TRMNL4 and Snap Inc. are joining forces to support startups from Central and Eastern Europe through the Traction Builder program, which provides tools for business development and user engagement through Snapchat.
Innovative support for startups
A unique opportunity for development
TRMNL4 in collaboration with Snap Inc. launched the Traction Builder initiative, aimed at supporting promising startups from the region of Central and Eastern Europe, including Ukraine. As ELBUZ was told by the organizers, this program is designed specifically for founders and heads of marketing departments of young companies in the field of consumer technologies.
Exclusive benefits for members
Selected startups will have access to the tools and expert support they need to effectively engage new audiences through the Snapchat platform. The program is designed for 10 carefully selected projects, each of which will be provided with an individual approach.
Selection process and deadlines
Applications for participation are accepted until September 22. Applicants must go through a two-stage selection process that includes a pitch deck evaluation and a personal interview. The official start of the program is scheduled for October 14.
Key Components of Traction Builder
- Comprehensive training in marketing, strategic planning, analytics, optimization, product development and investment for businesses looking to scale.
- Mentoring support from Snap Inc. experts. and their successful clients who use Snapchat effectively as an advertising platform.
- $10,000 worth of advertising credits to launch and test marketing campaigns on the Snapchat platform.
- An opportunity to present at a demo day at the Slush conference in Finland, where startups will be able to present their projects to more than 40 international investors and compete for an additional $20,000 in Snapchat advertising credits.
Achievements of previous participants
Since 2021, more than 200 startups from more than 20 countries of the world have successfully completed the programs organized by the TRMNL4 team. Some of them, such as Bloomcoding, Inputsoft, EasySales and QuickShippers, were able to attract investments worth more than $12 million.
About the organizers
TRMNL4 acts as a link between startups, investors and global technology companies. This organization is part of Genesis - a leading co-founding IT company in Central and Eastern Europe and one of the world's largest mobile application developers.
Snap Inc. is a technology company that has created and supports innovative products and services, including the popular Snapchat application.
Glossary
- TRMNL4 - a connector for startups, investors and global technology companies, part of Genesis .
- Snap Inc. - a technology company, developer of the Snapchat application and other innovative products.
- Traction Builder is a startup support program aimed at business development through the Snapchat platform.
- Slush is an international technology conference held in Finland.
- Genesis is the largest co-founding IT company in Central and Eastern Europe.
Answers to questions
What is the Traction Builder program and who organizes it?
What benefits do Traction Builder members receive?
How can I join the Traction Builder program?
What results have previous participants of TRMNL4 programs achieved?
Who are TRMNL4 and Snap Inc.?
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Discussion of the topic – TRMNL4 and Snap Inc.: An innovative startup program at Snapchat
TRMNL4 and Snap Inc. launched Traction Builder - a program to support startups from Central and Eastern Europe, in particular from Ukraine. The project will help young companies in the field of consumer tech to attract new users through Snapchat.
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Oleksandra
Wow, what a great opportunity for Ukrainian startups! 🚀 It's especially cool that you can get $10,000 in Snapchat advertising credits. Anyone planning to apply?
Maximilian
Sounds very promising! I'm already thinking of an idea to submit. I wonder how tough the selection will be? 🤔
Sophie
Maximilian, I want to try it too! I think the selection will be quite serious, but this is a great opportunity to get expert support and reach the international market through Snapchat 📱
Diego
This program is a godsend for those who want to scale! I was especially interested in the demo mode on Slush. Can you imagine pitching in front of international investors? 🤩 This is a chance in a million!
Viktor
Well, one more fashionable toy. Snapchat? Seriously? Who uses it anyway? It would be better to spend the money on something useful, and not on these virtual nonsense.
Oleksandra
Viktor, you are wrong! Snapchat is a huge platform with millions of users. This is an excellent opportunity for startups to reach a new audience. In addition, the program provides not only advertising credits, but also training and mentoring. This is invaluable for young entrepreneurs! 💡
Lucia
I agree with Oleksandra! 👍 And I am also impressed that startups have attracted more than $12 million in investments under TRMNL4 programs. These are real results! I have already started preparing my pitch deck.
Maximilian
Lucia, good luck with your preparation! Maybe we can exchange ideas? I'm thinking of focusing on an innovative health app. And in which field are you planning? 🤝