Those who think Google search results have gotten worse won't have to feel alone anymore. This conclusion was made by German researchers from the University of Leipzig, Bauhaus University Weimar and the Center for Scalable Data Analytics and Artificial Intelligence. Over the course of a year, researchers analyzed 7,392 requests for product reviews on search engines Google, Bing and DuckDuckGo.
Search junk and SEO spam
Researchers have confirmed that “unfair content, especially in product searches, continues to clutter search results.” Many of the product-related results found turned out to be just intrusive SEO product review spam, as reported by Mashable.
It became clear that spam sites are quite common and occupy leading positions in Google rankings. This is a kind of “cat and mouse game between search engines and SEO spam,” the researchers say.
SEO is a never-ending battle, and we're seeing repeated patterns of review spam that pop in and out of results as search engines and SEOs constantly change their algorithms .
- the report says.
A Google spokesperson said the study "does not reflect the overall quality or usefulness of search." They noted that the study focused only on a narrow set of queries related to product searches.
Additional information
- Google is one of the leading search engines in the world, founded in 1998.
- Bing is a search engine owned by Microsoft Corporation.
- DuckDuckGo is a search engine known for its focus on protecting users' personal information.
- SEO - optimization of a website to increase its visibility and ranking in search engines.
Frequently Asked Questions
Why has Google search gotten worse?
Research shows that Google search results can be cluttered with low-quality content and SEO spam, especially in product searches.
Which search engines were examined?
The search engines Google, Bing and DuckDuckGo were examined.
What do researchers say about search engine spam?
Researchers note that search engines and SEO specialists are engaged in a constant battle against SEO spam, changing their algorithms and parameters to combat it.
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German researchers have concluded that Google search has become worse due to SEO spam. Find out the details and how it affects you.
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