At the Ukrainian TechComms Days 2024 conference in Kyiv, the role of communications in the tech industry was considered, experts shared successful examples and cases of promoting tech brands, the impact of IT on the formation of the image of Ukraine, and effective marketing tools.
Communications in IT
About the event
First in Ukraine the Ukrainian TechComms Days 2024 conference was dedicated to communications, PR, marketing, SMM and media in the field of information technologies. The event brought together well-known speakers, experts and participants from the Ukrainian IT industry, who discussed current trends and best practices in promoting tech brands, building Ukraine's reputation as an IT country, and effective communication tools in the digital space.
Key themes
During the discussions, the issues of the impact of the war on the perception of Ukraine in the world, the role of IT in creating a new brand of the country, the use of artificial intelligence in communications and marketing, and barrier-freeness in promotional campaigns were considered. Speakers shared case studies of successful projects, tools for building communities around brands, useful tips on communications with consumers and product promotion.
Awards
The winners of the TechComms Award for the loudest PR projects in the IT sphere were awarded at the conference. The award was organized by the IT Ukraine Association together with media partners to celebrate the achievements of the communication teams of companies that influence the development of the industry.
"Glossary"
IT Ukraine Association is the largest national association of companies in the Ukrainian tech industry. UKRSIBBANK BNP Paribas Group is a bank-partner of the conference. Mercedes-Benz Ukraine is the automobile partner of the event.
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Discussion of the topic – Ukrainian TechComms Days 2024: The first conference on communications in the IT industry in Ukraine
On June 20-21, the first Ukrainian TechComms Days 2024 conference was held in Ukraine, dedicated to communications in the IT industry. This unique event gathered more than 50 famous speakers and hundreds of participants offline in Kyiv and online from Ukraine and the world. The organizer was the largest national IT Ukraine Association.
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Марія
I wonder who else spoke at the conference? 🤔 It seems that the topic was very diverse and interesting.
Іван
So, the conference aroused great interest in the technological community. Unfortunately, I did not have the opportunity to visit her in person, but I followed the online broadcasts. Personally, I was most interested in Konstantin Schneider's speech about creativity in IT 💡
Анна
Mykhailo Podoliak's speech about the role of IT in the formation of a new brand of Ukraine was the most interesting for me. It is important that our industry actively participates in such processes at the state level. 🇺🇦
Петро
It is a pity that I could not join the conference. I think that such measures are very important for the development of communications in the field of technology. It is interesting to hear the opinions of experts about the latest trends and cases. 📈
Степан
Has anyone talked about tools and strategies for promoting a tech brand in the media and social networks? This is a very interesting topic for me as a marketer in an IT company. 🚀
Григорій
Phew, all these fashion trends and brands are pure delusion! 😠 What can be useful to hear there? Some gossip for the young and fashionable...
Ольга
My colleague Viktor shared his impressions after the conference. According to him, Maryna Dadinova's speech about the brand of Ukraine was very meaningful and interesting. She touched on many important issues. 💯
Андрій
Unfortunately, I was not able to attend the conference, but I watched several recordings of the talks. I really liked the Intellias case by Vitaly Sadler. A good example of successful promotion of a Ukrainian tech brand on the international market. 🌐