Tim Cook: The paradoxical success of Apple Vision Pro and AI ambitions
Apple CEO Tim Cook takes an unconventional view of success, measuring the company's products based on their potential and impact on the ecosystem, not just sales volume.
Success in a new way
Tim Cook's unusual approach
Apple CEO Tim Cook takes an unconventional approach to defining success. He is positive about Apple's Vision Pro headset, despite its mixed reception in the market, and considers the yet-to-be-released Apple Intelligence a leader in its category.
Betting on the future
Two key innovations from the creator of the iPhone are Apple Intelligence and Vision Pro. Artificial intelligence has not yet been released to the public, and the headset has received mixed reviews and is not showing impressive sales. However, in a recent conversation with The Wall Street Journal the head of the company revealed his special understanding of the success of the product.
Vision Pro: success in the long term
Speaking about Vision Pro, Cook described it as "successful for now" but not in the traditional sense. He did not focus on the device's sales volumes. In a response that could be interpreted as evasive, he noted:
"Naturally, I always strive to increase sales, since our ultimate goal is to make our products are available to the maximum number of users. So, of course, I would like to see better performance over time, and Apple Vision Pro will improve today.
Success in the future tense
Thus, Tim Cook transfers the concept of success to the future, and in the present he views it as creating a foundation. When it came to Apple Intelligence, he also took an unconventional approach to defining success. Cook repeatedly repeated the phrase “not the first, but the best.” However, he even interprets the concept of “best” in his own way.
"We weren't pioneers in artificial intelligence. But we implemented it in a way that we thought was best for our customers."
According to Cook, the success of Apple Intelligence so far lies not in technological superiority, but in providing the best user experience. Overall, this approach is consistent with Apple's philosophy, which has always focused not on abstract technologies, but on creating concrete products to meet real user needs.
The future will tell whether "success" as Tim Cook understands it translates into real commercial achievements. For now, this is only a promise of promising development and a way to maintain a positive image of the company against the backdrop of the mixed reception of Vision Pro and the delay in the release of artificial intelligence.
Glossary
- Apple is an American technology company, manufacturer electronics and software
- Tim Cook - CEO of Apple since 2011
- Vision Pro - mixed reality headset developed by Apple
- Apple Intelligence - artificial intelligence developed by Apple
- iPhone - line of smartphones produced by Apple
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Discussion of the topic – Tim Cook: The paradoxical success of Apple Vision Pro and AI ambitions
Apple CEO Tim Cook surprises with his definition of success, calling Apple Vision Pro a successful product despite low sales, and the not yet released Apple Intelligence the best on the market. These two projects are the company's key bets for the future.
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Liam
Apple seems to have slightly high expectations. Vision Pro isn't in demand and their AI isn't even out yet. I wonder how long they can hold on to this illusion of success? 🤔
Sophie
Liam, I think Apple is just trying to stay positive. Perhaps they have a long-term plan that we don't know about yet. Let's give them a chance to surprise us! 😊
Giovanni
Sophie, I agree with you. Apple has always been famous for innovation. Maybe Vision Pro is just the beginning of something bigger? I wouldn't write them off so quickly.
Helga
This all sounds like a regular marketing ploy. Apple is simply trying to justify its failures. Vision Pro is an expensive toy and their AI is late to the party. There's nothing to discuss here.
Pierre
Helga, don't be such a pessimist! Apple often enters the market later, but with a better product. Perhaps their AI will be truly revolutionary. And Vision Pro may find its niche over time. 🚀
Elena
Guys, don't you think Tim Cook is just trying to reassure investors? Apple needs to show that they have everything under control, even if that's not entirely true. This is a business, after all. 💼
Liam
Elena, you definitely noticed! But don't you think that such a strategy could backfire? If the products don't live up to expectations, Apple's credibility could be seriously damaged. 😬
Sophie
Liam, you're right, there is a risk. But Apple has always been able to turn skepticism into admiration. Remember how everyone criticized the first iPhone? And now we can’t live a day without him! 😄 Maybe this will happen with Vision Pro?