The IT Association of Ukraine invites you to the first conference in Ukraine dedicated to PR, communications, marketing, SMM and media in the field of IT, which will take place on June 20-21 with a Side Event and the main conference.
Innovative communications
Panel discussions on industry challenges
During two days, participants will have the opportunity to join a professional network, exchange fresh ideas and gain new knowledge about effective communication strategies in technology business. The main day of the conference on June 21 offers a series of panel discussions dedicated to the most pressing challenges of the year in the IT industry, including:
- "Who is actually promoting Ukraine's tech brand?" with the participation of the heads of Brand Ukraine and Devlight;
- "Top challenges of 2024 in the tech industry - communications and marketing" with specialists SPEKA, EPAM Anywhere and NovaPay;
- "Artificial intelligence in communications and marketing" with representatives of Respeecher, the Ministry of Digital Transformation, OLX Ukraine and GlobalLogic.
Practical cases from leading specialists
In addition, practical case studies from recognized experts will be presented at the conference, including:
- "Creativity in trend" by Konstantin Shnyder, Chief Creative Director of Publicis Groupe Ukraine & Czech Republic;
- "Building relations with international media: searching for a win-win approach" by Valeria Krutskyi, PR director of SLOVA Tech PR;
- "How to explain the value of an IT product in 5 seconds: infographics and visualization as communication and trust tools" by Stanislav Shum, founder of Top Lead.
Side Event: additional interesting events
During the Side Event on June 20, the following will take place:
- "Interviews on the contrary" with the editors of the leading mass media, where you can learn about their preferences and build long-term relationships;
- Case studies "Mobile applications and the consumer" by Ihor Polikh, CEO of Devlight;
- Discussion "Trends and challenges of social networks: how to secure business and yourself?" featuring LOOQME, PlusOne Social Impact and Disinformation Defenders;
- Case studies "Should a business go to TikTok?" from Masha Lavrova, TikTok producer of the Kyiv Independent.
Glossary
- IT Ukraine Association is an all-Ukrainian public organization that unites companies and specialists in the field of information technologies.
- UKRSIBBANK BNP Paribas Group is a universal bank with French capital that offers a full range of banking services for corporate and private clients.
- Mercedes-Benz is the world's leading manufacturer of premium cars.
- Devlight is a Ukrainian company specializing in the development of mobile applications.
Link
- Detailed program and tickets for Ukrainian TechComms Days 2024
- IT Ukraine Association Facebook page
- UKRSIBBANK BNP Paribas Group Facebook page
- Mercedes-Benz Ukraine Facebook page
- Devlight Facebook page
- Registration for Ukrainian TechComms Days 2024
Join the event that contributes to the transformation of the IT communications market in Ukraine! We look forward to meeting you next week!
Answers to questions
What type of event will Ukrainian TechComms Days 2024 take place?
Ukrainian TechComms Days 2024 is the first conference in Ukraine dedicated to PR and communications, marketing, SMM and media in the field of IT. The event consists of two parts - the Side Event (June 20) and the main UTCD conference (June 21).
What topics will be covered at the conference?
Discussion panels will be held at the conference on the following topics: "Who is really promoting the tech brand of Ukraine?", "Top challenges of 2024 in the tech industry - communications and marketing ", "AI in communications and marketing", as well as practical case studies: "Creativity in trend", "Building relations with international media", "How to explain the value of an IT product in 5 seconds".
What will happen as part of the Side Event on June 20?
As part of the Side Event on June 20, the following will take place: "Interview on the contrary" with media editors, "Mobile applications and the consumer: how to become a brand in the phone of every Ukrainian", "Trends and challenges of social networks. How to secure business and yourself?", "Should business go to TikTok?".
Who are the organizers and partners of the event?
Ukrainian TechComms Days 2024 is organized by IT Ukraine Association. Partners include UKRSIBBANK BNP Paribas Group, Mercedes-Benz Ukraine, Devlight, Epam Ukraine, iSpace, Logitech, Top Lead and others.
How can I register for Ukrainian TechComms Days 2024?
To register for Ukrainian TechComms Days 2024, you need to go to the link indicated in the event description and purchase a ticket. The detailed program and tickets can be found on the official website of the conference.
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Discussion of the topic – Ukrainian TechComsDay 2024: we are starting the countdown to the main event of the year
2024-06-17
IT Ukraine Association invites you to the first conference in Ukraine dedicated to PR and communications, marketing, SMM and media in the field of IT. The event will take place on June 20-21 and will consist of a Side Event (June 20) and the main UTCD conference (June 21).
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Katarzyna
Wow, the UTCD conference looks amazing! There are really a lot of interesting cases and discussions about technologies, communications, and marketing. Personally, I was most interested in the panel on artificial intelligence in communications and marketing. 😎 I want to learn more about the practical application of AI in these areas.
Павло
And I'm interested in Stanislav Shum's case studies about visualization and infographics as tools for communication and building trust. 💯 The ability to convey complex information in an understandable and attractive way is not given enough attention. This is a huge disadvantage for many companies.
Jurgen
I am personally looking forward to the panel "Who is really promoting the tech brand of Ukraine?". It is interesting to hear the opinion of experts on this issue. 🇺🇦 In my opinion, Ukraine has huge potential, but its promotion as an IT center often lacks systematicity and coherence.
Гжегож
Hmm, all these "trends" and "innovations" are strange. 🙄 Nothing new, just good marketing hooks to make money. Why this conference at all? Isn't it better to focus on performance and results than talking about how to get attention?
Marianne
Grzegorz, I understand your point of view about skepticism. But don't all these trends help you work more productively and achieve better results? 🤔 Data visualization, artificial intelligence, creative approach - all these are tools that can make our efforts more effective.
Франческо
Totally agree with Marianne! Even if "trends" seem a bit exaggerated, there are usually real practices and tools for improvement behind them. 💡 You should not ignore them, but it is better to learn and implement what really works.
Наталя
Honestly, I'm most interested in the Side Event right now. 👩💻 Being able to talk to editors and learn how to better build media relations seems invaluable for any company in IT.
Grzegorz
OK, I'll admit that I'm also looking forward to the Reverse Interview session. Although I am skeptical of fashion trends, press relations remain important. 🗞️ I would like to hear advice from journalists on effective pitching and establishing long-term relationships.