Future with AI: Adobe warns about the risks of ignoring technology
Adobe aims to integrate generative AI into the creative process, not by replacing artists, but by giving them tools to improve their productivity. The company predicts significant growth in demand for content and sees AI as a key enabler to meet this need.
Creativity and AI
Adobe's take on the role of AI
Alexandru Costin, vice president of generative artificial intelligence at Adobe, shared the company's views on the future of the creative industry. Adobe's mission is to create AI tools that do not displace humans, but allow them to concentrate on the creative aspects of their work.
Streamline routine tasks
New technologies are designed to free artists from repetitive tasks such as resizing images or masking objects. This will make the creative process more fun and productive.
The uniqueness of human creativity
According to Adobe, the need for content is constantly growing. At the same time, they emphasize the indispensability of the human factor in the creation of original works. Wadhwani noted that over-reliance on AI can lead to content monotony.
Forecasts for growth in demand for content
Adobe cites research showing demand for content has doubled between 2021 and 2023 year. Moreover, it is expected that by 2025 this figure could grow by an impressive 2000%. This is driving the company to develop innovative methods of content production, where generative AI plays a key role.
Transformation of the labor market
Adobe predicts that the development of generative AI will lead to the emergence of new professions. However, this may be accompanied by the disappearance of some highly specialized positions, reflecting a general trend towards changing employment patterns in the creative industries.
Glossary
- Adobe is an American company that develops software for the creative industries
- Generative AI is an artificial intelligence technology capable of creating new content
- Alexandru Costin is vice president of generative artificial intelligence at Adobe
- Wadhwani - Adobe spokesperson featured in article
- The Verge - popular technology website, interview source
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Discussion of the topic – Future with AI: Adobe warns about the risks of ignoring technology
Adobe's vice president of generative AI predicts challenges for AI adopters, emphasizing the importance of adapting to new technologies.
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Giovanni
I wonder how Adobe plans to balance AI and human creativity? 🤔 It seems they want to make AI an assistant, not a replacement for artists.
Amelie
Giovanni, I think this is the right approach. AI can take over routine tasks, freeing up time for creativity. But without human input, content risks becoming monotonous.
Hans
I agree with Amelie. But I am impressed by the growth in demand for content. 2000% by 2025? 😲 This is simply incredible! Without AI, such a volume cannot be completed.
Isabella
Hans, you're right, the numbers are impressive! I wonder how this will affect the quality of the content? 🧐 I hope Adobe finds a way to maintain a balance between quantity and quality.
Oleksandr
And I'm thinking about the new jobs that can appear thanks to generative AI. Maybe we should start learning new skills now? 💡
Jack
It's all nonsense. AI, new jobs... Just noise and bustle. It would be better to do something useful instead of chasing fashion trends.
Sofia
Jack, I understand your skepticism, but technology does not stand still. Oleksandr is right, it is better to be prepared for changes. Although I agree that it is important not to lose humanity in the pursuit of innovation.
Pierre
Sofia, well said! 👍 I think the key is balance. AI can be a great tool if we learn how to use it correctly. I wonder how Adobe plans to train people on new technologies?