YouTube is stepping up its fight against ad-free viewing by blocking third-party apps and extensions that allow you to avoid viewing ads. This policy is aimed at providing a decent income for content creators, but causes dissatisfaction among users.
Block blocking
Viewing problems
YouTube has decided to take a more proactive approach to restricting ad viewing. The company will intentionally disrupt third-party applications and extensions that block advertisements during video playback on the platform. Users of such software may experience issues such as content unavailability messages or buffering delays.
Source of income
The platform justifies such a step by the need to ensure adequate income for content creators, because advertising is their main source of income. Blocking ads deprives them of proper remuneration for their work. As an alternative, YouTube offers a paid Premium service that allows you to watch videos without ads.
API Restriction
The restriction applies to the application programming interface (API) through which third-party applications get access to YouTube videos. Although specific applications are not named, there are a number of applications and extensions that provide ad-free video viewing on the platform.
Active measures
According to The Register, recently YouTube has been actively fighting ad blocking . Last year, the company admitted that it uses special programs to detect relevant extensions, which caused slow loading pages in the Firefox browser. It even led to privacy complaints in Ireland.
Blockers on the rise
A survey by Ghostery, a privacy software company, found that about half of respondents (49%) have become more likely to use ad blockers through Google's efforts to combat them. According to the study, most Americans now use ad blocking, which is also recommended by the FBI for safe web browsing.
Glossary
- YouTube is a popular video platform that allows you to view, download and distribute video materials.
- Google is a technology giant, search engine developer and owner of YouTube.
- Ghostery is a company that develops software to protect user privacy by blocking ads and trackers.
- The FBI (Federal Bureau of Investigation) is a US law enforcement agency that recommends using ad blockers for Internet security.
Link
- YouTube notification about restricting access to content
- The Register's article on YouTube's fight against ad blocking
- Reddit discussion about slow page loading in Firefox over detection of ad blockers
- Article on privacy complaints in Ireland over YouTube's fight against ad blocking
- Ghostery survey on rise of ad blocker use due to YouTube policy
- FBI recommends using ad blockers for safe web browsing
Answers to questions
Why YouTube is stepping up its fight against ad blocking ?
What problems can users of YouTube ad blockers have?
What alternative does YouTube offer to watch videos without ads?
What is the API and how is it used to block ads on YouTube?
Are ad blockers growing in popularity because of YouTube policies?
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Discussion of the topic – How will YouTube block apps for watching ad-free videos?
YouTube is stepping up its fight against ad blocking. The company will intentionally disrupt programs and extensions that block ads while watching videos. Users may experience playback issues.
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Артур
Isn't this too much of a monopoly on YouTube's part? They try to dictate how we view content. 👎
Марія
I understand their position - content creators deserve to be rewarded. But they could offer more attractive premium subscription packages for YouTube Premium. 💰
Павло
Of course, advertising is a source of income, but they must take into account the interests of users. Excessive advertising can drive people away from the platform. 🤔
Ганна
Don't more visitors mean more ad views? Maybe they should focus on engaging the audience instead of restricting user rights. 💡
Роберт
Nothing new, big corporations are always looking to maximize profits without caring about our interests. I will continue to use ad blockers. 🙄
Фрітц
I don't mind paying for good content, but they need to improve their premium offerings. Maybe it's worth offering flexible packages at different prices? 💎
Річард
What are you all worried about? I haven't seen ads on YouTube for 10 years, because I use the corresponding extensions. If you want, I will tell you which ones! 😉🚫
Себастьян
I am concerned about this move by YouTube. Do they not violate the right to free access to information? This could set a dangerous precedent. 🚨
Іван
It's silly of them. People will simply switch to other platforms where there are fewer ads. YouTube will lose its audience because of its greed. 🤷 ♂️
Григорій
All these newfangled tricks with advertising - just nonsense! In my day we watched TV without all that nonsense. 😤 Leave me alone with your gadgets!
Софія
Grigory, you should not be so categorical! 🙃 We live in a digital age, and advertising is an integral part of the business model. But I agree that a balance is needed between the interests of users and content creators.
Томас
And what if content creators start moving to other platforms because of YouTube's restrictions? This can lead to market monopolization. 🤔
Емілія
Perhaps it would be better to introduce a "watch a short ad before the video" option for those who don't want to pay for a premium? So everyone will be satisfied. 💡
Філіп
Why doesn't YouTube offer content creators a bigger share of advertising instead of forcing users? So everyone wins! 💰
Наталія
Unfortunately, large companies often forget about the needs of users. I hope this situation will make them reconsider their policy. Otherwise, they risk losing their audience. ⚠️