Denuvo is making attempts to improve its reputation among gamers, despite criticism of their DRM protection. The company explains the need for its services and acknowledges performance issues with some games.
Denuvo and gamers
Attempts to improve the image
Known for its anti-piracy systems, Denuvo appears to be embarking on a major campaign to improve its image in the gaming community. This comes amid numerous complaints about their DRM technology.
Inside Look
Andreas Ullmann, product manager at Denuvo, speaking with Rock Paper Shotgun acknowledged the complexity of the situation. He noted: "Being a gamer, I understand the problem. It's really hard for gamers to see the immediate benefit of developers or publishers using our protection. Our system simply works to prevent pirates from playing protected games, and that, coupled with the lack of clear benefits, creates negative perception."
Economic Aspect
According to recent research , piracy can deprive the game of almost a fifth of its potential income. Ullmann emphasizes that publishers who invest heavily in the development of large projects are looking to Denuvo as a kind of "insurance." In his opinion, the commercial success of a game directly affects the duration of its support, the number of updates and the chances of a sequel.
Performance Issues
Regarding complaints of slower game performance due to Denuvo, Ullmann acknowledged problems with Tekken 7 However, he noted that among the 60-70 games that receive Denuvo protection annually, such situations are extremely rare.
Interaction with the community
The company made an attempt to establish a dialogue with players by creating a Discord channel. However, due to the abundance of negative comments, moderators are forced to periodically close and reopen discussions.
Industry Trends
Meanwhile, even major publishers are starting to move away from Denuvo. EA recently announced that Dragon Age: The Veilguard will be released DRM-free, citing confidence in its players.
Glossary
- Denuvo is a company that develops anti-piracy systems for video games
- DRM is a digital rights management technology used to protect copyrights
- EA (Electronic Arts) is a major publisher and developer of video games
- Tekken 7 is a popular fighting game developed by Bandai Namco Entertainment
- Dragon Age: The Veilguard is an upcoming role-playing game from BioWare
Links
- Rock Paper Shotgun : Interview with Denuvo
- Ars Technica: Study on the impact of piracy on gaming revenue
Hashtags
Save a link to this article
Discussion of the topic – Denuvo reveals the secrets: Why DRM protection is necessary in modern games
Denuvo is launching a PR campaign to improve its image among gamers, explaining the need for DRM protection in games through product manager Andreas Ullmann.
Latest comments
8 comments
Write a comment
Your email address will not be published. Required fields are checked *
Isabella
Wow, 20% losses due to piracy? This is a lot of money! 💰 No wonder publishers are so worried about security. But maybe there are other ways to combat piracy besides Denuvo?
Hans
Isabella, I agree, the numbers are impressive. But I think Denuvo is not the best solution. It often creates problems for honest buyers, and pirates still hack games. Maybe we should focus on improving the quality of games and supporting the community? 🤔
Pierre
It's interesting that EA is ditching Denuvo for Dragon Age. Maybe this is the start of a trend? I would like to believe that publishers will find a balance between protecting their interests and respecting players. 🎮
Olga
Pierre, I hope so too! To be honest, Denuvo has always annoyed me. It often causes games to slow down, especially on weaker PCs. Maybe if game prices were lower, people would pirate less? 🤷♀️
Gunther
All this hype about DRM is a waste of time. Previously, games were sold without any protection, and nothing, the industry flourished. And now they only create problems for honest buyers. It would be better to focus on improving the games themselves, rather than inventing new ways to complicate life for gamers.
Sofia
Gunther, I understand your disappointment, but times are changing. Maybe we should think about a compromise? For example, temporary protection for the first weeks after release, and then remove it. This way, the developers will get what they deserve, and the players won’t suffer for long. 😊
Isabella
Sofia, great idea! 👍 This could work. You can also add bonuses for legal buyers - exclusive content or early access. This will give people more incentive to buy the game rather than pirate it.
Hans
I agree with Isabella! This approach could satisfy everyone. By the way, I wonder what the developers themselves think about this situation? After all, they put so much work into creating games. 🤓 Does anyone know examples of studios communicating directly with the community on this issue?