Ukrainian companies are actively abandoning Russian CRM systems in favor of domestic and foreign analogues. The Ringostat study shows a significant decrease in the share of Russian CRMs and a rapid increase in the popularity of Ukrainian solutions during 2021-2024.
CRM market transformation
Dynamics of changes in the use of CRM systems
According to the research of the Ringostat platform, which covered 12,664 Ukrainian companies, there is a striking change in the choice of CRM systems during 2021-2024. The share of Russian CRM solutions decreased from 73% to 17%, while the popularity of Ukrainian systems increased from 7% to 54%.
Market distribution of CRM systems
As of 2024, the market for CRM systems in Ukraine was divided as follows: 54% of companies prefer domestic developments, 24% use foreign systems, 17% still use Russian products, and 5% chose custom solutions.
Trends in CRM installation requests
Analysis of requests to CRM system integrators shows similar dynamics: demand for Russian systems fell from 72% to 14%, while interest in Ukrainian solutions increased from 5% to 53%. Requests to install CRM systems from other countries also increased from 23% to 33%.
Advantages and disadvantages of different CRM solutions
Foreign CRM systems attract a quarter of Ukrainian companies due to their wide functionality and flexibility. However, domestic developments have a number of advantages: lower cost, Ukrainian-language interface, taking into account the specifics of the local market and faster technical support.
Top Ukrainian CRM systems
Systems such as Creatio, Dr. Eleks, G-PLUS, KeepinCRM, KeyCRM, NetHunt, Onebox, RealtSoft, SalesDrive and Uspacy.
Obstacles to switching to Ukrainian CRM
Some companies are still hesitant to switch to domestic CRM systems. Small business cites a lack of finance and resources. Other enterprises are afraid of difficulties with transferring settings from Russian systems. Individual companies relocating abroad choose CRM systems that, although developed in the aggressor country, are registered as international brands.
Glossary
- CRM - Customer Relationship Management, a system for managing relationships with customers
- Ringostat - Ukrainian platform for automation of sales and marketing
- Creatio - Ukrainian CRM system, which is among the top 10 most popular in the country
- Dr. Eleks is one of the leading Ukrainian CRM systems
- G-PLUS is a domestic CRM system that is gaining popularity among Ukrainian companies
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Answers to questions
What is the situation with the use of CRM systems in Ukraine?
What are the advantages of Ukrainian CRM systems?
Which Ukrainian CRM systems are the most popular?
Why do some companies still use Russian CRM systems?
How have requests to install CRM systems changed in recent years?
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Discussion of the topic – Revolution in Ukrainian business: rejection of Russian CRM in favor of domestic solutions
The Ringostat study shows that Ukrainian companies are actively abandoning Russian CRM systems in favor of domestic solutions. Over the year, the share of Russian CRMs fell 4 times, while the popularity of Ukrainian systems increased almost 8 times.
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Olena
It is interesting that Ukrainian CRM systems are becoming more and more popular. I recently switched to Creatio, and I must say that I am very satisfied 👍 Does anyone still use Ukrainian CRMs?
Maximilian
Olena, I also use Ukrainian CRM, but I chose KeyCRM. I like that it takes into account the peculiarities of our market. And the technical support responds very quickly! 🚀
Sophie
I work for an international company, so we use a foreign CRM. But I am pleased to see that Ukrainian systems are developing. Maybe soon we will move! 🇺🇦
Ivan
And I still use Russian CRM. I know this is not good, but we have a very complex system and we are afraid of losing data during the transition. Has anyone experienced this problem?
Giuseppe
Ivan, I understand your problem. We also couldn't migrate for a long time, but in the end we found specialists who helped us with data migration. It wasn't easy, but it was worth it! 💪
Jurgen
All these CRMs are just a fad. They used to be fine without them, but now everyone is just talking about these systems. There is nothing useful in them, you only waste money.
Maria
Jurgen, I understand your skepticism, but CRMs really help to optimize customer experience. We started using Uspacy and our sales increased by 30%! This is a real result 📈
Pablo
It is interesting that small businesses complain about the lack of money to switch to Ukrainian CRMs. But Ukrainian systems are several times cheaper than foreign ones! Maybe you should research the market better? 🤔