TikTok is introducing the feature of uploading videos of up to 60 minutes, expanding the content format and competing with YouTube and other platforms.
Long videos
Testing of new functionality
Social platform TikTok is testing the ability to publish videos up to 60 minutes long. The company confirmed this information to TechCrunch. However, it is currently unknown when exactly this feature will become publicly available to all users.
Gradual increase in time limits
At first, the application allowed posting videos of only 15 seconds, but over time, this limit was gradually increased to three minutes. Although TikTok's popularity was based on short videos, the company has been slowly expanding its functionality for long-form content in an effort to overtake competitors such as YouTube.
Expanded opportunities for creators
The official goal of increasing the time limit is to give creatives more flexible opportunities to experiment with new and expanded content types. Thanks to this, they will be able to publish full episodes of shows and series without having to break them into smaller parts.
Glossary
- TikTok: A popular social network for sharing short videos.
- TechCrunch: The authoritative technology publication covering technology news and trends.
- YouTube: Video hosting and the second most popular search engine in the world after Google.
- Instagram: Social network for sharing photos and videos.
- LinkedIn: Professional social network for employment and business contacts.
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Discussion of the topic – TikTok launches large-scale testing of 60-minute videos
The social network TikTok is testing the possibility of uploading a 60-minute video. This feature can attract more content creators and make the platform more attractive for long-form video.
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Oksana
It is interesting that TikTok continues to experiment with long-form content 🤔 This may change the usual concept of the app, but perhaps also bring more variety and creativity from the creators of the videos 💡
Oleksandr
In my opinion, hour-long videos are too much for TikTok 😬 I prefer the format of short entertaining videos. But if it helps attract more diverse content, why not?
Oksana
I support @Oleksandr 👍 The main thing is that they don't turn TikTok into something too similar to YouTube. The format of quick videos was their "feature". I hope they find the right balance
Hans
Hour-long videos are terrifying! 😱 TikTok will be like a TV channel, not a social network for short videos. Cool idea, but I'm totally against it. It is necessary to preserve the original format!
Grygoriy
To be honest, I'm skeptical about this new thing 🙄 TikTok became popular because of its short format, and now they're trying to copy YouTube. I think it's a pointless waste of time and effort. Why screw up something that works well?
Viktoriia
I think the one-hour format will open up new opportunities for creative authors 🎥 Imagine how much interesting content can be created: series, feature films, educational courses and much more! TikTok can become a powerful platform for diverse video 🚀
Oksana
Indeed, @Viktoriia, long-form content can be very interesting 👍 For example, I would enjoy watching plays or concerts there. The main thing is that they do not forget about the short format, which is so loved by users
Pierre
I love this idea! 🙌 I can already imagine how you can create exciting series or documentaries especially for TikTok. Of course, short videos will remain relevant, but additional features never hurt 💯