Apple CEO Tim Cook actively uses Vision Pro in everyday life, noting its benefits in entertainment and work. Despite rave reviews, sales of the device have not yet met expectations.
Experience using Vision Pro
Daily use of the headset
Apple CEO Tim Cook spoke with The Sun about his experience using Apple Vision Pro. According to him, the headset has become an integral part of his daily life, finding application in many aspects.
Impressions from viewing content
Cook said he used the device to watch a variety of shows, including the third season of the hit series Ted Lasso and other Apple TV+ projects. He especially noted the ease of viewing in any position, such as lying down, with the image projected onto the ceiling, creating the effect of a huge 100-foot screen.
Job Benefits
The head of Apple emphasized the effectiveness of multitasking in Vision Pro due to the ability to place multiple windows in the user space. He also noted the intuitiveness of the gesture controls, which he said works "in unison with thoughts."
Sales problems
Despite Cook's rave reviews, Apple's first augmented reality headset is facing challenges in the market. In the USA, the company has not yet been able to sell even 100 thousand devices since the presentation. It is expected that expansion into international markets, including the UK, could improve the situation.
Analyst Forecasts
According to IDC, Apple Vision Pro sales are expected to drop by 75% in the current quarter. Analysts believe that the main reason for low demand is the high price of $3,499. Ming-Chi Kuo notes that some users are returning the device due to limited functionality. It is expected that less than 500 thousand headsets will be sold in 2024.
Future plans
To increase the popularity of the device, Apple is working on a more affordable version of the headset, which could cost about half as much current model.
Glossary
- Apple is an American technology company, manufacturer of electronics and software
- Vision Pro is an augmented reality headset developed by Apple
- Tim Cook - CEO of Apple since 2011
- Ted Lasso is a popular comedy series produced by Apple TV+
- IDC - International Data Corporation, a market research and analysis company
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Answers to questions
How often does Tim Cook use Apple Vision Pro?
What advantages does Tim Cook note about Apple Vision Pro?
What are the current sales figures for the Apple Vision Pro?
What factors are influencing the low demand for Apple Vision Pro?
Is Apple planning to release a more affordable version of Vision Pro?
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Discussion of the topic – Tim Cook and Apple Vision Pro: Revolution in everyday life or sales failure?
Apple CEO Tim Cook actively uses Apple Vision Pro in everyday life, but sales of the device do not live up to expectations. The article reviews Cook's experience with Vision Pro and analyzes the reasons for low sales.
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Natalie
Wow, Tim Cook uses Vision Pro every day! I wonder how convenient it really is in everyday life? 🤔
Hans
Yes, Natalie, that sounds impressive! Especially about the 100-foot screen. But at $3,499... that's too much for most people. I wonder how much the cheaper version would cost? 💰
Sophie
I agree with Hans! The price is scary 😱 But multitasking and gesture control sound tempting. Maybe we should wait for the next version?
Giovanni
Guys, don't you think this is just a marketing ploy? Of course, Cook will praise his product. But a 75% drop in sales speaks for itself 📉
Pierre
A good old TV and laptop can handle all tasks. Why pay through the nose for some toy? Another useless fashion.
Natalie
Pierre, don't be such a skeptic! Technology is developing, and that's great. Although I agree that the price is still biting 😅
Marta
And it seems to me that for certain professions this can be very useful. For example, for designers or architects. The ability to work with 3D models in real space is awesome! 🏗️👩🎨
Hans
Marta, great idea! Maybe Apple should focus on the professional market until the technology becomes more accessible to ordinary users? 🤓