Search giant Google is delaying the phase-out of third-party cookies in its Chrome browser until at least 2025, despite initial plans to complete the process by mid-2024.
Delayed failure
What happened?
Google owner Alphabet said in a blog post that it continues to work with the advertising industry and regulators on a plan to replace third-party cookies. The search giant hopes to reach an agreement with regulators to eliminate such files early next year. However, the dates were postponed to a later period.
Reasons for the transfer
Google acknowledges ongoing challenges in reconciling various industry and regulatory feedback and developers. The company intends to continue to work closely with the entire ecosystem to overcome existing challenges.
Cookie replacement
Google is currently in discussions with publishers, marketers and regulators regarding its cookie replacement plan. Typically, marketers use these cookies to track users' online activity and tailor advertising in accordance with the Privacy Sandbox initiative.
Implications for the advertising market
Google's decision to phase out cookies follows the steps of Apple, which in 2021 limited advertisers' access to user data in its operating system. causing turmoil in the digital advertising market. Some experts are concerned that eliminating cookies could strengthen Google's dominance in the digital advertising market as antitrust scrutiny of the tech giants increases.
Glossary
- Google is the largest search engine and technology company.
- Alphabet is the parent company of Google.
- Cookies are small data files stored by the browser to track user activity.
- Privacy Sandbox is Google's cookie replacement initiative.
- Apple is a famous technology company, manufacturer of smartphones and computers.
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Answers to questions
Why has Google decided to delay opting out of cookies?
How does Google plan to replace cookies?
What role has Apple played in the process of opting out of cookies?
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Discussion of the topic – Google delayed disabling cookies in Chrome until 2025: what does it mean?
Google has decided to delay plans to phase out third-party cookies in the Chrome browser until at least 2025. This news is important for the advertising industry and protecting user privacy.
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Александр
Hmm, has Google delayed plans to stop supporting cookies until 2025? 🤔 Looks like they're still finding the balance between privacy and targeted advertising.
Софи
Yes, this is an interesting solution. On the one hand, they want to respect the privacy of users, but on the other hand, they cannot ignore the interests of advertisers. 💰 It will be interesting to see how they end up solving this problem.
Ганс
Online privacy is an important issue, but advertising is also necessary to fund many websites and services. 💻 I hope Google finds a reasonable compromise between these two needs.
Марио
Did you know that some experts worry that eliminating cookies could increase Google's dominance in the digital advertising market? 😕 Let's hope that the antimonopoly authorities will keep a close eye on this.
Гжегож
Huh, all these tech giants are constantly juggling between privacy and profit. 🤑 But I'm glad that at least Apple has already limited advertisers' access to user data.
Виктор
Well, what can I say... Good old Google is again balancing between the desire to make money and the requirements of regulators. 🧐 Let's see what they can do this time.
Анна
Have you seen that they call their new approach Privacy Sandbox? 😄 It sounds funny, but I hope this will truly protect our privacy online.
Йозеф
Phew, again these corporations are trying to grab a piece of the big advertising pie, ignoring people's rights to privacy! 😠 In my time, everything was simpler and more honest. These newfangled things like cookies are complete nonsense!