TikTok is testing the feature of automatic product recognition in videos: Make your posts available for purchase
TikTok is testing a new feature to recognize goods in videos
Testing a new feature in TikTok could make all user posts available for purchase. According to a Bloomberg report, this is part of the company's strategy to turn the social network into a successful e-commerce business.
Product recognition feature
Shopping on TikTok
The new feature automatically recognizes objects in videos and gives users the ability to " find similar products in the TikTok Shop".
Early stage testing
A TikTok representative confirmed that this feature is in the early stages testing
Expanding e-commerce capabilities
Previously, only a few influencers and brands were able to tag products , but the automatic recognition of goods on video will significantly expand the possibilities of e-commerce on the platform.
According to the company's forecasts, by 2024 in the United States, sales on the TikTok platform may reach $17.5 billion.
Last November, Business Insider reported on this new feature. A "find similar items in the TikTok Shop" button was seen on videos posted in September and October.
The launch of the store caused mixed reviews. Retailers appreciated this innovation as they saw record sales for their small businesses during the holiday season. However, users have complained about fake and counterfeit goods being sold on TikTok. Some also point to the excessive number of promotional posts from influencers, which can negatively affect the user experience.
Answers to questions
What feature is TikTok testing and for what purpose?
TikTok is testing a feature to automatically recognize products in videos to make all user posts available for purchase. It's part of the company's plans to turn the social network into a multibillion-dollar e-commerce business.
How does automatic product recognition in videos work in TikTok?
This new feature automatically recognizes items in videos and directs users to find similar items in the TikTok Shop, significantly expanding the platform's e-commerce capabilities.
What are the consequences of introducing the function of automatic product recognition in TikTok?
The introduction of automatic product identification on video will significantly expand the possibilities of e-commerce on the TikTok platform. The company plans to increase sales to $17.5 billion in the United States by 2024 alone, which will allow it to attract more sellers and promote economic development.
- TikTok is a social network for sharing short videos
- Bloomberg - American media specializing in business and finance
- TikTok Shop - an online store from TikTok for buying goods
- Business Insider - American online publication about business, technology and finance