Apple products remain extremely popular among teens in the United States, where the majority of them own an iPhone and use other company devices such as the Apple Watch and Apple Pay, according to a new survey.
Apple Popularity with Teens
iPhones Everywhere
A recent Piper Sandler study found that the vast majority of American teenagers exactly 85% own an iPhone and do not plan to change it to another brand of smartphone. This fact demonstrates the enormous popularity and devotion to the Apple brand among the younger generation.
Apple Watch takes over the market
According to the same survey, 34% of teens use Apple Watch , and this figure remains stable compared to the previous report. In addition, there is a growing interest in purchasing these smartwatches - 13% of respondents plan to buy an Apple Watch in the next 6 months. Overall, only 39.4% of teens use a smartwatch, making the Apple Watch the clear leader in this segment among young people.
Spotify leads Apple Music
In the field of music streaming services, Spotify is the leader, it is used by almost two thirds of the teenagers surveyed. At the same time, only 30% use Apple Music, which indicates a more modest popularity of this service among the youth audience.
Streaming video services
However, the Apple TV+ video streaming service is not in significant demand among teenagers - less than 5% of them watch it daily. In comparison, 30% of young people prefer Netflix daily, and about the same number use YouTube.
Payment preferences
In the field of payment systems, Apple Pay has become the undisputed leader among teenagers - 44% of them have used this service in the last month. However, for direct money transfers, young people prefer services such as Cash and Venmo.
Glossary
- Piper Sandler - American investment company
- Apple - leading technology company, smartphone manufacturer , computers and other devices
- iPhone - a popular line of smartphones from Apple
- Apple Watch - a line of smart watches from Apple
- Spotify - Swedish music streaming service
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Answers to questions
What percentage of American teens own an iPhone?
What percentage of teens use an Apple Watch?
Which music streaming service is more popular among teenagers - Spotify or Apple Music?
How popular is the Apple TV+ video streaming service among teenagers?
Which payment service is most popular among teenagers?
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Discussion of the topic – Zoomers prefer Apple: iPhone and Watch are in the top, but not entertainment services
According to a new report from Piper Sandler, 85% of US teens surveyed own an iPhone and have no plans to switch brands. 34% use an Apple Watch, and 13% plan to purchase an Apple smartwatch in the next 6 months. However, only 39.4% of zoomers use Apple Music and Apple TV+.
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Виталий
These numbers are not at all surprising. 🤷♂️ Many of my friends use Apple gadgets because of the prestige of the brand. They think it's fashionable and cool.
Алексей
I fundamentally disagree! 😡 Apple Watch is a rather useless device that duplicates the functions of a smartphone. Why overpay for it?
Эмили
What about workouts and health tracking? 🏃♀️ Apple Watch does a great job with this and helps you lead an active lifestyle.
Лукаш
And I prefer more budget options for gadgets. 💰 Why overpay for a brand when there are decent alternatives at a reasonable price?
Сара
I like the Apple ecosystem - all gadgets work perfectly together. 👌 It's convenient and saves time.
Юрий
Ha, I thought only older people were such grumps and skeptics! 🧓 Relax guys, life is too short to grumble about modern technology. 😂
Грэм
These trends don't bother me at all! 👴 When we were young, we did without all these things, and nothing, we lived normally. Why buy all this nonsense? 😒
Изабелла
I agree, the Apple ecosystem is one of its main advantages. 💻 All devices synchronize and work together, saving time and simplifying many tasks.
Жак
Apple Music and Spotify are two different services. 🎧 The first has better selections and playlists, and the second offers a wider catalog of music from independent artists.
Амина
I work in the fashion industry and everyone there only uses Apple products. 💄 It's a kind of status symbol in certain circles.
Марко
Many people love the Apple ecosystem because of its convenience. 🍎 But there are open source analogues that provide much more freedom and customization.
Магдалена
Do you think that Zoomers’ passion for Apple products is not related to how cool and youthful the image this company creates for itself? 😎 Advertising and marketing clearly played a role.
Франческо
I recently switched to an Android smartphone and have no regrets. 📱 Much more settings and functions than in iOS. Although, of course, the Apple brand is highly idealized among young people.
Матильда
I'm not surprised by the popularity of Apple Pay. ⌚ It is very convenient to pay with one touch from a smart watch. Zoomers simply value their time and convenience.
Каміль
Apple's closed ecosystem is a big problem. 🔐 Lack of choice and freedom ultimately leads to higher prices for products and inflated prices for consumers.