Yaroslava Gres and the Gres Todorchuk agency are finishing their work on UNITED24 after a long cooperation, leaving behind significant achievements in fundraising and promotion of Ukraine on the international arena.
Termination of cooperation
Announcement of termination of work
Yaroslava Gres, managing partner of PR agency Gres Todorchuk, announced the end of their work with the fundraising platform UNITED24. The announcement appeared on her Facebook page, although the specific reasons for the decision were not disclosed.
Future plans
In her post, Gres noted that she is returning to the agency as CEO, where she will continue her activities for the benefit of Ukraine. She hinted at new perspectives, using the metaphor of "a new peak on the horizon."
History of cooperation
Gres Todorchuk's team initially joined UNITED24 to launch the platform, given their expertise in communications. However, what was planned as a short-term project turned into a 2.5-year collaboration.
Achievements of UNITED24
More than $660 million was raised during the platform's lifetime, and the audience reached 14 billion contacts. Yaroslava expressed her gratitude to everyone who participated in the project and contributed to its development.
Creative initiatives
Gres emphasized the variety of implemented projects: from "Azovstal" bracelets to the "Operation "Unity"" campaign, from Light Up Ukraine to "The Power of Ukrainian Stone", from Lego with Ukraine to raising funds for naval drones. She especially noted the last collection for "Okhmatdyt", which collected 320 million hryvnias, calling it a manifestation of "Great Ukrainian Unity".
International recognition
According to Gres, UNITED24 has become a "powerful voice of Ukraine in the world", attracting the cooperation of world stars, such as Imagine Dragons, Mark Hamill, Barbra Streisand and Alyssa Milano.
Glossary
- UNITED24 is a fundraising platform created by the Ukrainian authorities on May 5, 2022 to support of Ukraine after the start of the full-scale invasion of Russia.
- Gres Todorchuk is a Ukrainian PR agency that specializes in communication projects and was a key partner of UNITED24.
- Yaroslava Gres is the managing partner of PR agency Gres Todorchuk, who led the work on the UNITED24 project.
- Okhmatdyt is the largest children's hospital in Ukraine, for which a successful fundraising was conducted through UNITED24.
- Azovstal is a metallurgical plant in Mariupol, which became a symbol of Ukrainian resistance during the Russian invasion.
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Discussion of the topic – Yaroslava Gres and Gres Todorchuk: The end of an era in UNITED24
PR agency Gres Todorchuk and Yaroslava Gres end cooperation with UNITED24 after 2.5 years. Gres reported this on Facebook without disclosing the reasons. She plans to return to agency work.
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Oleksandra
Wow, incredible work by Jaroslava Gres and Gres Todorchuk for UNITED24! 660 million dollars is just fantastic. I wonder what will happen next? 🤔
Francesco
Yes, really impressive results! I especially liked the idea of Minecraft and Fortnite. This is a brilliant way to draw the attention of young people to important topics. 🎮
Emilie
Absolutely agree! And I was also impressed by the involvement of world stars. Can you imagine, Barbara Streisand supports Ukraine! 🌟 I wonder how they managed to organize it?
Oleksandra
Emilie, I think it is thanks to the professionalism of the team. But I am more interested in what Yaroslav means by a new peak? Maybe some new global project? 🏔️
Hans
Oh, those fashion trends and stars again. Can't you just help without all the fuss? Previously, we somehow managed without Minecraft and Fortnite, and nothing, we lived normally.
Maria
Hans, but thanks to such creative ideas it was possible to collect such a huge amount! This is not just noise, but an effective way to draw attention to Ukraine. 💡
Jakub
I agree with Maria. In addition, this team was among the world's top three most effective agencies. It speaks for itself! 🏆 I wonder what other innovations they will offer in the future?
Francesco
Jakub, for sure! I would love to see even more integrations with technology. Maybe something related to VR or AR? Imagine a virtual tour of Ukraine to raise awareness! 🕶️