Sombra, having opened an office in Medellin, Colombia, has successfully expanded its presence in the international market of IT services. During the year of work, significant results were achieved: a team of 17 specialists was assembled, contracts were concluded with new clients and self-sufficiency was achieved.
Sombra expansion to Colombia
About Sombra
Sombra is a software development company serving North American clients. Its projects are aimed at optimizing business processes and creating additional value for customers' products. The company strives to turn technological challenges into success stories, combining technical expertise, proactivity, honesty and flexibility in its work.
Key facts about Sombra
- 11 years on the market
- 35 active customers
- 84% NPS
- 200+ implemented projects
- Over 300 employees
- 78% eNPS
- Offices in Ukraine (Lviv, Ivano-Frankivsk, Kyiv) and Colombia (Medellin)
- Charitable Foundation "Sombra for Ukraine" collected more than UAH 48 million to support Ukraine
In 2023, Sombra took a significant step in its development by opening a new office in Medellin, Colombia. This decision not only expanded the company's geographic presence, but also allowed it to become part of the dynamic IT environment of Latin America.
Why Colombia?
Choosing Colombia as the location for the new office was a sound decision. The analysis showed that the country has a significant pool of technical professionals, competitive costs and a progressive education system. Medellin, Colombia's second largest city, is actively attracting foreign investment thanks to favorable changes in legislation. The Wall Street Journal even named Medellín "innovative city of the year".
Challenges and their overcoming
The opening of the office in Colombia was accompanied by a number of challenges:
- Time zone difference between Ukraine and Colombia (8 hours)
- Differences in labor legislation and holiday calendar
- Language barriers
- Cultural differences
Sombra overcame these challenges with a proactive approach and teamwork. A flexible work schedule was implemented, consultations were held with local experts, trainings were organized for employees, and English language courses were introduced.
Achievements during the year of work in Medellin
- Team growth to 17 people
- First income received in August 2023
- Self-sufficiency in January 2024
- Contracts were concluded with two new clients
- Organization of regular business trips between Ukraine and Colombia
- Active recruitment of new employees ( 8 open vacancies)
- Conducting events for exchange of experience for local specialists
Office and team in Medellin
Sombra rents modern office space in a local network of co-working spaces. The office has a convenient location and creates comfortable conditions for teamwork. The company offers employees a number of benefits, including a hybrid work format and the opportunity for cultural exchange between Colombia and Ukraine.
Future Plans
Sombra has ambitious plans for the future:
- Entering the markets of other countries of Latin America and Europe
- Formation of a full-fledged local department
- Hiring specialists in North America
- Creation of a Dev center in Colombia
- Expansion of the Colombian team by 30 people by the end of 2024
- Development of educational programs for students
The company strives to develop partnerships, initiate innovative projects and promote cultural exchange between Ukraine and Colombia.
Glossary
- Sombra is a software development service company with offices in Ukraine and Colombia
- Medellin is the second largest city in Colombia, where the new Sombra office is located
- NPS (Net Promoter Score) - loyalty indicator of customers
- eNPS (Employee Net Promoter Score) - an indicator of employee loyalty
- The Wall Street Journal - an influential American business publication
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Answers to questions
What are the main reasons for choosing Colombia to open Sombra's new office?
What were the main challenges faced by Sombra when opening an office in Colombia?
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What are Sombra's plans for further development in Colombia and beyond?
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The article tells about Sombra's experience in entering the Colombian market, highlighting the specifics of the local IT environment, challenges and achievements during the year of operation in Medellin.
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