Leaked Google documents revealed the secrets of the company's search algorithm

Internal Google documents reveal the details of how the search algorithm works, which uses data from Chrome and user clicks to rank sites.

Google data leak

Chrome's impact on rankings

Leaked Google documents revealed that the company uses the Chrome browser to collect data about user clicks on web pages. This data is tracked to determine which sites should be included in the sitemap for search queries. This contradicts the company's previous claims that Chrome is not used for ranking.

Leaked Google documents revealed the secrets of the search algorithm

"small personal" tags

Some sites are marked by Google with "small personal" tags, but the criteria for this and their impact on rankings remain unknown. These tags are a mystery and cause questions among SEO experts.

Leaked Google documents revealed the secrets of the search algorithm

Click weight and view duration

The leak confirms that Google uses a tool called NavBoost , which takes into account click data and page view time to improve search engine rankings. This confirms the assumption of SEO experts, despite Google's previous denial.

Failed Keyword Domain Names

Leaked documents show that Google has long devalued long domains with many keywords and hyphens, such as used-cars- for-sale.net. On the contrary, such domains may be considered as potential spam and receive a lower ranking.

Whitelists for specific topics

Google has "whitelists" for specific topics, such as COVID-19, politics, and travel. Sites that appear in Google Search for these topics are manually approved and are not ranked based on normal algorithmic ranking factors.

Glossary

Google is a leading search engine and technology company.
Chrome is a web browser developed by Google.
SEO (Search Engine Optimization) - optimization of websites to improve their visibility in search engines.
NavBoost is a Google tool that uses click data to improve search engine rankings.

Link

Answers to questions

How does Google use Chrome to rank web pages?

Google tracks how many clicks a web page receives from Chrome users to determine which sites to include in the search map. According to the leak, this factor affects the ranking of pages in search results.

What is the "small personal" tag and how does Google use it?

Some sites are marked in the Google system with the "small personal" tag, but the purpose of this mark remains mysterious. It is not clear whether this tag is used to improve or decrease the search engine ranking of such sites.

What factors affect page ranking in Google?

Several key factors influence page ranking in Google. These include user clicks on search results, how long a page is viewed after switching from Google, and data from the NavBoost tool, which uses information about clicks to improve the relevancy of a page.

How does Google treat exact matches between domain names and keywords?

According to the leak, Google has long deprecated domain names containing keywords and hyphens (eg used-cars-for-sale.net). On the contrary, such domains can be considered as potential spam and rank lower in search results.

What topics get on Google's "whitelist"?

The document mentions that sites on certain topics, such as COVID-19, politics and travel, are "whitelisted" by Google. This means that they are manually approved and appear in the issue regardless of the standard algorithmic ranking factors.

Hashtags

Save a link to this article

Discussion of the topic – Leaked Google documents revealed the secrets of the search algorithm

2024-05-31

A leak of 2,500 pages of internal Google documents has revealed details of how the company's search algorithm works. This information can help you better understand how to advance in your search.

Vladislav Tsymbal
Vladislav Tsymbal Copywriter Elbuz

There are no reviews for this product.

Write a comment