Threads, a social network created by Meta, has been a huge success with 175 million monthly active users. Despite the financial challenges, the platform shows potential for further growth and competition with Elon Musk's X.
Threads success
Impressive audience growth
Threads, a social platform launched by Meta, has reached an impressive 175 million monthly active users. This information was revealed by Mark Zuckerberg, the head of Meta, on the eve of the network's first anniversary, as reports The Verge.
Threads development features
- Unlike other Meta projects such as Facebook, WhatsApp and Instagram, the company does not disclose the daily number of Threads users. This may indicate a significant number of casual visitors to the platform.
- According to Meta employees, a significant contribution to the growth of Threads is its promotion through Instagram.
- The Verge sees the number of users achieved as a positive result, especially considering previous failed Meta experiments.
Ambitious plans and challenges
- Mark Zuckerberg believes that Threads has the potential to become the next Meta social network with an audience of over a billion users.
- The company is focusing its efforts on markets where it sees an opportunity to compete with Elon Musk's X, particularly in Japan.
- Currently, Threads remains an unprofitable project. Meta management is considering introducing online advertising next year, although a final decision has yet to be made.
Competition with X
According to Statista, Elon Musk's X has 335 million monthly active users. However, since the acquisition of the platform by Musk, there has been a downward trend in the number of daily users.
Threads was launched on July 5, 2023 as a text platform that in many ways resembles X. This led to threats of a lawsuit from Musk's company.
Then-Twitter legal representative Alex Spiro wrote a letter to Mark Zuckerberg accusing Meta of "systematic, intentional and misappropriation of Twitter's trade secrets and other intellectual property."
Glossary
- Meta is a technology company that owns Facebook, Instagram, WhatsApp and others social platforms.
- Threads is a text messaging social network created by Meta.
- X (formerly Twitter) is a microblogging social network acquired by Elon Musk.
- Mark Zuckerberg is the founder and CEO of Meta.
- Elon Musk is an entrepreneur, owner of X Corp. and CEO of Tesla and SpaceX.
Link
- https://www.theverge.com/2024/7/3/24191074/meta-threads-users-mark-zuckerberg
- https://www.statista.com/statistics/303681/twitter-users-worldwide/
- https://www.semafor.com/article/07/06/2023/twitter-is-threatening-to-sue-meta-over-threads
Answers to questions
How many active users does Threads have ?
How does Threads compare to other Meta social networks?
What is Threads' growth strategy?
Is Threads a profitable platform?
What were the legal issues involved in starting Threads?
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Discussion of the topic – Zuckerberg's Threads: 175 million active users and growing rapidly
Threads has reached 175 million monthly active users, showing significant growth. Mark Zuckerberg, CEO of Meta, announced this on the eve of the network's anniversary.
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Olena
Wow, 175 million active users in a year is really impressive! 🚀 Threads clearly has potential. I wonder if it can really compete with X Mask?
Hans
I agree, Olena! But I feel like Threads is still very dependent on Instagram. I wonder if they will be able to create their own, unique audience? 🤔
Sophie
Hans, you are right about the Instagram addiction. But I think that this can be an advantage. Imagine how many new users they can attract through this platform! 📈
Diego
Interestingly, Threads focuses on markets where it can compete with X. Japan is a smart choice. But what about other countries? 🌏 Maybe they are planning to expand into Europe or Latin America?
Vittorio
Blah blah blah... Another social network, another way to waste time. People are already too addicted to their phones. And now this too. Why is it necessary? 🙄
Olena
Vittorio, I understand your skepticism, but technology is progress! 😊 Threads can be a great tool for communication and sharing ideas. Isn't that wonderful?
Anna
I'm more interested in how Threads plans to monetize. Advertising is an obvious choice, but maybe they have some innovative ideas? 💡 It would be interesting to see new approaches to social media monetization.
Michal
Anna, great question! Perhaps they are considering options with premium features or integration with other Meta products? 🤑 In any case, it's interesting to watch the development of this platform.