French company Voodoo has acquired the popular photo-sharing app BeReal for €500 million, helping to further develop and grow the app's user base.
A new stage for BeReal
Merger with Voodoo
Voodoo, a leading French-Canadian mobile game publisher, announced the acquisition of the app for BeReal photo sharing for an impressive €500 million. This deal opens a new phase for BeReal, the popular app that allows users to share real moments with their loved ones and friends.
Management changes
As part of this merger, BeReal founder and former CEO Alexis Barreyat will hand over his duties to Aymeric Roffe, the current CEO of the social network Wizz. While Barreyat will remain involved in the process in the short term, Roffe will lead BeReal, working side-by-side with Voodoo's management team to ensure a smooth transition.
Future Plans
Voodoo intends to invest in BeReal and facilitate accelerated product development and growth of the user base. The company will share its experience in the areas of product strategy, growth and infrastructure to help BeReal reach new heights of popularity.
Current status of BeReal
According to Voodoo, BeReal currently has over 40 million monthly active users, half of whom use the app at least six days a week. However, recent reports suggest that the app's popularity has declined, which is likely one of the reasons for finding new ways to grow and merge with Voodoo.
"Glossary"
- Voodoo is a French-Canadian company, a leading publisher of mobile games.
- BeReal is a popular photo sharing app that allows users to share real moments with their loved ones and friends.
- Alexis Barreyat is the founder and former CEO of BeReal.
- Aymeric Roffe is the current CEO of the social network Wizz and the future head of BeReal.
"Link"
- Voodoo Blog About BeReal Acquisition
- The Verge article about the BeReal acquisition
- Business Insider article about the future of BeReal
Answers to questions
How much was paid to purchase the BeReal app?
Who replaced BeReal founder Alexis Barreyat as CEO?
Why is the acquisition of BeReal an important event?
How does the BeReal app work?
How has the popularity of BeReal changed over the past year?
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Discussion of the topic – Voodoo bought BeReal, a popular photo-sharing app, for €500 million
French publishing company Voodoo has acquired photo-sharing app BeReal for €500 million. BeReal founder Alexis Barreyat is stepping down as CEO, to be replaced by Aymeric Roffe from social network Wizz.
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Oleksandr
Who believed that BeReal would become so popular? 👏 He managed to capture the hearts of young people thanks to his simplicity and authenticity. I wonder what Voodoo has planned for him next? 🤔
Катерина
I used this app for a while but it got boring after a while. I think BeReal needs updates and new features to keep users' attention. Maybe Voodoo can breathe new life into him? 🤞
Петро
I've always been skeptical about BeReal. In my opinion, this is just another fad that will quickly pass. 500 million euros is a lot of money for an application that is losing popularity. 🙄
Софія
I think Voodoo can make BeReal more interesting by adding the ability to co-create content with friends or organize virtual meetings. This will help attract new users and retain old ones. 💡
Тарас
In my opinion, BeReal is a great idea, but it needs improvement. For example, it would be possible to add a photo editing function or extend the time frame for publishing photos. With fresh ideas from Voodoo, the app can become a hit again! 🚀
Петро
I'm too old for such fancy things. All these photo sharing apps are just a waste of time. Better to focus on something more useful. 😒
Анна
I have been using BeReal for several years now and I love its authenticity. But I would like more opportunities to communicate and exchange ideas with friends in the application itself. I hope Voodoo takes this into account. 🤞
Максим
It amazes me how popular BeReal has become among the youth. I think his success lies in the fact that he offers a simple and honest way to share his life. It will be interesting to see how Voodoo develops this potential. 🚀