12 reasons why your competitor earns more and how you can achieve such results

Your competitors on the marketplace earn more. Why? What is their secret? What are they doing differently? What makes them successful? In this article, we'll look at 12 reasons why competitors are doing better on the marketplace. If you want to know what factors play a key role in their profitability so you can implement these strategies and increase your earnings, then keep reading. We will reveal the secrets of success and help you achieve the results you have only dreamed of. Ready to learn the secrets of your competitors' profitability? Let's start!

Glossary

• Marketplace is an online platform where sellers can offer their goods or services, and buyers can select and purchase them.
• Competitors are other sellers on the marketplace who offer similar products or services.
• White reviews - positive reviews from satisfied customers that help increase confidence in a product or service.
• Price comparison - analysis of the cost of goods or services offered by competitors in order to determine the competitiveness of their own offers.
• Design - the appearance and structure of product cards or descriptions of goods or services offered.
• Unfair measures - tactics or strategies used by competitors who are not fair or violate the rules of the marketplace.
• Product card characteristics - a detailed description of the technical or features of a product or service presented in its card.
• Advertising deficiency - insufficient quantity or poor quality of advertising designed to attract attention and attract buyers.
• Organization of deliveries to a warehouse - the process of managing and monitoring the delivery and storage of goods in a warehouse.
• Organization of work - the structure and efficiency of processes associated with managing a business on the marketplace.
• Participation in promotions - participation in special offers or marketing promotions aimed at attracting customers and increasing sales.
• Seasonal Products - products or services specific to a certain time of year or season that may be popular and bring in more profit.
• Minimum quantity of goods in stock - a limitation on the minimum quantity of goods that must be in stock to be sold on the marketplace.
• Highly competitive niche - a market with a large number of sellers competing for a limited audience or specific group of consumers.

Reason 1: The importance of positive reviews on the marketplace

Customer opinions play a paramount role for potential clients. When people shop online, they want to gain social proof of the quality of products and services, as well as learn about the benefits from other people who have already made a purchase. Research shows that most consumers trust reviews as much as personal recommendations.

1. Reviews build trust. When your product or service card contains a large number of positive reviews, this increases confidence among potential customers. They see that other people are happy with their purchases and were willing to share positive experiences. Positive reviews can make a customer think: “Maybe I should try this product or service?”

2. Reviews influence purchasing decisions. Consumers use reviews to make purchasing decisions. If your product card only has positive reviews, this could be a deciding factor for a potential customer. Reviews can answer questions about the quality of the product, its functionality and compliance with the stated characteristics. By maintaining a sufficient number of positive reviews on your product card, you encourage buyers to make a choice in your favor.

3. Negative reviews are also important. While positive reviews play a positive role, negative reviews also have their place. They help consumers make more informed decisions by providing them with information about shortcomings or possible problems with a product or service. A systematic response to negative reviews, their leveling and their adequate processing in the most correct manner is the key to establishing trust with the client. Additionally, negative reviews give you the opportunity to improve the quality of your product or service to offer a better experience to your customers.

Reviews are a useful tool for improving your marketplace business. Remember that people often trust the opinions of other buyers. Create a positive shopping experience so that customers will share their opinions and recommend you to others.

But how can you attract more positive reviews to the marketplace? In the next section, I will tell you some effective practices and strategies that will help you increase the number of positive reviews and improve your brand's reputation on the marketplace.

"Customer opinions are of utmost importance. Positive reviews build trust and increase the likelihood of a purchase. Remember to give due consideration to negative reviews, as they can help you improve your product or service."-

Natalya Gorbova, e-commerce expert at Mobilluck.

Thus, reviews are an important part of the success of your business on the marketplace. Focus on creating a positive experience for your customers so that they want to share their opinions and recommend you to others. Handle reviews promptly, provide solutions to negative reviews, and continually improve your product or service.

Review of practices:

I recommend starting to work on increasing the number of positive reviews on your marketplace card right now. Don't forget that satisfied customers often initiate referrals and tell others about positive experiences. Create a strategy for attracting and incentivizing positive reviews, as well as tracking and handling negative reviews. This will help you increase your sales and profits on the marketplace.

"Don't be afraid to ask for feedback from your customers. In most cases, they will be happy to share their opinions, especially if they were satisfied with your product or service." - Sofia Danchenko, Internet marketer at Leboutique.

Reason 2: Regular price comparison is the key to success

In order to achieve high sales figures and increase your profits on the marketplace, you need to actively monitor and analyze competitive prices. Working on marketplaces goes hand in hand with researching market rates, so price comparison is one of the key strategies for success.

Why do you need to do price comparisons?

1. Identifying Competitive Advantages

By regularly comparing prices, you can determine where exactly you can offer your products or services at a more attractive price compared to your competitors. This will create a competitive advantage and attract more customers.

2. Determining the optimal price

Using market price analysis, you can find the optimal price for your product or service. The optimal price strikes a balance between attractiveness to customers and profitability for your business.

3. Monitoring price dynamics

Regular price comparisons will help you track changes in the market and quickly respond to them. Knowing about price changes will allow you to adapt your strategy, such as lowering your price to attract more customers or increasing your price if you offer unique products or services.

How do I compare prices?

1. Use specialized services

To make price comparisons easier, you can use specialized services such as ELBUZ. These services automate the process and provide you with up-to-date data on your competitors' prices.

2. Study the positions of promotion participants

It is important to pay attention to competitors who participate in promotions, sales or offer seasonal price reductions. Research their strategies to tailor your prices and offers to be more attractive to buyers.

3. Compare average checks and product turnover

Study the average checks and turnover of goods offered by your competitors. This analysis will help you determine what price range your competitors are in and how they manage their profitability. This data can serve as a basis for developing your own pricing strategy.

Best Practices for Conducting Price Comparisons

To sum it up, conducting regular price comparisons is an integral part of running a successful marketplace. This will help you identify competitive advantages, set the optimal price, and quickly respond to changes in the market. Use specialized services and analyze competitors' strategies to stay ahead and ensure your business grows and profitability.

Reason 3: The importance of product visualization

High-quality product visualization on the marketplace plays a huge role in successful sales. Buyers want to see more than just a text description and a few photos; they want additional options to evaluate a product before purchasing.

Photos and additional images

Photos are the first thing a buyer pays attention to when purchasing viewing the product card. In order to attract attention and create interest, it is necessary to use a different number of images, allowing customers to look at the product from all sides.

In addition to regular photographs, it is worth paying attention to 3D photographs. They allow consumers to study the product in more detail, consider its features and advantages. 3D photos can be interactive and allow shoppers to change their viewing angle, zoom in and out, and even take a virtual tour of the product.

Infographics are also a useful tool for product visualization. It can display technical specifications, application features, and even apply information directly to the image. This helps buyers get a complete picture of the product without any extra effort.

Videos

Videos are a great way to demonstrate the benefits and uses of a product. They allow customers to see the product “in action” and better understand its functionality. Videos can show how a product works, what results can be obtained from using it, and how to solve customer problems.

Card Formatting and Design

Product card design is also important to attract customers' attention. Cards should be attractive, informative and eye-catching. It is recommended to use a landing page design, but do not forget about simplicity and ease of use. The buyer should be able to easily find the information they need and see that the card looks professional.

Review of practices on competitive marketplaces

Don't forget about competitor analysis. Explore the stores of other sellers on the marketplace and take into account their tips and recommendations. Some platforms, for example, Prom.ua, provide content ratings for product cards, which will help you evaluate the quality of your content and highlight areas for improvement.

Summary

Product visualization is an integral part of successful sales on the marketplace. High-quality photographs, 3D images, videos and informative design of product cards will help you attract the attention of buyers and increase sales. Analyzing competitors and taking into account best practices will help you improve your product cards and stand out from the competition.

"By providing a complete product visualization on the marketplace, you create an attractive and informative environment for potential buyers, which is the key to increasing sales and profits." - Yuri Volyunets, marketing and sales expert at Citrus.

Research results and expert opinion highlight the importance of product visualization for successful sales and increased profits on the marketplace. Giving customers the opportunity to see a product from all sides, familiarize themselves with its benefits and uses, increases their trust and confidence in the purchase.

Reason 4. Unfair methods of dealing with competitors

On marketplaces, it is not uncommon to come across merchants who use dishonest methods to worsening the position of their competitors. While platforms try to prevent such actions, violators often escape punishment due to the difficulty of verifying their dishonest behavior.

One of the most popular methods is to reduce prices as much as possible, known as dumping. This is a strategy that many sellers cannot afford. However, large producers or sellers with a strong financial base can maintain low prices for a long time. This allows them to receive a dominant share of orders and make sales at favorable prices.

Another common method is fake negative reviews. Competitors may post such reviews on behalf of dissatisfied customers. Often such reviews have general features, uninformative content and lack of specific indications of real problems. However, determining the authenticity of such reviews can be difficult.

Another method of violation is false orders. In this case, the seller receives orders from customers, sends them, but the consumer does not make a purchase. This may result in losses associated with logistics or disposal of goods.

Using such dishonest methods can lead to negative consequences for competitors on the marketplace. They may lose customers and see their business position deteriorate.

To successfully compete with these sellers, it is important to employ a number of strategies:

• Create your own unique brand and approach to sales. Convince your customers of the uniqueness of your product or service.
• Invest time and resources into creating high-quality products and providing superior service. This will help you retain your customers and attract new ones.
• Work to build trust among customers. This can be achieved by receiving positive reviews that confirm your reliability and quality of goods or services.
• Collaborate with your competitors, don't fight them. Instead of using unfair methods, look for opportunities for mutually beneficial cooperation, such as joint marketing campaigns or creating package deals.

However, you shouldn’t resort to the same dishonest methods to fight your competitors on the marketplace. This can harm your brand and your reputation. Be ethical professionals who strive for success through fair competition.

Improper methods of dealing with competitors can damage your business relationships and, of course, can affect your reputation. Remember that it is important to remain an honest and reliable seller on the marketplace.

Product features play a key role in determining the success of marketplace sellers. Many platforms pay great attention to the quantity and quality of these characteristics, since they are the main factor influencing the positioning of products in search results.

The more useful information provided about a product in its characteristics, the higher the likelihood of attracting customer attention and increasing sales. Filling out characteristics incorrectly can lead to missed opportunities and low conversions.

The number of characteristics depends on the trading platform and product type. On average, it is recommended to indicate from 12 to 16 characteristics for each product. However, you should not be limited by this figure, if you can provide even more useful information about the product - this will only help improve your sales position.

A sufficient number of characteristics is important to improve the position of a product in search results. In addition, well-filled specifications will help your customers make an informed choice and ensure that the product meets their needs.

The main advantages of increasing the number of characteristics:

1. Improved visibility: Providing detailed and accurate information about a product helps shoppers find it more easily in search results.

2. More Comparison Opportunities: Well-filled product specifications allow shoppers to compare your product with alternatives and make an informed decision.

3. Increased trust: When customers see that you have extensive information about a product, it builds trust in your company and convinces them of the quality of the product you are offering.

4. Improved buyer experience: When shoppers can find everything they need about a product in its specifications, they can be confident they're making the right purchase.

5. Best positions in search results: Product search platforms on the marketplace take into account the characteristics of the product when forming a rating and issuing search results. The more information you provide about a product, the higher the likelihood of its visibility and high positions in search results.

Of course, it is important not only to indicate a large number of characteristics, but also to do it correctly. Carefully review the requirements and recommendations of your specific trading platform to maximize the potential of completing your specifications. Please ensure that the information provided is clear, accurate and useful.

Summary

Increasing the number of product features on the marketplace has many benefits, such as improved visibility, increased customer trust, and better search rankings. However, it is important to fill out the specifications correctly and provide useful information. Carefully study the requirements of each platform and use the maximum potential of filling characteristics to attract more customers and increase your profits.

"The more useful information provided about a product in its characteristics, the higher the likelihood of attracting customer attention and increasing sales." - Will McDaniel, Internet Marketing Expert at Intel.

Best practices for filling out characteristics on the marketplace

Be careful when filling out the characteristics goods on the marketplace. This is one of the factors that determines the success of your business. Use guidelines and best practices to create informative and compelling testimonials that will help you attract more customers and increase your profits.

Reason 6: Effective advertising is the key to the success of competitors on the marketplace

The opportunity to purchase goods on the marketplace is only the first step to success. To outperform your competitors and increase profits, you need to actively promote your offerings. In this section, we'll look at how effective advertising affects the success of your competitors on the marketplace and what strategies you can use to increase your own sales.

Advertising: internal tools and external channels

To promote products on the marketplace, your competitors actively use both internal platform tools and external channels. Internal tools, such as advertising in competitor cards, product recommendations, and promotion within a category, allow you to attract the attention of potential buyers. For example, a competitor's card ad might look like a recommendation for similar products or a notification about the best price on your product, while an in-category promotion allows your offer to appear above organic search results.

However, external channels also play an important role in a successful advertising campaign. Your competitors are using forum links, influencer posts, and advertising through social media and Telegram to reach more potential customers. The more marketing initiatives launched, the higher the percentage of deals won.

Promotion through your own contact database

One of the most effective strategies used by your competitors is promotion through your own contact database. By working with a loyal audience, your competitors receive not only stable sales, but also positive reviews. It is reviews that have a direct impact on the position of cards on trading platforms.

It is important to pay due attention to interaction with regular customers. For example, using email newsletters or push notifications, you can inform customers about new arrivals, promotions and discounts. Active interaction with customers helps not only to retain them in your offers, but also to recommend your products to friends and acquaintances.

Best practices for effective advertising

• Don't limit yourself to just internal marketplace tools. Use external channels such as social networks, Telegram and forums to attract more potential customers.
• Promotion through your own contact database is an effective way to retain current customers and attract new ones. Interact with customers, inform them about new arrivals and special promotions.
• Evaluate the effectiveness of your advertising campaigns using the marketplace's analytical tools. Study the statistics, determine which methods are most effective for your business, and adjust your strategy.

Ultimately, a successful advertising campaign is not only a tool for attracting more customers to the marketplace, but also a means for increasing profits and strengthening your position in the market. Effective advertising allows you to attract the attention of potential buyers, retain customers and stimulate repeat purchases.

By following best practices and actively promoting your products, you can increase your profits on the marketplace and outperform your competitors.

“Advertising is the engine of sales” - this rule remains relevant in modern Internet business. Use different advertising strategies and don't be afraid to experiment to achieve success in the marketplace.

Review: What to do and what to avoid

By following these recommendations, you can effectively advertise your products on the marketplace and increase your profits. Remember to analyze your results and adjust your strategy to stay competitive in the market.

Reason 7: Errors in organizing deliveries to the warehouse 🚚

When new sellers enter marketplaces, they often decide ship your goods to a warehouse located nearby. They justify this by the desire to save on logistics. However, this approach may result in decreased sales since the offer will only be visible to a limited number of potential customers. It is important to understand that organizing deliveries to a warehouse is a complex process with many nuances that must be taken into account to achieve success on the marketplace.

How can warehousing affect your business?

Adequate distribution of products across warehouses on the marketplace has several advantages that will help you increase your geographic reach and improve delivery speed. Here are some of them:

1. Coverage expansion: If you have several warehouses located in different locations, your offer will be available to more buyers. This will allow you to reach customers in a wider geographic market and achieve higher sales volumes.
2. Fast delivery: The proximity of the warehouse to the buyer's residence allows for faster delivery. Fast delivery is one of the main selection criteria for many customers and can become a competitive advantage for your business on the marketplace.
3. Improved customer service: Distribution of goods across warehouses allows for more efficient inventory management and order processing. This allows for improved customer service, which in turn can lead to increased loyalty and repeat purchases.

What needs to be taken into account when organizing deliveries to a warehouse?

Organizing deliveries to a warehouse is a complex process that requires attention to many details. It is important to consider the following factors:

• Geographical location: Research the market and determine the optimal geographical location of warehouses. Consider the distance to your target audience and distribute your products in such a way that you can deliver orders quickly.
• Warehouse Infrastructure: Ensure that the selected warehouses have the necessary infrastructure to store and process goods. Consider aspects such as temperature conditions, availability of lifts and automatic sorting systems.
• Inventory management: Develop an effective inventory management system to minimize the risks associated with shortages or excess inventory. Automate inventory tracking processes and improve inventory management efficiency.
  
  
• Logistics partners: Select reliable logistics partners who can provide fast and reliable delivery goods to end consumers. Assess their experience, qualifications and reputation in the market.

Are your cards listed on the marketplace in the correct geographic areas?

To check whether product cards are displayed correctly on the marketplace in the required geographic areas, follow these steps:

1. Log in to your shopping account at marketplace.
2. Set a specific location in your profile settings.
3. Visit the product cards and check if the correct information is displayed according to the selected location.
4. Try adding items to your cart and check that the process works correctly.

Example of success

Let's look at the example of the company "a-techno", which sells electronics on the marketplace. They realized the importance of organizing supplies into a warehouse and decided to distribute their inventory across several warehouses in strategic locations.

Thanks to this strategy, a-techno was able to significantly increase its geographic reach and improve its delivery speed. They delivered their products to more than 20 regions, which led to increased sales and increased customer satisfaction.

Results 📊

Errors in organizing deliveries to the warehouse can be noticeable for your business at marketplace. Distributing products across warehouses based on geography and customer needs will help you increase your geographic reach, improve delivery speeds, and improve customer service. Do not neglect these aspects and strive for optimal organization of deliveries to the warehouse for the successful development of your business on the marketplace.

"Successfully organizing warehouse deliveries is an important factor for achieving success in the marketplace. Distributing products across warehouses helps increase geographic coverage and ensures fast delivery. Keep this in mind when planning your business on the marketplace." - April Nelson, e-commerce expert at Coca-Cola.

Reason 8: Improper organization of work

When working on a marketplace, every detail matters. The success of your business depends on how your work is organized and customer questions are handled. Improper organization of work may be one of the reasons why your competitors earn more.

🤔 What mistakes are best to avoid?

1. Lack of quick response to customer questions

Every customer who asks a question wants to receive a quick and useful answer. If you don't respond to your customers within 30 minutes, it could result in lost potential sales. Customers want to be served promptly, and their patience is limited. Be prepared to answer questions quickly and professionally.

2. Incorrect design of the product card

It is very important that your product card is informative and attractive to customers. Errors in the description of the product, photographs that do not reveal all the features of the product, or the indication of inaccurate information can scare away potential buyers. Pay attention to detail and take the time to create a quality product card.

3. Selling low-quality goods

If your business is based on selling low-quality goods, then customers most likely will not come back to you again. The quality of goods is one of the key factors influencing reputation and customer trust. Work only with trusted suppliers and pay attention to the quality of each product you offer.

💡 What can be done to improve the organization of work?

1. Answer customer questions quickly and professionally

Don't waste a minute when a question comes from a customer. Implement a monitoring and notification system to stay informed of all new messages. Train your team to answer customer questions quickly and efficiently. Remember to be polite and provide useful information.

2. Create attractive and informative product cards

Product photos should be of high quality and show all its features. Describe the product fully and accurately, provide technical specifications and other important information. Be honest and avoid false information. It may be worth hiring a professional to create attractive product visualizations.

3. Work only with quality suppliers

The quality of your products is the basis of customer trust . When choosing suppliers, pay due attention to their reputation and product quality. Evaluate products based on the volume of returns and customer feedback. If your supplier does not meet your quality requirements, consider working with another supplier.

📊 Useful information and best practices

🌟 By following these simple but important recommendations, you can improve the organization of your work on the marketplace and attract more clients, which will ultimately lead to an increase in your profits.

"Proper organization of work is the basis of a successful business on the marketplace. Be prompt, provide detailed information about products and work only with quality suppliers."

Reason 9: Refusal to participate in promotions

Promotions and sales on marketplaces are an integral part of a successful business. However, it is surprising how some sellers still do not understand the full benefits they can gain by participating in such initiatives. In this section, we'll discuss why not participating in stocks can be a serious mistake that will hinder your profits.

Why participate in promotions?

Increasing demand and sales

Promotions and sales are a powerful tool for attracting the attention of customers and stimulating their purchases. When a marketplace runs a promotion, participants' products get an advantage in search results, which gives them more visibility and increases their chances of selling. Research shows that during promotions, demand for participants' products can increase by 10-15%. This noticeable increase in orders provides sellers with the opportunity to significantly increase profits.

Price reduction compensation

Of course, one of the main factors of promotions is the reduction in the price of goods. At the same time, many sellers are afraid of losing profits due to lower prices. However, when it comes to goods with the highest markup, the reduction in price is offset by a significant increase in sales volume. Moreover, the trading platform itself may temporarily soften the conditions for participating in the promotion, for example, reducing the commission for goods in certain categories. This allows the seller to maintain a high level of profit and even receive additional benefits.

Increased score and reputation

Participating in promotions helps you become visible and interesting to potential clients. Here, by attracting attention, you can improve your reputation among customers and receive positive reviews about your store and products. This helps you stand out from your competitors and create loyal customers who will come back to buy again and again.

What might be stopping you?

Sanctions from the marketplace

Refusal to participate in promotions may lead to the imposition of sanctions on your store by the marketplace. Carrying out promotions is not only an opportunity for sellers, but also an important element of the strategy of the marketplace itself. Declaring your store not participating in the promotion means refusing cooperation and partnership with the platform. This can affect your search rankings and reduce your store's visibility in the eyes of potential customers.

Losing Customers

Having your store out of stock during promotions can be frustrating for your loyal customers. They may be disappointed that you don't offer discounts or special offers that other sellers provide. This can lead to a loss of customer loyalty and a decrease in the frequency of their purchases. The loss of customers is the loss of potential revenue and profit that could be obtained by attracting them during promotions.

Benefits of participating in promotions

1. Increased sales and profits.
2. Compensating for price reductions through more orders.
3. Increasing the store's ratings and reputation.
4. Initial partnership with the marketplace.
5. Attracting customer attention and creating loyalty.

How can I help you make the right decision?

Based on the benefits, sellers on marketplaces should carefully consider the possibility of participating in promotions. The profitability of this strategy is supported not only by data and facts, but also by understanding buyer behavior. If your goal is to increase sales and make more profit, promotions and sales are what you need.

However, before deciding on your participation in promotions, it is recommended that you familiarize yourself with the rules and policies of the marketplace to avoid possible problems. Be aware of pricing policies, fees and other terms. You can also reach out to experienced marketplace sellers or a consultant in the field for more tips and tricks.

Results

Refusal to participate in promotions on the marketplace is a missed opportunity for growth and increasing your profits. Promotions and sales allow you to attract more customers, increase demand and sales volume, improve the store’s reputation and maintain partnerships with the marketplace.

If you are still unsure whether to participate in the promotions, ask yourself the following questions: “How much loss of profit are you willing to suffer by not participating in the promotions?” and “What growth and benefits can stocks bring you?” And remember that the right decision is the strategy that will help you achieve your business goals and increase your profits.

"Participating in marketplace promotions is a strategy that can bring significant increases in sales and profits. Don't miss the opportunity to attract more customers and build loyalty with discounts and special offers. " - Igor Raskin, marketplace marketing expert.

Now that you understand the importance of participating in promotions and sales on the marketplace, you can start planning and implementing your stock strategy to increase your business's profits.

Note:

Participation in promotions requires careful planning and execution of marketing and product strategies. Before participating in promotions, read the rules and policies of the marketplace to avoid possible problems.

🏆 Reason 10: Increase your profits by working with seasonal goods!

Why is it important to work with seasonal products?

Creating and expanding the assortment in a store on the marketplace is a key factor in a successful business. However, to achieve maximum profits, you must be able to adapt to the needs and seasonal trends of customers.

Adding seasonal items to your catalog can have a significant impact on your bottom line. For example, the holiday season, when shoppers are actively looking for New Year's products, presents huge sales opportunities. Research shows that some retailers increase their turnover by 200% or more by adding popular Christmas accessories, gifts, toys and candles to their catalogue.

How to find seasonal items?

Determining which items are seasonal can be challenging. However, there are a few ways to help you find popular seasonal items:

1. Use services like Google Trends to learn about trends and popular searches during certain times of the year.
2. Refer to the ELBUZ platform to obtain analytics and sales dynamics of past years. This will help you identify the most in-demand products each season.

How to order seasonal items?

Identifying sources for seasonal items is only the first step to success. To maximize the benefits of seasonal sales, it is necessary to purchase the right batch of goods.

Research previous years and study the sales dynamics of seasonal products. This way, you can more accurately determine purchase volumes to avoid stockouts or shortages during peak demand.

What to do with seasonal goods?

Once you receive a shipment of seasonal goods, you need to develop a strategy for selling them. Here are some tips to help you increase your profits:

• Actively promote seasonal items on all platforms and marketing channels available to you.
• Create attractive promotions, discounts and bonuses to attract the attention of customers.
• Consider creating special collections of seasonal items to make it easier for shoppers to find the items they want.
• Consider customer insights and feedback to tailor your seasonal product offerings to their needs.
  

🌟 Expert tip:

"It is important to understand that working with seasonal goods is not limited to only by adding them to the catalog. The seller must actively attract the attention of buyers to these products through advertising, as well as take into account their preferences and requests. Do not forget to update and adapt your assortment to be one step ahead of competitors." - Nina Derkach, marketplace marketing expert.

Summary

Working with seasonal goods is one of the leading factors success of your business on the marketplace. It allows you to scale your assortment to meet the needs of customers at certain times of the year and increase your profits.

Don't miss the opportunity to do a market analysis and identify popular seasonal products. Buy and advertise them actively, adapt the assortment to the needs of customers and remain the leader in your segment. And remember, successful sellers on the marketplace actively work with seasonal goods - this helps them achieve maximum profits and keep competitors at a distance.

📊 Review: How to Increase Profits When Working with Seasonal Products

Reason 11: Insufficient number of products on the marketplace: problems and solutions

When it comes to trading on marketplaces, the number of items in stock plays a huge role in your success. Marketplaces, when ranking product cards, take into account the actual number of goods in stock. If there are few of them, then your card will receive unfavorable positions in search results. After all, trading platforms promote offers that can satisfy current demand.

Problems related to insufficient quantities of goods in stock

1. Deterioration of positions in search results. Marketplaces always strive to offer customers the most relevant and high-quality products. If your product is constantly out of stock, the marketplace will begin to reduce its relevance and position in search results. As a result, your competitor who masterfully manages their inventory will receive more attention from potential buyers.

2. Lost potential sales. If people are searching for products and your product is out of stock, they will simply move on to competitors who can offer what they are looking for. Your balances are a key factor in customers' decision to purchase on the marketplace.

3. Reduced reputation and trust in your brand. Constantly being out of stock can damage your brand's reputation. Buyers will begin to doubt your reliability and will prefer competitors who can offer a stable availability of products.

All of these issues can seriously impact your business and lead to missed opportunities and lost profits.

Solutions to the problem with a limited number of products on the marketplace

1. Ensure stable availability of products. Try to always have enough products in stock to satisfy customer needs. Study demand, analyze data and forecast sales volumes to properly plan inventory.

2. Use balance synchronization services. If you work on several marketplaces, it is important to be able to automatically synchronize product balances. One of these services, ELBUZ, can help you manage inventory at different sites, providing up-to-date information about the availability of goods.

3. Analyze and optimize your logistics. Sometimes the stock-out problem is related to problems in the logistics processes. Evaluate your supply chain, pay attention to the time spent on deliveries and order processing. Optimize processes to improve delivery speed and service levels.
   
   

Things to keep in mind when managing inventory and practices that benefit your business:

So, by managing inventory inventory on your marketplace, you can overcome potential ranking problems and attract more buyers. Be a responsible seller and ensure your customers have a stable supply of goods - this is one of the key factors for successful trading on the marketplace.

"Sellers are showing interest in a service such as ELBUZ, which can synchronize balances on different marketplaces. This allows you to immediately update information about the availability of goods and avoid problems associated with a shortage of goods in stock." - Alena Yatsenko, e-commerce expert at ELBUZ.

Don't forget that control over inventory is not only the main key to successful sales on the marketplace, but also the key to the success of your business as a whole.

Summary table

And remember: your success on the marketplace depends on How competently do you manage inventory balances? Be proactive and apply these tips to your business to significantly increase your profits and stay ahead of your competitors on the platform.

🛒💪📈

Reason 12: Huge number of products in highly competitive niches

Niches related to the sale of shoes, clothing, cosmetics and other everyday goods are the most highly competitive on marketplaces. How to cope with this challenge and start earning more? In this section, we'll look at a few tips that will help you increase your sales and profits.

Narrow product direction

Instead of rushing into a heated battle with sellers who are already have proven themselves and are able to offer lower prices due to a large flow of orders, it is recommended to initially concentrate on a narrow niche of goods. Choose a category where the number of offers is small compared to the rest of the products in the category.

For example, there are over 63,000 shoes available on Rozetka, but the number of slippers is limited to only 700. Introducing items that complement the core product range in the category can attract the attention of buyers and help you stand out from competitors .

Selecting Unique Product Designs

For an added competitive advantage, it is recommended that you consider selling unique product designs. These could be handmade products or products from young brands that are not yet popular but have potential in the market.

To do this, it is necessary to conduct comprehensive research to identify a suitable product line. Pay attention to current trends and buyer interests. This will help you provide unique designs that will be in demand in the market.

The importance of checking your assortment

For successful sales on the marketplace, you need to constantly monitor the status and effectiveness of your product assortment. Regularly check the number of items and their popularity among buyers.

If certain products in your catalog are not selling as well as the rest of the products in the category, you may want to reconsider your strategy. Remove unpopular items and add new ones that will enrich your assortment and attract more customers.

Summary

The above recommendations can help you compete successfully on the marketplace in highly competitive niches and increase your profits. Narrowing your assortment, choosing unique products, and regularly checking the status of the items offered will help you stand out from your competitors and attract more customers.

However, remember that every business is unique and it is important to conduct your own analysis to determine the most effective strategies. When updating your product range or introducing new products, be prepared for different situations and quickly adapt to changes in the market environment.

" Shoes and clothing are the main products on Rozetka, whose assortment includes several million items. But this does not prevent small companies from successfully making money money on the marketplace,” notes Olga Chashchina, marketing and e-commerce expert at Rozetka.

Gain leadership in the marketplace: 12 ways to outperform your competitors

Low sales compared to similar offerings from competitors can be caused by a number of reasons that need to be identified and addressed. The success of top competitors in the marketplace is not an accident, and you can use their methods and strategies to grow your business and increase your profits. In this article, we'll look at 12 key factors that influence your marketplace competitors' success and share useful tips on how to apply this knowledge to your own business.

1. Selecting a product category

One of the most common factors influencing the success of competitors , - the correct choice of product category. If you choose a category with enormous competition, there is a chance that your products will get lost among the huge number of similar offers. It is recommended to do your market research and choose categories with less competition where you can stand out and attract more customers.

2. Design and filling of product cards

Incorrect design and insufficient filling of product cards is another factor that can reduce the visibility of your offers on the marketplace. Upload high-quality photos, describe product features in detail, and provide useful information to help the buyer make the right choice. Well-filled product cards will rank higher and attract more customers.

3. Monitoring the actions of competitors

To keep abreast of events and prevent possible artificial deterioration of the rating, it is recommended to monitor the actions of competitors on the marketplace. Carefully study their strategies, promotions, price changes and delivery logistics. This will help you adapt to market changes and make better marketing decisions.

4. Ensuring Proper Logistics and Product Availability

One of the main reasons why competitors may outsell you is product availability and fast delivery logistics. Buyers prefer to buy from sellers who always have goods in stock and deliver on time. Therefore, it is important to develop an effective inventory management system and ensure constant availability of goods in the warehouse.

5. Participating in promotions and working with pricing

Marketplace clients are interested in the lowest prices, and sometimes price can be a more important factor than the quality of goods. Run promotions, offer discounts, and develop flexible pricing that will meet customer needs while ensuring your profitability.

6. Automation of the control process

To effectively control your sales and competitors on the marketplace, it is recommended to use special services designed to automate marketplaces. These tools will help you track rankings, control prices, and analyze data, allowing you to make more informed decisions and optimize your business.

Summary: What to do and what not to do

Below is a table that outlines the main actions you should take to outperform your competitors in the marketplace, and then, what not to do:

Ultimately, beating your competitors in the marketplace is possible if you proactively implement these 12 tips, troubleshoot problems that arise, and continually improve your sales strategies and techniques. Success in business requires constant market research, competitor analysis and adaptation to new conditions. Be attentive and ready to learn, and your commercial activity on the marketplace will definitely stabilize and bring you the desired profit.

"The methods and strategies of leading competitors can often serve as a source of inspiration and useful ideas for growing your business on the marketplace." - Oksana Bozhko, expert in the field of marketing and online trading at Makeup.

As you can see, successful competition on the marketplace requires you to have a versatile approach and constant development. Don't be afraid to experiment, study the market and make proactive marketing decisions, and your business will inevitably reach new heights.

Frequently asked questions on the topic "12 reasons why your competitors they earn more on the marketplace"

Thanks for reading and guide star to success 🌟

The remarkable thing is that you have reached the end of this article! Congratulations on gaining knowledge that will take you to the next level in your marketplace business. Now that you have a better understanding of the factors that influence your competitors' success, you have a major advantage - knowledge.

Now imagine that you, like a falcon, soar above your competitors, guaranteed success accompanies you every step of the way. All you have to do is apply these steps to your own business and reach your maximum potential.

Remember that success comes to those who are ready to go further, who introduce new ideas and strive for constant development. You are the person who decided to stand out from the crowd and create your own magnificent future.

Believe in yourself, friends, and never doubt your capabilities. Knowledge is the key to success, and you already hold it in your hands. Use it wisely and pave your way to financial independence and prosperity.

Are you happy with your new role of superiority over your competitors? We are sure yes! So go ahead, welcome to the world of maximum profit on the marketplace. Shine and impress!

You are a real pro! 🚀💪