VivaTech 2024 focused on the impact of artificial intelligence (AI) on various areas of human activity, from creative industries to everyday tasks. Experts discussed both the positive potential of AI and the ethical issues and challenges associated with this technology.
AI revolution
The transformative power of AI
Artificial intelligence has become a key theme at Viva Technology 2024, turning into a real "Viva AI". Powerful corporations are actively integrating AI into their operations, citing its positive impact on healthcare, the environment, industry, education and marketing. The latest AI-based solutions, such as bioprinted cells that mimic human skin, prosthetics that accurately reproduce movements, and personal assistants with improved customer experiences, demonstrate the technology's potential to transform the way we live, do business, and interact with technology.
Concerns about AI
Elon Musk, known for his controversial statements, expressed concern about AI , calling it the greatest threat to humanity. He urged parents to limit their children's use of social media because they are being programmed by AI that maximizes dopamine. The contrast between the possibilities and fears of AI was evident at the event.
Transforming occupations and learning
AI is predicted to significantly change the demand and structure of occupations by 2030 year. Many traditional occupations, such as office and manufacturing administrators, may experience declines, while demand for health care and STEM professionals will increase. At the same time, the importance of retraining and acquiring new skills for working with AI was emphasized, as professional skills quickly become obsolete. Companies will invest in training their employees and use AI to improve productivity.
AI in marketing and working with data
Marketing has not stayed away from the discussion of AI. Publicis Groupe, a pioneer in the use of AI in the advertising industry, presented its AI tools for creating creatives, media planning and other tasks. In addition, data continues to play a key role in planning marketing communications, helping to create personalized customer experiences and diagnose consumer needs.
Ethical and Legal Aspects of AI
While excited about the possibilities of AI, speakers also expressed concerns about about the ethical and legal aspects of using this technology. There is a growing need to regulate and set standards to protect intellectual property rights and data privacy in a world where AI is becoming more pervasive.
The role of the CMO in the era of AI
The spread of AI requires a rethinking of the role of the Chief Marketing Officer (CMO). Future CMOs must become multidisciplinary, have skills in working with data, strategic planning, design and storytelling. They need to be open to change, inquisitive, and constantly learning because change is not just about new technologies, but also about how we use them.
Glossary
- Viva Technology (VivaTech) is one of the leading technological events in Europe that gathers business representatives, startups and innovators.
- Artificial intelligence (AI) is a broad concept that encompasses various technologies and systems capable of performing tasks that normally require human intelligence.
- Publicis Groupe is one of the world's largest advertising companies, a pioneer in the implementation of AI in the advertising industry.
- Elon Musk is a famous entrepreneur and innovator, the founder of Tesla and SpaceX.
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Answers to questions
What are the main trends and novelties in the field of artificial intelligence that were presented at VivaTech 2024?
How will artificial intelligence affect the labor market and future professions?
How can artificial intelligence affect marketing and the role of the Chief Marketing Officer (CMO)?
What ethical and legal issues arise in connection with the development of artificial intelligence?
Why should you attend events like VivaTech?
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Discussion of the topic – How AI stole the stage at VivaTech 2024: revolutionary developments
At VivaTech 2024, artificial intelligence became the main star, presenting a number of innovative solutions that will change our future.
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