Starting with iOS 14.5, Apple requires app developers to notify users about widespread tracking of their activity so they can opt-in or opt-out of such tracking. Google apps stopped certain tracking methods in 2021 due to Apple's requirements. However, YouTube is preparing to ask iOS users for permission to enable "more personalized advertising."
Ad Personalization
Tracking Request
YouTube for iOS will soon include a one-time request to allow third-party tracking of user activity apps and websites to deliver personalized advertising and analytics. Users will be asked to choose one of two options:
- Allow activity tracking for personalized advertising and analytics.
- Opt out of activity tracking. In this case, advertising will be less personalized, which may result in less relevant ads or more repeated ads.
Exceptions
The tracking permission prompt will not be shown to YouTube Premium subscribers and users with children's accounts.
Changing settings
Users will subsequently be able to change their activity tracking permission through the iOS settings section: Settings > Privacy and Security > Tracking".
Glossary
- Apple is an American corporation, manufacturer of personal and tablet computers, audio players, smartphones, and software.
- iOS is a mobile operating system developed by Apple for smartphones, tablets and players.
- Google is an American transnational corporation, a developer of Internet services and products.
- YouTube is a video hosting company that provides users with services for storing, playing and distributing video materials.
Links
Answers to questions
What has changed in Apple's requirements for app developers starting with iOS 14.5?
Apple began requiring developers to notify users about broader tracking of their activity and obtain consent or opt-out of tracking.
How has Google responded to Apple's new requirements in 2021?
In 2021, Google apps stopped using certain tracking methods (IDFA) to comply with Apple's new requirements to not display a tracking notification.
What notification is coming soon to the YouTube iOS app?
YouTube for iOS users will soon be prompted to enable "more personalized ads" through the App Tracking Transparency (ATT) mechanism, allowing activity to be tracked across other apps and sites for advertising and analysts.
What choices will YouTube users have in this notification?
Users will be able to choose from two options: “Allow” activity tracking for personalized ads or “Do Not Track” for less personalized ads.
Which users will YouTube not show this notification to?
The notification will not appear for YouTube Premium subscribers or users with children's YouTube accounts.
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Discussion of the topic – YouTube on iOS will ask for permission for personalized ads
2024-06-21
The YouTube app for iOS will soon begin asking users for permission to track their activity to show more personalized ads, in accordance with new Apple rules.
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Валентин
Complete nonsense! 😡 This is another attempt to rob users through advertising. YouTube will literally spy on us in order to push ads in more efficiently.
Олеся
Undoubtedly, Google has one goal - to earn more from advertising. 💰 But this is also beneficial for the user - more relevant, and therefore less annoying advertising.
Жак
I am for transparency! 🔍 Users finally realize that their activity is being tracked. But why hasn't Google made opt-out by default?
Адам
This is normal practice in the era of big data. 📊 YouTube warns and gives you a choice, unlike many other services.
Мария
In my opinion, there is nothing wrong here. 👍 This way we will get more useful advertising instead of intrusive nonsense about weight loss or casinos.
Карл
Brrr, another one wants to follow me. 🕵️♂️ Leave me alone with your advertising, you brainless boobies! I'll turn this shit off.
Анджей
For me, it’s better to let them track and show relevant advertising than to always play the same thing. 😒 And privacy settings will help those who are against it.
Джулия
I'm glad Google cleared things up! 👏 At least now we understand what we pay for when watching free content. Great balance of transparency and user choice.