TikTok and Universal Music Group have reached a new deal that will once again make popular music available on the app, opening up opportunities for monetization, artist promotion and copyright protection.
The return of hits
The renewal of cooperation
After long negotiations, TikTok and Universal Music Group have entered into a new license agreement that will allow users application to enjoy the songs of your favorite artists again. Among them are leading global stars such as Billie Eilish, Drake, The Weeknd and many others.
Mutually beneficial partnership
According to the announced cooperation, the companies will work on expanding monetization opportunities, promoting promoting artists in various genres around the world. TikTok will invest significant resources in the development of the latest tools, including "Add to Music App", advanced data and analytics, and integrated ticketing functions. These moves are designed to financially benefit authors and help artists build a loyal fan base among platform users.
Protection of creativity and intellectual rights
In addition, the parties agreed to work together to ensure that , that the development of artificial intelligence in the music industry protects human creativity and the economic model that provides income for artists and songwriters. TikTok has committed to removing unauthorized AI-generated music from the platform.
Glossary
- Universal Music Group is one of the largest global music companies that owns the rights to a huge number of artists.
- TikTok is a popular social platform for creating and sharing short videos.
- Billie Eilish, Drake, The Weeknd are famous artists whose music will return to TikTok thanks to the new deal.
- AI (Artificial Intelligence) is a technology capable of performing functions that traditionally require human intelligence.
Link
- Universal Music Group Official Press Release
- Mashable article on the return of Taylor Swift's music to TikTok
Questions answered
What agreement was signed between TikTok and Universal Music Group?
What opportunities will arise for music authors as a result of the agreement?
How do companies plan to protect copyrighted work from artificial intelligence?
What preceded the conclusion of this agreement?
Why did Taylor Swift's music appear on TikTok earlier?
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Discussion of the topic – TikTok and Universal Music Group strike a new deal: songs by Billie Eilish, Drake and The Weeknd will reappear
TikTok and Universal Music Group have signed a new licensing agreement that will see the music of the label's famous artists return to the popular app for creating short videos.
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MariaZ
🎶 Grandpa, how I missed the cool music of Billie Eilish and other cool artists on TikTok! It's great that we agreed with Universal Music Group 🙌🏻
JakubN
This is great news for everyone who loves listening to hit tracks on TikTok! But for old grumblers who like to purr about noisy youth - this is probably bad news 😆
MichaelB
I had little doubt that TikTok and UMG would eventually find a common language. Hits by Drake, The Weeknd and other stars are a solid driver for attracting an audience! 💰
GrzegorzK
Eh, once again TikTok will be attacked by many viral hits. It's good or bad - decide for yourself. As for cooperation between TikTok and UMG on copyright protection using AI, the idea is interesting! 🤖
ЄвгенП
All these trendy trendy things for young people are just ridiculous! Some TikTok started yesterday, tomorrow it will be forgotten. There's nothing to get upset about it 😒
MariaSol
By the way, I wonder if artists will get their due reward from the new monetization tools on TikTok, or will everything go into the pockets of big companies again? 🤔
FrancescoR
I think this is a good decision for all parties - fans can listen to their favorite artists, artists get a chance to build a fan base, and TikTok and UMG have potential profits. Win-win! ✌️
АнастасіяС
I dream of creating some cool viral trend to Sophie Alice-Bextor's song Murder on the Dancefloor! Because this melody is simply charming and infectious 💃🏻 Who knows, maybe we will become new millionaire tiktokers? 😝