The Ukrainian company Boosters sold its successful sleep application Avrora to an American entrepreneur, demonstrating significant progress in the development of domestic IT products and their recognition on the international market.
Sale of Avrora application
History of creation of Avrora
Ukrainian IT -giant Boosters, part of the Genesis ecosystem, implemented its popular sleep-enhancing app Avrora. The buyer was American businessman Ken Colbert. The details of the financial side of the deal remain confidential, as company representatives told AIN.UA.
Project development and success
The founder of Avrora in 2018 was Mykhailo Galyan , who served as the CEO of Boosters. The initial version of the app, known as Sleep Booster, had a minimalist design with a black screen, a "Boost my sleep" button, and an alarm clock function.
Over time, involving specialists, the team transformed the application into a comprehensive tool for quality improvement sleep The updated version included an intelligent alarm clock, sleep monitoring, analysis of night sounds and an extensive library of content for falling asleep.
Financial results and impact
According to Mykhailo Galyan, Avrora brought the company an income exceeding 15 million dollars. During its five years of existence, the app has helped more than 10 million users improve their sleep, who have spent more than 40 million sessions.
Reasons for sale and charity
The decision to sell was made by the management in 2022 in order to concentrate resources on areas with greater growth potential. Although the exact amount of the deal is not disclosed, the company announced the transfer of 3.5 million hryvnias from the profit to support the "Children of Heroes" and KOLO charitable foundations.
Plans for new owner
According to company representatives, Ken Colbert bought Avrora, seeing great potential in it. The new owner plans to continue working with the existing user base and increase the number of downloads, aiming to establish Avrora in the top five applications in its niche.
About Ken Colbert
Colbert has over twenty years of experience in the field of software development. He recently founded his own company, One Eleven, which specializes in creating applications. One of the company's products is 360 Kiosk - an application that allows stores to process service cancellations online.
Boosters: Innovation and Development
Boosters is an innovative company that develops products to improve the quality of life. Their portfolio includes three key mobile and web products: Manifest for affirmations, JustDone AI assistant for working with texts, and Promova for learning foreign languages. Each of these projects was initiated by members of the Boosters team. Previously, Promova co-founder Andriy Skrypnyk shared with AIN.UA information about the state of the company, involved investments and the search for external financing.
Boosters products have a total audience of over 25 million users worldwide, with monthly growth of 1.5 million new users.
Glossary
- Boosters is a Ukrainian IT company that develops products to improve the quality of life
- Genesis is an ecosystem that includes Boosters
- Avrora is a sleep app developed by Boosters
- Ken Colbert - American entrepreneur, new owner of Avrora
- Mykhailo Galyan - founder of Avrora and CEO of Boosters
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Who is Ken Colbert and why did he acquire Avrora?
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Discussion of the topic – Ukrainian IT company Boosters sells Avrora: UAH 3.5 million for charity
Boosters from the Genesis ecosystem has sold its successful sleep app Avrora to an American entrepreneur. Part of the proceeds from the sale will go to charity.
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Oleksandr
Wow, the Boosters sold Avrora! I wonder how much they paid for it? 🤔 Has anyone heard about the deal amount?
Sophie
Unfortunately, the amount is not disclosed, Oleksandr. But they donated 3.5 million hryvnias to charity. This is already something! 💙💛
Giovanni
I'm more interested in what will happen with the application next. I have been using it for several years and am very satisfied. I hope the new owner doesn't screw it up. 😴📱
Marta
Giovanni, I too worry about Avrora's future. But it seems that Ken Colbert has serious intentions. He is talking about entering the TOP-5 applications in his niche. Sounds ambitious! 🚀
Hans
Ah, another Ukrainian product was sold abroad. Can't we develop our companies on our own? 😕
Oleksandr
Hans, I understand your concern. But look at it from the other side - this is recognition of the quality of our product at the international level! And the Boosters company continues to develop other projects. 💪
Sophie
Yes, and don't forget about Promova! They are also part of Boosters and are actively developing. Has anyone tried this language learning app? 🗣️🌍
Marta
Sophie, I just started using Promova last month. Very cool app! I especially like how they use AI to personalize learning. 🤖📚