YouTube is expanding its advertising capabilities by introducing ads to show during video pauses. The move follows successful testing and aims to create a less intrusive advertising experience for users.
Advertising on pause
New advertising format on YouTube
YouTube has officially announced the large-scale rollout of pause screen ads to all advertisers following a successful testing period.
History of the development of the idea
The concept of showing ads during a pause is not innovative. Six years ago, the first signals about the possibility of such an advertising format appeared. A year and a half ago, Google, which owns YouTube, announced plans to introduce this type of advertising on its platform.
User reviews and reactions
Oluwa Falodun, YouTube communications representative, shared with The Verge: "We've seen positive response from advertisers and viewers alike, which has led us to expand the availability of paused advertising to all advertisers."
New Format Implementation Stages
YouTube launched a paused advertising pilot in 2023 with a limited number of advertisers. In April of this year, Philipp Schindler, Google's chief business officer, spoke about the success of this format and its profitability for the company.
Last week, Reddit users began reporting increased use of paused advertising, as 9to5Google subsequently reported.
Goals and Outlook
YouTube says paused advertising is designed to provide a "less intrusive" experience for users. However, the company did not specify whether the frequency of regular advertising will decrease as a result of this innovation. It's worth noting that YouTube has already experimented with longer, less frequent ads, and introduced unskippable ads in 2023.
Glossary
- YouTube is a popular video hosting site owned by Google
- Google is an American transnational corporation specializing in Internet services and products
- Reddit is a social news site on which registered users can post links to any - information on the Internet
- The Verge - American technology news site
- 9to5Google - technology blog focusing on news related to from Google
Links
- The Verge: Pause Advertising Warning
- The Verge: Announcement of YouTube's plans to implement paused advertising
- TechStory: YouTube Experiments with Paused Ads
- 9to5Google: Reports of widespread advertising on pause
- Engadget: YouTube Experiments with Longer, Less Frequent Ads
Questions and Answers
What are YouTube pause screen ads and when were they introduced?
How does YouTube explain the introduction of pause advertising?
Will the introduction of paused advertising affect the frequency of regular advertising?
When did the idea of pause advertising first come up?
What other advertising experiments has YouTube been running lately?
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Discussion of the topic – YouTube introduces pause advertising: a new way to monetize videos
YouTube has officially confirmed the rollout of pause screen advertising for all advertisers following successful testing. This feature will allow the platform to increase advertising revenue and provide advertisers with new opportunities to reach audiences.
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Liam
Well, now the advertising is on pause. YouTube has become completely insolent. 😤 Soon we’ll be watching advertisements in our dreams.
Sophie
Liam, I understand you, but let's look at this from the other side. Maybe this will reduce the number of advertisements while watching a video? 🤔 I would rather have one ad paused than five while watching.
Miguel
Sophie, I agree! If it actually reduces interruptions while watching, then I'm all for it. The main thing is that YouTube does not abuse this new format. 🙏
Hans
You are all naive. Do you think they will remove advertising from the video? No matter how it is! They will simply add even more advertising wherever possible. Money doesn't smell, you know.
Chiara
Hans, don't be such a pessimist! 😊 Maybe YouTube will listen to users and find a balance. After all, if we all move to other platforms, who will they serve ads to?
Liam
Chiara, I would like to believe this. But I have an idea - let's start a petition asking for fewer ads during videos in exchange for paused ads. Who's in favor? ✋
Ewa
Liam, great idea! 👍 I will support such a petition. It might even be possible to negotiate some kind of compromise with YouTube. The main thing is to act together.
Oleksandr
But I’m thinking, maybe this is a good reason to upgrade to a paid subscription? No advertising and support for content creators. Although, of course, not everyone can afford it... 💸