Business Strategy Sessions: The Key to Successful Scaling

Strategic meetings for business: should they be held? This column is devoted to strategy sessions for small and medium-sized enterprises. Alina Shcherbyna, PR consultant and founder of the PR agency "Veliki istorii", a partner of LEAD business club, shared her experience and knowledge on this topic."""

The importance of strategic sessions for business

"""Recently, I learned that the difference between small, medium and large businesses is that large companies know their vision for the future, as well as their mission and purpose. This got me thinking: Do small and medium-sized businesses know these same things? And it turned out that only two people from the hall could answer this question. From this it turned out that conducting strategic sessions can help a company understand its goals and determine the way to achieve these goals."""

Differences between small, medium and large businesses

"""One way to achieve a clear vision requires regular strategy sessions. How to hold such meetings so that the company can change, but at the same time not to bog down the team with routine work - read on."""

Advantages of a strategic session for business leaders

"""Usually, clients who get into strategic meetings do so either on the advice of friends or on the recommendation of the Big Stories agency. If people turn to the services of the Big Stories agency, it means that they need a strategy, not PR. To find out the reasons why they fail to achieve the desired results, I interview them thoroughly. This helps managers better understand their goals, mission and company values."""

Start recommendations

"""Before starting a strategy session, I communicate with the owner or business managers and department heads. These conversations allow you to structure and prepare for the meeting. I ask several questions, such as: what problems the company has faced, what it wants to achieve, what new products it is developing, what tools are used in the work, etc. The answers to these questions help me see the full picture of the situation and prepare for the session."""

Strategies for working in a strategy session

"""To conduct a strategy session I use several techniques. Their combination helps the company to better understand its business processes, find new opportunities for development and define a strategy for the future."""

Analysis of competitors: Allows you to determine what competitors are doing and how it can be adapted to your company.
Analysis of global trends: Helps to understand that these trends mean for your company and how they can be used.
Start-Stop-Continue: Lets you decide what to start doing, what to stop and what to continue do to achieve success.
SWOT analysis: Helps to determine the company's strengths and weaknesses, opportunities and threats to its activities.
GAP analysis: Allows you to establish the difference between the current state of the company and the desired one, as well as to develop a plan to eliminate it.
BHAG (Big Hairy Audacious Goals): Finding big and ambitious goals that can be achieved over a long period of time.
Scenario planning: Development of various business development scenarios taking into account predictable and unpredictable factors.

"""

Strategy session results

"""After completing the strategy session, it is important to record all the work and ideas of the team. For effective work after the meeting, it is recommended to establish responsible persons and deadlines for completing tasks. It is also worth entering indicators of lead and lag, which will help to track progress in achieving goals and adjust decisions during work."""

Conclusion

"""Strategic sessions are an essential tool for businesses looking to succeed. Holding such meetings helps companies understand their goal, develop a strategy and determine the path to achieve it. This is just the beginning, and you need to plan and execute tasks to implement the defined strategy.

Answers to questions

What are the advantages of holding strategic sessions for business?

Strategy sessions help companies understand their goal, determine the path to achieve it, and develop a strategy for success.

What are the differences between small, medium and large businesses?

The main difference between these types of businesses is that large companies are more likely to know their vision for the future and their mission, which helps them succeed. Small and medium-sized companies need to hold strategy sessions to determine their goals and the path to achieving them.

Who needs a strategy session in business?

Strategy sessions are useful for all business leaders who want to better understand their goals, mission and company values.

What methods are used in the strategy session?

During the strategic session, the methods of competitor analysis, global trends, Start-Stop-Continue, SWOT analysis, GAP analysis, BHAG (Big Hairy Audacious Goals), scenario are used planning.

What recommendations are there for preparing for a strategy session?

Before conducting a strategy session, it is recommended to talk with the owner or managers of the business, ask questions about problems, goals, new products and tools in order to objectively assess the situation and prepare for the meeting.

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Discussion of the topic – Business Strategy Sessions: The Key to Successful Scaling

2024-03-02

Find out why strategy sessions are a necessary element for the development of small and medium-sized businesses. Author's column from PR advisor Alina Shcherbyna.

Leonid Vlasov
Leonid Vlasov Copywriter Elbuz

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