TikTok will now automatically notice AI-generated content on other platforms using Content Credentials C2PA technology.
AI on TikTok
New tagging initiative
Video platform TikTok has launched a new initiative to tag content generated by artificial intelligence on external platforms such as OpenAI's DALL-E 3 and Microsoft's Bing Image Creator. This change will apply to all users worldwide.
Automatic content tagging
Previously, TikTok only tagged content created using its own addition tools AI effects. However, the company has now adopted Content Credentials from C2PA, co-founded by Microsoft and Adobe. This technology will make it possible to automatically recognize and mark content generated on other platforms with the help of artificial intelligence with the label "Generated by artificial intelligence".
Purpose of changes
The company sees this innovation as an additional way to ensure proper labeling of AI content and take the burden off the creators. In the coming months, TikTok also plans to add Content Credentials tags to content created with its own AI effects tools.
Combating Inauthentic AI Content
TikTok says they are determined to combat the use of inauthentic AI content during elections. Company policy strictly prohibits misleading AI content, regardless of whether it is flagged.
Glossary
- DALL-E 3: A powerful multi-model AI system from OpenAI for generating images using natural language.
- Bing Image Creator: A tool from Microsoft for creating images using artificial intelligence.
- C2PA (Coalition for Content Provenance and Authenticity): A non-profit organization co-founded by Microsoft and Adobe that develops standards to ensure the authenticity of digital content.
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Answers to questions
What new features does TikTok introduce for content , created by artificial intelligence?
How will TikTok recognize artificially generated content?
Why is TikTok introducing AI-generated content labeling?
Will TikTok brand its own AI-generated content?
What is the situation with TikTok in the US?
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Discussion of the topic – TikTok will brand content created by AI: a revolution in social networks
TikTok is introducing a new feature for tagging AI-generated content on other platforms, such as DALL-E and Bing Image Creator. This change aims to increase transparency and help users easily identify the source of content.
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Олесь
What is this? Now even TikTok has started tagging AI-generated content. 🤔 Are AI technologies becoming so powerful?
Марта
Yes, AI is developing rapidly. I think this is a good move by TikTok, as it will help users distinguish between real content and AI-generated content. 👍
Петро
This is really important, because AI can create both realistic photos and texts. Marking will help us not to get confused. 💻
Анна
And will it not interfere with people's creativity? After all, AI can create interesting things that we could not imagine before. 🎨
Григорій
I don't see anything good in these AIs. This is just a replacement of real creators and smart heads. These technologies are stupid and not worth paying attention to. 🙅♂️
Ольга
Grigory, I do not agree with you. AI can help us in many fields, such as medicine, science or education. It is a powerful tool that must be used wisely. 🧠
Анна
I heard that the latest law may ban TikTok in the US. What do you think about it? 🤔
Петро
This will be a big loss for TikTok, as the US is their biggest market. I hope they will find a compromise with the government. 💰