YouTube continues to crack down on ad blockers for mobile devices, making it more difficult to access content and offering premium subscriptions to avoid viewing ads.
Ad blockers
Introduction
Video platform YouTube introduces new measures aimed at limiting the use of third-party applications , blocking ads when watching videos on mobile devices. The service administration states that such programs violate the Terms of Use because they do not allow content creators to receive compensation for viewing advertisements.
Access restrictions
Users may encounter problems such as buffering delays or access error messages. The platform intends to make it difficult or completely block access to content for such applications.
Alternative solutions
YouTube offers two solutions to the problem. The first is to subscribe to a paid premium access, which allows you to watch videos without ads. In Ukraine, the subscription cost is 99 UAH per month for one account, 149 UAH for a family subscription (up to 6 people over 13 years old) and 59 UAH for students.
Previous measures
Back in November 2022, YouTube launched a global campaign to combat ad blockers. Initially, users with active blockers received pop-up notifications about Terms of Use violations. Then a restriction was introduced in the form of the ability to watch only three videos before blocking further access. In addition, Google announced possible problems with loading and delays when using blockers.
Paused Ads
In addition to these measures, YouTube is considering showing ads when videos are paused. Testing of this feature began in May last year, and the results were positive.
Glossary
- YouTube is a popular video hosting platform owned by Google
- Ad blocker software , designed to block the display of advertising content on websites and applications
- YouTube Premium - a paid subscription to YouTube that allows you to watch videos without ads and with additional features
Links
Answers to questions
What measures does YouTube take against ad-blocking apps?
Why is YouTube struggling with ad blockers?
What alternatives does YouTube offer for ad-free viewing?
What measures have previously been taken against ad blockers?
What additional measures may YouTube take to display ads?
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Discussion of the topic – YouTube blocks access to its videos for ad-blocking apps
The popular video hosting site YouTube has declared war on applications that allow you to watch videos without ads. The service is strengthening measures against third-party programs that violate the rules of use of the platform.
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Артем
Blocking ads on YouTube prevents bloggers from making money. They create content, and blockers prevent them from monetizing it 😕
Катерина
I agree, advertising is really important for funding many channels. But on the other hand, someone just doesn’t want to see her 🙄
Марсель
YouTube Premium is a good solution for those who don't like ads. I subscribed to it and now the viewing experience is much more enjoyable! 👍
Ольга
I don't mind advertising, but sometimes it can be too intrusive. That's why I use a blocker, but I try to watch the channels I like without it 🤷♀️
Роберт
I don't like these changes! 😠 I love watching YouTube without ads, and these new restrictions are very disappointing.
Томас
Did you know that in the good old days there were no advertisements on YouTube? Just a video and that's it! 😄 These newfangled things only spoil all the fun.
Софи
I understand bloggers, but advertising is sometimes too intrusive. Maybe they could develop some kind of system where viewers choose which advertisements they want to see? 🤔
Виктор
Overall, I support these changes. Bloggers deserve compensation for their work, and advertising is one way for them to get it 💰