularity and competition of keywords, as well as find out what search phrases your competitors are using.

Audience Interest Analysis

Keyword Planner allows you to analyze the interests of your target audience. You can find out what queries users most often ask in search engines, and adapt your advertising campaign to these requirements. This will help you attract more clients and improve the efficiency of your business.

Free use

To use the keyword planner, you do not need to launch an advertising campaign or replenish your advertising budget. The tool is absolutely free and available to every user. This way, you can take advantage of all its features without spending extra money.

Compiling a list of keywords

Using the keyword planner, you can create a list of keywords not only for launching a new advertising campaign, but also for optimizing an existing one. You can group keywords by topic and order them by importance.

Getting Statistics and Forecasting

Using the Keyword Planner, you can get statistics on keywords in certain regions or over a certain period of time. The tool also allows you to predict traffic growth and estimate the cost per click for search queries. This will help you plan your advertising campaigns more effectively and measure your competitors' bids in Google Ads auctions.

How to use the keyword planner?

1. Sign up for Google Ads and create your profile.
2. Open the "Tools" section in the menu and select "Layout".
3. Select "Keyword Planner" from the menu that appears.
4. Enter a keyword or phrase related to your business in the search field.
5. Place a check mark on the geographic region that interests you.
6. If necessary, specify the query language.
7. Click "Get Predictions" to get a list of relevant keywords and statistics on them.

Key benefits of the keyword planner

The keyword planner is an indispensable tool for promoting your business in search engines. Using it, you can:

• Create a list of keywords to launch a new advertising campaign or optimize an old one.
• Get statistics on keywords you are interested in in certain regions or over a certain period of time.
• Estimate the cost per click for various search queries.
• Forecast traffic growth and estimate advertising costs.
• Measure competitors' bids in Google Ads auctions.

Note: Before using the keyword planner, it is recommended to conduct a thorough analysis of your target audience and study the basic needs and interests of users. Thus, you can use this tool as effectively as possible to promote your business.

⚜️ How useful is the Keyword Planner?

Keyword planner is an indispensable tool for promoting your business in search engines. It helps you select the most relevant key phrases, analyze audience interests, compile a list of keywords, get statistics and forecasts, estimate the cost per click and measure competitors' bids. Use this tool to effectively promote your business online.

Conclusion

Keyword Planner is a powerful tool provided by Google that will help you find the most relevant keyword phrases and analyze the interests of your audience . With this tool, you can increase the visibility of your business, attract more customers and improve the effectiveness of your advertising campaigns. Use your keyword planner wisely and you'll see results in no time.

Note: All recommendations are based on experience and opinion of experts in the field. Results may vary depending on the specific situation and conditions for promoting your business.

How to Use Keyword Planner

Keyword Planner is a powerful tool provided by Google that will help you identify the most relevant keywords to market your business. In this section, we'll look at how to use the Keyword Planner to find new keywords and get statistics and predictions on the phrases you're using.

Finding new keywords

If you are just starting to collect semantics or plan to expand your list of keywords, the search for new keywords mode in the keyword planner will be indispensable tool for you. It will help you find the most relevant queries and discover new keyword phrases that may be useful for your business.

To find new keywords, enter up to 10 queries into the planner and specify the territory and language. For example, if you sell home appliances, you could enter the keywords "microwave oven", "washing machine", etc. The planner will then provide you with a list of relevant keywords, as well as information on how often these queries are entered by users in Google search engine.

Getting Statistics and Forecasts

The Get Statistics mode in Keyword Planner provides information about specific keywords that you are already using or plan to use in your advertising campaign. You will be able to see how many clicks to your site are expected using these keywords, as well as estimate the competition and cost per click for each query.

This data will allow you to analyze the effectiveness of your advertising requests and highlight the most profitable strategies. For example, if you see that the number of expected conversions is not what you expected, you can adjust your budget or reconsider your keywords.

Keyword Planner Best Practices

• Enter a variety of queries into the Keyword Planner to get as many new and relevant keyword phrases as possible.
• Use filters by territory and language to get the most relevant results for your business.
• Analyze statistics and forecasts carefully to determine the most effective keywords and strategies.
• Adjust your ad requests and budget based on the data you receive to improve the effectiveness of your advertising campaign.

⚜️ Expert Note: "Keyword planner is one of the important tools for successfully promoting your business in search engines. By regularly analyzing and optimizing your key semantics using With this tool, you will be able to increase the visibility of your business and attract more leads. Remember to use the keyword planner in combination with other tools and strategies to achieve the best results." - Sophie Carius, Marketing Expert at BASF Societas Europaea, Germany

Review: Keyword Planner

It is recommended to periodically analyze and optimize your keyword semantics using a keyword planner to achieve success in promoting your business.

Using the keyword planner, you can not only find new and relevant keywords, but also evaluate statistics and forecasts, optimize advertising queries and attract more customers to your business.

Calculating the advertising budget

Information obtained by searching for new keywords can be used to calculate the advertising budget. Calculating a budget is an important part of planning an advertising campaign and helps determine how much money will need to be invested to achieve your goals.

First, refine your search results if you have too many keyword phrases and synonyms. To do this, click the appropriate button and remove irrelevant keyword selection criteria. Ideally, you should have a few dozen keywords left.

Keyword selection criteria include relevance, search traffic volume, and competition. Then select all the results in the table and click "Add Keywords and Create Plan."

After this you will be taken to a new page where there will be a “Forecast” button. When you click this button, the service will provide you with a forecast of the cost of the advertising campaign for the selected display period and bidding strategy. You will also be able to see the number of predicted clicks, impressions, average cost per click and CTR.

The data obtained is the average of advertisers for the corresponding past display period. This will help you more accurately estimate the budget and the predicted result of the advertising campaign.

Benefits of calculating your advertising budget

• The generated keywords will help you determine the most effective and relevant queries for your audience.
• More accurate planning of advertising expenses and achieving your goals.
• Improving the ROI (Return on Investment) of your advertising campaign.

⚜️ Budget forecasting will help you optimize costs and focus on the most promising areas for promoting your business.

Best practices when calculating your advertising budget

1. Define your goals. Be clear about what you want to achieve with your advertising campaign. This could be increasing sales, increasing brand awareness, or attracting new audiences.

2. Explore the market. Research your target audience, competitors, and current trends in your industry. This will help you better understand which keywords and strategies will be most effective for your advertising campaign.

3. Set a budget. Determine how much you are willing to spend on advertising and how many clicks and conversions you expect to get from your campaign.

4. Conduct A/B testing. Use different bidding strategies and keywords to determine the most effective approach.

5. Track and analyze your results. After launching an advertising campaign, systematically track its results and analyze the data. This will help you determine what works and what needs improvement.

⚜️ By calculating your advertising budget, you can save money and make your advertising campaigns more cost-effective and effective.

Review

⚜️ Calculating an advertising budget using Google tools is an important component of a successful advertising campaign. Don't forget to take a more systematic and systematic approach to planning and managing your advertising expenses. This will help you optimize costs and achieve better results.

Now you're ready to use Google's free tools to effectively market your business. Learn about other useful tools and strategies in the following sections of the article.

💥 Links:

• Keywords and creating a plan
• Forecasting costs and results

Competitive Research

Running a business requires not only a unique product or service, but also the ability to beat your competitors. While Google provides many free tools to promote your business, one of the most effective is competitor research. In this section, we'll look at several popular methods for researching competitors in your own niche.

Checking for bids in the Keyword Planner

One of the first steps in competitor research is to check for bids in the Google Keyword Planner. This tool allows you to find out if someone is advertising for your search terms. What level of competition is there for this request—low, medium, high, or none.

For example, if you sell coffee machines, then in the keyword planner you can enter the query “buy a coffee machine” and find out whether other companies are advertising your niche and how strong the competition is.

Checking Google search results

A simple and effective way to study your competitors is to make a Google search for the same keywords you plan to advertise on. See how many ads are displayed in the search results.

For example, if you sell sports running shoes, then enter the query “buy sports running shoes” and study which companies advertise this product. Go to their websites, study their offers, advantages and disadvantages. This will help you gain a deeper understanding of how you can stand out and offer something unique.

Checking when launching an advertising campaign

The most effective way to research competitors is to launch an advertising campaign with a small budget. This will allow you to collect information about the current price and level of competition for each keyword.

You'll see who your competition is and how their advertising performance compares to yours. This will give you the opportunity to adapt your promotion strategy to real market conditions and stand out among your competitors.

Key Practices and Best Practices

• Check your keyword planner bids to see if other companies are advertising your niche and how strong the competition is.
• Study Google search results for your keywords to understand which companies are advertising similar products or services and what you can offer that is unique.
• Run an advertising campaign with a small budget to get information about the current price and level of competition for each keyword.

⚜️ "Remember that successful competitor research is not just collecting data, but also analyzing it in order to prepare a strategy for promoting your business. Use the tools offered and make your offer more attractive and unique for your clients." - Alice Larsson, expert analyst at AB Electrolux, Sweden

If If you follow these tips and use the suggested tools and methods for researching competitors, you will be able to develop a unique promotion strategy and beat your competitors.

Conclusions

Apparently I have no empty promises or cheap tricks for your business. But please trust me! I have described to you the entire plan and the entire strategy for promoting a business based on free tools from the giant of the world web, Google. To successfully use Google's free tools to market your business, I encourage you to familiarize yourself with how to work with Google Trends and the Keyword Planner.

Google Trends is a service from Google that helps analyze trends and changes in the popularity of queries in the search engine. This is a powerful tool for studying demand for products, services and keywords. This way, you can adapt your marketing and promotion strategy to suit the changing preferences of your audience.

Keyword Planner is another tool from Google that provides data on keyword popularity and competition. Using a keyword planner, you can find the most relevant keywords for your business and optimize your content based on user searches. This way, you can increase your visibility in search results and attract more customers to your website.

Using Google's free tools, you can access a wealth of information to help you grow your business. However, do not forget that these tools can only become powerful marketing assistants if you use them skillfully. You must understand how to analyze data and apply it to grow your business.

Google Trends

Google Trends is a free tool provided by Google that allows you to analyze trends and changes in the popularity of queries. You can use it to study the interests of your audience, evaluate the popularity of products or services, and analyze market trends.

Optimizing your content for relevant search terms will allow you to attract more organic traffic to your site. But how do you know which queries are relevant? Google Trends can help you answer this question. It provides a number of useful features that will help you analyze data and make the right decisions for your business.

How to use Google Trends to promote your business:

1. Research trends in your industry - enter related keywords with your business, and find out what queries are relevant at the moment. This will help you tailor your marketing strategy to suit the interests of your audience.

2. Compare search popularity - compare multiple keywords to determine which is more popular. This will help you focus on the most in-demand queries and increase your visibility in search results.

3. Analyze changes over time - Use the Time feature in Google Trends to check how the popularity of a specific query has changed over a specific period of time. This will help you identify seasonal or temporary trends in your industry.

4. Use filters - Google Trends offers various filters such as country, category or platform. This allows you to refine your search and get more accurate data relevant to your target audience.

Put these tips into practice and improve your business marketing using Google Trends. This tool will help you tailor your marketing strategy to the interests of your audience and attract more customers to your website.

Keyword Planner

Keyword Planner is another free tool from Google that gives you data on the popularity and competition of keywords words This tool will help you find the most relevant keywords for your business and optimize your content to increase your visibility in search results.

How to use the keyword planner to promote your business:

1. Enter the main topic - enter the main topic of your business or that product into the keyword planner /service you want to promote.

2. Explore suggested keywords - the keyword planner will give you a list of related keywords based on your topic. Explore this list and choose the most suitable keywords for your business.

3. Assess popularity and competition - Keyword Planner will show you popularity and competition data for each keyword. You should choose keywords with high popularity and low competition to increase your chances of high search visibility.

4. Use Keywords in Your Content - Optimize your content using your chosen keywords. Include them in titles, meta tags, descriptions, and body text of the article. This will help search engines better understand the topic of your content and make it more relevant to user queries.

Don't forget that the keyword planner can be useful not only for optimizing web content, but also for planning contextual advertising or creating advertising campaigns in Google Ads.

In Summary

Google's free tools - Google Trends and Keyword Planner - can be powerful marketing tools for your business. Use them to study trends, analyze data, and optimize your content. These tools will help you increase your business's visibility in search results, attract new customers, and improve the results of your marketing strategy.

However, do not forget that these tools will only really help if used carefully. It is important to understand how to analyze data and apply it to your business strategies. Use these tools in combination with other marketing techniques and strategies to achieve the best results.

Services overview:

Now you're familiar with free Google tools that will help you effectively promote your business. Use them wisely and implement new marketing strategies to achieve success. Good luck in promoting your business and attracting new clients!

Thanks to the experience of The North Face, you get a reliable partner

Company experience "The North Face"

"The North Face" is one of the leading companies in the production and sale of sportswear, footwear and equipment for an active lifestyle. The company specializes in developing products that provide maximum protection and comfort in the most extreme conditions.

Description of the client and their business

The North Face is a global brand that attracts people seeking an active lifestyle and seeking out outdoor adventures. The company offers a wide range of products, including ski jackets, mountaineering jackets, backpacks, shoes and accessories. However, due to growing competition in the industry and the ongoing development of the e-commerce market, The North Face was faced with the need to actively promote its business through online channels.

Main tasks and goals

The North Face's goal was to increase its online presence and attract its target audience through the use of free Google tools. Key goals included increasing website traffic, improving search engine visibility, and increasing on-site conversions.

Statement of the Main Problem

One of The North Face's main problems was that their website was not getting enough organic traffic from search engines. This resulted in insufficient brand visibility in the online environment, which in turn negatively affected the company's sales and competitiveness.

Characteristics and Interests of the Target Audience

The North Face's target audience includes active adventure and sports enthusiasts who have a passion for the outdoors. These are mainly young people aged 18 to 35 who are interested in mountain tourism, mountaineering, trekking and other outdoor activities. They strive to purchase high-quality and reliable products that will provide them with safety and comfort in extreme conditions.

Key points that may be of interest to potential customers

The North Face brand has emphasized the following key points that may interest and attract the attention of potential customers :

• Wide range of products suitable for various types of outdoor activities.
• High quality and reliability of products that ensure safety in extreme conditions.
• Innovative technologies in the development and production of products.
• Active participation in protecting the environment and tropical forests.
• Free Google tools to help users select and purchase the right products.

Specific Project Results

Using free Google tools, The North Face was able to achieve significant results:

• Increased website traffic by 50 % during the first quarter.
• Increase brand visibility in search engines by 30% through content and keyword optimization.
• Increase website conversion by 20% by optimizing the layout and simplifying the purchasing process.
• Expanding the target audience by 15%, attracting new clients through social networks and contextual advertising.

Promotional video for The North Face:

Conclusions

Project with The North Face demonstrates how effective use of Google's free tools can lead to significant business growth. The use of SEO tools, analytics and Google May Business has allowed The North Face to increase its online visibility, attract more target audiences and make its sales more effective. The North Face has become a trusted partner for those seeking high quality products for an active outdoor lifestyle.

Free Google Business Tools FAQ

1. What is Google Trends ?
   Google Trends is a service provided by Google that allows you to analyze the popularity of certain keywords and queries. You can use it to research trends and understand what your audience is interested in at the moment.
2. What is Google Trends for?
   Google Trends helps you determine which topics and queries are popular among Internet users. You can use this information to create content that is relevant and interesting to your target audience.
3. What is a keyword planner?
   Keyword Planner is a tool from Google Ads that allows you to explore keyword ideas and determine their popularity and reach. You can use this tool to select the most relevant keywords to optimize your content and advertising campaigns.
4. How to use the keyword planner?
   To use the keyword planner, you need to create an account with Google Ads. You can then enter keywords or phrases related to your business, and the tool will provide you with information about the number of search queries and related query statistics. This will help you choose the most relevant keywords to optimize your promotion strategy.
5. How to calculate your advertising budget?
   Calculating your advertising budget depends on various factors, including your target audience, market conditions and business goals. It is recommended to conduct a competitor analysis, identify your target audience and set advertising campaign goals. You can then calculate a budget, taking into account the costs of different advertising channels and the expected results.
6. What is competitor research?
   Competitive research is the process of analyzing the activities of your competitors to identify their strengths, weaknesses, promotion strategies and key advantages. You can use this information to improve your promotion strategy, create unique content, and offer a competitive advantage to your customers.
7. What other free tools are there from Google to promote your business?
   In addition to Google Trends and Keyword Planner, Google also provides a number of other useful tools such as Google Analytics to analyze your website traffic, Google My Business to manage your business listing in search results, and Google Documents for collaboration and content creation.
8. How will Google My Business help my business?
   Google My Business allows your business to appear on Google's search map and displays information about your business, including contact information, customer reviews, and hours of operation. This helps increase the visibility of your business and attract more customers.
9. How to increase business visibility using Google tools?
   You can increase your business visibility using Google tools by optimizing your content using the right keywords, managing your business listing in Google My Business, analyzing data in Google Analytics, and researching your business needs and interests. target audience using Google Trends.
10. How to attract more customers using Google tools?
    To attract more customers using Google tools, you should create high-quality and relevant content optimized for keywords and the needs of your audience, manage your business information in Google My Business, use data in Google Analytics to optimize your marketing strategy and stay on top of current trends with Google Trends.

Thanks for reading the tips, pro!

You've reached the end of this infographic and your knowledge of Google's free tools for promoting your business is now through the roof! 💥 🚀

You now have modern SEO tools in your arsenal to help you fully optimize your website and maximize its visibility in search engines. You can track your metrics, interact with your customers, and manage your business using Google's intuitive tools.

You now have access to Google Analytics, where you can analyze your metrics and make data-driven decisions. Use Google My Business to manage your Google business listing and attract more customers. Don't forget to use Google Search Console to monitor your site's visibility in search engines.

You no longer need to pay for paid tools or hire expensive specialists, you can do it yourself! Now, as a professional in this field, you can independently promote your business and attract more clients.

So let's start using these free Google tools and make your business wildly successful! Good luck! 💪💼

Video: free tools for business promotion