YouTube is experimenting with bringing back a simplified version of its Premium subscription after raising prices for the standard plan, offering users the ability to watch ad-free videos at a more affordable price.
Return of YouTube Premium Lite
New life for lightweight subscription
At the end of 2023, YouTube discontinued the Premium Lite service in a number of countries where it was available. However, after significantly increasing the cost of the full Premium version, it seems that the company has decided to bring this option back to the market.
Features of the Lite tariff
The YouTube Premium Lite subscription allowed users to enjoy viewing content without advertising inserts. Unlike the full-fledged Premium, the Lite version did not include access to YouTube Music and the function of downloading videos for offline viewing.
Reasons for the revival
Interest in YouTube Premium Lite has seen a resurgence after the price of the standard Premium plan increased to 55%. According to unofficial sources, Google has begun testing lightweight subscriptions again, despite its apparent elimination last year.
Testimonials from users
Australian musician John Manzano posted a screenshot of the A$11.99/month Premium Lite offer. Similar reports came from German users who were offered the YouTube Premium Lite plan for €5.99 per month. Google representatives confirmed that this is not a return of the old tariff, but a test of a new subscription plan.
Glossary
- YouTube is a popular video hosting site owned by Google
- Premium - an extended paid subscription to YouTube with additional features
- Lite - a lightweight version of the subscription with a limited set of features
- Google - American technology company, owner of YouTube
- YouTube Music - streaming music service from YouTube
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Discussion of the topic – YouTube Premium Lite: The Return of the Ad-Free Budget Subscription
YouTube is reinstating Premium Lite subscriptions in select countries after canceling them in September 2023. This option allows users to watch videos without ads, but does not include access to YouTube Music and offline viewing. The return is due to an increase in prices for the full version of YouTube Premium.
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Isabella
Wow, YouTube is testing Premium Lite again! 🎉 I wonder if it will be available in other countries? I would love to try this subscription option.
Hans
Yes, Isabella, this is good news! I'd rather pay less just for no ads. I don't need all these extra Premium features.
Francois
I agree with Hans! I hope that this option will appear in France as well. I wonder how this will affect the number of regular Premium subscribers? 🤔
Elena
Do you guys think this might just be a ploy by YouTube to justify raising the price of the full Premium version? 🧐
Giovanni
Honestly, I would still prefer the full Premium version. Offline viewing and YouTube Music are more important to me than saving a few euros. 🎵📱
Olga
I think this is a great idea! All I want is to watch videos without ads. I hope this option will appear in Ukraine too! 🇺🇦
Arthur
All this fuss with subscriptions is complete nonsense. Previously, everything was free, and no one complained. Another attempt to pump money out of users. It would be better if the quality of the content was improved, and not these useless subscriptions were created.
Maria
Arthur, times are changing! Creating content costs money, and if we want quality videos without ads, we need to be willing to pay. I'm for Premium Lite - a reasonable compromise between price and functionality. 💡💰